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Direxion Daily GOOGL Bull 1.5X Shares (GGLL)

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Upturn Advisory Summary
01/09/2026: GGLL (5-star) is a STRONG-BUY. BUY since 8 days. Simulated Profits (9.13%). Updated daily EoD!
Analysis of Past Performance
Type ETF | Historic Profit 121.61% | Avg. Invested days 38 | Today’s Advisory Strong Buy |
Upturn Star Rating ![]() | Upturn Advisory Performance | ETF Returns Performance |
Key Highlights
Volume (30-day avg) - | Beta - | 52 Weeks Range 23.40 - 52.93 | Updated Date 06/29/2025 |
52 Weeks Range 23.40 - 52.93 | Updated Date 06/29/2025 |
Upturn AI SWOT
Direxion Daily GOOGL Bull 1.5X Shares
ETF Overview
Overview
The Direxion Daily GOOGL Bull 1.5X Shares ETF is a leveraged exchange-traded fund designed to provide 1.5 times the daily return of Alphabet Inc. (GOOGL) Class A shares. It targets investors seeking amplified exposure to the performance of this major technology company, focusing on its core internet search and advertising businesses, as well as its cloud computing and other ventures. The strategy involves using derivatives, such as options and futures contracts, to achieve its leveraged objectives rather than directly holding the underlying stock.
Reputation and Reliability
Direxion Investments is a well-established provider of leveraged and inverse ETFs, known for its specialized products. They have a significant presence in the alternative ETF market and a track record of offering complex investment vehicles to sophisticated investors. Their reliability is generally considered good within their specific niche.
Management Expertise
Direxion ETFs are managed by a team with expertise in derivatives and sophisticated financial engineering required to achieve the leveraged and inverse objectives. While specific individual manager details are often not publicly highlighted, the firm's focus on this asset class suggests deep institutional knowledge in constructing and managing such products.
Investment Objective
Goal
The primary investment goal is to deliver 1.5 times the daily performance of Alphabet Inc. (GOOGL) Class A shares. This is intended for short-term trading strategies where investors anticipate a directional move in GOOGL and wish to magnify potential gains.
Investment Approach and Strategy
Strategy: The ETF does not track a specific index but aims to replicate the daily leveraged performance of a single equity security: Alphabet Inc. (GOOGL) Class A. It utilizes financial derivatives to achieve its 1.5x daily return objective.
Composition The ETF's composition primarily consists of derivative instruments (swaps, futures, options) designed to mirror the leveraged daily price movements of GOOGL Class A shares. It does not hold a diversified portfolio of stocks, bonds, or commodities in the traditional sense. The actual holdings are dynamic and are adjusted daily to maintain the target leverage.
Market Position
Market Share: As a highly specific leveraged ETF focused on a single stock, its market share within the broader ETF universe is negligible. However, within the niche of single-stock leveraged ETFs, it holds a notable position.
Total Net Assets (AUM): The Total Net Assets (AUM) for the Direxion Daily GOOGL Bull 1.5X Shares ETF can fluctuate significantly based on market conditions and investor demand. (Numerical data would be obtained from real-time financial data providers and is not static for this response).
Competitors
Key Competitors
- Direxion Daily GOOGL Bull 2X Shares (GOXL)
- ProShares Ultra GOOGL (UGOA)
Competitive Landscape
The competitive landscape for single-stock leveraged ETFs is limited to a few specialized providers. Direxion Daily GOOGL Bull 1.5X Shares (GOOGL) offers a specific leverage factor (1.5x) which differentiates it from competitors offering 2x leverage. Its advantage lies in potentially offering a less aggressive, yet still amplified, exposure to GOOGL. A disadvantage is the inherent complexity and risk associated with leveraged products, which can lead to significant losses, especially over longer holding periods due to daily resetting.
Financial Performance
Historical Performance: Historical performance data for leveraged ETFs is highly variable and is directly tied to the daily performance of the underlying asset multiplied by the leverage factor, minus expenses. Due to daily rebalancing, long-term performance can significantly deviate from the stated leverage due to compounding effects. (Numerical data would require current market data for various periods like 1-day, 1-week, 1-month, YTD, 1-year, 3-year, 5-year, 10-year).
Benchmark Comparison: The benchmark for this ETF is essentially the daily performance of Alphabet Inc. (GOOGL) Class A shares, multiplied by 1.5. Over longer periods, its performance will likely lag or significantly deviate from 1.5x the GOOGL return due to the effects of daily rebalancing and compounding, especially in volatile markets.
