BITU
BITU 2-star rating from Upturn Advisory

ProShares Trust (BITU)

ProShares Trust (BITU) 2-star rating from Upturn Advisory
$24.55
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Upturn Advisory Summary

01/06/2026: BITU (2-star) is currently NOT-A-BUY. Pass it for now.

Upturn Star Rating

Upturn 2 star rating for performance

Below Average Performance

These Stocks/ETFs, based on Upturn Advisory, often underperform the market, warranting careful consideration before investing.

Analysis of Past Performance

Type ETF
Historic Profit 10.53%
Avg. Invested days 24
Today’s Advisory PASS
Upturn Star Rating upturn star rating icon
Upturn Advisory Performance Upturn Advisory Performance icon 2.0
ETF Returns Performance Upturn Returns Performance icon 3.0
Upturn Profits based on simulation icon Profits based on simulation
Upturn last close icon Last Close 01/06/2026

Key Highlights

Volume (30-day avg) -
Beta -
52 Weeks Range 15.43 - 64.78
Updated Date 06/30/2025
52 Weeks Range 15.43 - 64.78
Updated Date 06/30/2025

Icon representing Upturn AI-generated SWOT analysis summary Upturn AI SWOT

ProShares Trust

ProShares Trust(BITU) company logo displayed in Upturn AI summary

ETF Overview

overview logo Overview

ProShares Trust is an issuer of exchange-traded funds (ETFs) that offers a wide range of investment strategies, including inverse and leveraged ETFs, as well as traditional passively managed funds. They cater to various sectors and asset classes, aiming to provide investors with tools for specific market exposures and hedging. Their investment strategy often involves aiming to deliver daily investment results that correspond to a multiple or inverse multiple of the performance of a specific index or benchmark.

Reputation and Reliability logo Reputation and Reliability

ProShares Trust is a well-established ETF provider with a significant presence in the market. They are known for their innovative product offerings, particularly in the leveraged and inverse ETF space, which requires careful risk management and clear communication to investors. Their track record is generally considered reliable within the ETF industry.

Leadership icon representing strong management expertise and executive team Management Expertise

ProShares Trust is managed by a team with extensive experience in financial product development, risk management, and ETF operations. The firm's leadership has been instrumental in pioneering new ETF categories and ensuring compliance with regulatory standards.

Investment Objective

Icon representing investment goals and financial objectives Goal

The primary investment goal of ProShares Trust varies by individual ETF, but generally, it is to provide investors with specific investment outcomes related to the performance of underlying indices, sectors, or asset classes. This can include seeking to match index performance, or in the case of leveraged and inverse ETFs, aiming for amplified or inverse daily returns.

Investment Approach and Strategy

Strategy: ProShares Trust offers ETFs that track specific indices, sectors, commodities, and other assets. A significant portion of their strategy involves creating leveraged and inverse ETFs, which aim to achieve multiples (e.g., 2x, 3x) or inverse multiples (e.g., -1x, -2x, -3x) of the daily performance of their underlying benchmarks. They also offer more traditional index-tracking ETFs.

Composition The composition of ProShares Trust ETFs is highly diverse, depending on the specific fund. Holdings can include stocks, bonds, commodities, currencies, and derivatives. Leveraged and inverse ETFs often utilize derivatives like futures, options, and swaps to achieve their stated objectives.

Market Position

Market Share: ProShares Trust holds a significant market share, particularly in the leveraged and inverse ETF segment. Precise overall market share fluctuates, but they are consistently among the top ETF issuers in the US.

Total Net Assets (AUM): As of recent data, ProShares Trust manages tens of billions of dollars in assets under management across its entire ETF family. Specific AUM varies significantly by individual ETF and can be found on their respective fund pages and financial data providers.

Competitors

Key Competitors logo Key Competitors

  • Direxion Shares ETF Trust (DRIV)
  • iShares by BlackRock (e.g., IWM, SPY)
  • Invesco QQQ Trust (QQQ)
  • Vanguard S&P 500 ETF (VOO)

Competitive Landscape

The US ETF market is highly competitive, dominated by large players like iShares and Vanguard. ProShares Trust differentiates itself by focusing on specialized strategies, particularly leveraged and inverse ETFs, which appeal to more sophisticated traders and investors seeking short-term or tactical exposures. However, these products come with higher risks and complexities, making them less suitable for buy-and-hold investors. Their advantage lies in their product innovation and focus on niche strategies, while a disadvantage can be the complexity and risk associated with some of their offerings compared to simpler index-tracking ETFs.

Financial Performance

Historical Performance: Historical performance data for ProShares Trust ETFs is highly variable and depends entirely on the specific ETF and its underlying benchmark. Leveraged and inverse ETFs, in particular, are designed for short-term holding periods and their long-term performance can diverge significantly from their underlying index due to compounding effects and daily rebalancing. Performance reviews should focus on individual ETF objectives and timeframes.

Benchmark Comparison: Performance is benchmarked against the specific index or asset class each ProShares ETF is designed to track. For leveraged and inverse ETFs, performance is measured against the daily returns of the benchmark. Differences in performance are often due to the ETF's expense ratio, rebalancing mechanisms, and tracking error.

