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IMAY
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Innovator ETFs Trust (IMAY)

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$28.71
Last Close (24-hour delay)
Profit since last BUY4.97%
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BUY since 70 days
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Upturn Advisory Summary

08/14/2025: IMAY (1-star) has a low Upturn Star Rating. Not recommended to BUY.

Upturn Star Rating

rating

Not Recommended Performance

These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.

Analysis of Past Performance

Type ETF
Historic Profit -4.56%
Avg. Invested days 44
Today’s Advisory Consider higher Upturn Star rating
Upturn Star Rating Upturn stock ratingUpturn stock rating
Upturn Advisory Performance Upturn Advisory Performance 2.0
ETF Returns Performance Upturn Returns Performance 1.0
Upturn Profits based on simulationUpturn Profits based on simulation Profits based on simulation
Upturn Profits based on simulationUpturn Profits based on simulation Last Close 08/14/2025

Key Highlights

Volume (30-day avg) -
Beta -
52 Weeks Range 24.63 - 28.28
Updated Date 06/30/2025
52 Weeks Range 24.63 - 28.28
Updated Date 06/30/2025

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Innovator ETFs Trust

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ETF Overview

overview logo Overview

Innovator ETFs Trust is known for its Defined Outcome ETFs, aiming to provide exposure to market returns while limiting downside risk over a specific outcome period, primarily using options strategies.

reliability logo Reputation and Reliability

Innovator Capital Management is known for pioneering Defined Outcome ETFs, with a solid track record of delivering stated outcomes.

reliability logo Management Expertise

The management team has expertise in structured products and options strategies, essential for managing Defined Outcome ETFs.

Investment Objective

overview logo Goal

The primary investment goal is to provide investors with exposure to the returns of an underlying asset (like an index), subject to a cap, while buffering against a specified level of losses over a defined outcome period.

Investment Approach and Strategy

Strategy: These ETFs employ a 'defined outcome' strategy, utilizing Flex Options to create a return profile that includes a cap on gains and a buffer against losses over a specific period (e.g., one year).

Composition The ETF primarily holds Flex Options contracts on an underlying index such as the S&P 500, along with cash or short-term securities to meet margin requirements and manage liquidity.

Market Position

Market Share: Innovator ETFs Trust has a significant market share within the Defined Outcome ETF category.

Total Net Assets (AUM): 10000000000

Competitors

overview logo Key Competitors

  • FTCS (First Trust Cboe Vest U.S. Equity Buffer ETF - September)
  • AUGUST (Simplify US Equity PLUS Convexity ETF)
  • FLSP (First Trust Long Short Equity ETF)

Competitive Landscape

The Defined Outcome ETF market is competitive, with Innovator ETFs Trust being a major player. Advantages include their first-mover status and extensive suite of defined outcome products. Disadvantages include complexity of the product and potential for underperformance if the market trends outside the defined cap and buffer.

Financial Performance

Historical Performance: Historical performance varies depending on the specific Defined Outcome ETF and the market conditions during its outcome period. Returns are capped, so performance will differ from the underlying index in most periods.

Benchmark Comparison: Performance is best compared to the underlying index, considering the cap and buffer parameters. The ETF will likely underperform the index in strongly positive markets and outperform in moderately negative markets.

Expense Ratio: 0.79

Liquidity

Average Trading Volume

The average trading volume varies widely among different Innovator ETFs, with some of the more popular funds exhibiting good liquidity.

Bid-Ask Spread

Bid-ask spreads can vary, but generally remain competitive, especially for more liquid funds within the Innovator ETFs Trust.

Market Dynamics

Market Environment Factors

Market volatility, interest rates, and investor sentiment significantly impact Defined Outcome ETFs. Higher volatility can increase the cost of options, potentially affecting the cap rate.

Growth Trajectory

Growth trends show increased investor interest in downside protection, which is bolstering the growth of Defined Outcome ETFs. Innovator ETFs Trust continues to expand its product offerings with different outcome periods and underlying assets.

Moat and Competitive Advantages

Competitive Edge

Innovator ETFs Trust benefits from being a pioneer in the Defined Outcome ETF space, creating a first-mover advantage. Their extensive suite of defined outcome products, spanning various outcome periods and underlying assets, provides investors with choice and flexibility. This diverse range of options and their focus on defined outcomes provides a competitive edge. This attracts investors seeking both market exposure and risk mitigation. Innovator's reputation and expertise in structured products enhance their credibility in the market.

Risk Analysis

Volatility

Volatility is generally lower than the underlying index due to the buffer, but the return is capped, limiting upside participation.

Market Risk

Market risk remains significant, as losses can still occur within the unbuffered range. Counterparty risk also exists, related to the options contracts.

Investor Profile

Ideal Investor Profile

The ideal investor is risk-conscious, seeks participation in market gains with downside protection, and understands the trade-off between capped upside and buffered losses.

Market Risk

These ETFs are suitable for long-term investors who are looking for a defined risk profile and are willing to accept a cap on potential gains in exchange for downside protection.

Summary

Innovator ETFs Trust specializes in Defined Outcome ETFs that offer capped upside potential and buffered downside risk over a specified period. These ETFs utilize options strategies to achieve their investment objectives, making them suitable for risk-conscious investors. While they provide downside protection, returns are capped, and the underlying assets still have market risk. Innovator's leadership in this niche and diverse product offerings support their market position.

Peer Comparison

Sources and Disclaimers

Data Sources:

  • Innovator ETFs Trust Website
  • ETF Database
  • Company Filings
  • Morningstar

Disclaimers:

Data is for informational purposes only and should not be considered financial advice. Investment decisions should be based on individual risk tolerance and financial goals. Past performance is not indicative of future results.

Upturn AI SummarizationUpturn AI Summarization AI Summarization is directionally correct and might not be accurate.

Upturn AI SummarizationUpturn AI Summarization Summarized information shown could be a few years old and not current.

Upturn AI SummarizationUpturn AI Summarization Fundamental Rating based on AI could be based on old data.

Upturn AI SummarizationUpturn AI Summarization AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.

About Innovator ETFs Trust

Exchange NYSE ARCA
Headquaters -
IPO Launch date -
CEO -
Sector -
Industry -
Full time employees -
Website
Full time employees -
Website

The fund invests at least 80% of its net assets in FLexible EXchange® Options ("FLEX Options") that reference the iShares MSCI EAFE ETF (the "Underlying ETF"). FLEX Options are exchange-traded option contracts with uniquely customizable terms. The fund is non-diversified.