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Amplify Online Retail ETF (IBUY)
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Upturn Advisory Summary
11/05/2025: IBUY (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Analysis of Past Performance
Type ETF | Historic Profit 14.79% | Avg. Invested days 46 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  3.0 | ETF Returns Performance  3.0 |
| Profits based on simulation | Last Close 11/05/2025 |
Key Highlights
Volume (30-day avg) - | Beta 1.83 | 52 Weeks Range 49.08 - 74.38 | Updated Date 06/29/2025 |
52 Weeks Range 49.08 - 74.38 | Updated Date 06/29/2025 |
Upturn AI SWOT
Amplify Online Retail ETF
ETF Overview
Overview
The Amplify Online Retail ETF (IBUY) seeks to provide investment results that correspond to the EQM Online Retail Index. It focuses on global companies that derive a significant portion of their revenue from online and virtual retail.
Reputation and Reliability
Amplify ETFs is known for its thematic ETFs and structured product expertise. They have a solid track record of launching and managing innovative ETFs.
Management Expertise
Amplify ETFs has a team of experienced professionals specializing in ETF portfolio management and investment strategies.
Investment Objective
Goal
The ETF aims to provide investors with exposure to companies engaged in online retail activities.
Investment Approach and Strategy
Strategy: The ETF tracks the EQM Online Retail Index, a rules-based index designed to represent companies deriving significant revenue from online retail.
Composition The ETF primarily holds stocks of companies operating in the online retail sector. The holdings are diversified across various sub-sectors within online retail.
Market Position
Market Share: IBUY has a moderate market share within the online retail ETF segment.
Total Net Assets (AUM): 231300000
Competitors
Key Competitors
- ProShares Online Retail ETF (ONLN)
- Global X E-commerce ETF (EBIZ)
Competitive Landscape
The online retail ETF market is relatively concentrated, with a few key players dominating the space. IBUY's advantage lies in its broader global focus, but ONLN focuses on US listed stocks, offering a concentrated exposure. EBIZ aims to capture a wide range of e-commerce activities globally.
Financial Performance
Historical Performance: Historical performance data is readily available from financial data providers. Analyze past returns over 1-year, 3-year, 5-year, and 10-year periods to understand its performance.
Benchmark Comparison: Compare IBUY's performance against the EQM Online Retail Index to assess tracking efficiency.
Expense Ratio: 0.65
Liquidity
Average Trading Volume
The ETF generally exhibits adequate trading volume for most investors, facilitating relatively easy entry and exit.
Bid-Ask Spread
The bid-ask spread is typically narrow, indicating relatively low transaction costs.
Market Dynamics
Market Environment Factors
Economic growth, consumer spending, technological advancements, and e-commerce adoption rates influence the ETF's performance.
Growth Trajectory
IBUY has shown considerable growth, mirroring the rise of online retail. Strategy remains focused on global online retail companies.
Moat and Competitive Advantages
Competitive Edge
IBUY's competitive edge lies in its pure-play focus on global online retail companies, offering a distinct investment opportunity. It provides a more targeted exposure compared to broader consumer discretionary or technology ETFs. The diversification across global markets also reduces concentration risk. Furthermore, it uses a robust index that captures the rapidly evolving online retail sector which gives IBUY a lead against competitors.
Risk Analysis
Volatility
The ETF experiences moderate volatility, consistent with the growth-oriented nature of the online retail sector.
Market Risk
The ETF is susceptible to market risk, economic downturns, and sector-specific risks such as changing consumer preferences and regulatory developments.
Investor Profile
Ideal Investor Profile
The ETF is suitable for investors seeking growth potential through exposure to the online retail sector. Investors who believe in the continued growth of e-commerce may find this ETF appealing.
Market Risk
The ETF may be appropriate for long-term investors seeking capital appreciation, but it's not suitable for risk-averse investors.
Summary
The Amplify Online Retail ETF (IBUY) offers targeted exposure to the global online retail sector through a rules-based index. The ETF is ideal for growth-oriented investors comfortable with moderate volatility and sector-specific risks. IBUY's market position and competitive advantages make it a solid choice for investors bullish on the future of e-commerce. Potential investors should consider its expense ratio and compare its performance against its benchmark and competitors to make an informed decision.
Similar ETFs
Sources and Disclaimers
Data Sources:
- Amplify ETFs website
- ETF.com
- Bloomberg
- Yahoo Finance
Disclaimers:
The data and analysis provided are for informational purposes only and do not constitute investment advice. Past performance is not indicative of future results. Investors should consult with a qualified financial advisor before making any investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Amplify Online Retail ETF
Exchange NYSE ARCA | Headquaters - | ||
IPO Launch date - | CEO - | ||
Sector - | Industry - | Full time employees - | Website |
Full time employees - | Website | ||
The fund will invest at least 80% of its net assets in global equity securities that comprise the index, which will primarily include common stocks and/or depositary receipts, such as ADRs and GDRs. The index seeks to measure the performance of global equity securities of publicly traded companies with significant revenue from the online retail business. The index methodology is designed to result in a portfolio that has the potential for capital appreciation.
Note: This website is maintained by Upturn Corporation, which is an investment adviser registered with the U.S. Securities and Exchange Commission. Such registration does not imply a certain level of skill or training. Investing in securities has risks. Past performance is no guarantee of future returns. No assurance is provided as to any particular investment return, and you may lose money using our services. You are strongly advised to consult appropriate counsel before making any investments in companies you learn about through our services. You should obtain appropriate legal, tax, investment, accounting, and other advice that takes into account your investment portfolio and overall financial situation. You are solely responsible for conducting due diligence on a potential investment. We do not affect trades for you. You will select your own broker through which to transact. Investments are not FDIC insured, they are not guaranteed, and they may lose value. Please see the Privacy Policy, Terms of Use, and Disclosure for more information.