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EMQQ The Emerging Markets Internet & Ecommerce ETF (EMQQ)



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Upturn Advisory Summary
09/16/2025: EMQQ (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Analysis of Past Performance
Type ETF | Historic Profit 18.92% | Avg. Invested days 58 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | ETF Returns Performance ![]() |
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Key Highlights
Volume (30-day avg) - | Beta 1.24 | 52 Weeks Range 30.08 - 41.62 | Updated Date 06/30/2025 |
52 Weeks Range 30.08 - 41.62 | Updated Date 06/30/2025 |
Upturn AI SWOT
EMQQ The Emerging Markets Internet & Ecommerce ETF
ETF Overview
Overview
EMQQ The Emerging Markets Internet & Ecommerce ETF focuses on investing in internet and e-commerce companies located in emerging markets. The ETF aims to provide exposure to the growth potential of these rapidly expanding sectors.
Reputation and Reliability
EMQQ is issued by Emerging Global Shares, a firm specializing in emerging market ETFs, which is known for its thematic focus and index-tracking strategies. They are considered reputable.
Management Expertise
The management team at Emerging Global Shares has expertise in constructing and managing emerging market-focused ETFs, leveraging specialized indices designed for targeted exposure.
Investment Objective
Goal
The primary goal of EMQQ is to track the performance of an index that represents the internet and e-commerce sectors in emerging markets.
Investment Approach and Strategy
Strategy: EMQQ tracks the Emerging Markets Internet & Ecommerce Index (EMQQ Index).
Composition The ETF's holdings consist primarily of stocks of companies involved in internet and e-commerce activities within emerging market countries.
Market Position
Market Share: EMQQ's market share in the emerging markets internet and e-commerce ETF sector varies but generally holds a significant portion relative to its competitors.
Total Net Assets (AUM): 531812261
Competitors
Key Competitors
- KWEB
- CQQQ
- FXI
Competitive Landscape
The competitive landscape includes broader China-focused ETFs (KWEB, CQQQ, FXI). EMQQ offers more targeted exposure to emerging market internet and e-commerce while competitors may provide broader regional or sector coverage, potentially diluting focus but also reducing single-country risk. EMQQ's advantage is its pure-play focus, while a disadvantage is its higher potential volatility due to concentration.
Financial Performance
Historical Performance: Past performance is not indicative of future results; however, EMQQ's performance reflects growth trends in emerging market internet and e-commerce sectors. Historical performance can be found on financial websites.
Benchmark Comparison: EMQQ's performance is generally compared to its underlying index, the Emerging Markets Internet & Ecommerce Index (EMQQ Index).
Expense Ratio: 0.86
Liquidity
Average Trading Volume
EMQQ's average trading volume is moderate, suggesting reasonable liquidity for most investors.
Bid-Ask Spread
The bid-ask spread for EMQQ is typically competitive, reflecting its liquidity and trading activity.
Market Dynamics
Market Environment Factors
EMQQ is influenced by emerging market economic growth, internet penetration rates, e-commerce adoption, regulatory policies, and geopolitical events.
Growth Trajectory
EMQQ's growth depends on the continued expansion of internet and e-commerce sectors in emerging markets. The holdings and strategy may periodically be adjusted to reflect market changes.
Moat and Competitive Advantages
Competitive Edge
EMQQ offers specialized exposure to the high-growth internet and e-commerce sectors of emerging markets, distinguishing it from broader emerging market ETFs. It focuses on companies directly benefiting from the digital transformation in these regions. This targeted approach can potentially provide higher growth opportunities compared to broader-based ETFs. Its niche focus is both a strength and a potential weakness due to concentration risk.
Risk Analysis
Volatility
EMQQ exhibits relatively high volatility due to its focus on emerging markets and the technology sector.
Market Risk
EMQQ is subject to emerging market risk, including political and economic instability, currency fluctuations, and regulatory changes.
Investor Profile
Ideal Investor Profile
EMQQ is suitable for investors seeking high-growth potential and willing to accept higher volatility associated with emerging markets and the technology sector.
Market Risk
EMQQ is suitable for long-term investors with a high-risk tolerance who believe in the growth prospects of emerging market internet and e-commerce sectors.
Summary
EMQQ is a specialized ETF providing exposure to the high-growth internet and e-commerce sectors of emerging markets, appealing to investors with a higher risk tolerance seeking long-term capital appreciation. It offers a focused investment strategy but also entails higher volatility and market risk. Its performance hinges on the sustained growth of digital economies in emerging nations. Investors should carefully consider their risk tolerance and investment objectives before investing.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Emerging Global Shares Website
- ETF.com
- Morningstar
Disclaimers:
The data provided is for informational purposes only and should not be considered financial advice. Past performance is not indicative of future results. Investors should consult with a qualified financial advisor before making any investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About EMQQ The Emerging Markets Internet & Ecommerce ETF
Exchange NYSE ARCA | Headquaters - | ||
IPO Launch date - | CEO - | ||
Sector - | Industry - | Full time employees - | Website |
Full time employees - | Website |
The fund invests in securities comprising the index or in depositary receipts representing securities of the index. The index was designed by EMQQ Global LLC (the "index provider") to measure the performance of an investable universe of publicly-traded, emerging market internet and ecommerce companies. The fund is non-diversified.

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