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Upturn AI SWOT - About
YieldMax™ Short COIN Option Income Strategy ETF (FIAT)
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Upturn Advisory Summary
09/16/2025: FIAT (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Analysis of Past Performance
Type ETF | Historic Profit -28.86% | Avg. Invested days 18 | Today’s Advisory WEAK BUY |
Upturn Star Rating | Upturn Advisory Performance  2.0 | ETF Returns Performance  1.0 |
| Profits based on simulation | Last Close 09/16/2025 |
Key Highlights
Volume (30-day avg) - | Beta - | 52 Weeks Range 3.20 - 10.11 | Updated Date 05/10/2025 |
52 Weeks Range 3.20 - 10.11 | Updated Date 05/10/2025 |
Upturn AI SWOT
Tidal Trust II
Company Overview
History and Background
Tidal Trust II is a registered investment company (mutual fund) that offers a variety of exchange-traded funds (ETFs) managed by different sub-advisors. It does not have a long, independently operating history like a traditional company. Its history is tied to the underlying funds and their performance since inception.
Core Business Areas
- ETF Management: Tidal Trust II acts as a platform for various ETFs, providing administrative and compliance services. It does not manage the investment portfolios directly but contracts with sub-advisors to do so.
Leadership and Structure
Tidal Trust II is structured as a trust overseen by a board of trustees. The daily operations and portfolio management are delegated to various sub-advisors. Information on the board is generally available in fund prospectuses.
Top Products and Market Share
Key Offerings
- Innovator Equity Managed Floor ETF (ticker: SFLR): This ETF seeks to provide a defined downside floor while participating in equity market upside. Data on AUM can be found on the Innovator ETFs website, a sub-advisor for this fund. Competitors are other defined-outcome ETFs like those offered by AllianzIM (ALZ) or Cboe Vest.
- Cambria Tail Risk ETF (ticker: TAIL): This ETF seeks to protect investors from tail risk events. Market share for tail risk funds is difficult to pinpoint exactly. Similar ETF: Simplify US Equity PLUS Downside Convexity ETF (SPD). Competitors are other tail-risk focused funds and hedge funds utilizing similar strategies.
Market Dynamics
Industry Overview
The ETF market is highly competitive and growing rapidly, with increasing demand for specialized and thematic ETFs.
Positioning
Tidal Trust II positions itself as a multi-manager platform, providing access to diverse investment strategies and asset classes through its ETFs.
Total Addressable Market (TAM)
The global ETF market is estimated to be in the trillions of dollars. Tidal Trust II's positioning gives it access to this large TAM, but its ultimate penetration depends on the performance and investor demand for its sponsored funds.
Upturn SWOT Analysis
Strengths
- Multi-manager platform offering diversification
- Access to niche investment strategies
- Established ETF structure
- Scalable business model
Weaknesses
- Dependence on sub-advisors' performance
- Lack of direct control over portfolio management
- Potentially higher costs due to multi-manager structure
- Brand recognition tied to individual ETFs rather than Tidal Trust II itself
Opportunities
- Expansion into new asset classes and investment strategies
- Increased demand for thematic and ESG ETFs
- Partnerships with other financial institutions
- Growing adoption of ETFs by retail investors
Threats
- Increased competition from established ETF providers
- Regulatory changes impacting the ETF industry
- Market volatility and economic downturns
- Sub-advisor underperformance
Competitors and Market Share
Key Competitors
- IVV
- VTI
- SPY
Competitive Landscape
Tidal Trust II faces intense competition from larger, established ETF providers like BlackRock (IVV), Vanguard (VTI), and State Street (SPY). Its competitive advantage lies in offering niche and specialized ETFs through its multi-manager platform.
Growth Trajectory and Initiatives
Historical Growth: Historical growth is tied to the success of individual ETFs and the overall growth of the ETF market.
Future Projections: Future growth depends on attracting new sub-advisors, launching innovative ETFs, and market conditions.
Recent Initiatives: Recent initiatives would involve the launch of new ETFs with novel investment strategies or focus areas.
Summary
Tidal Trust II is a facilitator to multiple sub-advisors for ETF offerings. Tidal Trust IIs key strength is its ability to allow money managers to easily spin up ETFs at a lower cost than starting their own trust. It needs to be careful of regulation in the financial world which could affect its process, because their individual ETFs' financial performance is integral to its success. As ETFs become more popular and easily marketed, Tidal Trust II's growth is expected to increase.
Peer Comparison
Sources and Disclaimers
Data Sources:
- ETF provider websites
- Fund prospectuses
- Financial news sources
- Industry reports
- Company press releases
Disclaimers:
The data provided is for informational purposes only and should not be considered investment advice. Market share data is approximate and based on available information. Investment decisions should be made based on individual circumstances and consultation with a qualified financial advisor.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Tidal Trust II
Exchange NYSE ARCA | Headquaters - | ||
IPO Launch date 2024-07-10 | CEO - | ||
Sector - | Industry - | Full time employees - | Website |
Full time employees - | Website | ||
The fund is an actively managed ETF that seeks current income while providing indirect inverse exposure to the share price (i.e., the price returns) of the common stock of Coinbase Global, Inc. Its potential for gains from decreases in the share price of COIN"s stock is limited. The fund is non-diversified.
Note: This website is maintained by Upturn Corporation, which is an investment adviser registered with the U.S. Securities and Exchange Commission. Such registration does not imply a certain level of skill or training. Investing in securities has risks. Past performance is no guarantee of future returns. No assurance is provided as to any particular investment return, and you may lose money using our services. You are strongly advised to consult appropriate counsel before making any investments in companies you learn about through our services. You should obtain appropriate legal, tax, investment, accounting, and other advice that takes into account your investment portfolio and overall financial situation. You are solely responsible for conducting due diligence on a potential investment. We do not affect trades for you. You will select your own broker through which to transact. Investments are not FDIC insured, they are not guaranteed, and they may lose value. Please see the Privacy Policy, Terms of Use, and Disclosure for more information.