HEQT
HEQT 1-star rating from Upturn Advisory

Simplify Exchange Traded Funds (HEQT)

Simplify Exchange Traded Funds (HEQT) 1-star rating from Upturn Advisory
$32.4
Last Close (24-hour delay)
Profit since last BUY1.63%
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BUY since 25 days
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Upturn Advisory Summary

01/09/2026: HEQT (1-star) has a low Upturn Star Rating. Not recommended to BUY.

Upturn Star Rating

Upturn 1 star rating for performance

Not Recommended Performance

These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.

Analysis of Past Performance

Type ETF
Historic Profit 27.3%
Avg. Invested days 71
Today’s Advisory Consider higher Upturn Star rating
Upturn Star Rating upturn star rating icon
Upturn Advisory Performance Upturn Advisory Performance icon 5.0
ETF Returns Performance Upturn Returns Performance icon 4.0
Upturn Profits based on simulation icon Profits based on simulation
Upturn last close icon Last Close 01/09/2026
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Key Highlights

Volume (30-day avg) -
Beta 0.47
52 Weeks Range 26.38 - 30.34
Updated Date 06/29/2025
52 Weeks Range 26.38 - 30.34
Updated Date 06/29/2025
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Icon representing Upturn AI-generated SWOT analysis summary Upturn AI SWOT

Simplify Exchange Traded Funds

Simplify Exchange Traded Funds(HEQT) company logo displayed in Upturn AI summary

ETF Overview

overview logo Overview

Simplify Exchange Traded Funds (ETFs) offer a range of investment strategies, often focusing on innovative approaches and specific market segments. Their offerings can include actively managed funds, passively managed index-tracking funds, and funds with unique hedging or factor-based methodologies, aiming to provide investors with diversified exposure to various asset classes and investment themes.

Reputation and Reliability logo Reputation and Reliability

Simplify Asset Management is known for its innovative approach to ETF creation, often bringing niche or actively managed strategies to the ETF wrapper. While a newer player compared to some behemoths, they have gained recognition for their distinctive product development.

Leadership icon representing strong management expertise and executive team Management Expertise

The management team at Simplify Asset Management typically comprises individuals with extensive experience in portfolio management, quantitative research, and financial product development, focusing on delivering differentiated investment solutions.

Investment Objective

Icon representing investment goals and financial objectives Goal

The primary investment goal of Simplify ETFs varies significantly across their product suite. Generally, they aim to provide investors with access to specific market exposures, investment strategies, or asset classes that may be difficult to replicate through traditional means, often with a focus on risk management or enhanced returns.

Investment Approach and Strategy

Strategy: Simplify ETFs employ a diverse range of strategies. This includes tracking specific indexes, focusing on particular sectors (e.g., technology, energy), offering actively managed portfolios, or utilizing complex strategies like options overlays and factor investing to achieve their objectives.

Composition The composition of Simplify ETFs is highly dependent on the specific fund. Holdings can range from equities and fixed income to commodities, derivatives, and other financial instruments, all tailored to the fund's stated investment strategy.

Market Position

Market Share: As a relatively specialized ETF provider, Simplify Exchange Traded Funds holds a niche market share within the broader US ETF landscape. Their market share is concentrated in the specific segments they target, rather than across the entire ETF market.

Total Net Assets (AUM): Total Net Assets (AUM) for Simplify ETFs are subject to fluctuations based on market performance and fund inflows/outflows. Specific AUM figures would need to be sourced from real-time financial data providers.

Competitors

Key Competitors logo Key Competitors

  • Vanguard S&P 500 ETF (VOO)
  • iShares Core S&P 500 ETF (IVV)
  • Invesco QQQ Trust (QQQ)
  • iShares Russell 2000 ETF (IWM)
  • SPDR S&P Biotech ETF (XBI)
  • Global X Robotics & Artificial Intelligence ETF (BOTZ)

Competitive Landscape

The US ETF market is highly competitive, dominated by large players offering broad market exposure at low costs. Simplify Exchange Traded Funds competes by offering specialized strategies, actively managed products, or unique asset exposures that may appeal to a more discerning investor. Their advantage lies in innovation and niche focus, while a disadvantage could be lower brand recognition and potentially higher expense ratios compared to passive behemoths.

Financial Performance

Historical Performance: Historical performance for Simplify ETFs is highly fund-specific. Investors must examine the performance data for individual Simplify ETFs they are interested in over various time periods (e.g., 1-year, 3-year, 5-year) to assess their track record.

Benchmark Comparison: Performance comparison to a relevant benchmark index is crucial for each Simplify ETF. This allows investors to determine if the ETF is meeting its stated objectives and outperforming or underperforming its designated benchmark.

