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WisdomTree U.S. MidCap Dividend Fund (DON)

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Upturn Advisory Summary
01/09/2026: DON (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Analysis of Past Performance
Type ETF | Historic Profit 16.4% | Avg. Invested days 68 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating ![]() | Upturn Advisory Performance | ETF Returns Performance |
Key Highlights
Volume (30-day avg) - | Beta 1.03 | 52 Weeks Range 42.22 - 55.10 | Updated Date 06/29/2025 |
52 Weeks Range 42.22 - 55.10 | Updated Date 06/29/2025 |
Upturn AI SWOT
WisdomTree U.S. MidCap Dividend Fund
ETF Overview
Overview
The WisdomTree U.S. MidCap Dividend Fund (DON) is an exchange-traded fund that seeks to track the price and performance of the WisdomTree U.S. MidCap Dividend Index. It focuses on dividend-paying stocks of U.S. mid-capitalization companies, offering investors exposure to established, profitable businesses with a history of distributing profits to shareholders.
Reputation and Reliability
WisdomTree is a well-established global financial institution known for its innovative ETF products, particularly those focused on dividend strategies and factor-based investing. They have a track record of providing transparent and accessible investment solutions.
Management Expertise
WisdomTree's ETFs are managed by a team of experienced investment professionals with expertise in quantitative research, index development, and portfolio management. They leverage proprietary research and methodologies to construct their indices and ETFs.
Investment Objective
Goal
To provide investors with a focused exposure to U.S. mid-capitalization companies that pay dividends, aiming to capture the potential for both capital appreciation and income generation.
Investment Approach and Strategy
Strategy: The ETF aims to replicate the performance of the WisdomTree U.S. MidCap Dividend Index, which is a fundamentally weighted index. This means that companies are weighted based on their expected dividends to be paid in the coming year, rather than market capitalization alone.
Composition The ETF primarily holds common stocks of U.S. mid-capitalization companies that meet the index's dividend-paying criteria. The composition is dynamically adjusted based on the index's methodology.
Market Position
Market Share: Detailed market share data for individual ETFs is not readily available in a standardized public format. However, DON operates within the mid-cap dividend ETF segment.
Total Net Assets (AUM): 2000000000
Competitors
Key Competitors
- Vanguard Mid-Cap Dividend ETF (VOE)
- iShares Select Dividend ETF (DVY)
- Schwab U.S. Dividend Equity ETF (SCHD)
Competitive Landscape
The mid-cap dividend ETF market is competitive, with several large providers offering similar products. WisdomTree's DON differentiates itself through its fundamentally weighted approach based on expected dividends, which may lead to a different sector and company allocation compared to market-cap-weighted or purely dividend-yield-focused ETFs. A potential advantage is its focus on forward-looking dividends, while a disadvantage could be the complexity of its weighting methodology for some investors.
Financial Performance
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Benchmark Comparison: The WisdomTree U.S. MidCap Dividend Index is the benchmark for DON. Performance typically tracks the index closely, with minor deviations due to fees and tracking differences.
Expense Ratio: 0.38
Liquidity
Average Trading Volume
The ETF exhibits moderate average daily trading volume, indicating reasonable liquidity for most investors.
Bid-Ask Spread
The bid-ask spread is generally tight, reflecting efficient market-making and low transaction costs for actively traded shares.
Market Dynamics
Market Environment Factors
Factors such as interest rate policies, inflation, economic growth, and overall investor sentiment towards dividend-paying stocks and mid-capitalization companies significantly impact DON's performance. A rising rate environment can sometimes pressure dividend stocks, while strong economic growth generally benefits mid-cap companies.
Growth Trajectory
The ETF's growth trajectory is tied to the performance of its underlying index and the broader mid-cap dividend stock market. Changes in WisdomTree's index methodology or shifts in investor preference for dividend-focused strategies can also influence its holdings and future growth.
Moat and Competitive Advantages
Competitive Edge
DON's primary competitive edge lies in its unique fundamentally weighted index methodology, which emphasizes expected dividends rather than market capitalization. This can lead to a portfolio tilted towards companies with strong dividend-paying potential and potentially lower valuations. Its focus on mid-cap dividend payers also carves out a specific niche, appealing to investors seeking a blend of growth and income from established, yet still growing, companies.
Risk Analysis
Volatility
DON's historical volatility is generally moderate, reflecting the nature of mid-cap equities and dividend strategies. It is typically less volatile than small-cap stocks but may exhibit more volatility than large-cap dividend stocks.
Market Risk
Key market risks include general equity market downturns, sector-specific risks affecting mid-cap companies, and interest rate risk, as higher interest rates can make dividend yields less attractive relative to fixed income. The dividend-paying nature of the underlying companies also introduces a risk that dividend cuts or suspensions could negatively impact performance.
Investor Profile
Ideal Investor Profile
The ideal investor for DON is one seeking exposure to dividend-paying U.S. mid-capitalization companies. This includes investors looking for a combination of potential capital appreciation and income, who are comfortable with the risk profile of mid-cap stocks and have a medium to long-term investment horizon.
Market Risk
WisdomTree U.S. MidCap Dividend Fund is best suited for long-term investors who are looking for a diversified portfolio of dividend-paying mid-cap stocks and are not actively trading. It can also be a component in a broader income-oriented or growth-and-income portfolio.
Summary
The WisdomTree U.S. MidCap Dividend Fund (DON) offers a distinct approach to mid-cap dividend investing by weighting constituents based on expected future dividends. This strategy aims to capture income and growth from established, profitable U.S. companies. While operating in a competitive landscape, its unique methodology provides a potential advantage for investors seeking specific dividend characteristics. The ETF carries moderate volatility and is best suited for long-term investors focused on income and growth.
Similar ETFs
Sources and Disclaimers
Data Sources:
- WisdomTree Investments Official Website
- Financial Data Aggregators (e.g., Morningstar, ETF.com)
- Industry Research Reports
Disclaimers:
This information is for educational purposes only and does not constitute investment advice. Past performance is not indicative of future results. Investors should conduct their own due diligence and consult with a financial advisor before making investment decisions. Market share data and competitor performance can fluctuate and may not be exhaustive.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About WisdomTree U.S. MidCap Dividend Fund
Exchange NYSE ARCA | Headquaters - | ||
IPO Launch date - | CEO - | ||
Sector - | Industry - | Full time employees - | Website |
Full time employees - | Website | ||
Under normal circumstances, at least 95% of the fund's total assets (exclusive of collateral held from securities lending) will be invested in constituent securities of the index and investments that have economic characteristics that are substantially identical to the economic characteristics of such constituent securities. The index is a fundamentally weighted index that is comprised of the mid-capitalization segment of the U.S. dividend-paying market. The fund is non-diversified.

Note: This website is maintained by Upturn Corporation, which is an investment adviser registered with the U.S. Securities and Exchange Commission. Such registration does not imply a certain level of skill or training. Investing in securities has risks. Past performance is no guarantee of future returns. No assurance is provided as to any particular investment return, and you may lose money using our services. You are strongly advised to consult appropriate counsel before making any investments in companies you learn about through our services. You should obtain appropriate legal, tax, investment, accounting, and other advice that takes into account your investment portfolio and overall financial situation. You are solely responsible for conducting due diligence on a potential investment. We do not affect trades for you. You will select your own broker through which to transact. Investments are not FDIC insured, they are not guaranteed, and they may lose value. Please see the Privacy Policy, Terms of Use, and Disclosure for more information.
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