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Upturn AI SWOT - About
Amplify Online Retail ETF (IBUY)
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Upturn Advisory Summary
07/30/2025: IBUY (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Analysis of Past Performance
Type ETF | Historic Profit 10.27% | Avg. Invested days 39 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  3.0 | ETF Returns Performance  3.0 |
| Profits based on simulation | Last Close 07/30/2025 |
Key Highlights
Volume (30-day avg) - | Beta 1.83 | 52 Weeks Range 49.08 - 74.38 | Updated Date 06/29/2025 |
52 Weeks Range 49.08 - 74.38 | Updated Date 06/29/2025 |
Upturn AI SWOT
Amplify Online Retail ETF
ETF Overview
Overview
The Amplify Online Retail ETF (IBUY) focuses on global companies deriving revenue from online retail. It aims to provide exposure to the growth of e-commerce by investing in companies involved in the sale of goods and services online. The ETF offers a targeted approach to capitalize on the expansion of online retail sales.
Reputation and Reliability
Amplify ETFs is known for its thematic ETFs and has established a presence in the market with a focus on innovative investment strategies.
Management Expertise
Amplify ETFs has a team of experienced professionals managing their ETF offerings, with expertise in portfolio management and thematic investing.
Investment Objective
Goal
To seek investment results that generally correspond to the EQM Online Retail Index.
Investment Approach and Strategy
Strategy: IBUY tracks the EQM Online Retail Index, which is designed to identify and weight companies that generate a significant portion of their revenue from online retail sales.
Composition The ETF primarily holds stocks of companies involved in online retail, including pure-play e-commerce companies and traditional retailers with significant online presence.
Market Position
Market Share: IBUY holds a moderate market share within the online retail ETF sector.
Total Net Assets (AUM): 89.55
Competitors
Key Competitors
- ProShares Online Retail ETF (ONLN)
- Global X E-commerce ETF (EBIZ)
Competitive Landscape
The online retail ETF space is relatively concentrated, with IBUY and ONLN holding a large portion of the market share. IBUY's equal-weighted approach can offer broader diversification compared to market-cap weighted competitors. However, this approach can lead to higher turnover and potentially different risk/return profiles compared to its competitors, and more exposure to small-cap retailers.
Financial Performance
Historical Performance: Historical performance data is not available due to the volatility and changes in the online retail sector. Consult IBUY's fact sheet or a financial data provider for precise returns.
Benchmark Comparison: Performance should be compared against the EQM Online Retail Index to assess tracking effectiveness.
Expense Ratio: 0.65
Liquidity
Average Trading Volume
The average trading volume is moderate, suggesting reasonable liquidity for most investors.
Bid-Ask Spread
The bid-ask spread is typically reasonable, indicating efficient trading costs.
Market Dynamics
Market Environment Factors
Economic growth, consumer spending, technological advancements, and regulatory changes significantly influence IBUY's performance.
Growth Trajectory
The growth trajectory is tied to the expansion of e-commerce and changing consumer behavior, with shifts in online retail trends potentially impacting holdings.
Moat and Competitive Advantages
Competitive Edge
IBUY's competitive advantage lies in its equal-weighted approach and its focus on companies deriving a significant portion of revenue from online sales. This methodology provides broader exposure to companies in the online retail space, including potentially undervalued companies. The ETF's focus is on pure-play online retailers or companies with strong growth in online channels. This targeted approach can offer investors a pure play on the growing e-commerce trend and allow for diversification from brick and mortar retail.
Risk Analysis
Volatility
The volatility of IBUY can be influenced by market sentiment towards the online retail sector and macroeconomic factors.
Market Risk
Specific risks include competition within the online retail sector, changing consumer preferences, cybersecurity threats, and regulatory risks related to e-commerce.
Investor Profile
Ideal Investor Profile
IBUY is suitable for investors seeking targeted exposure to the growth of online retail and who are comfortable with sector-specific risk.
Market Risk
IBUY may be more suitable for investors with a longer-term investment horizon who believe in the long-term growth potential of e-commerce, but active traders could also use it for short-term opportunities.
Summary
The Amplify Online Retail ETF (IBUY) offers a targeted way to invest in the growing online retail sector. Its equal-weighted approach provides diversification, while its focus is on pure-play retailers. Economic conditions, consumer trends, and competition are essential factors affecting its performance. Investors should be aware of the sector-specific risks and align IBUY with their investment objectives and risk tolerance. The ETF is useful for gaining targeted exposure to global online retailers.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Amplify ETFs website
- ETF.com
- Morningstar
- Bloomberg
Disclaimers:
The data and analysis provided are for informational purposes only and should not be considered investment advice. Investment decisions should be based on individual circumstances and consultation with a financial advisor. Market share data is estimated and may vary.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Amplify Online Retail ETF
Exchange NYSE ARCA | Headquaters - | ||
IPO Launch date - | CEO - | ||
Sector - | Industry - | Full time employees - | Website |
Full time employees - | Website | ||
The fund will invest at least 80% of its net assets in global equity securities that comprise the index, which will primarily include common stocks and/or depositary receipts, such as ADRs and GDRs. The index seeks to measure the performance of global equity securities of publicly traded companies with significant revenue from the online retail business. The index methodology is designed to result in a portfolio that has the potential for capital appreciation.
Note: This website is maintained by Upturn Corporation, which is an investment adviser registered with the U.S. Securities and Exchange Commission. Such registration does not imply a certain level of skill or training. Investing in securities has risks. Past performance is no guarantee of future returns. No assurance is provided as to any particular investment return, and you may lose money using our services. You are strongly advised to consult appropriate counsel before making any investments in companies you learn about through our services. You should obtain appropriate legal, tax, investment, accounting, and other advice that takes into account your investment portfolio and overall financial situation. You are solely responsible for conducting due diligence on a potential investment. We do not affect trades for you. You will select your own broker through which to transact. Investments are not FDIC insured, they are not guaranteed, and they may lose value. Please see the Privacy Policy, Terms of Use, and Disclosure for more information.