Expense Ratio: Expense ratios for Simplify ETFs vary significantly based on the fund's strategy and management. Actively managed or more complex strategies typically carry higher expense ratios than broad-market index ETFs. Specific figures must be checked for individual funds.

Liquidity

Average Trading Volume

The average trading volume for Simplify ETFs varies considerably by fund, with more specialized or newer ETFs generally exhibiting lower trading volumes compared to highly liquid, large-cap ETFs.

Bid-Ask Spread

The bid-ask spread for Simplify ETFs is influenced by their trading volume and the underlying assets; more liquid ETFs tend to have tighter spreads, while less liquid ones may have wider spreads, impacting trading costs.

Market Dynamics

Market Environment Factors

Simplify ETFs are influenced by a wide range of market factors, including macroeconomic trends, interest rate policies, sector-specific growth prospects, regulatory changes, and overall investor sentiment. Their specialized nature means they can be particularly sensitive to factors affecting their target niches.

Growth Trajectory

Simplify Exchange Traded Funds has shown a growth trajectory characterized by the introduction of new, innovative ETF products targeting specific market needs and investment themes, reflecting a strategy to differentiate within the crowded ETF space.

Moat and Competitive Advantages

Competitive Edge

Simplify ETFs often possess a competitive edge through their pioneering approach to niche strategies, such as incorporating options for hedging or income generation, or focusing on emerging investment themes. Their ability to bring complex, actively managed strategies into the accessible ETF structure is a key differentiator, appealing to investors seeking solutions beyond traditional passive investing. This allows them to cater to specific risk-return profiles and market opportunities.

Risk Analysis

Volatility

The historical volatility of Simplify ETFs is highly dependent on the specific ETF and its underlying assets. Funds focusing on volatile sectors like technology or using leveraged strategies will exhibit higher volatility.

Market Risk

Market risk for Simplify ETFs encompasses risks associated with the underlying assets they hold, such as equity market downturns, interest rate fluctuations for bond funds, commodity price swings, or specific risks related to the sectors or themes they target.

Investor Profile

Ideal Investor Profile

The ideal investor for Simplify ETFs is typically one with a nuanced understanding of financial markets, seeking specific investment exposures or strategies that go beyond broad market indices. This includes investors looking for active management, factor-based investing, hedging solutions, or exposure to niche asset classes, and who are comfortable with potentially higher expense ratios for specialized approaches.

Market Risk

Simplify ETFs can be suitable for long-term investors seeking strategic allocations, active traders looking for specific market plays, and investors who prefer actively managed strategies over purely passive ones, depending on the individual ETF's objective.

Summary

Simplify Exchange Traded Funds offers a diverse array of ETFs, often distinguished by innovative strategies and niche market focus. Their products cater to investors seeking more than just broad index exposure, incorporating elements like active management and sophisticated hedging techniques. While their market share is smaller compared to industry giants, their competitive edge lies in product differentiation and specialized investment solutions. Investors should carefully assess individual ETF objectives, risks, and expenses before investing.

Similar ETFs

Sources and Disclaimers

Data Sources:

  • Simplify Asset Management Official Website
  • Financial Data Providers (e.g., Bloomberg, Refinitiv, Morningstar - specific data points require real-time access)
  • SEC Filings

Disclaimers:

This JSON output is for informational purposes only and does not constitute investment advice. Investment decisions should be based on individual research, consultation with a financial advisor, and a thorough review of the specific ETF's prospectus and offering documents. Market share and AUM figures are illustrative and require real-time data for accuracy. Performance data is historical and not indicative of future results.

Information icon for Upturn AI Summarization accuracy disclaimer AI Summarization is directionally correct and might not be accurate.

Information icon for Upturn AI Summarization data freshness disclaimer Summarized information shown could be a few years old and not current.

Information icon warning about Upturn AI Fundamental Rating based on potentially old data Fundamental Rating based on AI could be based on old data.

Information icon warning about potential inaccuracies or hallucinations in Upturn AI-generated summaries AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.

About Simplify Exchange Traded Funds

Exchange NYSE ARCA
Headquaters -
IPO Launch date -
CEO -
Sector -
Industry -
Full time employees -
Website
Full time employees -
Website

The adviser seeks to achieve the fund"s investment objective by investing primarily in equity securities and applying an option overlay known as a "put/spread collar" strategy. Under normal circumstances, it invests at least 80% of its net assets (plus any borrowings for investment purposes) in equity securities, primarily by purchasing exchange-traded funds ("ETFs") that seek to track the investment results of the S&P 500 Index. The fund typically invests at least 80% of the fund"s portfolio in underlying ETFs.