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Innovator MSCI Emerging Markets Power Buffer ETF January (EJAN)

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Upturn Advisory Summary
01/09/2026: EJAN (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Analysis of Past Performance
Type ETF | Historic Profit -3.13% | Avg. Invested days 55 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating ![]() | Upturn Advisory Performance | ETF Returns Performance |
Key Highlights
Volume (30-day avg) - | Beta 0.42 | 52 Weeks Range 27.90 - 32.06 | Updated Date 06/30/2025 |
52 Weeks Range 27.90 - 32.06 | Updated Date 06/30/2025 |
Upturn AI SWOT
Innovator MSCI Emerging Markets Power Buffer ETF January
ETF Overview
Overview
The Innovator MSCI Emerging Markets Power Buffer ETF January is an actively managed ETF designed to offer investors participation in the performance of the MSCI Emerging Markets Index, with a capped upside and a buffer against downside losses over a specific annual outcome period. Its primary focus is on providing downside protection while allowing for potential gains in emerging market equities.
Reputation and Reliability
Innovator Capital Management is known for its innovative ETF structures, particularly its power buffer and defined outcome ETFs. While a relatively newer player compared to some established ETF providers, they have built a reputation for offering unique investment solutions.
Management Expertise
The management team's expertise lies in developing and managing complex derivative-based ETF strategies that aim to provide defined outcomes for investors. They focus on structured products with pre-defined risk and reward profiles.
Investment Objective
Goal
To provide investors with a way to participate in the growth of emerging market equities while offering a defined level of downside protection over the ETF's annual outcome period.
Investment Approach and Strategy
Strategy: This ETF does not aim to track a specific index passively. Instead, it employs a defined outcome strategy using a combination of equity futures, options, and other derivatives to achieve its buffer and cap objectives.
Composition The ETF's holdings are primarily composed of financial derivatives, such as options and futures contracts on the MSCI Emerging Markets Index, and potentially some cash or short-term instruments to manage collateral and margin requirements. It does not directly hold the underlying equities of the index.
Market Position
Market Share: As a niche product with a defined outcome structure, its market share within the broader emerging markets ETF space is likely small, focusing on a specific segment of investors.
Total Net Assets (AUM): Information on specific AUM for this ETF is dynamic and requires real-time data. (Numerical data placeholder - please refer to live market data for current AUM.)
Competitors
Key Competitors
- iShares Core MSCI Emerging Markets ETF (IEMG)
- Vanguard FTSE Emerging Markets ETF (VWO)
- iShares MSCI Emerging Markets ETF (EEM)
Competitive Landscape
The broader emerging markets ETF landscape is dominated by passively managed, broad-market index trackers which offer low costs and high liquidity. Innovator MSCI Emerging Markets Power Buffer ETF January competes in a more specialized segment focused on defined outcomes. Its advantage lies in its downside protection and capped upside, appealing to risk-averse investors seeking emerging market exposure. Its disadvantages include a higher expense ratio, potentially lower liquidity, and a capped return that may underperform in strong bull markets, unlike its passive counterparts.
Financial Performance
Historical Performance: Historical performance data for defined outcome ETFs is highly dependent on the specific outcome period and market conditions during that period. (Numerical data placeholder - performance varies by outcome period and requires live market data.)
Benchmark Comparison: This ETF's performance is not designed to directly track the MSCI Emerging Markets Index. Its returns will differ due to the buffer, cap, and the strategy employed. The benchmark is used as the underlying asset for its derivative strategy.
Expense Ratio: Typically higher than passive emerging markets ETFs due to the complexity of the derivative strategy. (Numerical data placeholder - please refer to fund prospectus for current expense ratio.)
Liquidity
Average Trading Volume
The average trading volume is generally lower than large, passive emerging markets ETFs, indicating potentially less liquidity for active traders.
Bid-Ask Spread
The bid-ask spread can be wider than highly liquid ETFs, representing a potentially higher cost for entering and exiting positions.
Market Dynamics
Market Environment Factors
Performance is influenced by global economic growth, geopolitical risks in emerging markets, commodity prices, currency fluctuations, and interest rate policies. A rising interest rate environment can impact the cost of options used in its strategy.
Growth Trajectory
The growth trajectory of this ETF depends on investor demand for defined outcome products and the perceived attractiveness of emerging markets with downside protection. Innovator continuously refines its offerings based on market conditions and investor feedback.
Moat and Competitive Advantages
Competitive Edge
The primary competitive edge of this ETF is its ability to offer investors a structured approach to emerging market investing with a built-in downside buffer and a predetermined upside cap for a specific outcome period. This caters to a segment of investors who are seeking to mitigate significant losses while still participating in potential market gains, differentiating it from traditional index-tracking ETFs that offer no such protection.
Risk Analysis
Volatility
While the buffer aims to reduce downside volatility, the ETF's returns can still be subject to significant fluctuations, especially during periods of high market stress or when the underlying index experiences sharp movements beyond the buffer level. The capped upside also limits participation in strong rallies.
Market Risk
The ETF is exposed to the inherent market risks of emerging market equities, including political instability, economic downturns, currency devaluation, and regulatory changes. The derivative strategy also introduces counterparty risk and the risk that the options may expire worthless.
Investor Profile
Ideal Investor Profile
This ETF is suitable for investors who have a moderate to high risk tolerance but are seeking to add a layer of protection to their emerging market equity exposure. It is ideal for those who understand and are comfortable with defined outcome strategies and derivative-based investments.
Market Risk
This ETF is generally more suitable for investors with a medium-term investment horizon who are looking for a specific outcome within an annual period, rather than long-term passive investors or very short-term active traders.
Summary
The Innovator MSCI Emerging Markets Power Buffer ETF January offers a unique defined outcome strategy for emerging market equity exposure, providing a buffer against downside losses while capping potential gains over an annual period. Its derivative-based approach differentiates it from traditional index trackers. While it appeals to investors seeking risk mitigation, it comes with potentially higher costs and limitations on upside participation. Investors should carefully consider their risk tolerance and investment horizon before investing in this specialized product.
Similar ETFs
Sources and Disclaimers
Data Sources:
- Innovator Capital Management (Fund Provider Website)
- Financial Data Aggregators (e.g., Morningstar, ETF.com - for general market data and definitions)
Disclaimers:
This information is for informational purposes only and does not constitute investment advice. Past performance is not indicative of future results. Investment involves risk, including the possible loss of principal. Investors should consult with a qualified financial advisor before making any investment decisions. Specific ETF data (AUM, expense ratio, historical performance, trading volume, bid-ask spread) is dynamic and should be obtained from real-time market sources.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Innovator MSCI Emerging Markets Power Buffer ETF January
Exchange NYSE ARCA | Headquaters - | ||
IPO Launch date - | CEO - | ||
Sector - | Industry - | Full time employees - | Website |
Full time employees - | Website | ||
The fund invests under normal circumstances, at least 80% of its net assets (plus any borrowings for investment purposes) in investments that provide exposure to the iShares MSCI Emerging Markets ETF (the "Underlying ETF"). FLEX Options are exchange-traded option contracts with uniquely customizable terms. It is non-diversified.

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