
Cancel anytime
- Chart
- Upturn Summary
- Highlights
Upturn AI SWOT
- About
Direxion Shares ETF Trust (AIBU)



- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- Pass (Skip investing)


(see disclosures)
- ALL
- YEAR
- MONTH
- WEEK
Upturn Advisory Summary
07/10/2025: AIBU (2-star) has a low Upturn Star Rating. Not recommended to BUY.
Analysis of Past Performance
Type ETF | Historic Profit 24.4% | Avg. Invested days 43 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | ETF Returns Performance ![]() |
![]() ![]() | ![]() ![]() |
Key Highlights
Volume (30-day avg) - | Beta - | 52 Weeks Range 18.64 - 42.89 | Updated Date 06/29/2025 |
52 Weeks Range 18.64 - 42.89 | Updated Date 06/29/2025 |
Upturn AI SWOT
Direxion Shares ETF Trust
ETF Overview
Overview
Direxion Shares ETF Trust offers leveraged and inverse exposure to specific sectors and indices. It primarily focuses on providing amplified daily investment results. Asset allocation varies depending on the fund's objective. Its investment strategy involves using derivatives to achieve the desired leverage or inverse exposure.
Reputation and Reliability
Direxion is known for its leveraged and inverse ETFs, catering to sophisticated investors seeking short-term tactical opportunities. They have a generally solid track record for fulfilling their stated objectives but their products are considered high-risk.
Management Expertise
Direxion's management team has experience in creating and managing specialized ETFs, particularly those with leveraged and inverse strategies.
Investment Objective
Goal
The primary investment goal of Direxion Shares ETF Trust is to provide daily leveraged or inverse returns based on the performance of an underlying index or sector.
Investment Approach and Strategy
Strategy: Direxion ETFs aim to deliver a multiple (e.g., 2x, 3x) or inverse (-1x, -2x, -3x) of the daily performance of a specific index, sector, or commodity.
Composition The ETFs primarily hold financial instruments like swaps, futures contracts, and other derivatives to achieve their leveraged or inverse exposure. They may also hold some equities relevant to the tracked sector.
Market Position
Market Share: Direxion's market share varies significantly depending on the specific fund within the trust, as some focus on niche areas.
Total Net Assets (AUM): Varies significantly depending on the specific ETF within the trust.
Competitors
Key Competitors
- ProShares UltraPro S&P500 (UPRO)
- ProShares Short S&P500 (SH)
- ProShares UltraShort S&P500 (SDS)
Competitive Landscape
The competitive landscape is characterized by several issuers offering leveraged and inverse ETFs. Direxion competes primarily with ProShares in this space. Direxion's advantage lies in its diverse range of sector-specific and thematic leveraged/inverse products, while its disadvantage is the complexity and risks associated with leveraged strategies that can erode long-term value.
Financial Performance
Historical Performance: Historical performance varies greatly among the ETFs within the trust, depending on their specific investment objectives and the performance of their underlying indices. Due to the nature of leveraged and inverse funds, long-term historical performance can be significantly different from the underlying index.
Benchmark Comparison: Comparison to benchmarks is complex. The objective is not to track the benchmark precisely but to deliver a multiple or inverse of its *daily* performance. Long-term deviations from the expected multiple are common due to compounding effects.
Expense Ratio: Varies by fund; typically between 0.75% and 1.50%.
Liquidity
Average Trading Volume
The average trading volume depends on the specific ETF within the trust, with some of the more popular funds exhibiting high liquidity.
Bid-Ask Spread
The bid-ask spread also varies by fund, but is generally wider than standard ETFs, especially for less popular offerings.
Market Dynamics
Market Environment Factors
Market dynamics are heavily influenced by economic indicators, sector-specific trends, and overall market sentiment. Leveraged and inverse ETFs are particularly sensitive to volatility and short-term market movements.
Growth Trajectory
Growth depends on investor demand for tactical investment tools and the ability of the funds to accurately deliver their stated objectives. Changes to strategy are infrequent but holdings adjust daily to maintain leverage/inverse ratios.
Moat and Competitive Advantages
Competitive Edge
Direxion's competitive advantage lies in its extensive suite of leveraged and inverse ETFs across various sectors and asset classes. This specialization caters to sophisticated investors seeking short-term tactical opportunities. Their expertise in managing complex derivative-based portfolios also provides a competitive edge. However, the very nature of these products limits their appeal to a specific and informed subset of the investing population, making it harder to attract larger market share.
Risk Analysis
Volatility
Direxion ETFs are inherently volatile due to their leveraged and inverse nature. The volatility is multiple times higher than the underlying index.
Market Risk
Market risk is amplified due to the leverage or inverse strategy. There is also significant risk of capital erosion over time due to compounding effects, especially in volatile markets.
Investor Profile
Ideal Investor Profile
The ideal investor is a sophisticated, active trader with a high-risk tolerance and a short-term investment horizon. They must thoroughly understand the risks associated with leveraged and inverse ETFs.
Market Risk
Direxion ETFs are best suited for active traders seeking short-term tactical positions. They are *not* appropriate for long-term investors or passive index followers.
Summary
Direxion Shares ETF Trust offers a range of leveraged and inverse ETFs aimed at providing amplified daily returns on specific sectors and indices. These ETFs are designed for sophisticated, active traders seeking short-term tactical opportunities and understand the associated risks. Due to their structure, these funds are not appropriate for long-term investors. While Direxion has proven their ability to provide niche products, their performance can vary based on market conditions. Investors should carefully consider their risk tolerance and investment goals before investing in Direxion ETFs.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Direxion Shares ETF Trust website
- FactSet
- Morningstar
Disclaimers:
The information provided is for informational purposes only and should not be considered financial advice. Investing in ETFs involves risk, including the potential loss of principal. Leveraged and inverse ETFs are particularly risky and are not suitable for all investors. Past performance is not indicative of future results.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Direxion Shares ETF Trust
Exchange NYSE ARCA | Headquaters - | ||
IPO Launch date - | CEO - | ||
Sector - | Industry - | Full time employees - | Website |
Full time employees - | Website |
The index is designed by Solactive AG to represent the securities of companies from the United States that have business operations in the field of artificial intelligence ("AI") applications and big data. The fund, under normal circumstances, invests at least 80% of its net assets (plus borrowing for investment purposes) in financial instruments, such as swap agreements, securities of the index, and exchange-traded funds (ETFs) that track the index. The fund is non-diversified.

Note: This website is maintained by Upturn Corporation, which is an investment adviser registered with the U.S. Securities and Exchange Commission. Such registration does not imply a certain level of skill or training. Investing in securities has risks. Past performance is no guarantee of future returns. No assurance is provided as to any particular investment return, and you may lose money using our services. You are strongly advised to consult appropriate counsel before making any investments in companies you learn about through our services. You should obtain appropriate legal, tax, investment, accounting, and other advice that takes into account your investment portfolio and overall financial situation. You are solely responsible for conducting due diligence on a potential investment. We do not affect trades for you. You will select your own broker through which to transact. Investments are not FDIC insured, they are not guaranteed, and they may lose value. Please see the Privacy Policy, Terms of Use, and Disclosure for more information.