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Upturn AI SWOT - About
Innovator ETFs Trust (IMAR)

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Upturn Advisory Summary
10/24/2025: IMAR (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Analysis of Past Performance
Type ETF | Historic Profit -3.84% | Avg. Invested days 56 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating ![]() | Upturn Advisory Performance | ETF Returns Performance |
Key Highlights
Volume (30-day avg) - | Beta - | 52 Weeks Range 24.60 - 28.20 | Updated Date 06/30/2025 |
52 Weeks Range 24.60 - 28.20 | Updated Date 06/30/2025 |
Upturn AI SWOT
Innovator ETFs Trust
ETF Overview
Overview
Innovator ETFs Trust focuses on offering Defined Outcome ETFs, which provide exposure to market performance up to a cap, while offering a level of downside protection over a specified period. The ETFs utilize options strategies to achieve these defined outcomes, targeting various market sectors and asset classes.
Reputation and Reliability
Innovator ETFs is known for its innovative approach to ETF design, particularly its defined outcome strategies. They have established a presence in the ETF market and are generally considered reliable within their specific niche.
Management Expertise
The management team at Innovator ETFs has experience in options trading and structured products, which is essential for managing Defined Outcome ETFs.
Investment Objective
Goal
To provide investors with defined downside protection and upside participation over a specific outcome period, usually one year.
Investment Approach and Strategy
Strategy: Innovator ETFs utilize options strategies, typically involving buying call options and selling call options at higher strike prices, to create a cap on potential gains while offering a buffer against losses.
Composition The ETFs primarily hold equity securities alongside the options contracts necessary to implement the defined outcome strategy. The equity component will vary based on the specific target index or sector.
Market Position
Market Share: Innovator ETFs holds a notable, but not dominant, market share within the defined outcome ETF space. Their market share varies based on the specific ETF and its target market.
Total Net Assets (AUM): The AUM varies widely across different Innovator ETFs, ranging from a few million to hundreds of millions of dollars.
Competitors
Key Competitors
- FTCS
- FJAN
- OCTO
- APRL
- FJUL
- AUGUST
Competitive Landscape
The defined outcome ETF space is competitive, with other issuers offering similar products with varying levels of downside protection and upside caps. Innovator ETFs competes on factors such as the level of downside protection, the potential upside, the expense ratio, and the underlying index tracked. One advantage is its first-mover advantage; Disadvantages include higher expense ratios compared to traditional ETFs and limited upside potential.
Financial Performance
Historical Performance: Historical performance data varies significantly among the different Innovator ETFs, depending on the underlying index and the options strategy employed.
Benchmark Comparison: The performance should be compared against the return of the underlying index without options and against other defined outcome ETFs with similar parameters.
Expense Ratio: Expense ratios for Innovator ETFs are generally higher than traditional index ETFs, typically ranging from 0.49% to 0.79%.
Liquidity
Average Trading Volume
Average trading volume varies widely among different Innovator ETFs, some having low volume which can increase trading costs.
Bid-Ask Spread
The bid-ask spread also varies, with less liquid ETFs generally having wider spreads, reflecting the higher cost of trading.
Market Dynamics
Market Environment Factors
Market conditions, particularly volatility and interest rates, significantly impact the performance of Defined Outcome ETFs. Higher volatility can increase the cost of options, potentially impacting the ETF's performance, while interest rate changes can affect the pricing of options contracts.
Growth Trajectory
Growth trends depend on investor demand for downside protection and defined outcomes. Changes to strategy and holdings are typically limited, focusing on maintaining the defined outcome parameters.
Moat and Competitive Advantages
Competitive Edge
Innovator ETFs' competitive edge lies in its focus on defined outcome strategies, providing investors with a degree of certainty regarding potential returns and losses over a specific period. Their expertise in options trading and structured products allows them to implement these strategies effectively. These ETFs are suitable for investors seeking to manage risk and volatility in their portfolios, especially during periods of market uncertainty. This approach differentiates them from traditional index ETFs that aim to track the market's performance directly. The targeted approach makes them favorable for risk-averse investors.
Risk Analysis
Volatility
Volatility depends on the underlying assets and the options strategy, but the defined outcome structure is designed to limit downside volatility.
Market Risk
Market risk stems from the underlying assets held by the ETF. Even with downside protection, losses are possible if the underlying asset declines significantly.
Investor Profile
Ideal Investor Profile
The ideal investor is risk-averse, seeking defined downside protection, and willing to accept a cap on potential gains in exchange for reduced risk. Investors who want clarity regarding potential outcomes over a specified period would find this useful.
Market Risk
These ETFs are best suited for long-term investors or those looking for a specific outcome over a defined period, rather than active traders seeking short-term gains. They are also beneficial for passive investors looking for a way to protect their investments without liquidating all their assets.
Summary
Innovator ETFs Trust specializes in Defined Outcome ETFs, utilizing options strategies to provide downside protection and capped upside potential over a specific period. These ETFs appeal to risk-averse investors seeking defined outcomes and are willing to forgo unlimited upside for downside protection. The company has a unique focus on creating defined outcome strategies in the ETF Market. Performance is dependent on the underlying index and options strategy while expenses are typically higher than traditional ETFs. The ETF's are designed for those seeking defined protection over specific periods which makes them a good choice for long-term passive investment.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Innovator ETFs website
- ETF.com
- Morningstar
Disclaimers:
This analysis is for informational purposes only and does not constitute financial advice. Investment decisions should be based on individual circumstances and consultation with a qualified financial advisor. Market data is subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Innovator ETFs Trust
Exchange NYSE ARCA | Headquaters - | ||
IPO Launch date - | CEO - | ||
Sector - | Industry - | Full time employees - | Website |
Full time employees - | Website | ||
The fund has adopted a policy pursuant to Rule 35d-1 under the 1940 Act to invest, under normal circumstances, at least 80% of its net assets (plus any borrowings for investment purposes) in investments that provide exposure to the iShares MSCI EAFE ETF (the "Underlying ETF"). The fund is non-diversified.

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