
Cancel anytime
- Chart
- Upturn Summary
- Highlights
Upturn AI SWOT - About
Direxion Daily GOOGL Bear 1X Shares (GGLS)

- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- Pass (Skip investing)
Stock price based on last close (see disclosures)
- ALL
- YEAR
- MONTH
- WEEK
Upturn Advisory Summary
10/24/2025: GGLS (1-star) is currently NOT-A-BUY. Pass it for now.
Analysis of Past Performance
Type ETF | Historic Profit -7.71% | Avg. Invested days 29 | Today’s Advisory PASS |
Upturn Star Rating ![]() | Upturn Advisory Performance | ETF Returns Performance |
Key Highlights
Volume (30-day avg) - | Beta - | 52 Weeks Range 10.94 - 15.83 | Updated Date 06/29/2025 |
52 Weeks Range 10.94 - 15.83 | Updated Date 06/29/2025 |
Upturn AI SWOT
Direxion Daily GOOGL Bear 1X Shares
ETF Overview
Overview
The Direxion Daily GOOGL Bear 1X Shares (GOOGL) seeks daily investment results, before fees and expenses, of 100% of the inverse (or opposite) of the daily performance of Alphabet Inc. Class C shares. It's a geared product designed for sophisticated investors seeking short-term exposure to the stock's price movements. It provides inverse exposure to the Google stocks.
Reputation and Reliability
Direxion is a well-known issuer of leveraged and inverse ETFs. They are generally considered reliable for investors who understand the risks associated with these products.
Management Expertise
Direxion has a team of professionals experienced in managing leveraged and inverse ETFs.
Investment Objective
Goal
To seek daily investment results, before fees and expenses, of 100% of the inverse (or opposite) of the daily performance of Alphabet Inc. Class C shares.
Investment Approach and Strategy
Strategy: The fund employs a daily reset strategy to achieve its inverse exposure. It does not aim for long-term inverse performance.
Composition The ETF primarily uses financial instruments like swaps and options to create inverse exposure to the daily performance of Alphabet Inc. Class C shares (GOOGL).
Market Position
Market Share: The fund holds a small market share compared to broad market ETFs and even other single-stock leveraged/inverse funds.
Total Net Assets (AUM): 25617240
Competitors
Key Competitors
- SPY
- UPRO
- SH
Competitive Landscape
The competitive landscape is dominated by broad market ETFs, with smaller funds focusing on specific sectors or strategies. GOOGL Bear 1X offers a niche product for investors seeking short-term inverse exposure to GOOGL. Its advantage is its focused strategy, but its disadvantage is its daily reset, making it unsuitable for long-term holdings.
Financial Performance
Historical Performance: Historical performance is highly dependent on the daily price movements of GOOGL. Long-term performance is generally poor due to the effects of compounding and the daily reset.
Benchmark Comparison: The ETF's benchmark is the inverse daily performance of GOOGL. It aims to track this daily movement, but deviations may occur due to fees and tracking error.
Expense Ratio: 0.95
Liquidity
Average Trading Volume
The average trading volume varies but is generally moderate, reflecting its niche appeal and the risks associated with leveraged and inverse ETFs.
Bid-Ask Spread
The bid-ask spread can fluctuate depending on market conditions and demand, but is typically wider than more liquid ETFs.
Market Dynamics
Market Environment Factors
The fund is affected by factors influencing the technology sector, Alphabet Inc.'s performance, and overall market sentiment. Economic indicators, earnings reports, and regulatory changes can all impact GOOGL's price.
Growth Trajectory
The ETF's growth is dependent on investor demand for short-term inverse exposure to GOOGL. Changes in strategy or holdings are unlikely, as the fund's objective is clearly defined.
Moat and Competitive Advantages
Competitive Edge
The Direxion Daily GOOGL Bear 1X Shares offers a very specific and focused investment strategy, granting investors a tool to bet against Google (Alphabet Inc.) on a daily basis. It caters to investors who believe Google's stock is overvalued or expecting short-term declines. Its competitive advantage is its ability to provide this targeted inverse exposure quickly and easily. However, the daily reset feature makes it unsuitable for long-term investment.
Risk Analysis
Volatility
The ETF is highly volatile due to its leveraged and inverse nature. Its volatility is directly related to the volatility of Alphabet Inc. Class C shares.
Market Risk
The primary market risk is the risk of GOOGL increasing in price, which would result in losses for the fund. Additionally, the daily reset feature can lead to significant losses over time, even if GOOGL's price fluctuates within a narrow range.
Investor Profile
Ideal Investor Profile
This ETF is suitable for sophisticated investors with a high-risk tolerance who understand the complexities of leveraged and inverse ETFs and are seeking short-term tactical exposure to Alphabet Inc.'s price movements.
Market Risk
This ETF is best suited for active traders with a short-term investment horizon. It is not appropriate for long-term investors or passive index followers.
Summary
The Direxion Daily GOOGL Bear 1X Shares is a leveraged inverse ETF designed to provide 100% of the inverse daily performance of Alphabet Inc. Class C shares. It is a high-risk, short-term trading tool unsuitable for long-term investors. Due to its daily reset mechanism, compounding effects can erode returns over time. Only sophisticated investors with a strong understanding of the risks involved should consider this ETF.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Direxion website
- ETF.com
- Yahoo Finance
Disclaimers:
This analysis is for informational purposes only and does not constitute financial advice. Investing in leveraged and inverse ETFs carries significant risks, and investors should consult with a qualified financial advisor before making any investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Direxion Daily GOOGL Bear 1X Shares
Exchange NASDAQ | Headquaters - | ||
IPO Launch date - | CEO - | ||
Sector - | Industry - | Full time employees - | Website |
Full time employees - | Website | ||
The fund, under normal circumstances, invests at least 80% of the it"s net assets (plus borrowings for investment purposes) in financial instruments, including swap agreements and options, that, in combination, provide 1X daily inverse (opposite) or short exposure to GOOGL, consistent with the fund"s investment objective. It is non-diversified.

Note: This website is maintained by Upturn Corporation, which is an investment adviser registered with the U.S. Securities and Exchange Commission. Such registration does not imply a certain level of skill or training. Investing in securities has risks. Past performance is no guarantee of future returns. No assurance is provided as to any particular investment return, and you may lose money using our services. You are strongly advised to consult appropriate counsel before making any investments in companies you learn about through our services. You should obtain appropriate legal, tax, investment, accounting, and other advice that takes into account your investment portfolio and overall financial situation. You are solely responsible for conducting due diligence on a potential investment. We do not affect trades for you. You will select your own broker through which to transact. Investments are not FDIC insured, they are not guaranteed, and they may lose value. Please see the Privacy Policy, Terms of Use, and Disclosure for more information.
Home 

