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Innovator ETFs Trust - Innovator Emerging Markets Power Buffer ETF - July (EOCT)

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Upturn Advisory Summary
10/24/2025: EOCT (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Analysis of Past Performance
Type ETF | Historic Profit 5.22% | Avg. Invested days 54 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating ![]() | Upturn Advisory Performance | ETF Returns Performance |
Key Highlights
Volume (30-day avg) - | Beta 0.45 | 52 Weeks Range 24.00 - 28.35 | Updated Date 06/29/2025 |
52 Weeks Range 24.00 - 28.35 | Updated Date 06/29/2025 |
Upturn AI SWOT
Innovator ETFs Trust - Innovator Emerging Markets Power Buffer ETF - July
ETF Overview
Overview
The Innovator Emerging Markets Power Buffer ETF - July (EJUL) is designed to provide specific buffered exposure to an emerging markets equity index, primarily the MSCI Emerging Markets Index, over a defined outcome period. It offers downside protection up to a certain level while participating in the upside growth of the index up to a cap. It is suitable for investors seeking defined risk and reward in emerging markets.
Reputation and Reliability
Innovator ETFs is known for its defined outcome ETFs and innovative structured investment products. They have built a reputation for delivering on defined protection and participation strategies.
Management Expertise
The management team at Innovator ETFs has expertise in structured finance and derivatives, which is essential for managing buffer ETFs.
Investment Objective
Goal
The primary investment goal of EJUL is to provide investors with buffered exposure to the performance of the MSCI Emerging Markets Index, shielding them from a defined range of losses while allowing participation in potential gains up to a specified cap, over a one-year outcome period that resets each July.
Investment Approach and Strategy
Strategy: EJUL employs a strategy of using Flex Options to achieve a defined outcome. It does not directly track the underlying index but seeks to provide a buffered return profile.
Composition The ETF primarily holds Flex Options on the MSCI Emerging Markets Index, along with cash and other short-term instruments to manage the portfolio.
Market Position
Market Share: Information about EJUL's specific market share within the buffered emerging market ETF category is not readily available.
Total Net Assets (AUM): The most current AUM data needs to be fetched from financial data providers.
Competitors
Key Competitors
- EZA
- IEMG
- VWO
Competitive Landscape
The emerging market ETF space is highly competitive, dominated by broad market ETFs like IEMG and VWO. EJUL differentiates itself through its defined outcome strategy, offering downside protection and capped upside. A disadvantage is the capped upside, limiting potential gains compared to unleveraged ETFs in rapidly rising markets. The advantage is the defined downside protection during corrections.
Financial Performance
Historical Performance: Historical performance data needs to be fetched from financial data providers.
Benchmark Comparison: A benchmark comparison requires historical performance data compared to the MSCI Emerging Markets Index.
Expense Ratio: The expense ratio needs to be updated with the most current data from financial data providers.
Liquidity
Average Trading Volume
The average trading volume needs to be fetched from financial data providers to assess liquidity.
Bid-Ask Spread
The bid-ask spread needs to be obtained from real-time market data.
Market Dynamics
Market Environment Factors
EJUL's performance is influenced by the economic growth, political stability, and currency fluctuations of emerging market countries. Global trade policies and interest rate changes also play a significant role.
Growth Trajectory
The growth trajectory depends on the adoption of defined outcome ETFs and investor demand for downside protection in emerging markets. Any changes to the underlying index or buffer strategy would impact its growth.
Moat and Competitive Advantages
Competitive Edge
EJUL's competitive advantage lies in its defined outcome strategy, offering downside protection and capped upside potential. This appeals to investors seeking a specific risk-reward profile in emerging markets. The defined buffer provides a layer of security against market downturns. Innovator's expertise in structured products further strengthens its position. However, the defined outcome resets annually.
Risk Analysis
Volatility
Historical volatility data needs to be analyzed based on past performance.
Market Risk
EJUL is subject to the risks associated with emerging market investments, including political instability, currency fluctuations, and economic volatility. The defined buffer mitigates some downside risk, but the cap limits potential gains.
Investor Profile
Ideal Investor Profile
The ideal investor for EJUL is risk-averse, seeking exposure to emerging markets with a defined level of downside protection. They are comfortable with a capped upside in exchange for reduced risk.
Market Risk
EJUL is suitable for investors looking for a tactical allocation to emerging markets with defined risk parameters, potentially useful for both long-term investors seeking downside protection and active traders managing risk.
Summary
The Innovator Emerging Markets Power Buffer ETF - July (EJUL) offers investors a defined outcome investment in emerging markets, providing a buffer against losses up to a certain level, in exchange for capping potential gains. It is designed for investors seeking downside protection, making it suitable for those with a lower risk tolerance, or those looking for a tactical allocation strategy. Its performance is closely tied to the MSCI Emerging Markets Index. The annual reset of the buffer and cap should be considered as a part of investment strategy.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Innovator ETFs Website
- Financial Data Providers (e.g., Bloomberg, Reuters, Yahoo Finance)
- ETF.com
- Morningstar
Disclaimers:
This analysis is based on publicly available information and is for informational purposes only. It is not financial advice. Investors should conduct their own due diligence and consult with a financial advisor before making any investment decisions. Market share, AUM, expense ratio, performance, and liquidity data need to be refreshed with the most current information from financial data providers.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Innovator ETFs Trust - Innovator Emerging Markets Power Buffer ETF - July
Exchange NYSE ARCA | Headquaters - | ||
IPO Launch date - | CEO - | ||
Sector - | Industry - | Full time employees - | Website |
Full time employees - | Website | ||
The fund invests under normal circumstances, at least 80% of its net assets (plus any borrowings for investment purposes) in investments that provide exposure to the iShares MSCI Emerging Markets ETF (the "Underlying ETF"). FLEX Options are exchange-traded option contracts with uniquely customizable terms. The fund is non-diversified.

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