Expense Ratio: The expense ratio for the Direxion Daily GOOGL Bull 1.5X Shares ETF is typically higher than traditional ETFs due to the costs associated with managing derivatives and aiming for precise daily leverage. (Numerical data would be obtained from the fund's prospectus and is subject to change).
Liquidity
Average Trading Volume
The average trading volume indicates the ETF's liquidity, with higher volumes generally suggesting easier execution of trades at competitive prices.
Bid-Ask Spread
The bid-ask spread represents the difference between the highest price a buyer is willing to pay and the lowest price a seller is willing to accept, reflecting the immediate cost of trading the ETF.
Market Dynamics
Market Environment Factors
The ETF is highly sensitive to the performance of Alphabet Inc. (GOOGL) and the broader technology sector. Factors influencing GOOGL include advertising revenue growth, cloud computing competition, regulatory scrutiny, innovation in AI, and macroeconomic conditions affecting consumer spending and corporate advertising budgets. The leveraged nature amplifies these impacts.
Growth Trajectory
The growth of this ETF is directly tied to investor sentiment and short-term trading strategies related to Alphabet Inc. (GOOGL). Any changes to its strategy or holdings would be driven by Direxion's adjustments to maintain the 1.5x daily leverage objective, rather than fundamental shifts in its investment universe beyond GOOGL.
Moat and Competitive Advantages
Competitive Edge
The primary competitive edge of the Direxion Daily GOOGL Bull 1.5X Shares ETF lies in its specific 1.5x daily leverage targeting a single, highly influential technology stock. This offers a nuanced amplified exposure compared to higher-leverage products. It caters to a niche of traders who believe in short-term upside for GOOGL but prefer a slightly less aggressive multiplier than 2x. The expertise of Direxion in managing complex derivative structures for leveraged products also contributes to its offering.
Risk Analysis
Volatility
This ETF exhibits significantly higher volatility than its underlying asset, GOOGL, due to the leveraged component. Its price can experience amplified swings in both positive and negative directions.
Market Risk
The primary market risk stems from the performance of Alphabet Inc. (GOOGL). Any downturn in GOOGL's stock price will result in amplified losses for this ETF. Additionally, the risks associated with derivative instruments, counterparty risk, and the effects of daily rebalancing (compounding) are significant.
Investor Profile
Ideal Investor Profile
The ideal investor for this ETF is an experienced trader with a strong understanding of leveraged financial products and a high-risk tolerance. They should have a clear short-term outlook on Alphabet Inc. (GOOGL) and be prepared for potentially substantial losses.
Market Risk
This ETF is best suited for active traders looking for short-term, speculative plays on GOOGL. It is generally unsuitable for long-term investors due to the compounding effects of daily rebalancing which can lead to significant underperformance over time compared to simply holding GOOGL or a less leveraged ETF.
Summary
The Direxion Daily GOOGL Bull 1.5X Shares ETF offers amplified daily returns of Alphabet Inc. (GOOGL) Class A shares with a 1.5x multiplier. It is designed for short-term trading strategies and utilizes derivatives to achieve its objective. Due to its leveraged nature, it carries significantly higher risk and volatility than direct investment in GOOGL. The ETF is managed by Direxion Investments, a specialist in complex financial products. It is not suitable for long-term investors or those with a low-risk tolerance.
Similar ETFs
Sources and Disclaimers
Data Sources:
- Direxion Investments Official Website
- Financial Data Providers (e.g., Bloomberg, Refinitiv, Yahoo Finance)
Disclaimers:
This information is for illustrative purposes only and does not constitute financial advice. Leveraged and inverse ETFs are complex financial instruments and involve a high degree of risk, including the potential loss of principal. Investors should consult with a qualified financial advisor before making any investment decisions. Data regarding AUM, expense ratios, and historical performance is subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Direxion Daily GOOGL Bull 1.5X Shares
Exchange NASDAQ | Headquaters - | ||
IPO Launch date - | CEO - | ||
Sector - | Industry - | Full time employees - | Website |
Full time employees - | Website | ||
The fund will enter into one or more swap agreements with major global financial institutions whereby the fund and the global financial institution will agree to exchange the return earned on an investment by The fund invests in GOOGL that is equal, on a daily basis, to 200% of the value of the fund's net assets. It is non-diversified.

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