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Upturn AI SWOT - About
Pacer Cash Cows Fund of Funds ETF (HERD)

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Upturn Advisory Summary
10/24/2025: HERD (1-star) is currently NOT-A-BUY. Pass it for now.
Analysis of Past Performance
Type ETF | Historic Profit 7.23% | Avg. Invested days 63 | Today’s Advisory PASS |
Upturn Star Rating ![]() | Upturn Advisory Performance | ETF Returns Performance |
Key Highlights
Volume (30-day avg) - | Beta 1.07 | 52 Weeks Range 32.15 - 40.28 | Updated Date 06/30/2025 |
52 Weeks Range 32.15 - 40.28 | Updated Date 06/30/2025 |
Upturn AI SWOT
Pacer Cash Cows Fund of Funds ETF
ETF Overview
Overview
The Pacer Cash Cows Fund of Funds ETF (HERD) is designed to provide investors with exposure to a diversified portfolio of ETFs that focus on companies with high free cash flow. It aims to capture the potential upside of investing in companies with strong cash generation capabilities across various market sectors and capitalization sizes.
Reputation and Reliability
Pacer ETFs is known for its innovative suite of rules-based ETFs, often focused on factor-based investing. They have a solid reputation for delivering targeted exposure through systematic strategies.
Management Expertise
The management team at Pacer ETFs has expertise in developing and managing quantitative investment strategies, particularly those focused on fundamental factors like cash flow.
Investment Objective
Goal
The primary investment goal of HERD is to provide capital appreciation by investing in a portfolio of ETFs that focus on companies with high free cash flow.
Investment Approach and Strategy
Strategy: HERD invests in a selection of other Pacer ETFs that employ a 'cash cows' strategy, focusing on companies with high free cash flow yield.
Composition HERD's assets are primarily composed of shares of other Pacer ETFs, which in turn hold stocks selected based on free cash flow yield.
Market Position
Market Share: The exact market share of HERD is difficult to determine precisely as it is a fund of funds, but it is a smaller player in the overall ETF market.
Total Net Assets (AUM): 120880451.75
Competitors
Key Competitors
- Invesco S&P 500 Pure Value ETF (RPV)
- SPDR Portfolio S&P 500 Value ETF (SPYV)
- Vanguard Value ETF (VTV)
Competitive Landscape
The ETF industry is highly competitive, with numerous providers offering various investment strategies. HERD differentiates itself by offering a fund-of-funds approach specifically targeting free cash flow, which provides diversification but may also introduce an extra layer of fees. Competitors often focus on broader value strategies or single-factor approaches.
Financial Performance
Historical Performance: Historical performance data is essential to understanding the ETFu2019s track record. Since inception, HERD's performance has varied with market conditions and the performance of its underlying funds.
Benchmark Comparison: Comparing HERDu2019s performance to a broad market index or a value-focused benchmark is essential to determine its effectiveness in capturing the cash flow factor.
Expense Ratio: 0.75
Liquidity
Average Trading Volume
The average trading volume for HERD is moderate, which may impact the ease of buying and selling shares. It usually trades several thousands of shares daily.
Bid-Ask Spread
The bid-ask spread for HERD can vary, but investors should monitor this to minimize trading costs, usually around 0.1%.
Market Dynamics
Market Environment Factors
Economic indicators, sector performance, and overall market sentiment can significantly influence the performance of HERD due to its exposure to equities. The economic cycle and interest rates impact the underlying sectors.
Growth Trajectory
The growth trajectory of HERD depends on its ability to attract assets and generate returns in line with its investment objective. Its growth is tied to the investor demand for smart beta and factor-based strategies.
Moat and Competitive Advantages
Competitive Edge
HERD's competitive advantage lies in its fund-of-funds structure that focuses exclusively on cash cows using Pacer's existing expertise in this area. This provides diversification across multiple companies with high free cash flow and streamlines portfolio construction for investors seeking this specific exposure. The focused approach can lead to higher returns compared to broader market ETFs, but it also concentrates risk. The smart-beta strategy may attract investors looking for active management with a rules-based approach.
Risk Analysis
Volatility
HERDu2019s volatility is likely to be similar to that of the underlying ETFs it holds, which invest in equities. This may make the ETF suitable for risk-tolerant investors.
Market Risk
HERD is subject to market risk associated with equity investments, including economic downturns, sector-specific risks, and interest rate fluctuations.
Investor Profile
Ideal Investor Profile
The ideal investor for HERD is one seeking capital appreciation through exposure to companies with strong free cash flow and is comfortable with equity market risk.
Market Risk
HERD may be suitable for long-term investors seeking a diversified portfolio of cash-generating companies.
Summary
The Pacer Cash Cows Fund of Funds ETF (HERD) offers a unique approach to investing by focusing on companies with high free cash flow through a fund-of-funds structure. It provides diversification across multiple sectors and market caps, offering a potentially attractive strategy for long-term capital appreciation. However, investors should be aware of the associated equity market risk, expense ratio, and moderate trading volume. This ETF can be a suitable addition to a portfolio seeking smart-beta exposure and factor-based investing.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Pacer ETFs Website
- ETF.com
- Morningstar
- Bloomberg
Disclaimers:
The data provided is for informational purposes only and should not be considered financial advice. Investment decisions should be based on individual circumstances and after consulting with a qualified financial advisor. Market conditions can change rapidly, and past performance is not indicative of future results.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Pacer Cash Cows Fund of Funds ETF
Exchange NASDAQ | Headquaters - | ||
IPO Launch date - | CEO - | ||
Sector - | Industry - | Full time employees - | Website |
Full time employees - | Website | ||
The index is based on a proprietary methodology developed and maintained by Index Design Group, an affiliate of Pacer Advisors, Inc., the fund's investment adviser. Under normal circumstances, at least 80% of the fund's total assets will be invested in the component securities of the index or the underlying holdings of one or more Cash Cows ETFs in the same approximate weight as such holdings are assigned in the applicable Cash Cows ETF, adjusted to reflect the weight of such Cash Cows ETF in the index.

Note: This website is maintained by Upturn Corporation, which is an investment adviser registered with the U.S. Securities and Exchange Commission. Such registration does not imply a certain level of skill or training. Investing in securities has risks. Past performance is no guarantee of future returns. No assurance is provided as to any particular investment return, and you may lose money using our services. You are strongly advised to consult appropriate counsel before making any investments in companies you learn about through our services. You should obtain appropriate legal, tax, investment, accounting, and other advice that takes into account your investment portfolio and overall financial situation. You are solely responsible for conducting due diligence on a potential investment. We do not affect trades for you. You will select your own broker through which to transact. Investments are not FDIC insured, they are not guaranteed, and they may lose value. Please see the Privacy Policy, Terms of Use, and Disclosure for more information.
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