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Direxion Daily GOOGL Bull 1.5X Shares (GGLL)

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Upturn Advisory Summary
12/05/2025: GGLL (5-star) is a STRONG-BUY. BUY since 34 days. Simulated Profits (52.35%). Updated daily EoD!
Analysis of Past Performance
Type ETF | Historic Profit 129.86% | Avg. Invested days 40 | Today’s Advisory Strong Buy |
Upturn Star Rating ![]() | Upturn Advisory Performance | ETF Returns Performance |
Key Highlights
Volume (30-day avg) - | Beta - | 52 Weeks Range 23.40 - 52.93 | Updated Date 06/29/2025 |
52 Weeks Range 23.40 - 52.93 | Updated Date 06/29/2025 |
Upturn AI SWOT
Direxion Daily GOOGL Bull 1.5X Shares
ETF Overview
Overview
The Direxion Daily GOOGL Bull 1.5X Shares ETF (GOXL) seeks daily investment results, before fees and expenses, of 1.5 times the daily performance of Alphabet Inc. Class A (GOOGL) common stock. It is a leveraged ETF designed for short-term trading, targeting investors who anticipate a significant upward move in GOOGL's stock price.
Reputation and Reliability
Direxion Investments is a well-established issuer of leveraged and inverse ETFs, known for its specialized products. They have a significant presence in the ETF market.
Management Expertise
Direxion ETFs are managed by experienced professionals with expertise in creating and managing complex derivative-based investment products.
Investment Objective
Goal
To provide investors with 1.5 times the daily return of Alphabet Inc. Class A (GOOGL) common stock.
Investment Approach and Strategy
Strategy: This ETF does not track an index; instead, it uses financial derivatives, such as swap agreements, to achieve its daily leveraged investment objective. The objective is reset daily, meaning it does not seek to provide 1.5x the return of GOOGL over longer periods.
Composition The ETF primarily holds derivative instruments (swaps) and potentially other securities to achieve its 1.5x daily exposure to GOOGL. It does not directly hold Alphabet shares in proportion to its objective.
Market Position
Market Share: Specific market share data for individual leveraged ETFs like GOXL is often difficult to isolate and is highly dynamic due to their trading nature. It operates within the specialized segment of leveraged equity ETFs.
Total Net Assets (AUM): 481850000
Competitors
Key Competitors
- Direxion Daily GOOGL Bear 1X Shares (GOOGS)
- GraniteShares 1.5x Long Alphabet ETF (GOLL)
Competitive Landscape
The market for leveraged and inverse ETFs is competitive, with several providers offering products with similar objectives. GOXL's advantage lies in its direct 1.5x leverage on a single, prominent tech stock, appealing to short-term directional bets. However, its main disadvantage is the inherent risk associated with leveraged products, including accelerated losses during market downturns and potential for significant tracking error over time due to daily resetting.
Financial Performance
Historical Performance: Historical performance data for leveraged ETFs is highly sensitive to daily fluctuations and compounding effects. For example, over a 1-year period, GOXL might show significant gains if GOOGL is strongly trending upwards, but it can also experience substantial losses if GOOGL is volatile or trends downwards. Detailed historical performance data (e.g., 1-day, 1-week, 1-month, YTD, 1-year, 3-year, 5-year) is crucial for understanding its behavior, but due to its daily reset nature, long-term cumulative performance will differ significantly from the cumulative performance of GOOGL.
Benchmark Comparison: GOXL's benchmark is implicitly the daily performance of GOOGL multiplied by 1.5. However, due to daily compounding and fees, its cumulative performance over periods longer than one day will likely deviate from this benchmark.
Expense Ratio: 0.99
Liquidity
Average Trading Volume
The ETF generally exhibits high average trading volume, indicating good liquidity for active traders.
Bid-Ask Spread
The bid-ask spread for GOXL is typically narrow, reflecting its high trading volume and making it cost-effective for short-term trading.
Market Dynamics
Market Environment Factors
GOXL is heavily influenced by the performance of Alphabet Inc. (GOOGL) and broader trends in the technology sector, including advertising revenue, cloud computing growth, AI developments, and regulatory scrutiny. Economic factors such as interest rates and inflation can also impact tech stock valuations.
Growth Trajectory
The growth trajectory of GOXL is directly tied to the upward movement of GOOGL's stock price and investor sentiment towards Alphabet. As a leveraged product, its AUM can fluctuate rapidly with market movements and trading activity.
Moat and Competitive Advantages
Competitive Edge
GOXL's primary competitive advantage is its direct and amplified daily exposure to the performance of a single, high-profile technology stock, Alphabet. This focused approach caters to traders seeking to capitalize on short-term, directional moves in GOOGL. Its leveraged structure offers the potential for higher returns than simply holding the underlying stock, making it attractive for speculative short-term trading strategies.
Risk Analysis
Volatility
GOXL is designed to be highly volatile, exhibiting approximately 1.5 times the volatility of its underlying asset, GOOGL. This amplified volatility can lead to rapid and significant gains or losses.
Market Risk
The specific market risks for GOXL are tied to the performance of Alphabet Inc. (GOOGL). This includes risks related to competition in search and advertising, cloud computing, innovation, regulatory changes, and the overall health of the digital advertising market. As a leveraged ETF, it also carries amplified risks of loss due to its structure.
Investor Profile
Ideal Investor Profile
The ideal investor for GOXL is an experienced trader who has a strong conviction about the short-term direction of Alphabet's stock (GOOGL) and seeks to amplify potential gains. They must be comfortable with high risk and understand the mechanics of leveraged ETFs.
Market Risk
GOXL is best suited for active traders, not long-term investors or passive index followers. Due to its daily reset mechanism and magnified risk, it is not designed for buy-and-hold strategies and can lead to significant capital erosion over time if the underlying asset does not move in the expected direction.
Summary
The Direxion Daily GOOGL Bull 1.5X Shares ETF (GOXL) offers leveraged exposure to Alphabet Inc. (GOOGL), aiming for 1.5 times its daily returns. It's a specialized, high-risk product designed for short-term trading by experienced investors with strong directional convictions. While offering amplified upside potential, its leveraged nature also means significantly magnified downside risk and potential for rapid capital loss. The ETF's performance is subject to daily resetting, making it unsuitable for long-term investment. Its liquidity is generally good due to active trading.
Similar ETFs
Sources and Disclaimers
Data Sources:
- Direxion Investments Official Website
- Financial Data Aggregators (e.g., Yahoo Finance, Bloomberg)
Disclaimers:
This information is for educational purposes only and should not be considered investment advice. Leveraged and inverse ETFs are complex financial instruments and carry a high degree of risk, including the potential loss of principal. Investors should consult with a qualified financial advisor before making any investment decisions. Past performance is not indicative of future results. Data accuracy and completeness are subject to the limitations of the sources used.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Direxion Daily GOOGL Bull 1.5X Shares
Exchange NASDAQ | Headquaters - | ||
IPO Launch date - | CEO - | ||
Sector - | Industry - | Full time employees - | Website |
Full time employees - | Website | ||
The fund will enter into one or more swap agreements with major global financial institutions whereby the fund and the global financial institution will agree to exchange the return earned on an investment by The fund invests in GOOGL that is equal, on a daily basis, to 200% of the value of the fund's net assets. It is non-diversified.

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