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EMQQ The Emerging Markets Internet & Ecommerce ETF (EMQQ)

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Upturn Advisory Summary
12/18/2025: EMQQ (1-star) is currently NOT-A-BUY. Pass it for now.
Analysis of Past Performance
Type ETF | Historic Profit 13.74% | Avg. Invested days 62 | Today’s Advisory PASS |
Upturn Star Rating ![]() | Upturn Advisory Performance | ETF Returns Performance |
Key Highlights
Volume (30-day avg) - | Beta 1.24 | 52 Weeks Range 30.08 - 41.62 | Updated Date 06/30/2025 |
52 Weeks Range 30.08 - 41.62 | Updated Date 06/30/2025 |
Upturn AI SWOT
EMQQ The Emerging Markets Internet & Ecommerce ETF
ETF Overview
Overview
EMQQ The Emerging Markets Internet & Ecommerce ETF is designed to provide investors with exposure to the leading companies in the emerging markets' internet and e-commerce sectors. It aims to capture the growth potential of digital transformation and consumer spending in these rapidly developing economies. The ETF focuses on companies that operate primarily online, including internet service providers, e-commerce platforms, online gaming, and social media companies.
Reputation and Reliability
The issuer, EMQQ ETF, is a specialized provider of thematic ETFs, focusing on specific investment themes. While not as large as some of the major ETF providers, it has established a presence in niche ETF markets.
Management Expertise
Information on the specific management team's expertise for EMQQ is typically found in the fund's prospectus. The focus is on identifying and selecting companies that are leaders in their respective emerging market internet and e-commerce segments.
Investment Objective
Goal
The primary investment goal of EMQQ is to track the performance of the EMQQ The Emerging Markets Internet and Ecommerce Index, providing investors with capital appreciation by investing in publicly traded companies listed in emerging markets that are involved in internet and e-commerce businesses.
Investment Approach and Strategy
Strategy: EMQQ aims to track the EMQQ The Emerging Markets Internet and Ecommerce Index. This is an index-based strategy, meaning the ETF holds the constituents of the index in proportion to their weighting.
Composition The ETF primarily holds equities (stocks) of companies operating in the internet and e-commerce sectors within emerging markets. This includes a diverse range of businesses, from technology infrastructure to consumer-facing online services.
Market Position
Market Share: As a specialized thematic ETF, EMQQ has a significant market share within the emerging markets internet and e-commerce ETF segment. However, its overall market share within the broader ETF universe is modest.
Total Net Assets (AUM): 1774300000
Competitors
Key Competitors
- iShares MSCI Emerging Markets ex-China ETF (EMXC)
- WisdomTree Emerging Markets High Dividend Fund (DEM)
- Vanguard FTSE Emerging Markets ETF (VWO)
Competitive Landscape
The competitive landscape for emerging markets ETFs is diverse, with broad-based emerging market ETFs and more niche thematic ETFs. EMQQ's advantage lies in its focused exposure to the high-growth internet and e-commerce sectors within emerging markets, which are not always well-represented in broader indices. However, this specialization also means it's subject to specific sector risks and can be more volatile than diversified emerging market funds. Competitors offer broader emerging market exposure, which may appeal to investors seeking diversification across multiple sectors and countries, but at the cost of targeted internet/e-commerce exposure.
Financial Performance
Historical Performance: Historical performance data for EMQQ shows periods of strong growth driven by the digital transformation in emerging markets, as well as periods of volatility influenced by global economic conditions, regulatory changes, and geopolitical events. Specific performance figures are dynamic and should be obtained from real-time financial data sources.
Benchmark Comparison: EMQQ aims to track the EMQQ The Emerging Markets Internet and Ecommerce Index. Its performance is benchmarked against this specific index. Deviations can occur due to tracking error, fees, and the ETF's rebalancing strategy.
Expense Ratio: 0.0086
Liquidity
Average Trading Volume
The ETF's average trading volume is generally sufficient for most retail investors, indicating reasonable liquidity in the market.
Bid-Ask Spread
The bid-ask spread for EMQQ is typically tight enough to facilitate efficient trading for most investors, reflecting its accessibility in the market.
Market Dynamics
Market Environment Factors
EMQQ is influenced by several factors including economic growth in emerging markets, increasing internet and smartphone penetration, rising consumer disposable income, regulatory changes impacting technology companies, and global interest rate environments. The growth prospects of e-commerce and digital services in developing nations are key drivers.
Growth Trajectory
The growth trajectory of EMQQ is tied to the expanding digital economy in emerging markets. Changes to strategy and holdings are typically driven by the underlying index methodology, which adapts to market trends and the evolving landscape of internet and e-commerce companies.
Moat and Competitive Advantages
Competitive Edge
EMQQ's competitive edge stems from its highly focused investment strategy, providing targeted exposure to the rapidly growing internet and e-commerce sectors in emerging markets. This niche focus allows investors to capitalize on the unique growth drivers of these industries in developing economies, which may not be adequately captured by broader emerging market funds. Its specialized index methodology aims to identify leading companies, offering a concentrated portfolio of potential high-growth opportunities.
Risk Analysis
Volatility
EMQQ can exhibit higher volatility compared to broad-based emerging market ETFs due to its concentration in a single, fast-evolving sector and its exposure to emerging market economies, which are inherently more susceptible to economic and political instability.
Market Risk
Specific market risks for EMQQ include currency fluctuations, political instability in emerging markets, regulatory changes affecting technology companies, competition from global tech giants, and the cyclical nature of consumer spending on discretionary goods and services.
Investor Profile
Ideal Investor Profile
The ideal investor for EMQQ is someone seeking exposure to the high-growth potential of the internet and e-commerce sectors in emerging markets and who understands and can tolerate the associated risks. This includes investors looking for diversification beyond developed markets with a specific focus on digital economy enablers.
Market Risk
EMQQ is generally best suited for long-term investors who have a higher risk tolerance and are looking for growth opportunities in emerging markets' digital landscape. It may not be ideal for risk-averse investors or those seeking short-term stability.
Summary
EMQQ The Emerging Markets Internet & Ecommerce ETF offers targeted exposure to the burgeoning digital economy in emerging markets. Its strategy focuses on companies at the forefront of internet and e-commerce growth, aiming for capital appreciation. While providing access to unique growth opportunities, investors should be aware of its inherent volatility and the risks associated with emerging markets and the technology sector. It is best suited for long-term investors with a higher risk tolerance.
Similar ETFs
Sources and Disclaimers
Data Sources:
- ETF Issuer Website (EMQQ)
- Financial Data Providers (e.g., Morningstar, Bloomberg, ETF.com)
Disclaimers:
The information provided is for informational purposes only and does not constitute investment advice. ETF performance is not guaranteed, and investors may lose money. Past performance is not indicative of future results. Users should conduct their own research and consult with a qualified financial advisor before making any investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About EMQQ The Emerging Markets Internet & Ecommerce ETF
Exchange NYSE ARCA | Headquaters - | ||
IPO Launch date - | CEO - | ||
Sector - | Industry - | Full time employees - | Website |
Full time employees - | Website | ||
The fund invests in securities comprising the index or in depositary receipts representing securities of the index. The index was designed by EMQQ Global LLC (the "index provider") to measure the performance of an investable universe of publicly-traded, emerging market internet and ecommerce companies. The fund is non-diversified.

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