- Chart
- Upturn Summary
- Highlights
Upturn AI SWOT - About
Burney U.S. Factor Rotation ETF (BRNY)

- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- Pass (Skip investing)
Stock price based on last close (see disclosures)
- ALL
- 1Y
- 1M
- 1W
Upturn Advisory Summary
11/05/2025: BRNY (2-star) has a low Upturn Star Rating. Not recommended to BUY.
Analysis of Past Performance
Type ETF | Historic Profit 40.17% | Avg. Invested days 73 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating ![]() | Upturn Advisory Performance | ETF Returns Performance |
Key Highlights
Volume (30-day avg) - | Beta - | 52 Weeks Range 34.24 - 44.91 | Updated Date 06/29/2025 |
52 Weeks Range 34.24 - 44.91 | Updated Date 06/29/2025 |
Upturn AI SWOT
Burney U.S. Factor Rotation ETF
ETF Overview
Overview
The Burney U.S. Factor Rotation ETF (BRNY) is an actively managed ETF that seeks to outperform the S&P 500 Index by rotating among different investment factors based on macroeconomic conditions. It aims to capitalize on changing market dynamics by adjusting its exposure to factors like value, growth, momentum, and quality.
Reputation and Reliability
Burney Company is a registered investment advisor with a long history in the investment management industry. While not as widely known as some of the larger ETF issuers, it has a solid reputation for its research-driven approach.
Management Expertise
The management team at Burney Company consists of experienced investment professionals with expertise in macroeconomic analysis and factor-based investing.
Investment Objective
Goal
To outperform the S&P 500 Index by actively rotating among different investment factors.
Investment Approach and Strategy
Strategy: The ETF employs an active management strategy based on macroeconomic research. It rotates among different investment factors based on their perceived attractiveness relative to prevailing market conditions.
Composition The ETF primarily holds U.S. equities. The specific holdings change based on the factor rotation strategy.
Market Position
Market Share: BRNY holds a small market share within the broader U.S. equity ETF market.
Total Net Assets (AUM): 17400000
Competitors
Key Competitors
- IVV
- SPY
- VTI
- MTUM
- QUAL
- VLUE
Competitive Landscape
The ETF market is highly competitive, with several large players dominating the space. BRNY's actively managed factor rotation strategy differentiates it from passively managed index funds. Its smaller AUM may make it less liquid than larger competitors. Actively managed funds may also struggle to persistently outperform their benchmarks.
Financial Performance
Historical Performance: Historical performance data (annualized returns) not available, but can be obtained from financial data providers.
Benchmark Comparison: Comparing BRNY's performance to the S&P 500 Index (SPY) is crucial for assessing its effectiveness. Outperformance is the primary goal.
Expense Ratio: 0.79
Liquidity
Average Trading Volume
BRNY's average trading volume is moderate, which could impact the ease of buying and selling shares, especially in large quantities.
Bid-Ask Spread
The bid-ask spread on BRNY may fluctuate depending on market conditions and trading volume, representing a cost to trading the ETF.
Market Dynamics
Market Environment Factors
Economic growth, interest rates, inflation, and geopolitical events can all impact the performance of different investment factors and, consequently, BRNY's investment strategy.
Growth Trajectory
BRNY's growth trajectory depends on its ability to consistently outperform the S&P 500 through its factor rotation strategy. Changes to strategy and holdings are determined by macroeconomic analysis.
Moat and Competitive Advantages
Competitive Edge
BRNY's competitive advantage lies in its active management and factor rotation strategy, which aims to capitalize on macroeconomic trends. The fund's success depends on the expertise of its management team and the accuracy of its macroeconomic forecasts. This sets it apart from passive index funds. However, the active management also introduces greater risk and higher fees compared to passively managed ETFs.
Risk Analysis
Volatility
BRNY's volatility is influenced by its factor rotation strategy. Changes in factor exposures can lead to fluctuations in the ETF's value.
Market Risk
BRNY is subject to market risk, as its underlying assets are primarily U.S. equities. Economic downturns, geopolitical events, and other market shocks can negatively impact its performance.
Investor Profile
Ideal Investor Profile
The ideal investor for BRNY is someone who understands and believes in factor-based investing and is comfortable with active management and potentially higher volatility in pursuit of outperformance relative to the S&P 500.
Market Risk
BRNY may be suitable for both long-term investors seeking potential outperformance and active traders looking to capitalize on short-term market trends. However, its active management and factor rotation strategy make it less suitable for passive index followers.
Summary
The Burney U.S. Factor Rotation ETF (BRNY) is an actively managed ETF aiming to outperform the S&P 500 through factor rotation. Its success hinges on the management team's ability to accurately forecast macroeconomic trends and adjust factor exposures accordingly. While it offers the potential for outperformance, it also carries higher fees and increased volatility compared to passive index funds. This ETF is more suited to active investors or those that are looking to diversify their portfolio with a potentially higher return investment. It also carries a market risk that would require consideration before investing.
Similar ETFs
Sources and Disclaimers
Data Sources:
- ETF.com
- Morningstar
- Burney Company website
Disclaimers:
This analysis is for informational purposes only and does not constitute financial advice. Investors should conduct their own research and consult with a qualified financial advisor before making any investment decisions. Performance data is not a guarantee of future results.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Burney U.S. Factor Rotation ETF
Exchange NASDAQ | Headquaters - | ||
IPO Launch date - | CEO - | ||
Sector - | Industry - | Full time employees - | Website |
Full time employees - | Website | ||
The fund is an actively managed exchange-traded fund ("ETF") that seeks long term growth of capital. The fund seeks to achieve its investment objective by investing, under normal circumstances, at least 80% of the fund"s net assets plus the amount of any borrowings for investment purposes in U.S. listed common stock. The fund will invest its assets in common stocks of large, mid, and small-capitalization companies.

Note: This website is maintained by Upturn Corporation, which is an investment adviser registered with the U.S. Securities and Exchange Commission. Such registration does not imply a certain level of skill or training. Investing in securities has risks. Past performance is no guarantee of future returns. No assurance is provided as to any particular investment return, and you may lose money using our services. You are strongly advised to consult appropriate counsel before making any investments in companies you learn about through our services. You should obtain appropriate legal, tax, investment, accounting, and other advice that takes into account your investment portfolio and overall financial situation. You are solely responsible for conducting due diligence on a potential investment. We do not affect trades for you. You will select your own broker through which to transact. Investments are not FDIC insured, they are not guaranteed, and they may lose value. Please see the Privacy Policy, Terms of Use, and Disclosure for more information.
Home 

