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Direxion Daily AMZN Bull 1.5X Shares (AMZU)




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Upturn Advisory Summary
07/10/2025: AMZU (4-star) is a STRONG-BUY. BUY since 38 days. Profits (14.73%). Updated daily EoD!
Analysis of Past Performance
Type ETF | Historic Profit 78.36% | Avg. Invested days 55 | Today’s Advisory Strong Buy |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | ETF Returns Performance ![]() |
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Key Highlights
Volume (30-day avg) - | Beta - | 52 Weeks Range 21.11 - 49.92 | Updated Date 06/29/2025 |
52 Weeks Range 21.11 - 49.92 | Updated Date 06/29/2025 |
Upturn AI SWOT
Direxion Daily AMZN Bull 1.5X Shares
ETF Overview
Overview
The Direxion Daily AMZN Bull 1.5X Shares (AMZU) is an exchange-traded fund (ETF) that seeks daily investment results, before fees and expenses, of 150% (1.5x) of the daily performance of the common stock of Amazon.com, Inc. It offers leveraged exposure to a single stock.
Reputation and Reliability
Direxion is a well-known issuer of leveraged and inverse ETFs. However, leveraged ETFs are complex and designed for short-term trading.
Management Expertise
Direxion has a specialized team managing leveraged and inverse ETFs, requiring expertise in daily rebalancing and derivative instruments.
Investment Objective
Goal
To seek daily investment results, before fees and expenses, of 150% of the daily performance of Amazon (AMZN) stock.
Investment Approach and Strategy
Strategy: This ETF employs a leveraged strategy, using derivatives like swaps, options, and futures contracts to amplify the daily returns of AMZN stock.
Composition The ETF primarily holds financial instruments designed to deliver 1.5x the daily performance of Amazon stock. Holdings include swaps and cash.
Market Position
Market Share: Market share for single-stock leveraged ETFs is distributed across many issuers, with each ETF focusing on a single stock.
Total Net Assets (AUM): 38080000
Competitors
Key Competitors
- GraniteShares 1.5x Long Amazon Daily ETF (FAMZ)
- REX 2x Long Amazon Shares ETF (TNAZ)
Competitive Landscape
The competitive landscape includes other issuers offering leveraged exposure to Amazon. AMZU's advantage lies in Direxion's established presence in the leveraged ETF space. A disadvantage is the inherent risk and complexity of leveraged single stock ETFs, and the relatively smaller AUM compared to broader ETFs. FAMZ represents the largest competition and offers similar 1.5X leveraged exposure.
Financial Performance
Historical Performance: Historical performance is highly dependent on AMZN's daily stock performance and is subject to significant volatility due to the leveraged nature of the ETF.
Benchmark Comparison: The ETF's performance is benchmarked against 1.5 times the daily return of AMZN stock. Tracking error may occur due to fees, expenses, and daily rebalancing.
Expense Ratio: 0.94
Liquidity
Average Trading Volume
The average trading volume for AMZU indicates moderate liquidity, but can vary based on market interest in Amazon.
Bid-Ask Spread
The bid-ask spread is typically wider than non-leveraged ETFs due to the complexity of the product and associated trading risks.
Market Dynamics
Market Environment Factors
Economic indicators, Amazon's earnings reports, and overall market sentiment towards technology stocks significantly influence the ETF's performance.
Growth Trajectory
Growth trends are tied to Amazon's stock performance and investor appetite for leveraged single-stock exposure; strategy and holdings remain relatively constant.
Moat and Competitive Advantages
Competitive Edge
AMZU's competitive edge rests on Direxion's specialization in leveraged ETFs and brand recognition in this niche. The ETF offers a straightforward way for sophisticated investors to gain leveraged exposure to Amazon on a daily basis. However, this daily reset feature means that the ETF is not suitable for long-term investment. The ETF is more geared towards sophisticated traders seeking short-term tactical opportunities related to Amazon's stock.
Risk Analysis
Volatility
AMZU exhibits high volatility due to its leveraged nature, meaning that it can experience substantial price swings in both directions.
Market Risk
The ETF is subject to the market risk of Amazon stock. Any negative news or events impacting Amazon will be amplified in the ETF's performance. Compounding can also lead to significant losses over longer periods even if AMZN's price is ultimately positive.
Investor Profile
Ideal Investor Profile
The ideal investor is a sophisticated trader with a high-risk tolerance and a short-term investment horizon. Investors should understand the complexities of leveraged ETFs and the effects of daily compounding.
Market Risk
AMZU is best suited for active traders seeking short-term tactical exposure to Amazon, not for long-term investors or passive index followers.
Summary
Direxion Daily AMZN Bull 1.5X Shares (AMZU) offers leveraged exposure to Amazon, aiming for 1.5x the daily returns. It's designed for short-term trading, not long-term investment, due to daily rebalancing and compounding effects. The ETF is highly volatile and suitable only for sophisticated investors understanding the risks involved. Performance hinges on Amazon's stock movements and market sentiment toward tech stocks. Trading volume indicates moderate liquidity, but bid-ask spreads might be wider than traditional ETFs.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Direxion
- SEC Filings
- Yahoo Finance
- Bloomberg
Disclaimers:
The data and analysis provided are for informational purposes only and do not constitute investment advice. Leveraged ETFs are complex and high-risk investments. Consult with a financial advisor before making any investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Direxion Daily AMZN Bull 1.5X Shares
Exchange NASDAQ | Headquaters - | ||
IPO Launch date - | CEO - | ||
Sector - | Industry - | Full time employees - | Website |
Full time employees - | Website |
The fund will enter into one or more swap agreements with major global financial institutions whereby the fund and the global financial institution will agree to exchange the return earned on an investment by The fund invests in AMZN that is equal, on a daily basis, to 200% of the value of the fund's net assets. It is non-diversified.

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