
Cancel anytime
- Chart
- Upturn Summary
- Highlights
Upturn AI SWOT
- About
Innovator ETFs Trust (IMAY)



- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- Pass (Skip investing)


(see disclosures)
- ALL
- YEAR
- MONTH
- WEEK
Upturn Advisory Summary
08/14/2025: IMAY (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Analysis of Past Performance
Type ETF | Historic Profit -4.56% | Avg. Invested days 44 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | ETF Returns Performance ![]() |
![]() ![]() | ![]() ![]() |
Key Highlights
Volume (30-day avg) - | Beta - | 52 Weeks Range 24.63 - 28.28 | Updated Date 06/30/2025 |
52 Weeks Range 24.63 - 28.28 | Updated Date 06/30/2025 |
Upturn AI SWOT
Innovator ETFs Trust
ETF Overview
Overview
Innovator ETFs Trust is known for its Defined Outcome ETFs, aiming to provide exposure to market returns while limiting downside risk over a specific outcome period, primarily using options strategies.
Reputation and Reliability
Innovator Capital Management is known for pioneering Defined Outcome ETFs, with a solid track record of delivering stated outcomes.
Management Expertise
The management team has expertise in structured products and options strategies, essential for managing Defined Outcome ETFs.
Investment Objective
Goal
The primary investment goal is to provide investors with exposure to the returns of an underlying asset (like an index), subject to a cap, while buffering against a specified level of losses over a defined outcome period.
Investment Approach and Strategy
Strategy: These ETFs employ a 'defined outcome' strategy, utilizing Flex Options to create a return profile that includes a cap on gains and a buffer against losses over a specific period (e.g., one year).
Composition The ETF primarily holds Flex Options contracts on an underlying index such as the S&P 500, along with cash or short-term securities to meet margin requirements and manage liquidity.
Market Position
Market Share: Innovator ETFs Trust has a significant market share within the Defined Outcome ETF category.
Total Net Assets (AUM): 10000000000
Competitors
Key Competitors
- FTCS (First Trust Cboe Vest U.S. Equity Buffer ETF - September)
- AUGUST (Simplify US Equity PLUS Convexity ETF)
- FLSP (First Trust Long Short Equity ETF)
Competitive Landscape
The Defined Outcome ETF market is competitive, with Innovator ETFs Trust being a major player. Advantages include their first-mover status and extensive suite of defined outcome products. Disadvantages include complexity of the product and potential for underperformance if the market trends outside the defined cap and buffer.
Financial Performance
Historical Performance: Historical performance varies depending on the specific Defined Outcome ETF and the market conditions during its outcome period. Returns are capped, so performance will differ from the underlying index in most periods.
Benchmark Comparison: Performance is best compared to the underlying index, considering the cap and buffer parameters. The ETF will likely underperform the index in strongly positive markets and outperform in moderately negative markets.
Expense Ratio: 0.79
Liquidity
Average Trading Volume
The average trading volume varies widely among different Innovator ETFs, with some of the more popular funds exhibiting good liquidity.
Bid-Ask Spread
Bid-ask spreads can vary, but generally remain competitive, especially for more liquid funds within the Innovator ETFs Trust.
Market Dynamics
Market Environment Factors
Market volatility, interest rates, and investor sentiment significantly impact Defined Outcome ETFs. Higher volatility can increase the cost of options, potentially affecting the cap rate.
Growth Trajectory
Growth trends show increased investor interest in downside protection, which is bolstering the growth of Defined Outcome ETFs. Innovator ETFs Trust continues to expand its product offerings with different outcome periods and underlying assets.
Moat and Competitive Advantages
Competitive Edge
Innovator ETFs Trust benefits from being a pioneer in the Defined Outcome ETF space, creating a first-mover advantage. Their extensive suite of defined outcome products, spanning various outcome periods and underlying assets, provides investors with choice and flexibility. This diverse range of options and their focus on defined outcomes provides a competitive edge. This attracts investors seeking both market exposure and risk mitigation. Innovator's reputation and expertise in structured products enhance their credibility in the market.
Risk Analysis
Volatility
Volatility is generally lower than the underlying index due to the buffer, but the return is capped, limiting upside participation.
Market Risk
Market risk remains significant, as losses can still occur within the unbuffered range. Counterparty risk also exists, related to the options contracts.
Investor Profile
Ideal Investor Profile
The ideal investor is risk-conscious, seeks participation in market gains with downside protection, and understands the trade-off between capped upside and buffered losses.
Market Risk
These ETFs are suitable for long-term investors who are looking for a defined risk profile and are willing to accept a cap on potential gains in exchange for downside protection.
Summary
Innovator ETFs Trust specializes in Defined Outcome ETFs that offer capped upside potential and buffered downside risk over a specified period. These ETFs utilize options strategies to achieve their investment objectives, making them suitable for risk-conscious investors. While they provide downside protection, returns are capped, and the underlying assets still have market risk. Innovator's leadership in this niche and diverse product offerings support their market position.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Innovator ETFs Trust Website
- ETF Database
- Company Filings
- Morningstar
Disclaimers:
Data is for informational purposes only and should not be considered financial advice. Investment decisions should be based on individual risk tolerance and financial goals. Past performance is not indicative of future results.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Innovator ETFs Trust
Exchange NYSE ARCA | Headquaters - | ||
IPO Launch date - | CEO - | ||
Sector - | Industry - | Full time employees - | Website |
Full time employees - | Website |
The fund invests at least 80% of its net assets in FLexible EXchange® Options ("FLEX Options") that reference the iShares MSCI EAFE ETF (the "Underlying ETF"). FLEX Options are exchange-traded option contracts with uniquely customizable terms. The fund is non-diversified.

Note: This website is maintained by Upturn Corporation, which is an investment adviser registered with the U.S. Securities and Exchange Commission. Such registration does not imply a certain level of skill or training. Investing in securities has risks. Past performance is no guarantee of future returns. No assurance is provided as to any particular investment return, and you may lose money using our services. You are strongly advised to consult appropriate counsel before making any investments in companies you learn about through our services. You should obtain appropriate legal, tax, investment, accounting, and other advice that takes into account your investment portfolio and overall financial situation. You are solely responsible for conducting due diligence on a potential investment. We do not affect trades for you. You will select your own broker through which to transact. Investments are not FDIC insured, they are not guaranteed, and they may lose value. Please see the Privacy Policy, Terms of Use, and Disclosure for more information.