EJUL
EJUL 1-star rating from Upturn Advisory

Innovator MSCI Emerging Markets Power Buffer ETF - July (EJUL)

Innovator MSCI Emerging Markets Power Buffer ETF - July (EJUL) 1-star rating from Upturn Advisory
$30.03
Last Close (24-hour delay)
Profit since last BUY12.98%
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BUY since 150 days
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Upturn Advisory Summary

01/09/2026: EJUL (1-star) has a low Upturn Star Rating. Not recommended to BUY.

Upturn Star Rating

Upturn 1 star rating for performance

Not Recommended Performance

These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.

Analysis of Past Performance

Type ETF
Historic Profit 0.84%
Avg. Invested days 50
Today’s Advisory Consider higher Upturn Star rating
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Upturn Advisory Performance Upturn Advisory Performance icon 2.0
ETF Returns Performance Upturn Returns Performance icon 1.0
Upturn Profits based on simulation icon Profits based on simulation
Upturn last close icon Last Close 01/09/2026

Key Highlights

Volume (30-day avg) -
Beta 0.41
52 Weeks Range 23.33 - 27.67
Updated Date 06/30/2025
52 Weeks Range 23.33 - 27.67
Updated Date 06/30/2025

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Innovator MSCI Emerging Markets Power Buffer ETF - July

Innovator MSCI Emerging Markets Power Buffer ETF - July(EJUL) company logo displayed in Upturn AI summary

ETF Overview

overview logo Overview

The Innovator MSCI Emerging Markets Power Buffer ETF - July (EMJUL) is designed to offer investors a way to participate in the growth of emerging markets while providing a buffer against downside risk. It aims to track the performance of the MSCI Emerging Markets Index, with specific features designed to limit losses over a defined period. The ETF employs a strategy that typically involves options to achieve its buffer and upside participation goals.

Reputation and Reliability logo Reputation and Reliability

Innovator ETFs is known for its structured outcome ETFs, offering investors unique risk-reward profiles. While a newer entrant compared to some legacy ETF providers, they have established a reputation for innovation in product design.

Leadership icon representing strong management expertise and executive team Management Expertise

The management team at Innovator ETFs is experienced in creating complex financial products, often utilizing derivatives to achieve specific investment objectives. Their expertise lies in designing and managing these outcome-oriented strategies.

Investment Objective

Icon representing investment goals and financial objectives Goal

To provide investors with upside exposure to the MSCI Emerging Markets Index, up to a certain cap, while offering a buffer against a specified percentage of losses over a defined outcome period.

Investment Approach and Strategy

Strategy: The ETF aims to replicate a structured investment strategy, not to passively track a specific index. This strategy typically involves a combination of holding the underlying index constituents and utilizing options contracts (e.g., put and call options) to establish the buffer and upside cap.

Composition The ETF's composition is dynamic and dependent on its option strategy. It will hold underlying assets that seek to replicate the MSCI Emerging Markets Index, and its exposure to these assets will be modified by the active trading of options.

Market Position

Market Share: Specific market share data for individual outcome-oriented ETFs like EMJUL is often proprietary or not widely disclosed. Its market share would be a small fraction of the broader emerging markets ETF universe.

Total Net Assets (AUM): This data is variable and changes daily. For the most current AUM, a real-time financial data source should be consulted.

Competitors

Key Competitors logo Key Competitors

  • iShares Core MSCI Emerging Markets ETF (IEMG)
  • Vanguard FTSE Emerging Markets ETF (VWO)
  • Invesco Emerging Markets ETF (EEM)

Competitive Landscape

The competitive landscape for emerging markets ETFs is dominated by large, passively managed index-tracking funds that offer broad diversification at low cost. EMJUL operates in a niche segment focused on structured outcomes, differentiating itself through its buffer and capped upside strategy. Its disadvantages lie in higher expense ratios and potential complexity compared to passive ETFs. Its advantages are the defined downside protection and participation in emerging market growth, appealing to risk-averse investors seeking exposure.

Financial Performance

Historical Performance: Historical performance is highly dependent on the specific outcome period and market conditions. For EMJUL, performance will reflect the capped upside and buffered downside of its strategy relative to the MSCI Emerging Markets Index over its defined outcome periods. Detailed historical performance data would require access to specific dates and periods.

