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ProShares Short Dow30 (DOG)

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Upturn Advisory Summary
01/09/2026: DOG (1-star) is currently NOT-A-BUY. Pass it for now.
Analysis of Past Performance
Type ETF | Historic Profit -8.07% | Avg. Invested days 31 | Today’s Advisory PASS |
Upturn Star Rating ![]() | Upturn Advisory Performance | ETF Returns Performance |
Key Highlights
Volume (30-day avg) - | Beta -0.91 | 52 Weeks Range 24.57 - 30.55 | Updated Date 06/29/2025 |
52 Weeks Range 24.57 - 30.55 | Updated Date 06/29/2025 |
Upturn AI SWOT
ProShares Short Dow30
ETF Overview
Overview
ProShares Short Dow30 (DOG) is an ETF designed to provide inverse exposure to the daily performance of the Dow Jones Industrial Average. It aims to deliver -1x the return of the Dow Jones Industrial Average on a daily basis. This means if the Dow Jones Industrial Average falls by 1%, DOG is designed to rise by approximately 1% on that day, before fees and expenses. It targets investors seeking to profit from a declining stock market or to hedge against potential losses in their long positions in large-cap US stocks. Its investment strategy is based on futures contracts and other derivatives that aim to replicate the inverse daily performance of the index.
Reputation and Reliability
ProShares is a well-established ETF provider known for its wide range of leveraged and inverse ETFs. They have a significant presence in the market and are generally considered reliable in delivering their stated daily objectives, though investors must understand the daily resetting nature of these products.
Management Expertise
ProShares ETFs are managed by a team with extensive experience in developing and managing complex financial products. While specific individuals are not typically highlighted for individual ETFs, the company as a whole has a strong track record in ETF product development and management.
Investment Objective
Goal
The primary investment goal of ProShares Short Dow30 is to provide investors with the inverse of the daily performance of the Dow Jones Industrial Average. It is designed for short-term trading strategies or hedging purposes, not as a long-term investment.
Investment Approach and Strategy
Strategy: ETF ProShares Short Dow30 aims to achieve its investment objective by using derivative instruments, primarily futures contracts on the Dow Jones Industrial Average, and other financial instruments. These instruments are used to gain exposure to the inverse performance of the index on a daily basis.
Composition The ETF does not directly hold the stocks of the Dow Jones Industrial Average. Instead, it uses a portfolio of financial derivatives, such as futures contracts, to achieve its inverse daily return objective. This means its composition is dynamic and based on the instruments required to mirror the inverse of the index's daily movements.
Market Position
Market Share: As a specialized inverse ETF, ProShares Short Dow30 occupies a niche within the broader ETF market. Its market share is tied to the demand for shorting strategies and hedging against a declining Dow Jones Industrial Average.
Total Net Assets (AUM): 376461900
Competitors
Key Competitors
- ProShares UltraShort Dow30 (DXD)
- ProShares Short S&P500 (SH)
- Direxion Daily S&P 500 Bear 1X Shares (SPXS)
Competitive Landscape
The inverse ETF market is competitive, with several providers offering products targeting different indices and with varying degrees of leverage. ProShares Short Dow30 competes with other ETFs that offer inverse exposure to broad market indices like the S&P 500, as well as other inverse Dow Jones ETFs. Its advantage lies in its direct focus on the Dow Jones Industrial Average with a 1x inverse correlation. However, a disadvantage for all inverse ETFs, including DOG, is the compounding effect that can lead to performance deviations from the stated objective over longer periods due to daily resetting.
Financial Performance
Historical Performance: Historical performance data for ProShares Short Dow30 shows its inverse correlation to the Dow Jones Industrial Average on a daily basis. Due to the daily resetting nature of inverse ETFs, its performance over longer periods (weeks, months, years) can deviate significantly from -1x the performance of the Dow Jones Industrial Average. It is designed for short-term trading, and consistent long-term holding is generally not advised.
Benchmark Comparison: When compared to the Dow Jones Industrial Average, ProShares Short Dow30 is designed to move in the opposite direction on a daily basis. For example, if the Dow Jones Industrial Average gains 1% on a given day, DOG is expected to lose approximately 1% (before fees). Conversely, if the Dow Jones Industrial Average falls by 1%, DOG is expected to gain approximately 1% (before fees).
Expense Ratio: 0.91
Liquidity
Average Trading Volume
The average trading volume for ETF ProShares Short Dow30 is typically sufficient for active traders seeking short-term exposure to inverse Dow Jones Industrial Average movements.
Bid-Ask Spread
The bid-ask spread for ETF ProShares Short Dow30 is generally tight enough for most retail and institutional traders, facilitating efficient execution of trades.
