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Upturn AI SWOT - About
SmartETFs Dividend Builder ETF (DIVS)
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Upturn Advisory Summary
08/14/2025: DIVS (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Analysis of Past Performance
Type ETF | Historic Profit 20.63% | Avg. Invested days 68 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  5.0 | ETF Returns Performance  4.0 |
| Profits based on simulation | Last Close 08/14/2025 |
Key Highlights
Volume (30-day avg) - | Beta 0.79 | 52 Weeks Range 26.25 - 30.96 | Updated Date 06/30/2025 |
52 Weeks Range 26.25 - 30.96 | Updated Date 06/30/2025 |
Upturn AI SWOT
SmartETFs Dividend Builder ETF
ETF Overview
Overview
The SmartETFs Dividend Builder ETF (DIVS) seeks to provide investment results that, before fees and expenses, generally correspond to the performance of the Intellidex US Dividend Builder Index. It focuses on dividend-paying companies, aiming to provide income and capital appreciation.
Reputation and Reliability
SmartETFs is a relatively new ETF provider but is building a reputation through their innovative and specialized ETF offerings.
Management Expertise
The management team at SmartETFs has experience in the ETF industry, focusing on creating targeted and strategic investment products.
Investment Objective
Goal
The primary investment goal of DIVS is to provide current income and long-term capital appreciation.
Investment Approach and Strategy
Strategy: DIVS tracks the Intellidex US Dividend Builder Index, which uses a quantitative methodology to select dividend-paying companies.
Composition The ETF primarily holds U.S. equities of companies with a history of paying and growing dividends.
Market Position
Market Share: Market share data for DIVS is not readily available but would be considered small given the number of dividend ETFs in the market.
Total Net Assets (AUM): 47100000.0
Competitors
Key Competitors
- Vanguard Dividend Appreciation ETF (VIG)
- Schwab US Dividend Equity ETF (SCHD)
- iShares Select Dividend ETF (DVY)
Competitive Landscape
The dividend ETF market is highly competitive. DIVS differentiates itself with its Intellidex US Dividend Builder Index selection methodology which aims to select the highest rated dividend paying securities. Competitors have larger AUMs and longer track records, making DIVSu2019s newness a disadvantage.
Financial Performance
Historical Performance: Historical performance data should be reviewed from the SmartETFs website or other financial data providers to understand the ETF's performance over different time periods.
Benchmark Comparison: DIVS's performance can be compared to the Intellidex US Dividend Builder Index to evaluate how effectively it tracks its target.
Expense Ratio: 0.29
Liquidity
Average Trading Volume
DIVS's average trading volume, roughly 7,000 shares, indicates moderate liquidity.
Bid-Ask Spread
The bid-ask spread is typically small, reflecting a reasonable cost for trading.
Market Dynamics
Market Environment Factors
Economic growth, interest rates, and dividend policies of companies within the index can affect DIVS's performance.
Growth Trajectory
DIVSu2019s growth is reliant on broader market acceptance of its investment strategy and the ability to attract assets.
Moat and Competitive Advantages
Competitive Edge
DIVS's Intellidex US Dividend Builder Index and stock selection process give it a focused approach to dividend investing. It is not capitalization-weighted, and its quantitative methodology seeks high-quality dividend payers and sustainable dividend growth. This can lead to a different portfolio composition than its competitors, potentially resulting in superior returns or different risk profiles. However, its smaller size and newer existence might prevent some investors from investing.
Risk Analysis
Volatility
DIVS's volatility will be correlated to the volatility of the equities market and dividend stocks, based on current performance.
Market Risk
DIVS is subject to market risk, specifically the risk associated with equity investments and the potential for dividend cuts by companies in its portfolio.
Investor Profile
Ideal Investor Profile
DIVS is suitable for investors seeking current income and long-term capital appreciation through dividend-paying stocks.
Market Risk
DIVS is suitable for long-term investors focused on dividend income and moderate capital growth.
Summary
The SmartETFs Dividend Builder ETF (DIVS) offers a unique approach to dividend investing through its Intellidex US Dividend Builder Index. DIVS focuses on stocks with a history of dividend payments and a quantitative index selection process. It is suitable for investors seeking income and moderate growth. However, its smaller size and limited trading history relative to larger peers are factors to consider.
Peer Comparison
Sources and Disclaimers
Data Sources:
- SmartETFs Website
- ETF.com
- Morningstar
- Yahoo Finance
Disclaimers:
The data provided is for informational purposes only and should not be considered investment advice. Past performance is not indicative of future results. Market share information is an estimate based on available data.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About SmartETFs Dividend Builder ETF
Exchange NYSE ARCA | Headquaters - | ||
IPO Launch date - | CEO - | ||
Sector - | Industry - | Full time employees - | Website |
Full time employees - | Website | ||
The fund will invest at least 80% of its net assets (plus any borrowings for investment purposes) in publicly-traded equity securities in dividend-paying companies that the Adviser believes have the ability to consistently increase their dividend payments over the medium term (three to five years). Equity Securities may include common stocks, preferred stocks, securities convertible into common stocks, rights and warrants.
Note: This website is maintained by Upturn Corporation, which is an investment adviser registered with the U.S. Securities and Exchange Commission. Such registration does not imply a certain level of skill or training. Investing in securities has risks. Past performance is no guarantee of future returns. No assurance is provided as to any particular investment return, and you may lose money using our services. You are strongly advised to consult appropriate counsel before making any investments in companies you learn about through our services. You should obtain appropriate legal, tax, investment, accounting, and other advice that takes into account your investment portfolio and overall financial situation. You are solely responsible for conducting due diligence on a potential investment. We do not affect trades for you. You will select your own broker through which to transact. Investments are not FDIC insured, they are not guaranteed, and they may lose value. Please see the Privacy Policy, Terms of Use, and Disclosure for more information.