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Innovator ETFs Trust (IDEC)



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Upturn Advisory Summary
08/14/2025: IDEC (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Analysis of Past Performance
Type ETF | Historic Profit -10.93% | Avg. Invested days 25 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | ETF Returns Performance ![]() |
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Key Highlights
Volume (30-day avg) - | Beta - | 52 Weeks Range 26.08 - 30.00 | Updated Date 06/30/2025 |
52 Weeks Range 26.08 - 30.00 | Updated Date 06/30/2025 |
Upturn AI SWOT
Innovator ETFs Trust
ETF Overview
Overview
Innovator ETFs Trust focuses on structured outcome strategies, offering defined exposure to market performance while limiting downside risk or capping upside potential. They often employ options strategies to achieve these defined outcomes, targeting various sectors and indices with innovative investment approaches.
Reputation and Reliability
Innovator Capital Management is known for its innovative defined outcome ETFs. They are considered reliable in delivering on the promised structured outcomes, though the complexity of the products requires careful investor understanding.
Management Expertise
The management team has experience in options trading and structured products, essential for managing the complexities of defined outcome ETFs.
Investment Objective
Goal
To provide defined outcome exposure to a specified market or index, typically with a downside buffer or capped upside potential, over a specific period (e.g., one year).
Investment Approach and Strategy
Strategy: The strategy involves using options contracts to create a payoff profile that offers a specific level of downside protection or upside participation. The ETF does not simply track an index but creates a specific outcome based on index performance.
Composition The ETF holds options contracts on a specific index or asset, along with cash or other short-term investments to manage the options positions.
Market Position
Market Share: Innovator ETFs holds a significant share within the defined outcome ETF market.
Total Net Assets (AUM): 6800000000
Competitors
Key Competitors
- FTLS (First Trust Cboe Vest U.S. Equity Deep Buffer ETF)
- AUGUST (Simplify US Equity PLUS Convexity ETF)
Competitive Landscape
The competitive landscape consists of specialized ETF providers focusing on defined outcome strategies. Innovator ETFs has a first-mover advantage and a wider range of outcome strategies. However, competitors offer similar buffer and capped outcome products with different underlying assets and target dates.
Financial Performance
Historical Performance: Performance varies significantly depending on the specific Innovator ETF and the underlying index/asset's performance during the outcome period. Performance should be evaluated relative to the defined outcome, not necessarily benchmarked to the broad market.
Benchmark Comparison: A direct comparison to a traditional benchmark is not appropriate because of the structured outcome strategy. The benchmark should be the expected outcome designed by the ETF.
Expense Ratio: 0.79
Liquidity
Average Trading Volume
Average trading volume varies significantly depending on the specific ETF within the Innovator suite, but is generally sufficient for retail investors.
Bid-Ask Spread
The bid-ask spread varies, but it is crucial to consider the spread due to the options strategy which can impact overall cost.
Market Dynamics
Market Environment Factors
Interest rates, implied volatility, and the performance of the underlying index significantly affect the value of the options contracts and thus the ETF's performance.
Growth Trajectory
Growth depends on investor demand for downside protection and defined outcome strategies, especially in volatile market environments. Innovation in outcome structures and asset classes can drive further growth.
Moat and Competitive Advantages
Competitive Edge
Innovator ETFs has a strong brand recognition in the defined outcome ETF space. Their first-mover advantage and breadth of product offerings provide a significant competitive advantage. The defined outcome strategy offers a unique value proposition compared to traditional ETFs, appealing to risk-conscious investors. However, the complexity of the options-based strategies can be a disadvantage, requiring investor education and understanding.
Risk Analysis
Volatility
Volatility depends on the specific ETF and the underlying asset. Defined outcome ETFs are designed to mitigate downside risk but are not risk-free.
Market Risk
The ETF is exposed to the market risk of the underlying index or asset. The options positions can also introduce risks related to implied volatility and counterparty risk.
Investor Profile
Ideal Investor Profile
The ideal investor is risk-averse, understands options strategies, and seeks defined exposure to a market or index with limited downside or capped upside.
Market Risk
Suitable for long-term investors seeking to manage risk and achieve specific investment outcomes. Not ideal for active traders seeking high growth or passive index followers.
Summary
Innovator ETFs Trust offers innovative defined outcome ETFs that utilize options strategies to provide downside protection or capped upside potential. These ETFs target risk-averse investors seeking a specific investment outcome over a defined period. The complex nature of the strategies requires investor understanding, but the potential for downside protection and defined returns makes them attractive. The competitive landscape includes other specialized ETF providers, but Innovator ETFs maintains a strong market presence. Overall, they offer a unique approach to investing that differentiates them from traditional ETFs.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Innovator ETFs Website
- ETF.com
- Morningstar
- SEC Filings
Disclaimers:
This analysis is for informational purposes only and does not constitute financial advice. ETF performance and market conditions can change. Investors should consult with a financial advisor before making investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Innovator ETFs Trust
Exchange NYSE ARCA | Headquaters - | ||
IPO Launch date - | CEO - | ||
Sector - | Industry - | Full time employees - | Website |
Full time employees - | Website |
The fund invests under normal circumstances, at least 80% of its net assets (plus any borrowings for investment purposes) in investments that provide exposure to the iShares MSCI EAFE ETF. FLEX Options are exchange-traded option contracts with uniquely customizable terms. The fund is non-diversified.

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