Market Dynamics
Market Environment Factors
ProShares Short Dow30 is sensitive to overall market sentiment, economic indicators, and interest rate changes that affect the broader stock market, particularly large-cap US equities. Periods of high market volatility and uncertainty tend to increase demand for inverse ETFs as investors seek to protect portfolios or capitalize on downturns.
Growth Trajectory
The growth trajectory of ProShares Short Dow30 is tied to investor sentiment regarding market direction. Increased investor fear or anticipation of market declines can lead to higher inflows, while periods of sustained market rallies may see outflows as investors shift away from shorting strategies. Its strategy and holdings are dynamic, adjusting daily to maintain the inverse correlation objective.
Moat and Competitive Advantages
Competitive Edge
ProShares Short Dow30's primary competitive advantage is its direct and inverse daily correlation to the Dow Jones Industrial Average. It offers a simple, accessible way for investors to bet against or hedge against this specific, widely recognized index. As one of the earlier entrants into the inverse ETF space, ProShares has established a strong brand and distribution network for its specialized products. Its niche focus on the Dow Jones Industrial Average provides a clear objective for a specific segment of the market.
Risk Analysis
Volatility
ProShares Short Dow30 exhibits high volatility due to its inverse nature and daily resetting mechanism. Its price can fluctuate significantly in response to daily market movements, and this volatility is amplified by the inverse correlation to the Dow Jones Industrial Average.
Market Risk
The specific market risks associated with ProShares Short Dow30 stem from its underlying asset, the Dow Jones Industrial Average, which represents large-cap US companies. Therefore, it is subject to risks such as economic downturns, geopolitical events, industry-specific challenges, and investor sentiment shifts impacting these large companies. Additionally, the daily resetting mechanism introduces tracking error and compounding effects, meaning its performance over periods longer than one day may not precisely equal the inverse of the index's performance over that same period.
Investor Profile
Ideal Investor Profile
The ideal investor for ProShares Short Dow30 is an experienced trader or sophisticated investor who understands the risks and mechanics of inverse ETFs. They should be looking for short-term strategies, such as hedging existing long positions or speculating on a market downturn. This ETF is not suitable for novice investors or those seeking long-term growth.
Market Risk
ProShares Short Dow30 is best suited for active traders and short-term investors who want to profit from or hedge against daily declines in the Dow Jones Industrial Average. It is generally not recommended for long-term investors or passive index followers due to the compounding effects inherent in inverse ETFs.
Summary
ProShares Short Dow30 (DOG) is an inverse ETF designed for short-term trading and hedging. It aims to deliver the inverse of the daily performance of the Dow Jones Industrial Average, utilizing derivatives for its strategy. Its issuer, ProShares, is a reputable provider of specialized ETFs. While it offers direct inverse exposure to the Dow, its daily resetting mechanism can lead to performance deviations over longer periods, making it unsuitable for long-term investment. The ETF faces competition from other inverse and leveraged products and is best suited for experienced traders aware of its inherent risks.
Similar ETFs
Sources and Disclaimers
Data Sources:
- ProShares Official Website
- Financial Data Providers (e.g., Morningstar, Yahoo Finance)
Disclaimers:
This information is for informational purposes only and should not be considered investment advice. Inverse ETFs are complex and carry significant risks, including the potential for substantial losses. Investors should consult with a qualified financial advisor before making any investment decisions. Performance data is subject to change and past performance is not indicative of future results. The daily resetting nature of inverse ETFs can lead to performance that differs significantly from the stated objective over periods longer than one day.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About ProShares Short Dow30
Exchange NYSE ARCA | Headquaters - | ||
IPO Launch date - | CEO - | ||
Sector - | Industry - | Full time employees - | Website |
Full time employees - | Website | ||
The fund invests in financial instruments that ProShare Advisors believes, in combination, should produce daily returns consistent with the Daily Target. The index is a price-weighted index and includes 30 large-cap, blue-chip U.S. stocks, excluding utility and transportation companies. The fund is non-diversified.

Note: This website is maintained by Upturn Corporation, which is an investment adviser registered with the U.S. Securities and Exchange Commission. Such registration does not imply a certain level of skill or training. Investing in securities has risks. Past performance is no guarantee of future returns. No assurance is provided as to any particular investment return, and you may lose money using our services. You are strongly advised to consult appropriate counsel before making any investments in companies you learn about through our services. You should obtain appropriate legal, tax, investment, accounting, and other advice that takes into account your investment portfolio and overall financial situation. You are solely responsible for conducting due diligence on a potential investment. We do not affect trades for you. You will select your own broker through which to transact. Investments are not FDIC insured, they are not guaranteed, and they may lose value. Please see the Privacy Policy, Terms of Use, and Disclosure for more information.
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