
Cancel anytime
- Chart
- Upturn Summary
- Highlights
Upturn AI SWOT
- About
Simplify Exchange Traded Funds (HEQT)



- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- Pass (Skip investing)


(see disclosures)
- ALL
- YEAR
- MONTH
- WEEK
Upturn Advisory Summary
08/14/2025: HEQT (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Analysis of Past Performance
Type ETF | Historic Profit 23.09% | Avg. Invested days 67 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | ETF Returns Performance ![]() |
![]() ![]() | ![]() ![]() |
Key Highlights
Volume (30-day avg) - | Beta 0.47 | 52 Weeks Range 26.38 - 30.34 | Updated Date 06/29/2025 |
52 Weeks Range 26.38 - 30.34 | Updated Date 06/29/2025 |
Upturn AI SWOT
Simplify Exchange Traded Funds
ETF Overview
Overview
Simplify Exchange Traded Funds offers a suite of ETFs focused on providing innovative investment strategies, often incorporating options or derivatives to manage risk or enhance returns. They target various sectors and asset classes, employing strategies like downside protection, income generation, or enhanced exposure.
Reputation and Reliability
Simplify Asset Management is a relatively newer ETF issuer known for its innovative and often complex ETF strategies. While not as established as larger issuers, they are gaining recognition for their unique approach.
Management Expertise
The management team at Simplify Asset Management comprises experienced professionals with backgrounds in quantitative finance, options trading, and portfolio management.
Investment Objective
Goal
The primary goal varies across Simplify ETFs but generally includes managing risk, generating income, or enhancing returns through the use of options or other derivatives.
Investment Approach and Strategy
Strategy: Simplify ETFs employ various strategies, including options overlays, structured notes, and active management to achieve their specific objectives, which can range from tracking indexes with downside protection to generating income.
Composition The asset composition varies widely depending on the specific Simplify ETF, including stocks, bonds, commodities, options contracts, and other derivatives.
Market Position
Market Share: Data unavailable to accurately determine Simplify Exchange Traded Fundsu2019s overall market share in the broader ETF market, due to the diversity of their niche offerings.
Total Net Assets (AUM): Data unavailable, varies greatly by individual ETF, reference each ETF's individual AUM.
Competitors
Key Competitors
- Invesco QQQ Trust (QQQ)
- SPDR S&P 500 ETF Trust (SPY)
- iShares Core U.S. Aggregate Bond ETF (AGG)
Competitive Landscape
The competitive landscape is diverse, with established issuers like BlackRock and State Street dominating the market. Simplify differentiates itself through its complex and often innovative strategies. While these strategies can offer potential benefits, they also introduce increased complexity and may not appeal to all investors. Their advantage lies in offering specialized tools, and their disadvantage is their relative lack of scale and complexity of strategy.
Financial Performance
Historical Performance: Historical performance varies significantly across Simplify ETFs. Review individual fund performance for data, which is presented as numerical data over different time periods to understand its track record.
Benchmark Comparison: Benchmark comparison varies by ETF. Simplify ETFs' performance should be compared to relevant benchmarks, such as the S&P 500 for equity strategies or relevant bond indices for fixed income strategies. Data should be presented numerically.
Expense Ratio: Expense ratios vary across Simplify ETFs, and are presented in the prospectus for each fund.
Liquidity
Average Trading Volume
Average trading volume varies greatly across Simplify ETFs; newer and niche ETFs typically have lower trading volumes.
Bid-Ask Spread
Bid-ask spreads also vary, with less liquid ETFs generally having wider spreads, resulting in higher trading costs.
Market Dynamics
Market Environment Factors
Economic indicators, sector-specific growth prospects, interest rate movements, and volatility levels can all significantly impact Simplify ETFs, especially those employing options strategies.
Growth Trajectory
Growth trends vary by ETF; Simplify may adapt its strategies or holdings based on market conditions to better manage risk or pursue opportunities.
Moat and Competitive Advantages
Competitive Edge
Simplify's competitive advantage lies in its focus on developing innovative and sophisticated ETF strategies, particularly those using options and derivatives. This allows them to cater to investors seeking specific risk management or income generation objectives. Their management team's expertise in quantitative finance and options trading further enhances their capabilities. However, the complexity of these strategies also presents a challenge, requiring investors to have a strong understanding of the underlying instruments and risks involved.
Risk Analysis
Volatility
Volatility depends on the specific ETF strategy; those using options or leverage can experience higher volatility.
Market Risk
Market risk is inherent in Simplify ETFs, especially those exposed to equities or fixed income. Options-based strategies can introduce additional risks related to pricing and expiration.
Investor Profile
Ideal Investor Profile
The ideal investor is financially sophisticated, understands options and derivatives, and seeks specific risk management or income generation objectives.
Market Risk
Suitable for both active traders and long-term investors if they understand the specific strategies and risks involved.
Summary
Simplify Exchange Traded Funds offer a range of innovative and often complex ETF strategies designed to manage risk, generate income, or enhance returns. Their use of options and derivatives caters to sophisticated investors with specific objectives. The performance of these ETFs varies depending on the strategy and market conditions. Investors should carefully review the prospectus and understand the risks before investing. Simplifyu2019s ETFs provide tools for precise, customized investing, but these are not for novice investors.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Simplify Asset Management Website
- ETF.com
- Morningstar
- Bloomberg
Disclaimers:
Data and analysis are based on available information and are subject to change. Investing in ETFs involves risk, including the potential loss of principal. Past performance is not indicative of future results. Consult with a financial advisor before making investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Simplify Exchange Traded Funds
Exchange NYSE ARCA | Headquaters - | ||
IPO Launch date - | CEO - | ||
Sector - | Industry - | Full time employees - | Website |
Full time employees - | Website |
The adviser seeks to achieve the fund"s investment objective by investing primarily in equity securities and applying an option overlay known as a "put/spread collar" strategy. Under normal circumstances, it invests at least 80% of its net assets (plus any borrowings for investment purposes) in equity securities, primarily by purchasing exchange-traded funds ("ETFs") that seek to track the investment results of the S&P 500 Index. The fund typically invests at least 80% of the fund"s portfolio in underlying ETFs.

Note: This website is maintained by Upturn Corporation, which is an investment adviser registered with the U.S. Securities and Exchange Commission. Such registration does not imply a certain level of skill or training. Investing in securities has risks. Past performance is no guarantee of future returns. No assurance is provided as to any particular investment return, and you may lose money using our services. You are strongly advised to consult appropriate counsel before making any investments in companies you learn about through our services. You should obtain appropriate legal, tax, investment, accounting, and other advice that takes into account your investment portfolio and overall financial situation. You are solely responsible for conducting due diligence on a potential investment. We do not affect trades for you. You will select your own broker through which to transact. Investments are not FDIC insured, they are not guaranteed, and they may lose value. Please see the Privacy Policy, Terms of Use, and Disclosure for more information.