Amplify Cash Flow High Income ETF(HCOW)

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EXPLORE ADVISORIES AND THEIR HISTORY
QUALITY SIGNAL RECENCY
1-STAR RATING
Consider higher Upturn Star rating
BUY for 10 days
PROFIT SINCE LAST BUY
-0.91% ▼
LAST CLOSE
$25.18
11/06/2026
(24-hour delay)

Advisory History & Simulated Performance *

*as per simulation (see disclosures)
  • ALL
  • 1Y
  • 1M
  • 1W
  • BUY Advisory
  • SELL Advisory (Profit)
  • SELL Advisory (Loss)
  • Profit
  • Loss
  • PASS (Skip)
Upturn Stock price based on last close iconStock price based on last close
Simulated performance—not actual client returns. Excludes advisory subscription fees, trading commissions, and taxes, which would reduce returns. Results depend on calculation assumptions and do not guarantee future outcomes. See Disclosures for full methodology, assumptions, and limitations.

Advisory Performance History (Simulated)Advisory Performance History info

Simulated performance—not actual client returns. Excludes advisory subscription fees, trading commissions, and taxes, which would reduce returns. Results depend on calculation assumptions and do not guarantee future outcomes. See Disclosures for full methodology, assumptions, and limitations.

Upturn Advisory & Investor View for HCOW

11/06/2026: HCOW (1-star) has a low Upturn Star Rating. Not recommended to BUY.

Amplify Cash Flow High Income ETF (HCOW) provides exposure to high-conviction US equities selected for strong free-cash-flow generation, combined with a covered-call option strategy to enhance income. Its main strengths include a fundamental quality-based selection process and active management that adapts to market conditions. The fund serves as an income-generating tool for portfolios, though investors must accept capped upside during market rallies and higher expenses compared to passive funds. Key risks include equity market exposure and potential for underperformance in rapid bull markets. It is best suited for income-oriented investors looking for a systematic approach to yield enhancement.

How to Read the Upturn Advisory

The Upturn Star Rating and the current BUY, SELL, or PASS advisory are generated by Upturn’s AI advisory engine based on proprietary signal analysis, price behavior, advisory history, and historical signal performance.

ETF holdings, costs, diversification, valuation, risks, and market conditions provide supporting context about the fund.

Investor Fit

Investor styleFitWhy
Growth investorWeak fitThe covered-call strategy limits the potential for significant capital appreciation during market rallies.
Momentum investorWeak fitThis fund is designed for income stability rather than capturing short-term market momentum.
Value investorStrong fitThe focus on companies with high free-cash-flow yield often aligns with value-oriented investment principles.
Dividend/Income investorStrong fitThe fund is purpose-built for investors seeking a consistent and high income stream.
Low-risk investorMixed fitWhile the income component helps dampen volatility, the underlying equity exposure remains subject to market risk.

Investor Profile

Ideal Investor Profile

Income-focused investors who prioritize steady cash flow over maximizing capital gains and are comfortable with an active, cash-flow-based selection process.

Suitability

Best for long-term income-oriented investors rather than active traders or those solely seeking broad index tracking.

Risk Profile

Risk factorLevelWhy it matters
VolatilityMediumThe fund's reliance on option premiums means volatility levels directly impact income generation potential.
Market riskMedium / highAs an equity-heavy fund, it remains vulnerable to broad downturns in the US stock market.
ConcentrationMediumThe fund focuses on specific cash-flow-strong companies, which may lead to sector biases.
Tracking/expenseLowThe active management and option overlay create higher costs than passive broad-market index funds.
LiquidityLowTrading volume is sufficient for retail investors but may be constrained for large institutional entries.
Business/sector qualityLowThe focus on high-quality companies with positive cash flow mitigates fundamental business risks.

Risk Analysis

Volatility

HCOW experiences volatility consistent with the US equity market, though the call-writing component aims to dampen extreme swings.

Market Risk

The fund is directly exposed to equity market risk; if the underlying holdings decline, the fund's net asset value will fall despite premium income.

What the ETF Owns

Exposure TypeExposureWeight (%)Retail Investor Read
EquityUS Large-Cap High Free-Cash-Flow Equities85This core allocation captures companies with strong financial health and the ability to sustain dividend payments.
DerivativesShort Call Options on US Equity Indices/ETFs10Selling call options generates additional premium income for the fund at the cost of capping upside potential on held assets.
Cash/collateralCash and Cash Equivalents5Liquid reserves are held for operational needs and to facilitate option collateral requirements.

Analysis of Past Performance

Type ETF
Historic Profit 17.56%
Avg. Invested days 64
Today’s Advisory Consider higher Upturn Star rating
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Upturn Advisory Performance Upturn Advisory Performance icon 3.0
ETF Returns Performance Upturn Returns Performance icon 3.0
Upturn Profits based on simulation icon Profits based on simulation
Upturn last close icon Last Close 11/06/2026
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