
Cancel anytime
- Chart
- Upturn Summary
- Highlights
Upturn AI SWOT
- About
ProShares Trust (EETH)



- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- Pass (Skip investing)


(see disclosures)
- ALL
- YEAR
- MONTH
- WEEK
Upturn Advisory Summary
07/17/2025: EETH (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Analysis of Past Performance
Type ETF | Historic Profit 8.42% | Avg. Invested days 27 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | ETF Returns Performance ![]() |
![]() ![]() | ![]() ![]() |
Key Highlights
Volume (30-day avg) - | Beta - | 52 Weeks Range 27.06 - 79.04 | Updated Date 06/30/2025 |
52 Weeks Range 27.06 - 79.04 | Updated Date 06/30/2025 |
Upturn AI SWOT
ProShares Trust
ETF Overview
Overview
ProShares Trust offers a range of ETFs, primarily focused on providing leveraged and inverse exposure to various market indexes, sectors, and commodities. It aims to deliver daily investment results that correspond to a multiple (e.g., 2x, -1x) or inverse multiple of the performance of a specified benchmark. Asset allocation varies significantly across individual ProShares ETFs, depending on the underlying index or strategy. The investment strategy is typically based on derivatives, such as swaps and futures contracts, to achieve the desired leveraged or inverse exposure.
Reputation and Reliability
ProShares is a well-established issuer with a reputation for innovation in the ETF space, particularly in leveraged and inverse products. While generally reliable, the complexity of their products can lead to performance deviations and potential for unexpected results, especially over longer time horizons.
Management Expertise
ProShares' management team has extensive experience in developing and managing complex ETF strategies, including those involving derivatives and leveraged or inverse exposures. Their expertise is crucial in navigating the challenges associated with these types of investments.
Investment Objective
Goal
The primary investment goal of ProShares Trust ETFs is to deliver daily investment results that match a specific multiple or inverse multiple of the performance of a chosen benchmark index, sector, or commodity.
Investment Approach and Strategy
Strategy: ProShares ETFs primarily employ a derivative-based strategy to achieve leveraged or inverse exposure. This involves using instruments like swaps, futures contracts, and options to amplify or invert the returns of the underlying benchmark.
Composition The assets held by ProShares ETFs typically include a mix of derivative contracts, such as swaps and futures, as well as cash or cash equivalents to collateralize these positions. The specific composition depends on the individual ETF's strategy and the underlying benchmark it tracks.
Market Position
Market Share: ProShares holds a moderate market share within the leveraged and inverse ETF category, with significant competition from other issuers.
Total Net Assets (AUM): 70000000000
Competitors
Key Competitors
- Direxion (DIRX)
- GraniteShares (GRAN)
- MicroSectors (WBIT)
Competitive Landscape
The leveraged and inverse ETF industry is highly competitive, with several major players offering similar products. ProShares' competitive advantages include its established brand, a wide range of product offerings, and experienced management team. However, it faces challenges from competitors who may offer lower expense ratios or more specialized investment strategies.
Financial Performance
Historical Performance: Historical performance varies widely depending on the specific ProShares ETF. Leveraged and inverse ETFs are generally not suitable for long-term holding due to the effects of compounding and volatility.
Benchmark Comparison: Performance should be compared to the target benchmark index, adjusted for the leverage or inverse factor. Deviations can occur due to tracking error, expense ratios, and the daily rebalancing process.
Expense Ratio: 0.95
Liquidity
Average Trading Volume
Average trading volume varies significantly across different ProShares ETFs, with some of the more popular funds exhibiting high liquidity.
Bid-Ask Spread
The bid-ask spread also varies depending on the ETF's liquidity, with tighter spreads generally observed for more actively traded funds.
Market Dynamics
Market Environment Factors
ProShares ETFs are heavily influenced by market volatility, interest rates, and economic growth. Leveraged and inverse funds are particularly sensitive to market fluctuations, which can magnify both gains and losses.
Growth Trajectory
The growth trajectory of ProShares is linked to investor demand for leveraged and inverse investment strategies. This demand tends to increase during periods of market uncertainty or volatility.
Moat and Competitive Advantages
Competitive Edge
ProShares benefits from its established brand recognition and a comprehensive suite of leveraged and inverse ETFs covering diverse market segments. The company's investment strategies, backed by strong management, are known for their innovative nature in creating financial products. This has enabled the firm to maintain a competitive edge, attracting active traders and sophisticated investors who seek short-term exposure. However, the complexity of these products may limit appeal to less experienced investors.
Risk Analysis
Volatility
ProShares ETFs, especially leveraged and inverse funds, exhibit high volatility due to the amplification of market movements. This volatility can result in significant gains or losses over short periods.
Market Risk
Market risk is a primary concern, as the value of ProShares ETFs is directly tied to the performance of the underlying assets. Sector-specific funds are exposed to risks associated with that specific sector.
Investor Profile
Ideal Investor Profile
The ideal investor for ProShares ETFs is an experienced trader or sophisticated investor with a high-risk tolerance who understands the complexities of leveraged and inverse products and seeks short-term exposure to specific market segments.
Market Risk
ProShares ETFs are best suited for active traders who employ short-term trading strategies. They are generally not appropriate for long-term investors or passive index followers due to the potential for significant losses and the effects of compounding.
Summary
ProShares Trust offers a diverse range of leveraged and inverse ETFs designed for sophisticated traders seeking short-term exposure to various markets. While they offer opportunities for magnified gains, they also carry significant risks due to their volatility and complexity. They are generally unsuitable for long-term investors and passive index followers. The success of these ETFs is heavily dependent on market conditions and the ability to accurately predict short-term market movements.
Peer Comparison
Sources and Disclaimers
Data Sources:
- ProShares Official Website
- ETF.com
- Morningstar
- Bloomberg
- Yahoo Finance
Disclaimers:
The data and analysis provided are for informational purposes only and should not be considered investment advice. Investing in ETFs involves risk, including the potential loss of principal. Leveraged and inverse ETFs are not suitable for all investors and should be used with caution.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About ProShares Trust
Exchange NYSE ARCA | Headquaters - | ||
IPO Launch date - | CEO - | ||
Sector - | Industry - | Full time employees - | Website |
Full time employees - | Website |
The fund seeks to achieve its investment objective primarily through managed exposure to ether futures contracts. In this manner, the fund seeks to provide investment results that correspond to the performance of ether. It is non-diversified.

Note: This website is maintained by Upturn Corporation, which is an investment adviser registered with the U.S. Securities and Exchange Commission. Such registration does not imply a certain level of skill or training. Investing in securities has risks. Past performance is no guarantee of future returns. No assurance is provided as to any particular investment return, and you may lose money using our services. You are strongly advised to consult appropriate counsel before making any investments in companies you learn about through our services. You should obtain appropriate legal, tax, investment, accounting, and other advice that takes into account your investment portfolio and overall financial situation. You are solely responsible for conducting due diligence on a potential investment. We do not affect trades for you. You will select your own broker through which to transact. Investments are not FDIC insured, they are not guaranteed, and they may lose value. Please see the Privacy Policy, Terms of Use, and Disclosure for more information.