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Upturn AI SWOT - About
Direxion Daily AMZN Bull 1.5X Shares (AMZU)
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Upturn Advisory Summary
08/28/2025: AMZU (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Analysis of Past Performance
Type ETF | Historic Profit 78.22% | Avg. Invested days 58 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  3.0 | ETF Returns Performance  5.0 |
| Profits based on simulation | Last Close 08/28/2025 |
Key Highlights
Volume (30-day avg) - | Beta - | 52 Weeks Range 21.11 - 49.92 | Updated Date 06/29/2025 |
52 Weeks Range 21.11 - 49.92 | Updated Date 06/29/2025 |
Upturn AI SWOT
Direxion Daily AMZN Bull 1.5X Shares
ETF Overview
Overview
The Direxion Daily AMZN Bull 1.5X Shares (AMZU) seeks daily investment results, before fees and expenses, of 150% of the daily performance of the common stock of Amazon. It is designed for aggressive investors looking for short-term leveraged exposure to Amazon's stock.
Reputation and Reliability
Direxion is a well-known provider of leveraged and inverse ETFs, with a track record of offering these types of products. However, the inherent risk of leveraged ETFs should be considered.
Management Expertise
Direxion has expertise in managing leveraged and inverse ETFs, requiring specific knowledge of derivative instruments and daily rebalancing.
Investment Objective
Goal
To seek daily investment results, before fees and expenses, of 150% of the daily performance of the common stock of Amazon (AMZN).
Investment Approach and Strategy
Strategy: This ETF uses a leveraged strategy to amplify the daily returns of Amazon's stock. It employs derivatives, such as swaps, futures contracts, and options, to achieve its 1.5x leverage target.
Composition The ETF primarily holds financial instruments that provide leveraged exposure to Amazon's stock. It does not directly hold Amazon shares.
Market Position
Market Share: Data unavailable.
Total Net Assets (AUM): 59990650.0
Competitors
Key Competitors
- GraniteShares 1.5x Long AMZN Daily ETF (AMJL)
Competitive Landscape
The competitive landscape in the leveraged single-stock ETF market is limited. AMZU and AMJL offer similar leveraged exposure to Amazon. The advantages and disadvantages depend on trading preferences and tracking efficiency.
Financial Performance
Historical Performance: Historical performance data should be viewed with caution due to the leveraged nature of the ETF. Past performance is not indicative of future results.
Benchmark Comparison: The ETF's performance should be compared to 1.5x the daily performance of Amazon (AMZN). However, due to compounding, the ETF's performance over longer periods will likely deviate significantly.
Expense Ratio: 0.95
Liquidity
Average Trading Volume
AMZU's average trading volume is moderate but can vary significantly based on market interest in Amazon's stock.
Bid-Ask Spread
The bid-ask spread for AMZU can fluctuate and may widen during periods of high volatility or low trading volume.
Market Dynamics
Market Environment Factors
Amazon's performance is influenced by factors such as e-commerce trends, cloud computing growth (AWS), advertising revenue, and overall economic conditions. News, earnings reports, and regulatory changes affecting Amazon can significantly impact AMZU.
Growth Trajectory
AMZU's growth trajectory depends on Amazon's stock performance and investor demand for leveraged exposure. Strategy changes are not anticipated as the ETF's objective is fixed.
Moat and Competitive Advantages
Competitive Edge
AMZU offers a straightforward way to gain leveraged exposure to Amazon's daily stock performance. Its advantage lies in providing 1.5x leverage within an ETF structure. The focus on a well-known tech giant like Amazon might attract investors. However, its leveraged nature makes it unsuitable for long-term investment due to the effects of compounding and volatility.
Risk Analysis
Volatility
AMZU exhibits high volatility due to its leveraged nature. Daily performance is amplified, leading to larger gains and losses compared to unleveraged Amazon stock.
Market Risk
AMZU is subject to market risk associated with Amazon's stock, sector risk related to the technology sector, and leverage risk, which can magnify losses. Compounding can also lead to erosion of investment over time, even if Amazon's stock performs well.
Investor Profile
Ideal Investor Profile
AMZU is suitable for sophisticated investors with a high-risk tolerance who seek short-term leveraged exposure to Amazon's stock. It's not appropriate for buy-and-hold investors.
Market Risk
AMZU is best suited for active traders with a short-term investment horizon and a strong understanding of leveraged ETFs.
Summary
Direxion Daily AMZN Bull 1.5X Shares provides 1.5x daily leveraged exposure to Amazon's stock, making it a high-risk, high-reward investment tool. It is designed for short-term trading and is unsuitable for long-term investors due to the effects of compounding and volatility. Investors should carefully consider their risk tolerance and investment objectives before investing. The ETF's performance is highly dependent on Amazon's stock and market sentiment.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Direxion Funds website
- ETF.com
- Yahoo Finance
Disclaimers:
This analysis is for informational purposes only and does not constitute financial advice. Leveraged ETFs are complex instruments and may not be suitable for all investors. Past performance is not indicative of future results. Consult with a qualified financial advisor before making any investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Direxion Daily AMZN Bull 1.5X Shares
Exchange NASDAQ | Headquaters - | ||
IPO Launch date - | CEO - | ||
Sector - | Industry - | Full time employees - | Website |
Full time employees - | Website | ||
The fund will enter into one or more swap agreements with major global financial institutions whereby the fund and the global financial institution will agree to exchange the return earned on an investment by The fund invests in AMZN that is equal, on a daily basis, to 200% of the value of the fund's net assets. It is non-diversified.
Note: This website is maintained by Upturn Corporation, which is an investment adviser registered with the U.S. Securities and Exchange Commission. Such registration does not imply a certain level of skill or training. Investing in securities has risks. Past performance is no guarantee of future returns. No assurance is provided as to any particular investment return, and you may lose money using our services. You are strongly advised to consult appropriate counsel before making any investments in companies you learn about through our services. You should obtain appropriate legal, tax, investment, accounting, and other advice that takes into account your investment portfolio and overall financial situation. You are solely responsible for conducting due diligence on a potential investment. We do not affect trades for you. You will select your own broker through which to transact. Investments are not FDIC insured, they are not guaranteed, and they may lose value. Please see the Privacy Policy, Terms of Use, and Disclosure for more information.