
Cancel anytime
- Chart
- Upturn Summary
- Highlights
Upturn AI SWOT
- About
Direxion Daily GOOGL Bear 1X Shares (GGLS)



- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- Pass (Skip investing)


(see disclosures)
- ALL
- YEAR
- MONTH
- WEEK
Upturn Advisory Summary
08/14/2025: GGLS (1-star) is currently NOT-A-BUY. Pass it for now.
Analysis of Past Performance
Type ETF | Historic Profit -8.46% | Avg. Invested days 29 | Today’s Advisory PASS |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | ETF Returns Performance ![]() |
![]() ![]() | ![]() ![]() |
Key Highlights
Volume (30-day avg) - | Beta - | 52 Weeks Range 10.94 - 15.83 | Updated Date 06/29/2025 |
52 Weeks Range 10.94 - 15.83 | Updated Date 06/29/2025 |
Upturn AI SWOT
Direxion Daily GOOGL Bear 1X Shares
ETF Overview
Overview
The Direxion Daily GOOGL Bear 1X Shares (GOOGL) aims to deliver daily investment results, before fees and expenses, of 100% of the inverse (or opposite) of the daily performance of GOOGL shares. It is a leveraged ETF focused on the Google sector, designed for short-term tactical positioning.
Reputation and Reliability
Direxion is a well-known issuer of leveraged and inverse ETFs. While they are generally reliable, the complexity of their products requires careful consideration.
Management Expertise
Direxion has a dedicated team of professionals specializing in managing leveraged and inverse ETFs. Their expertise lies in structuring and maintaining the intended daily leverage or inverse exposure.
Investment Objective
Goal
The primary investment goal is to provide daily investment results corresponding to the inverse (or opposite) of the daily performance of Google (GOOGL) shares.
Investment Approach and Strategy
Strategy: The ETF employs a strategy to deliver -1x the daily performance of GOOGL stock through swaps, futures contracts, and other derivative instruments.
Composition The ETF primarily holds financial instruments designed to provide the inverse exposure to GOOGL shares, rather than holding the shares directly.
Market Position
Market Share: Unable to provide accurate market share without real-time data access.
Total Net Assets (AUM): 21880000
Competitors
Key Competitors
- ProShares Short QQQ (PSQ)
- MicroSectors FANG+ Index -1.5X Inverse Leveraged ETN (MVIX)
- Direxion Daily Technology Bear 3x Shares (TECS)
Competitive Landscape
The competitive landscape includes other inverse and leveraged ETFs, targeting the broader tech sector or specific FAANG stocks. GOOGL offers a focused exposure to Google but comes with risks associated with leveraged and inverse strategies. Competitors offer varied levels of leverage and diversification.
Financial Performance
Historical Performance: Historical performance data is complex due to the daily reset feature. It is unsuitable for long-term buy-and-hold investors. Consult financial resources for accurate data.
Benchmark Comparison: The ETF's performance should be compared to the inverse daily performance of GOOGL shares. It is not designed to track long-term benchmark indices.
Expense Ratio: 0.95
Liquidity
Average Trading Volume
The ETF exhibits relatively moderate liquidity, allowing for reasonable trading volumes during normal market conditions.
Bid-Ask Spread
The bid-ask spread can be wider than traditional ETFs due to the leveraged and inverse nature, impacting the cost of trading.
Market Dynamics
Market Environment Factors
Performance is heavily influenced by Google's stock price and overall market sentiment. Economic indicators, sector news, and earnings reports can impact GOOGL's movements.
Growth Trajectory
Growth depends on the investor demand for inverse exposure to Google. Changes in strategy are rare, but holdings are adjusted daily to maintain the inverse leverage.
Moat and Competitive Advantages
Competitive Edge
The ETF's competitive advantage lies in its specific focus on delivering -1x the daily performance of GOOGL. It offers a tool for investors who believe Google's stock will decline in the short term. Direxion's established reputation in leveraged and inverse ETFs provides credibility. However, its leveraged nature results in compounding effects, that are not meant for long term buy and hold strategies.
Risk Analysis
Volatility
The ETF experiences high volatility due to its leveraged and inverse nature. It is unsuitable for risk-averse investors.
Market Risk
The primary risk is the potential for significant losses if Google's stock price rises. The daily reset feature can also lead to erosion of value over time.
Investor Profile
Ideal Investor Profile
The ideal investor is a sophisticated trader with a strong understanding of leveraged and inverse ETFs, who can actively monitor their positions. They should have a bearish outlook on GOOGL's short-term performance.
Market Risk
This ETF is best suited for active traders with a short-term trading horizon and not for long-term investors or passive index followers.
Summary
The Direxion Daily GOOGL Bear 1X Shares is a specialized ETF designed to deliver the inverse of GOOGL's daily performance. Its leveraged and inverse nature makes it a high-risk, high-reward instrument suitable for active traders with a bearish outlook on Google. Due to its daily reset, it is unsuitable for long-term investment, as the compounding effect may lead to unexpected outcomes. Investors should be aware of the potential for rapid losses and closely monitor their positions, making it best for short-term tactical plays.
Peer Comparison
Sources and Disclaimers
Data Sources:
- DirexionShares.com
- Yahoo Finance
- Google Finance
Disclaimers:
This data is for informational purposes only and should not be considered financial advice. Consult with a qualified financial advisor before making any investment decisions. Leveraged and inverse ETFs are complex instruments and may not be suitable for all investors.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Direxion Daily GOOGL Bear 1X Shares
Exchange NASDAQ | Headquaters - | ||
IPO Launch date - | CEO - | ||
Sector - | Industry - | Full time employees - | Website |
Full time employees - | Website |
The fund, under normal circumstances, invests at least 80% of the it"s net assets (plus borrowings for investment purposes) in financial instruments, including swap agreements and options, that, in combination, provide 1X daily inverse (opposite) or short exposure to GOOGL, consistent with the fund"s investment objective. It is non-diversified.

Note: This website is maintained by Upturn Corporation, which is an investment adviser registered with the U.S. Securities and Exchange Commission. Such registration does not imply a certain level of skill or training. Investing in securities has risks. Past performance is no guarantee of future returns. No assurance is provided as to any particular investment return, and you may lose money using our services. You are strongly advised to consult appropriate counsel before making any investments in companies you learn about through our services. You should obtain appropriate legal, tax, investment, accounting, and other advice that takes into account your investment portfolio and overall financial situation. You are solely responsible for conducting due diligence on a potential investment. We do not affect trades for you. You will select your own broker through which to transact. Investments are not FDIC insured, they are not guaranteed, and they may lose value. Please see the Privacy Policy, Terms of Use, and Disclosure for more information.