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Upturn AI SWOT - About
ProShares Decline of the Retail Store ETF (EMTY)
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Upturn Advisory Summary
10/24/2025: EMTY (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Analysis of Past Performance
Type ETF | Historic Profit -6.54% | Avg. Invested days 34 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  2.0 | ETF Returns Performance  1.0 |
| Profits based on simulation | Last Close 10/24/2025 |
Key Highlights
Volume (30-day avg) - | Beta -1.11 | 52 Weeks Range 11.98 - 15.25 | Updated Date 06/29/2025 |
52 Weeks Range 11.98 - 15.25 | Updated Date 06/29/2025 |
Upturn AI SWOT
ProShares Decline of the Retail Store ETF
ETF Overview
Overview
The ProShares Decline of the Retail Store ETF (EMTY) provides inverse exposure to companies that rely on brick-and-mortar retail sales. It aims to profit from the decline of traditional retail stores.
Reputation and Reliability
ProShares is a well-known issuer of leveraged and inverse ETFs, generally considered reliable but complex.
Management Expertise
ProShares has a dedicated team with experience in structuring and managing inverse and leveraged ETFs.
Investment Objective
Goal
To deliver daily inverse investment results, before fees and expenses, corresponding to the daily performance of the Solactive-ProShares Bricks and Mortar Retail Store Index.
Investment Approach and Strategy
Strategy: Inverse tracking of an index focused on retailers with significant brick-and-mortar presence.
Composition The ETF uses derivatives to achieve inverse exposure, not direct holdings of the underlying stocks.
Market Position
Market Share: EMTY's market share is relatively small, due to the niche and inverse nature of the fund.
Total Net Assets (AUM): 12.55
Competitors
Key Competitors
- None
Competitive Landscape
EMTY is a niche fund with no direct competitors. There are ETFs focused on general retail or e-commerce, but none specifically target the decline of brick-and-mortar stores with an inverse strategy. This makes its offering unique, but limits its appeal to a specific set of investors.
Financial Performance
Historical Performance: Historical performance is highly dependent on the retail sector's performance. Note that inverse ETFs are designed for short-term trading and are generally not suitable for long-term holding due to the effects of compounding.
Benchmark Comparison: The ETF's performance is designed to be the inverse of its benchmark, the Solactive-ProShares Bricks and Mortar Retail Store Index.
Expense Ratio: 0.95
Liquidity
Average Trading Volume
The average trading volume of EMTY is low, which might lead to wider bid-ask spreads.
Bid-Ask Spread
Due to low volume, the bid-ask spread can be relatively wide.
Market Dynamics
Market Environment Factors
Economic conditions, e-commerce growth, consumer spending habits, and interest rates significantly impact the retail sector and, consequently, EMTY's performance.
Growth Trajectory
EMTY's growth depends on the continued decline of traditional retail and investor interest in inverse strategies. There have been no changes to the strategy and holdings since its inception.
Moat and Competitive Advantages
Competitive Edge
EMTY's competitive advantage lies in its unique inverse strategy targeting the decline of brick-and-mortar retail. It offers a specialized tool for investors seeking to profit from this specific trend. The fund's targeted approach sets it apart from broader retail ETFs. Its focused strategy allows for targeted exposure, which cannot be replicated by other funds.
Risk Analysis
Volatility
EMTY exhibits high volatility due to its inverse nature and the inherent volatility of the retail sector.
Market Risk
The ETF is subject to market risk, including the risk that the retail sector may not decline as expected and the risks associated with using derivatives.
Investor Profile
Ideal Investor Profile
EMTY is suitable for sophisticated investors with a high-risk tolerance who are seeking short-term tactical exposure to the decline of brick-and-mortar retail.
Market Risk
EMTY is best suited for active traders with a short-term investment horizon, and is not ideal for long-term investors due to the effects of compounding and the fund's inverse structure.
Summary
ProShares Decline of the Retail Store ETF (EMTY) offers inverse exposure to the brick-and-mortar retail sector, aiming to profit from its decline. It's a niche product suitable for sophisticated, short-term traders with a high-risk tolerance. The ETF's performance is highly dependent on the retail sector's performance and overall market conditions. Due to its inverse nature and potential compounding effects, it's not recommended for long-term holding.
Peer Comparison
Sources and Disclaimers
Data Sources:
- ProShares website
- ETF.com
- Morningstar
Disclaimers:
This analysis is for informational purposes only and does not constitute investment advice. Past performance is not indicative of future results. Investing in ETFs involves risk, including the potential loss of principal.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About ProShares Decline of the Retail Store ETF
Exchange NYSE ARCA | Headquaters - | ||
IPO Launch date - | CEO - | ||
Sector - | Industry - | Full time employees - | Website |
Full time employees - | Website | ||
The fund invests in financial instruments that the Advisor believes, in combination, should produce daily returns consistent with the fund's investment objective. The Iindex is designed to measure the performance of publicly traded U.S. "bricks and mortar" retail companies whose retail revenue is derived principally from in-store sales. The fund is non-diversified.
Note: This website is maintained by Upturn Corporation, which is an investment adviser registered with the U.S. Securities and Exchange Commission. Such registration does not imply a certain level of skill or training. Investing in securities has risks. Past performance is no guarantee of future returns. No assurance is provided as to any particular investment return, and you may lose money using our services. You are strongly advised to consult appropriate counsel before making any investments in companies you learn about through our services. You should obtain appropriate legal, tax, investment, accounting, and other advice that takes into account your investment portfolio and overall financial situation. You are solely responsible for conducting due diligence on a potential investment. We do not affect trades for you. You will select your own broker through which to transact. Investments are not FDIC insured, they are not guaranteed, and they may lose value. Please see the Privacy Policy, Terms of Use, and Disclosure for more information.