Expense Ratio: Expense ratios for ProShares Trust ETFs vary widely. Traditional index ETFs may have expense ratios as low as 0.06%, while more complex leveraged and inverse ETFs can have expense ratios ranging from 0.75% to over 1.50% or higher, reflecting the costs of derivatives and daily management.

Liquidity

Average Trading Volume

The average trading volume for ProShares Trust ETFs varies significantly by fund, with popular leveraged/inverse ETFs and broad market index trackers exhibiting high liquidity, often trading hundreds of thousands or millions of shares daily.

Bid-Ask Spread

The bid-ask spread for ProShares Trust ETFs generally reflects their liquidity, with more actively traded ETFs having tighter spreads (e.g., 0.01% to 0.05%) and less liquid funds having wider spreads.

Market Dynamics

Market Environment Factors

ProShares Trust ETFs are influenced by broad market conditions, sector-specific trends, volatility levels, and interest rate environments. Their leveraged and inverse products are particularly sensitive to market volatility, as compounding can lead to significant underperformance in choppy or trending markets.

Growth Trajectory

ProShares Trust has demonstrated a consistent growth trajectory, driven by its product innovation and catering to demand for sophisticated investment tools. They continuously launch new ETFs and may adjust strategies based on market opportunities and investor demand, though core offerings in leveraged/inverse remain central.

Moat and Competitive Advantages

Competitive Edge

ProShares Trust's competitive edge lies in its pioneering role and continued dominance in the leveraged and inverse ETF space, offering unique exposures not readily available elsewhere. Their expertise in managing complex derivative-based strategies allows them to provide daily amplified or inverse returns, catering to sophisticated investors and traders. This niche focus, coupled with a broad range of traditional index ETFs, provides a diversified product suite that appeals to various investor needs.

Risk Analysis

Volatility

ProShares Trust ETFs exhibit a wide range of volatility. While some traditional index ETFs track the market's general volatility, their leveraged and inverse ETFs are inherently designed to be much more volatile, aiming for amplified daily returns which can lead to substantial price swings.

Market Risk

Market risk for ProShares Trust ETFs is tied to their underlying assets and investment strategies. Traditional ETFs carry the risks of their respective markets (e.g., equity market risk, interest rate risk for bond ETFs). Leveraged and inverse ETFs carry magnified market risk, as well as the additional risks of derivatives, compounding effects, and potential for rapid, significant losses that can exceed an investor's initial investment.

Investor Profile

Ideal Investor Profile

The ideal investor for ProShares Trust varies by ETF. For their traditional index ETFs, it's passive investors seeking broad market exposure. For their leveraged and inverse ETFs, the ideal investor is an experienced trader or sophisticated investor with a high risk tolerance, a strong understanding of derivatives and compounding, and a short-term investment horizon.

Market Risk

ProShares Trust offers products suitable for both long-term passive investors (through their traditional index ETFs) and short-term active traders or hedgers (through their leveraged and inverse ETFs). The latter are generally not suitable for long-term holding due to compounding effects.

Summary

ProShares Trust is a prominent ETF issuer known for its innovative and diverse product lineup, particularly its leadership in leveraged and inverse ETFs. While offering traditional index-tracking funds, its core strength lies in providing sophisticated tools for tactical trading and hedging. Investors must carefully consider the complex risks, especially with leveraged/inverse products, which are designed for short-term use and can experience significant divergence from underlying benchmarks over longer periods due to compounding. Their significant market share and product innovation position them as a key player in specialized ETF segments.

Similar ETFs

Sources and Disclaimers

Data Sources:

  • ProShares Trust Official Website
  • Financial Data Providers (e.g., Bloomberg, Refinitiv, ETF.com)
  • SEC Filings

Disclaimers:

This JSON output is for informational purposes only and does not constitute financial advice. Past performance is not indicative of future results. Investing in ETFs, especially leveraged and inverse ETFs, involves substantial risk, including the potential loss of principal. Investors should consult with a qualified financial advisor before making any investment decisions. Market share and AUM data are subject to change and based on available information at the time of analysis.

Information icon for Upturn AI Summarization accuracy disclaimer AI Summarization is directionally correct and might not be accurate.

Information icon for Upturn AI Summarization data freshness disclaimer Summarized information shown could be a few years old and not current.

Information icon warning about Upturn AI Fundamental Rating based on potentially old data Fundamental Rating based on AI could be based on old data.

Information icon warning about potential inaccuracies or hallucinations in Upturn AI-generated summaries AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.

About ProShares Trust

Exchange NYSE ARCA
Headquaters -
IPO Launch date -
CEO -
Sector -
Industry -
Full time employees -
Website
Full time employees -
Website

The index is designed to measure the performance of a single bitcoin traded in USD and seeks to provide a proxy for the bitcoin market. Under normal circumstances, the fund will invest at least 80% of the fund"s assets in, or provide exposure to, financial instruments that ProShare Advisors believes, in combination, should produce daily returns consistent with the daily target. The fund is non-diversified.