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Direxion Shares ETF Trust (AIBU)

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Upturn Advisory Summary
01/09/2026: AIBU (1-star) is currently NOT-A-BUY. Pass it for now.
Analysis of Past Performance
Type ETF | Historic Profit 61.92% | Avg. Invested days 71 | Today’s Advisory PASS |
Upturn Star Rating ![]() | Upturn Advisory Performance | ETF Returns Performance |
Key Highlights
Volume (30-day avg) - | Beta - | 52 Weeks Range 18.64 - 42.89 | Updated Date 06/29/2025 |
52 Weeks Range 18.64 - 42.89 | Updated Date 06/29/2025 |
Upturn AI SWOT
Direxion Shares ETF Trust
ETF Overview
Overview
Direxion Shares ETF Trust is a provider of leveraged and inverse ETFs, primarily designed for active traders seeking to amplify returns or hedge against market downturns. The trust offers a broad range of ETFs across various asset classes, including equities (by sector, market cap, and style), commodities, and bonds, with a focus on short-term trading strategies.
Reputation and Reliability
Direxion Investments, the issuer, is a well-established name in the ETF industry, known for its innovative and often complex product offerings. While generally reliable, their products cater to a specific, sophisticated investor base.
Management Expertise
The management team at Direxion has extensive experience in developing and managing leveraged and inverse ETFs, demonstrating a deep understanding of financial markets and risk management strategies.
Investment Objective
Goal
The primary goal of Direxion Shares ETF Trust is to provide investors with leveraged or inverse exposure to the performance of specific indices or sectors, aiming to achieve daily investment results that correspond to a multiple (e.g., 2x, 3x) of the daily performance of an underlying index or sector, or the inverse of that performance.
Investment Approach and Strategy
Strategy: Direxion ETFs employ derivatives, such as futures contracts, options, and swap agreements, to achieve their leveraged or inverse objectives. These strategies are typically designed for short-term holding periods, often intraday.
Composition The underlying assets of Direxion ETFs vary widely depending on the specific ETF, but commonly include equity indices (e.g., S&P 500, Nasdaq 100), sector-specific indices (e.g., technology, energy), and commodity futures.
Market Position
Market Share: Direxion is a significant player in the leveraged and inverse ETF space, but its overall market share of the broader ETF market is smaller compared to passive index-tracking ETFs. Precise, up-to-the-minute market share data for the entire trust is dynamic and best sourced from financial data providers.
Total Net Assets (AUM): The total net assets under management for the Direxion Shares ETF Trust fluctuate significantly based on market conditions and investor demand for leveraged/inverse products. As of recent data, it is in the tens of billions of USD.
Competitors
Key Competitors
- ProShares Trust (ProShares ETF Symbol)
- VelocityShares (now part of Cboe Global Markets) (VelocityShares ETF Symbol)
- ETF Managers Group LLC (AdvisorShares ETF Symbol)
Competitive Landscape
The leveraged and inverse ETF market is highly competitive, dominated by a few key players. Direxion's advantage lies in its diverse range of sector-specific and thematic leveraged products. However, the complexity and inherent risks of these products can be a disadvantage for less experienced investors. Competitors often offer similar strategies, making differentiation challenging.
Financial Performance
Historical Performance: Historical performance for Direxion ETFs is highly variable and directly tied to the daily movements of their underlying indices, amplified by leverage. Due to their daily rebalancing nature, long-term performance can deviate significantly from the multiple of the underlying index's long-term performance. Detailed performance data for individual ETFs is available on the Direxion website and financial data terminals.
Benchmark Comparison: Direxion ETFs aim to track the daily performance of their respective benchmarks. Direct long-term comparison to a benchmark is misleading due to the compounding effects of daily leverage and rebalancing. Their effectiveness is best judged on their ability to achieve their stated daily objectives.
Expense Ratio: Expense ratios for Direxion ETFs typically range from 0.65% to 1.10%, reflecting the costs associated with managing complex derivative strategies and providing daily reset mechanisms.
Liquidity
Average Trading Volume
The average trading volume for Direxion ETFs is generally high, indicating good liquidity, especially for their most popular offerings, which facilitates active trading.
Bid-Ask Spread
The bid-ask spread for most Direxion ETFs is relatively tight, typically within a few basis points, reflecting the liquidity of the underlying markets and the ETF's structure.
Market Dynamics
Market Environment Factors
Direxion ETFs are highly sensitive to market volatility. Periods of high uncertainty and directional market movements tend to increase demand for leveraged and inverse products. Economic indicators, central bank policies, and geopolitical events significantly influence the performance and trading of these ETFs.
Growth Trajectory
Direxion has historically expanded its product line to capitalize on emerging market trends and investor interest in specific sectors or themes. The growth trajectory is tied to the broader adoption of active trading strategies and demand for sophisticated hedging tools.
Moat and Competitive Advantages
Competitive Edge
Direxion's competitive edge lies in its specialization in leveraged and inverse ETFs, offering a wide array of niche and sector-specific options. Their expertise in managing complex derivative strategies and their brand recognition within the active trading community provide a distinct advantage. They are often the first to market with products targeting new themes or indices.
Risk Analysis
Volatility
Direxion ETFs are inherently volatile due to their leveraged nature. Their value can fluctuate dramatically on a daily basis, and long-term holding can lead to significant losses, even if the underlying index moves favorably over time.
Market Risk
The primary market risks stem from the underlying assets and the leverage employed. Bearish market trends can lead to substantial losses, especially for leveraged long ETFs. Inverse ETFs also carry risks, including the potential for the underlying market to rise significantly, negating potential gains.
Investor Profile
Ideal Investor Profile
The ideal investor for Direxion Shares ETF Trust is an experienced trader with a high-risk tolerance, a deep understanding of financial markets, and a short-term investment horizon. These investors typically use these ETFs for tactical trading, hedging, or speculating on short-term market movements.
Market Risk
Direxion ETFs are best suited for active traders seeking to amplify short-term gains or hedge positions. They are generally not suitable for long-term investors or passive index followers due to the risks associated with leverage and daily rebalancing.
Summary
Direxion Shares ETF Trust offers a specialized suite of leveraged and inverse ETFs designed for active traders. While providing amplified exposure to daily market movements, these products carry significant risks, including amplified losses and potential for substantial deviation from long-term index performance due to daily rebalancing. Their market position is strong within the niche of sophisticated trading instruments, but they are not appropriate for the average retail investor.
Similar ETFs
Sources and Disclaimers
Data Sources:
- Direxion Investments Official Website
- Financial Data Providers (e.g., Bloomberg, Refinitiv, FactSet)
- SEC Filings
Disclaimers:
This information is for informational purposes only and does not constitute investment advice. Investing in leveraged and inverse ETFs involves significant risk and is not suitable for all investors. Past performance is not indicative of future results. Investors should consult with a qualified financial advisor before making any investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Direxion Shares ETF Trust
Exchange NYSE ARCA | Headquaters - | ||
IPO Launch date - | CEO - | ||
Sector - | Industry - | Full time employees - | Website |
Full time employees - | Website | ||
The index is designed by Solactive AG to represent the securities of companies from the United States that have business operations in the field of artificial intelligence ("AI") applications and big data. The fund, under normal circumstances, invests at least 80% of its net assets (plus borrowing for investment purposes) in financial instruments, such as swap agreements, securities of the index, and exchange-traded funds (ETFs) that track the index. The fund is non-diversified.

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