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Burney U.S. Factor Rotation ETF (BRNY)

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Upturn Advisory Summary
01/09/2026: BRNY (2-star) has a low Upturn Star Rating. Not recommended to BUY.
Analysis of Past Performance
Type ETF | Historic Profit 41.55% | Avg. Invested days 68 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating ![]() | Upturn Advisory Performance | ETF Returns Performance |
Key Highlights
Volume (30-day avg) - | Beta - | 52 Weeks Range 34.24 - 44.91 | Updated Date 06/29/2025 |
52 Weeks Range 34.24 - 44.91 | Updated Date 06/29/2025 |
Upturn AI SWOT
Burney U.S. Factor Rotation ETF
ETF Overview
Overview
The Burney U.S. Factor Rotation ETF (BATS: BRNY) is an actively managed ETF that seeks to provide capital appreciation by rotating between different U.S. equity factors based on proprietary quantitative models. It targets a broad range of U.S. equities and aims to dynamically adjust its exposure to factors such as value, growth, momentum, quality, and low volatility.
Reputation and Reliability
Burney Company is an established investment management firm with a history of providing quantitative investment solutions. While not as large as some of the biggest ETF issuers, they have a demonstrated track record in active management and factor investing.
Management Expertise
The ETF is managed by Burney Company, which has a dedicated team of investment professionals with expertise in quantitative research, portfolio management, and risk management. Their approach relies on data-driven decision-making and systematic factor analysis.
Investment Objective
Goal
The primary investment goal of the Burney U.S. Factor Rotation ETF is to achieve capital appreciation over the long term by strategically allocating assets to U.S. equity factors that are expected to outperform.
Investment Approach and Strategy
Strategy: This ETF is actively managed and does not track a specific index. Its strategy is to dynamically rotate exposure across various U.S. equity factors based on Burney Company's quantitative models, which assess the prevailing market conditions and the potential for each factor to perform well.
Composition The ETF holds a portfolio of U.S. equities, selected based on their characteristics related to various investment factors. The specific composition will change dynamically as the fund rotates its factor exposures.
Market Position
Market Share: Specific market share data for niche actively managed factor ETFs like BRNY is difficult to ascertain comprehensively and is often not reported in the same way as broad market index ETFs.
Total Net Assets (AUM):
Competitors
Key Competitors
- iShares Edge MSCI U.S. Value Factor ETF (VLUE)
- iShares Edge MSCI U.S. Quality Factor ETF (QUAL)
- Invesco S&P 500 Equal Weight ETF (RSP)
- Vanguard Value ETF (VTV)
Competitive Landscape
The factor investing ETF space is increasingly crowded with both passively managed factor ETFs and actively managed funds. Burney U.S. Factor Rotation ETF differentiates itself through its active rotation strategy based on proprietary models. However, it faces competition from large, established issuers with broad product suites and lower expense ratios. Its primary advantage lies in its potential for dynamic adaptation to market regimes, while a disadvantage could be the higher expense ratio associated with active management and the risk that its models may not consistently outperform.
Financial Performance
Historical Performance: Historical performance data for the Burney U.S. Factor Rotation ETF should be reviewed on financial data platforms. Performance can vary significantly as the ETF's strategy involves dynamic factor allocation.
Benchmark Comparison: As an actively managed ETF, it does not track a specific benchmark in the traditional sense. Its performance should be assessed against broad market indices (e.g., S&P 500) and potentially against a universe of other actively managed factor ETFs.
Expense Ratio: 0.79
Liquidity
Average Trading Volume
The ETF's average trading volume is relatively low, suggesting it may not be suitable for very active traders requiring high liquidity.
Bid-Ask Spread
The bid-ask spread for this ETF can be wider than for larger, more liquid ETFs, potentially increasing trading costs for investors.
Market Dynamics
Market Environment Factors
The performance of BRNY is influenced by the prevailing economic conditions, interest rate environment, and investor sentiment towards different equity factors. Periods of high market volatility or significant shifts in economic cycles can impact the effectiveness of its rotation strategy.
Growth Trajectory
As an actively managed ETF, its growth trajectory is dependent on the success of its investment strategy and its ability to attract assets. Changes in strategy and holdings are inherent to its factor rotation approach.
Moat and Competitive Advantages
Competitive Edge
Burney U.S. Factor Rotation ETF's competitive edge lies in its active, quantitative rotation strategy. The proprietary models aim to identify and capitalize on shifting factor premiums, potentially offering enhanced returns or reduced volatility compared to static factor investments. This dynamic approach seeks to navigate different market regimes more effectively by moving between factors such as value, growth, quality, and momentum.
Risk Analysis
Volatility
The ETF's volatility is expected to be influenced by the performance of the underlying equity factors it selects. As it rotates between different factors, its volatility profile can change over time.
Market Risk
The ETF is subject to market risk as it primarily invests in U.S. equities. Specific risks include risks associated with individual equity securities, sector concentrations, and the overall performance of the U.S. stock market. Additionally, the effectiveness of its factor rotation strategy introduces model risk and the potential for underperformance if the models are not accurate.
Investor Profile
Ideal Investor Profile
The ideal investor for the Burney U.S. Factor Rotation ETF is an investor seeking active management and exposure to dynamic factor investing. They should have a moderate to high risk tolerance and understand the complexities of factor-based strategies and active rotation. Investors should also be comfortable with a higher expense ratio.
Market Risk
This ETF is best suited for investors who are looking for a more sophisticated approach to U.S. equity investing that goes beyond passive index tracking. It is likely more suitable for investors with a longer-term investment horizon who believe in the potential of quantitative factor rotation, rather than very short-term active traders due to liquidity considerations.
Summary
The Burney U.S. Factor Rotation ETF (BRNY) is an actively managed fund employing a quantitative strategy to rotate between U.S. equity factors. Its goal is capital appreciation through dynamic allocation. While it benefits from a proprietary rotation model, it faces a competitive landscape and has a higher expense ratio. Investors should have a moderate to high risk tolerance and understand active management principles.
Similar ETFs
Sources and Disclaimers
Data Sources:
- Burney Company Official Website
- Financial Data Aggregators (e.g., Morningstar, ETF.com)
Disclaimers:
This information is for educational purposes only and does not constitute investment advice. Past performance is not indicative of future results. Investors should conduct their own due diligence and consult with a financial advisor before making any investment decisions. Market share data is illustrative and may not be precise. Expense ratios and other financial details are subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Burney U.S. Factor Rotation ETF
Exchange NASDAQ | Headquaters - | ||
IPO Launch date - | CEO - | ||
Sector - | Industry - | Full time employees - | Website |
Full time employees - | Website | ||
The fund is an actively managed exchange-traded fund ("ETF") that seeks long term growth of capital. The fund seeks to achieve its investment objective by investing, under normal circumstances, at least 80% of the fund"s net assets plus the amount of any borrowings for investment purposes in U.S. listed common stock. The fund will invest its assets in common stocks of large, mid, and small-capitalization companies.

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