Benchmark Comparison: EMJUL's performance will be compared against the MSCI Emerging Markets Index, but its objective is not to track it directly. Its performance will be measured against its specific outcome goals, which include a capped upside and a buffer, meaning it will likely underperform the index in strongly rising markets and outperform in declining markets within its buffer range.

Expense Ratio: Outcome-oriented ETFs typically have higher expense ratios than traditional index funds due to the cost of managing the derivative strategies. The specific expense ratio for EMJUL should be verified with the fund prospectus.

Liquidity

Average Trading Volume

The average trading volume for EMJUL is generally lower than for large, passively managed emerging markets ETFs, reflecting its niche nature and structured product design.

Bid-Ask Spread

The bid-ask spread for EMJUL can be wider than for highly liquid ETFs, which is a common characteristic of structured outcome products and can represent a higher trading cost for investors.

Market Dynamics

Market Environment Factors

Emerging markets are influenced by global economic growth, commodity prices, geopolitical events, currency fluctuations, and domestic policy decisions in individual countries. EMJUL's performance will be affected by the overall volatility and direction of these emerging markets.

Growth Trajectory

The growth trajectory of EMJUL is tied to the success of Innovator's structured outcome product offerings and investor demand for defined-outcome strategies in emerging markets. Changes in strategy and holdings are inherent to its design as it resets its outcome period annually or semi-annually.

Moat and Competitive Advantages

Competitive Edge

Innovator's primary competitive edge lies in its patented and innovative structured outcome ETF design. EMJUL offers a unique risk-management tool by providing a defined buffer against losses, which is not available in standard index-tracking ETFs. This allows investors to participate in emerging market growth with a pre-determined level of downside protection, appealing to a specific segment of risk-averse investors.

Risk Analysis

Volatility

While EMJUL aims to buffer against downside risk, emerging markets are inherently volatile. The ETF's volatility will be a function of the underlying index's movements, albeit tempered by its hedging strategy within its outcome period.

Market Risk

Specific market risks include political instability in emerging economies, currency depreciation, regulatory changes, and potential for significant economic downturns. The capped upside also represents a risk in strongly bullish markets, as investors will miss out on gains beyond the cap.

Investor Profile

Ideal Investor Profile

The ideal investor for EMJUL is one seeking exposure to emerging markets but with a degree of capital preservation and a defined risk tolerance. Investors who are concerned about significant downturns in emerging markets but still want to participate in potential upside growth are well-suited.

Market Risk

EMJUL is best suited for investors who understand structured products and are looking for a medium-term investment with defined risk/reward parameters. It is not ideal for short-term traders seeking high liquidity or for investors who want full, uncapped participation in emerging market rallies.

Summary

The Innovator MSCI Emerging Markets Power Buffer ETF - July (EMJUL) offers a structured approach to emerging market investing, providing a buffer against losses while capping potential upside. It appeals to risk-averse investors seeking defined outcomes rather than direct index tracking. While offering unique risk management, it comes with higher fees and complexity compared to traditional ETFs, and its performance is tied to specific outcome periods.

Similar ETFs

Sources and Disclaimers

Data Sources:

  • Innovator ETFs Official Website
  • Financial Data Providers (e.g., Bloomberg, Refinitiv - for AUM, volume, and historical performance data)
  • SEC Filings (Prospectus)

Disclaimers:

This JSON output is generated for informational purposes only and does not constitute investment advice. ETF performance, AUM, and market share data are subject to change. Investors should consult with a qualified financial advisor and review the ETF's prospectus before making any investment decisions.

Information icon for Upturn AI Summarization accuracy disclaimer AI Summarization is directionally correct and might not be accurate.

Information icon for Upturn AI Summarization data freshness disclaimer Summarized information shown could be a few years old and not current.

Information icon warning about Upturn AI Fundamental Rating based on potentially old data Fundamental Rating based on AI could be based on old data.

Information icon warning about potential inaccuracies or hallucinations in Upturn AI-generated summaries AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.

About Innovator MSCI Emerging Markets Power Buffer ETF - July

Exchange NYSE ARCA
Headquaters -
IPO Launch date -
CEO -
Sector -
Industry -
Full time employees -
Website
Full time employees -
Website

The fund invests under normal circumstances, at least 80% of its net assets (plus any borrowings for investment purposes) in investments that provide exposure to the iShares MSCI Emerging Markets ETF (the "Underlying ETF"). FLEX Options are exchange-traded option contracts with uniquely customizable terms. It is non-diversified.