Upturn unsubscribed user
$1.14/ day, billed weekly
Cancel anytime
(Ad-Free, Unlimited access)​
NO CREDIT CARD REQUIRED
IMAR
Upturn stock ratingUpturn stock rating

Innovator ETFs Trust (IMAR)

Upturn stock ratingUpturn stock rating
$28.61
Last Close (24-hour delay)
Profit since last BUY4.84%
upturn advisory
Consider higher Upturn Star rating
BUY since 70 days
  • BUY Advisory
  • SELL Advisory (Profit)​
  • SELL Advisory (Loss)​
  • Profit
  • Loss
  • Pass (Skip investing)
Upturn Stock infoUpturn Stock info Stock price based on last close
*as per simulation
(see disclosures)
Time period over
  • ALL
  • YEAR
  • MONTH
  • WEEK

Upturn Advisory Summary

08/14/2025: IMAR (1-star) has a low Upturn Star Rating. Not recommended to BUY.

Upturn Star Rating

rating

Not Recommended Performance

These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.

Analysis of Past Performance

Type ETF
Historic Profit -5.85%
Avg. Invested days 43
Today’s Advisory Consider higher Upturn Star rating
Upturn Star Rating Upturn stock ratingUpturn stock rating
Upturn Advisory Performance Upturn Advisory Performance 2.0
ETF Returns Performance Upturn Returns Performance 1.0
Upturn Profits based on simulationUpturn Profits based on simulation Profits based on simulation
Upturn Profits based on simulationUpturn Profits based on simulation Last Close 08/14/2025

Key Highlights

Volume (30-day avg) -
Beta -
52 Weeks Range 24.60 - 28.20
Updated Date 06/30/2025
52 Weeks Range 24.60 - 28.20
Updated Date 06/30/2025

ai summary icon Upturn AI SWOT

Innovator ETFs Trust

stock logo

ETF Overview

overview logo Overview

Innovator ETFs Trust offers Defined Outcome ETFs, using options to cap upside potential while providing a buffer against market losses over a specific period. This is an equity ETF that invests in other ETFs.

reliability logo Reputation and Reliability

Innovator Capital Management is known for its Defined Outcome ETFs, aiming to provide predictable returns with downside protection. Their reputation is built on innovation and transparency.

reliability logo Management Expertise

The management team at Innovator Capital Management has expertise in options strategies and ETF structuring, which is crucial for managing Defined Outcome ETFs.

Investment Objective

overview logo Goal

To provide investors with defined downside protection and capped upside participation over a specific outcome period, typically one year.

Investment Approach and Strategy

Strategy: Uses options collars to define a range of potential outcomes for investors. The strategy involves buying and selling options on an underlying index.

Composition Primarily comprised of Flex Options referencing various underlying ETFs or indices, allowing for defined outcome profiles.

Market Position

Market Share: Information about Innovator ETFs Trust market share is generally difficult to calculate due to the niche nature of defined outcome ETFs. Focus is on unique product offerings.

Total Net Assets (AUM): 5353400000

Competitors

overview logo Key Competitors

  • FTCS (First Trust Cboe Vest U.S. Equity Buffer ETF - September)
  • BUFR (Simplify US Equity PLUS Upside ETF)
  • QCLR (Simplify US Equity PLUS Convexity ETF)

Competitive Landscape

The competitive landscape includes firms offering buffered or defined outcome ETFs. Innovator ETFs has an early mover advantage, a wide range of products, and a focus on defined outcome strategies. Competitors also use option strategies but may offer different return profiles, durations, or cost structures. Innovator may also have higher expenses than some alternatives due to the complexity of the options strategy.

Financial Performance

Historical Performance: Historical performance varies depending on the specific Innovator ETF and its outcome period. Performance will reflect the option strategy's defined range of outcomes.

Benchmark Comparison: Comparison to benchmarks is less relevant due to the defined outcome approach. The primary focus is on achieving the predefined downside protection and upside cap, not tracking an index.

Expense Ratio: 0.79

Liquidity

Average Trading Volume

The average trading volume varies between different Innovator ETFs, which affects liquidity.

Bid-Ask Spread

The bid-ask spread also varies, impacting the cost of trading the ETFs.

Market Dynamics

Market Environment Factors

Market volatility, interest rates, and investor sentiment influence the pricing and demand for Defined Outcome ETFs.

Growth Trajectory

Growth depends on investor adoption of defined outcome strategies as an alternative to traditional equity investments. Changes include new outcome periods or underlying indices.

Moat and Competitive Advantages

Competitive Edge

Innovator ETFs pioneered defined outcome ETFs, establishing a strong brand. Their competitive advantages include a diverse range of products with different outcome periods and underlying assets, and innovative options strategies. Their focus on education and transparency has contributed to investor awareness and adoption. They also provide tools and resources for advisors to understand and utilize defined outcome strategies effectively.

Risk Analysis

Volatility

Volatility is generally lower than the underlying index due to the defined downside protection, but upside is also capped.

Market Risk

Specific market risks include the potential for the ETF to underperform the underlying index during periods of strong market gains, as well as risks related to option pricing and liquidity.

Investor Profile

Ideal Investor Profile

Investors seeking downside protection and predictable returns, with a willingness to accept capped upside potential.

Market Risk

Suitable for long-term investors seeking risk management and defined outcomes.

Summary

Innovator ETFs Trust offers defined outcome ETFs, providing investors with downside protection and capped upside potential through options strategies. This is best for long term investors that wants predictable investment outcomes. The primary focus is to achieve pre-defined protection and upside instead of directly tracking an index. Market volatility, interest rates, and overall investor sentiment will affect investor adoption of defined outcome strategy. Innovator ETFs are useful for retirement planning or hedging against market downturns.

Peer Comparison

Sources and Disclaimers

Data Sources:

  • Innovator ETFs website
  • ETF.com
  • Morningstar
  • Bloomberg

Disclaimers:

The data provided is for informational purposes only and should not be considered investment advice. Past performance is not indicative of future results. Investment decisions should be based on individual circumstances and consultation with a financial advisor.

Upturn AI SummarizationUpturn AI Summarization AI Summarization is directionally correct and might not be accurate.

Upturn AI SummarizationUpturn AI Summarization Summarized information shown could be a few years old and not current.

Upturn AI SummarizationUpturn AI Summarization Fundamental Rating based on AI could be based on old data.

Upturn AI SummarizationUpturn AI Summarization AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.

About Innovator ETFs Trust

Exchange NYSE ARCA
Headquaters -
IPO Launch date -
CEO -
Sector -
Industry -
Full time employees -
Website
Full time employees -
Website

The fund has adopted a policy pursuant to Rule 35d-1 under the 1940 Act to invest, under normal circumstances, at least 80% of its net assets (plus any borrowings for investment purposes) in investments that provide exposure to the iShares MSCI EAFE ETF (the "Underlying ETF"). The fund is non-diversified.