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ProShares Short Dow30 (DOG)



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Upturn Advisory Summary
10/13/2025: DOG (1-star) is currently NOT-A-BUY. Pass it for now.
Analysis of Past Performance
Type ETF | Historic Profit -8.08% | Avg. Invested days 31 | Today’s Advisory PASS |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | ETF Returns Performance ![]() |
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Key Highlights
Volume (30-day avg) - | Beta -0.91 | 52 Weeks Range 24.57 - 30.55 | Updated Date 06/29/2025 |
52 Weeks Range 24.57 - 30.55 | Updated Date 06/29/2025 |
Upturn AI SWOT
ProShares Short Dow30
ETF Overview
Overview
The ProShares Short Dow30 (DOG) seeks daily investment results, before fees and expenses, that correspond to the inverse (-1x) of the daily performance of the Dow Jones Industrial Average. It provides a way to profit from declines in the Dow Jones Industrial Average (DJIA).
Reputation and Reliability
ProShares is a well-known issuer of leveraged and inverse ETFs, with a track record of providing these types of investment products.
Management Expertise
ProShares specializes in offering sophisticated investment strategies, including leveraged and inverse funds, with an experienced management team.
Investment Objective
Goal
To seek daily investment results, before fees and expenses, that correspond to the inverse (-1x) of the daily performance of the Dow Jones Industrial Average.
Investment Approach and Strategy
Strategy: The ETF uses financial instruments such as swap agreements to achieve its objective of providing inverse exposure to the Dow Jones Industrial Average on a daily basis.
Composition The ETF primarily holds swap agreements and other derivative instruments designed to deliver the inverse daily performance of the Dow Jones Industrial Average. It doesn't directly hold stocks.
Market Position
Market Share: ProShares Short Dow30 (DOG) accounts for a significant portion of the inverse Dow Jones Industrial Average ETF market.
Total Net Assets (AUM): 214255136
Competitors
Key Competitors
- Direxion Daily Dow Bear 1X Shares (DDP)
Competitive Landscape
The competitive landscape is relatively concentrated, with DOG holding most of the market share. DOG benefits from being the older and more well known inverse Dow ETF. However, lower expense ratios and different leverage factors of competitors like DDP can attract investors.
Financial Performance
Historical Performance: Historical performance is highly dependent on the Dow Jones Industrial Average's performance. When the Dow declines, DOG typically appreciates; when the Dow rises, DOG typically depreciates. Due to the daily reset, long-term performance can significantly deviate from a simple inverse relationship.
Benchmark Comparison: The benchmark for DOG is the inverse of the Dow Jones Industrial Average's daily performance. It is designed to deliver -1x the daily return of the index.
Expense Ratio: 0.95
Liquidity
Average Trading Volume
The average daily trading volume is typically moderate, making it relatively easy to buy or sell shares.
Bid-Ask Spread
The bid-ask spread is generally tight, indicating good liquidity and lower transaction costs.
Market Dynamics
Market Environment Factors
DOG's performance is heavily influenced by overall market sentiment, economic news, and events impacting the Dow Jones Industrial Average. Fear of recession, inflation concerns, and geopolitical risks can drive demand for inverse strategies.
Growth Trajectory
Growth trajectory depends on investor sentiment and expectations regarding the future performance of the Dow Jones Industrial Average.Increased volatility in the stock market can drive more investors to trade it.
Moat and Competitive Advantages
Competitive Edge
DOG's competitive edge lies in its simplicity and direct exposure to the inverse daily performance of the Dow. It offers a readily available tool for investors seeking to hedge their portfolios or profit from short-term market declines. ProShares established brand recognition and larger AUM contribute to its liquidity and visibility, attracting more traders and investors. This makes it the most recognizable short Dow ETF despite possible alternatives.
Risk Analysis
Volatility
DOG is considered a highly volatile investment due to its inverse and daily resetting nature. It is designed for short-term trading and is not suitable for buy-and-hold investors.
Market Risk
The primary market risk is that the Dow Jones Industrial Average will rise, resulting in losses for DOG. Compounding effects due to the daily reset can erode returns over longer periods.
Investor Profile
Ideal Investor Profile
The ideal investor for DOG is an experienced trader or investor with a high risk tolerance who understands the complexities of leveraged and inverse ETFs and has a short-term investment horizon.
Market Risk
DOG is best suited for active traders who seek short-term exposure to the inverse performance of the Dow Jones Industrial Average. It is not appropriate for long-term investors.
Summary
ProShares Short Dow30 (DOG) provides inverse exposure to the Dow Jones Industrial Average's daily performance, appealing to traders anticipating short-term market declines. It uses derivatives and swaps to achieve its investment objective, making it suitable for sophisticated investors with a high-risk tolerance. While it offers a straightforward way to bet against the Dow, its daily reset and compounding effects mean it's unsuitable for long-term holdings. DOG's performance hinges on the Dow's trajectory, making it a volatile tool for active portfolio management.
Peer Comparison
Sources and Disclaimers
Data Sources:
- ProShares official website
- ETF.com
- Yahoo Finance
Disclaimers:
The data provided is for informational purposes only and should not be considered investment advice. Past performance is not indicative of future results. Investing in ETFs involves risk, including the potential loss of principal.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About ProShares Short Dow30
Exchange NYSE ARCA | Headquaters - | ||
IPO Launch date - | CEO - | ||
Sector - | Industry - | Full time employees - | Website |
Full time employees - | Website |
The fund invests in financial instruments that ProShare Advisors believes, in combination, should produce daily returns consistent with the Daily Target. The index is a price-weighted index and includes 30 large-cap, blue-chip U.S. stocks, excluding utility and transportation companies. The fund is non-diversified.

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