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Innovator ETFs Trust (EBUF)

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Upturn Advisory Summary
10/24/2025: EBUF (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Analysis of Past Performance
Type ETF | Historic Profit 1.32% | Avg. Invested days 73 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating ![]() | Upturn Advisory Performance | ETF Returns Performance |
Key Highlights
Volume (30-day avg) - | Beta - | 52 Weeks Range 24.22 - 27.44 | Updated Date 06/28/2025 |
52 Weeks Range 24.22 - 27.44 | Updated Date 06/28/2025 |
Upturn AI SWOT
Innovator ETFs Trust
ETF Overview
Overview
Innovator ETFs Trust offers defined outcome ETFs, focusing on providing investors with specific downside protection or upside potential over a set time period. They use FLEX Options to create structured investment outcomes linked to an underlying index's performance.
Reputation and Reliability
Innovator ETFs is a relatively newer but recognized issuer known for its defined outcome ETF innovation. They are considered reliable in delivering the structured outcomes they promise.
Management Expertise
The management team at Innovator ETFs has expertise in options strategies and structured finance, crucial for managing defined outcome ETFs.
Investment Objective
Goal
To provide investors with defined levels of downside protection or upside participation linked to the performance of an underlying index, using options strategies.
Investment Approach and Strategy
Strategy: These ETFs use FLEX Options on underlying indexes (like the S&P 500) to create defined outcome profiles with capped upside and downside buffers over specified periods.
Composition The ETFs primarily hold FLEX Options and cash. The composition varies greatly based on the specific outcome being targeted and the maturity date of the options.
Market Position
Market Share: Innovator ETFs has a notable market share within the defined outcome ETF space, which is a specialized segment of the broader ETF market.
Total Net Assets (AUM): Innovator ETFs' total AUM fluctuates but is significant within the defined outcome category.
Competitors
Key Competitors
- FTLS
- FLQM
- APL
- JANU
- PSAU
Competitive Landscape
The defined outcome ETF market is increasingly competitive, with more issuers entering the space. Innovator ETFs advantages lie in its early mover status and wide product range. Disadvantages include the complexity of the products and the potential for underperformance if market conditions deviate from the expected outcome profile.
Financial Performance
Historical Performance: Historical performance varies greatly depending on the specific ETF within the Innovator ETFs Trust and the market conditions during the defined outcome period. Performance is directly tied to the underlying index's movements and the specific options strategy in place.
Benchmark Comparison: Comparing performance to a standard benchmark (like the S&P 500) is not straightforward, as the defined outcome ETFs are designed to perform differently based on the buffer and cap parameters. The appropriate benchmark depends on the desired outcome.
Expense Ratio: Expense ratios for Innovator ETFs typically range from 0.79% to 0.99%.
Liquidity
Average Trading Volume
Average trading volume varies significantly across different Innovator ETFs, with some of the more popular funds exhibiting relatively good liquidity.
Bid-Ask Spread
Bid-ask spreads can vary depending on the specific ETF and market conditions, but tend to be wider than more liquid, traditional ETFs, reflecting the complexity of the options strategy.
Market Dynamics
Market Environment Factors
Economic uncertainty, interest rate volatility, and overall market sentiment significantly impact the demand for and performance of defined outcome ETFs. Demand typically increases during times of high volatility and investor concern about downside risk.
Growth Trajectory
Innovator ETFs' growth is tied to investor demand for downside protection and defined outcomes. Continued product innovation and market expansion are key to their growth trajectory.
Moat and Competitive Advantages
Competitive Edge
Innovator ETFs' advantages include being an early mover in the defined outcome ETF space, a broad range of defined outcome products covering various asset classes and strategies, and their focus on using FLEX Options to create tailored investment outcomes. Their specific capped and buffered approach caters to risk-averse investors or those seeking predictable investment outcomes. This specialization creates a niche market that is difficult for broad index funds to compete with directly. Their success hinges on accurately defining and meeting specific outcome expectations.
Risk Analysis
Volatility
Volatility varies depending on the specific ETF, but the defined outcome structure often limits potential upside, reducing overall volatility compared to unhedged investments in the underlying index.
Market Risk
Specific risks include the potential for opportunity cost (missing out on gains if the underlying index performs strongly), the costs associated with rolling options contracts, and potential tracking error between the ETF's performance and the intended defined outcome.
Investor Profile
Ideal Investor Profile
Ideal investors are those seeking defined levels of downside protection or upside participation, and those who are comfortable with the complexity of options-based strategies. Investors who desire predictable outcomes over a specific time horizon are suited for this.
Market Risk
These ETFs are better suited for investors with a medium to long-term investment horizon aligned with the defined outcome period. Not suitable for active traders due to the capped upside, the ETF works better for those who want predictability over a certain period.
Summary
Innovator ETFs Trust offers a suite of defined outcome ETFs designed to provide specific levels of downside protection or upside participation linked to an underlying index. These ETFs use FLEX Options to create structured investment outcomes. While they offer a degree of predictability and risk management, investors should be aware of the potential for capped upside and the complexities of options-based strategies. The ideal investor is risk-averse, seeks defined outcomes, and understands the nuances of options. They are best suited for a medium to long-term investment horizon aligned with the defined outcome period.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Innovator ETFs website
- ETF.com
- Morningstar
- Company Filings
Disclaimers:
The data and analysis provided are for informational purposes only and should not be considered investment advice. Market conditions and ETF performance can change rapidly. Investors should consult with a financial advisor before making any investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Innovator ETFs Trust
Exchange NYSE ARCA | Headquaters - | ||
IPO Launch date - | CEO - | ||
Sector - | Industry - | Full time employees - | Website |
Full time employees - | Website | ||
The fund has adopted a policy pursuant to Rule 35d-1 under the 1940 Act to invest, under normal circumstances, at least 80% of its net assets (plus any borrowings for investment purposes) in investments that provide exposure to the iShares MSCI Emerging Markets ETF (the "Underlying ETF"). The fund is non-diversified.

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