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Upturn AI SWOT - About
Even Herd Long Short ETF (EHLS)

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Upturn Advisory Summary
10/24/2025: EHLS (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Analysis of Past Performance
Type ETF | Historic Profit 10.2% | Avg. Invested days 52 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating ![]() | Upturn Advisory Performance | ETF Returns Performance |
Key Highlights
Volume (30-day avg) - | Beta - | 52 Weeks Range 18.47 - 23.58 | Updated Date 06/30/2025 |
52 Weeks Range 18.47 - 23.58 | Updated Date 06/30/2025 |
Upturn AI SWOT
Even Herd Long Short ETF
ETF Overview
Overview
The Even Herd Long Short ETF (HERD) is an actively managed ETF that seeks capital appreciation by employing a long/short equity strategy, primarily focusing on U.S. equities. It aims to outperform the market by identifying and capitalizing on herd-like behavior, taking long positions in stocks with strong positive sentiment and short positions in stocks with negative sentiment.
Reputation and Reliability
While specific details about the issuer's reputation and reliability require further research, it's important to consider their history of managing similar strategies and regulatory compliance.
Management Expertise
The management team's expertise in quantitative analysis, behavioral finance, and long/short equity strategies is critical to the ETF's success.
Investment Objective
Goal
The primary investment goal of HERD is to achieve capital appreciation by generating positive returns regardless of market conditions, using a long/short equity strategy.
Investment Approach and Strategy
Strategy: HERD uses an active, quantitative long/short equity strategy based on identifying and exploiting herd behavior in the market.
Composition HERD's portfolio typically comprises a mix of long and short positions in U.S. equities, with varying degrees of net exposure to the market.
Market Position
Market Share: Specific market share data for HERD requires real-time financial data and analysis from a financial data provider.
Total Net Assets (AUM): Specific total net assets data for HERD requires real-time financial data and analysis from a financial data provider.
Competitors
Key Competitors
- QMN (Simplify US Equity PLUS Convexity ETF)
- LGLV (SPDR MSCI USA StrategicFactors ETF)
- FTLS (Franklin U.S. Low Volatility High Dividend ETF)
Competitive Landscape
The ETF industry is competitive, with many long/short equity funds vying for investor capital. HERD's advantage lies in its specific focus on herd behavior. A disadvantage can be higher expense ratios typical for active funds, impacting returns compared to passive index funds. The ETF's unique strategy and potential diversification benefit from short positions set it apart.
Financial Performance
Historical Performance: Requires specific real-time financial data and analysis from a financial data provider.
Benchmark Comparison: Requires specific real-time financial data and analysis from a financial data provider to compare with relevant benchmarks like the S&P 500 or a long/short equity index.
Expense Ratio: Requires specific real-time financial data and analysis from a financial data provider.
Liquidity
Average Trading Volume
HERD's liquidity, reflected in its average trading volume, is a key indicator of how easily investors can buy and sell shares.
Bid-Ask Spread
The bid-ask spread for HERD reflects the cost of trading; a narrower spread indicates higher liquidity and lower transaction costs.
Market Dynamics
Market Environment Factors
Economic indicators, investor sentiment, market volatility, and sector-specific trends influence HERD's performance. Changes in these factors can drive shifts in herd behavior and impact both long and short positions.
Growth Trajectory
Requires specific real-time financial data and analysis from a financial data provider to assess HERD's growth trends, including changes in AUM, holdings, and strategy.
Moat and Competitive Advantages
Competitive Edge
HERD's competitive advantage lies in its unique, actively managed strategy that exploits herd behavior. The ETF uses a quantitative approach to identify and capitalize on market inefficiencies caused by collective investor actions. This distinct strategy differentiates it from traditional long-only or passively managed ETFs. It potentially offers uncorrelated returns, especially during periods of market stress or heightened volatility.
Risk Analysis
Volatility
HERD's volatility is expected to be lower than broader market indices as a result of hedging via short positions but is subject to volatility associated with security selection.
Market Risk
HERD faces market risks associated with its underlying assets, including the risk of incorrect stock selection, market downturns, and the potential for losses on short positions.
Investor Profile
Ideal Investor Profile
The ideal investor for HERD is one seeking capital appreciation and diversification, with a tolerance for moderate risk and an understanding of long/short equity strategies.
Market Risk
HERD is best suited for investors with a medium to long-term investment horizon and an interest in alternative investment strategies that aim to generate returns regardless of market direction.
Summary
The Even Herd Long Short ETF (HERD) is an actively managed fund seeking to generate capital appreciation through a long/short equity strategy that exploits herd-like behavior in the U.S. equity market. HERD's returns are dependent on the management team's ability to identify and execute trades based on its quantitative approach. Investors should be aware of the risks associated with active management and short selling. HERD is suitable for investors seeking a diversified investment strategy with the potential for uncorrelated returns but requires due diligence and alignment with investment goals.
Peer Comparison
Sources and Disclaimers
Data Sources:
- ETF.com
- Morningstar
- Company Fact Sheet
- Financial News Providers
Disclaimers:
The data provided is for informational purposes only and should not be considered investment advice. Investment decisions should be based on thorough research and consultation with a qualified financial advisor. Market data and ETF information can fluctuate, so always verify information before making investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Even Herd Long Short ETF
Exchange NASDAQ | Headquaters - | ||
IPO Launch date - | CEO - | ||
Sector - | Industry - | Full time employees - | Website |
Full time employees - | Website | ||
The fund, an actively-managed ETF, seeks to achieve its investment objective by taking both long and short positions in equity securities. Even Herd, LLC, the fund"s sub-adviser, employs its proprietary algorithm to manage the fund"s portfolio, seeking to maintain a consistent 100% long exposure to equity securities. In addition, the fund"s short exposure will vary between 10% to 60%.

Note: This website is maintained by Upturn Corporation, which is an investment adviser registered with the U.S. Securities and Exchange Commission. Such registration does not imply a certain level of skill or training. Investing in securities has risks. Past performance is no guarantee of future returns. No assurance is provided as to any particular investment return, and you may lose money using our services. You are strongly advised to consult appropriate counsel before making any investments in companies you learn about through our services. You should obtain appropriate legal, tax, investment, accounting, and other advice that takes into account your investment portfolio and overall financial situation. You are solely responsible for conducting due diligence on a potential investment. We do not affect trades for you. You will select your own broker through which to transact. Investments are not FDIC insured, they are not guaranteed, and they may lose value. Please see the Privacy Policy, Terms of Use, and Disclosure for more information.
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