
Cancel anytime
- Chart
- Upturn Summary
- Highlights
Upturn AI SWOT - About
Innovator ETFs Trust (IBUF)

- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- Pass (Skip investing)
Stock price based on last close (see disclosures)
- ALL
- YEAR
- MONTH
- WEEK
Upturn Advisory Summary
10/24/2025: IBUF (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Analysis of Past Performance
Type ETF | Historic Profit 0.68% | Avg. Invested days 68 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating ![]() | Upturn Advisory Performance | ETF Returns Performance |
Key Highlights
Volume (30-day avg) - | Beta - | 52 Weeks Range 24.72 - 27.75 | Updated Date 06/28/2025 |
52 Weeks Range 24.72 - 27.75 | Updated Date 06/28/2025 |
Upturn AI SWOT
Innovator ETFs Trust
ETF Overview
Overview
Innovator ETFs Trust focuses on providing defined outcome ETFs. These ETFs use options to offer exposure to market gains while aiming to limit potential losses over a specific outcome period. The trust offers a range of ETFs with varying downside protection levels and upside caps, primarily tracking equity indices.
Reputation and Reliability
Innovator ETFs is known for its innovative approach to ETF design, specifically its defined outcome strategies. They have built a reputation for providing structured investment solutions.
Management Expertise
The management team has expertise in structured products and options strategies, crucial for managing the complex options positions within their ETFs.
Investment Objective
Goal
To provide investors with defined levels of downside protection and upside potential over a specific outcome period, typically one year.
Investment Approach and Strategy
Strategy: The ETFs employ a 'defined outcome' strategy, using Flexible Exchange Options (FLEX Options) to create a payoff profile that limits losses up to a defined percentage and caps potential gains.
Composition The ETFs primarily hold FLEX Options referencing an underlying index like the S&P 500. Cash or other short-term instruments may be included to manage the fund's exposure and meet regulatory requirements.
Market Position
Market Share: Data Unavailable
Total Net Assets (AUM): Data Unavailable
Competitors
Key Competitors
- FTCS
- FLQM
- BUZZ
- QYLD
- JEPI
Competitive Landscape
The defined outcome ETF space is becoming increasingly competitive. Innovator ETFs has a first-mover advantage but faces competition from established ETF providers. Advantages include their innovative approach and variety of defined outcome strategies. Disadvantages may include the complexity of the strategies, which can be difficult for some investors to understand, and potential limitations on upside participation.
Financial Performance
Historical Performance: Data on historical performance depends on the specific Innovator ETF and its strategy. Reviewing the fund's factsheet for specific return data is critical.
Benchmark Comparison: Performance is typically compared to the underlying index (e.g., S&P 500) to assess the effectiveness of the options strategy in delivering the defined outcome.
Expense Ratio: Expense ratios vary depending on the specific Innovator ETF, generally between 0.49% and 0.79%.
Liquidity
Average Trading Volume
Average trading volume varies depending on the ETF, but many have sufficient volume for most investors.
Bid-Ask Spread
The bid-ask spread also varies by ETF, generally remaining competitive for most funds.
Market Dynamics
Market Environment Factors
Interest rates, market volatility, and investor sentiment significantly impact the performance of defined outcome ETFs. Periods of high volatility may lead to wider option premiums, while rising interest rates can impact overall returns.
Growth Trajectory
Growth trends depend on investor adoption of defined outcome strategies and the overall market environment. Innovator ETFs continues to innovate with new outcome periods and underlying indices.
Moat and Competitive Advantages
Competitive Edge
Innovator ETFs' competitive edge lies in its first-mover advantage and specialization in defined outcome ETFs. They offer a wide array of outcome periods and risk/reward profiles, appealing to a diverse range of investors seeking downside protection. Their deep understanding of options strategies allows them to manage these complex products effectively. Their specialization and focus provide them with a unique position in the market.
Risk Analysis
Volatility
Volatility depends on the specific ETF's strategy and the underlying index. Defined outcome ETFs typically exhibit lower volatility than the underlying index due to the downside protection.
Market Risk
The primary market risk is the potential for the underlying index to decline, which can result in losses despite the defined outcome strategy. Additionally, the capped upside potential means the ETF will underperform if the underlying index significantly rises.
Investor Profile
Ideal Investor Profile
The ideal investor is someone seeking a degree of downside protection and is willing to forego some upside potential in exchange. These ETFs can be suitable for investors nearing retirement, those with risk aversion, or those seeking to manage portfolio volatility.
Market Risk
These ETFs are best suited for long-term investors with a defined investment horizon that aligns with the ETF's outcome period.
Summary
Innovator ETFs Trust offers innovative defined outcome ETFs designed to provide downside protection and capped upside potential. These ETFs utilize options strategies to achieve a specific risk/reward profile over a defined period. They are suited for risk-averse investors or those looking to manage portfolio volatility. However, investors should understand the complexities of the options strategies and the limitations on potential gains.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Innovator ETFs website
- ETF Database
- SEC Filings
Disclaimers:
This analysis is for informational purposes only and does not constitute financial advice. Investors should conduct their own research and consult with a financial advisor before making any investment decisions. Data provided is subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Innovator ETFs Trust
Exchange NYSE ARCA | Headquaters - | ||
IPO Launch date - | CEO - | ||
Sector - | Industry - | Full time employees - | Website |
Full time employees - | Website | ||
The fund invests at least 80% of its net assets (plus any borrowings for investment purposes) in FLexible EXchange® Options that reference the iShares MSCI EAFE ETF. FLEX Options are exchange-traded option contracts with uniquely customizable terms. The fund is non-diversified.

Note: This website is maintained by Upturn Corporation, which is an investment adviser registered with the U.S. Securities and Exchange Commission. Such registration does not imply a certain level of skill or training. Investing in securities has risks. Past performance is no guarantee of future returns. No assurance is provided as to any particular investment return, and you may lose money using our services. You are strongly advised to consult appropriate counsel before making any investments in companies you learn about through our services. You should obtain appropriate legal, tax, investment, accounting, and other advice that takes into account your investment portfolio and overall financial situation. You are solely responsible for conducting due diligence on a potential investment. We do not affect trades for you. You will select your own broker through which to transact. Investments are not FDIC insured, they are not guaranteed, and they may lose value. Please see the Privacy Policy, Terms of Use, and Disclosure for more information.
Home 

