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Upturn AI SWOT - About
Amplify Online Retail ETF (IBUY)
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Upturn Advisory Summary
09/16/2025: IBUY (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Analysis of Past Performance
Type ETF | Historic Profit 20.32% | Avg. Invested days 44 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  3.0 | ETF Returns Performance  4.0 |
| Profits based on simulation | Last Close 09/16/2025 |
Key Highlights
Volume (30-day avg) - | Beta 1.83 | 52 Weeks Range 49.08 - 74.38 | Updated Date 06/29/2025 |
52 Weeks Range 49.08 - 74.38 | Updated Date 06/29/2025 |
Upturn AI SWOT
Amplify Online Retail ETF
ETF Overview
Overview
The Amplify Online Retail ETF (IBUY) seeks to provide investment results that, before fees and expenses, correspond to the EQM Online Retail Index. It focuses on companies that derive 70% or more of their revenue from online and virtual retail.
Reputation and Reliability
Amplify ETFs is known for its thematic ETFs, generally considered reliable though newer compared to larger firms.
Management Expertise
Amplify ETFs has a team experienced in creating and managing thematic ETFs.
Investment Objective
Goal
The ETF aims to track the performance of companies primarily involved in online retail.
Investment Approach and Strategy
Strategy: IBUY tracks the EQM Online Retail Index, a modified market capitalization-weighted index of global companies that generate at least 70% of their revenue from online or virtual retail.
Composition The ETF primarily holds stocks of companies operating in the online retail sector.
Market Position
Market Share: IBUY holds a notable share within the online retail ETF market segment but is not the largest.
Total Net Assets (AUM): 188562985
Competitors
Key Competitors
- XLY
- VCR
- RETL
Competitive Landscape
The online retail ETF space has a few major players, and a fragmented group of smaller ETFs. IBUY differentiates itself by focusing specifically on online retail, while competitors often have broader retail exposure. IBUY may have higher growth potential in a pure-play online retail environment, but broader exposure can offer more stability.
Financial Performance
Historical Performance: Historical performance data needs to be derived from factual sources and would be presented numerically over various time periods (e.g., 1-year, 3-year, 5-year returns) but is not available at this time.
Benchmark Comparison: IBUYu2019s performance should be compared against the EQM Online Retail Index to assess its tracking efficiency, not available at this time.
Expense Ratio: 0.65
Liquidity
Average Trading Volume
The average trading volume for IBUY is moderate, offering reasonable liquidity for most investors.
Bid-Ask Spread
The bid-ask spread for IBUY is typically competitive, indicating reasonable trading costs.
Market Dynamics
Market Environment Factors
Economic indicators, consumer spending trends, growth in e-commerce, and technological advancements influence IBUY's performance.
Growth Trajectory
IBUY's growth is tied to the expansion of the online retail market, innovations in e-commerce, and shifts in consumer preferences. There may be adjustments to holdings based on index methodology and market conditions.
Moat and Competitive Advantages
Competitive Edge
IBUYu2019s competitive advantage lies in its pure-play focus on online retail, offering investors targeted exposure to this growing sector. The ETF excludes brick-and-mortar retailers with limited online presence, providing a more concentrated portfolio. This can lead to higher growth potential during periods of rapid e-commerce expansion. However, this focus also increases sector-specific risk compared to broader retail ETFs.
Risk Analysis
Volatility
IBUY's volatility can be high due to its concentrated focus on the online retail sector.
Market Risk
Market risk includes the potential for fluctuations in consumer spending, changes in technology, and increased competition within the online retail industry.
Investor Profile
Ideal Investor Profile
The ideal investor for IBUY is someone seeking targeted exposure to the online retail sector and willing to accept higher volatility for potential growth.
Market Risk
IBUY is suitable for investors with a long-term investment horizon and a high-risk tolerance who believe in the continued growth of online retail.
Summary
The Amplify Online Retail ETF (IBUY) offers targeted exposure to companies primarily engaged in online retail. It tracks the EQM Online Retail Index, providing a concentrated portfolio focused on e-commerce growth. While IBUY offers the potential for high returns, it also carries higher volatility compared to broad-based retail ETFs. It is suitable for risk-tolerant investors with a long-term perspective on the online retail market.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Amplify ETFs Website
- ETF.com
- Morningstar
Disclaimers:
The data and analysis provided are for informational purposes only and should not be considered investment advice. Investment decisions should be based on individual circumstances and a thorough understanding of the risks involved.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Amplify Online Retail ETF
Exchange NYSE ARCA | Headquaters - | ||
IPO Launch date - | CEO - | ||
Sector - | Industry - | Full time employees - | Website |
Full time employees - | Website | ||
The fund will invest at least 80% of its net assets in global equity securities that comprise the index, which will primarily include common stocks and/or depositary receipts, such as ADRs and GDRs. The index seeks to measure the performance of global equity securities of publicly traded companies with significant revenue from the online retail business. The index methodology is designed to result in a portfolio that has the potential for capital appreciation.
Note: This website is maintained by Upturn Corporation, which is an investment adviser registered with the U.S. Securities and Exchange Commission. Such registration does not imply a certain level of skill or training. Investing in securities has risks. Past performance is no guarantee of future returns. No assurance is provided as to any particular investment return, and you may lose money using our services. You are strongly advised to consult appropriate counsel before making any investments in companies you learn about through our services. You should obtain appropriate legal, tax, investment, accounting, and other advice that takes into account your investment portfolio and overall financial situation. You are solely responsible for conducting due diligence on a potential investment. We do not affect trades for you. You will select your own broker through which to transact. Investments are not FDIC insured, they are not guaranteed, and they may lose value. Please see the Privacy Policy, Terms of Use, and Disclosure for more information.