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Upturn AI SWOT - About
Innovator ETFs Trust (IMAY)

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Upturn Advisory Summary
10/24/2025: IMAY (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Analysis of Past Performance
Type ETF | Historic Profit -2.73% | Avg. Invested days 57 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating ![]() | Upturn Advisory Performance | ETF Returns Performance |
Key Highlights
Volume (30-day avg) - | Beta - | 52 Weeks Range 24.63 - 28.28 | Updated Date 06/30/2025 |
52 Weeks Range 24.63 - 28.28 | Updated Date 06/30/2025 |
Upturn AI SWOT
Innovator ETFs Trust
ETF Overview
Overview
Innovator ETFs Trust offers defined outcome ETFs, designed to provide specific downside protection or upside potential over a set period. These ETFs typically use options strategies to achieve their objectives, targeting various market segments and risk profiles.
Reputation and Reliability
Innovator ETFs is known for its innovative defined outcome ETF product suite, offering diverse options-based investment strategies. The issuer has established a solid reputation in the ETF market, particularly for its focus on structured outcome products.
Management Expertise
The management team possesses expertise in options strategies and structured finance, crucial for managing the complexities of defined outcome ETFs. They have a track record of creating and managing innovative ETF products.
Investment Objective
Goal
To provide investors with defined levels of downside protection or upside potential over a specific outcome period, typically one year.
Investment Approach and Strategy
Strategy: Innovator ETFs generally use options strategies linked to an underlying index, such as the S&P 500, to achieve a defined outcome, like capping upside returns while limiting downside risk.
Composition The ETFs' composition includes a combination of options contracts (calls and puts) and cash or other liquid assets to manage the options strategy.
Market Position
Market Share: Innovator ETFs has a significant market share within the defined outcome ETF niche.
Total Net Assets (AUM): Varies significantly across individual Innovator ETFs. Refer to specific fund data for accurate AUM.
Competitors
Key Competitors
- FTCS (First Trust Cboe Vest U.S. Equity Buffer ETF)
- JHSC (Janus Henderson SoFi Select Income ETF)
- USOI (YieldMax US Option Income Strategy ETF)
Competitive Landscape
The competitive landscape is focused on providing structured or defined outcomes. Innovator ETFs benefit from a wide array of predefined outcome ETFs. Competitors often focus on income, specific sectors or buffer protection. Innovator has first-mover advantage but competitors have varying target markets.
Financial Performance
Historical Performance: Historical performance varies greatly depending on the specific Innovator ETF and the market conditions during the outcome period. Returns are dependent on the cap and buffer. Data not available without specific ETF.
Benchmark Comparison: Benchmark comparison is less relevant for defined outcome ETFs as their objective is not to track an index directly but rather to achieve a defined outcome relative to the index. Depends on the benchmark index of the ETF.
Expense Ratio: Expense ratios vary, but are generally in the range of 0.79% to 0.99%
Liquidity
Average Trading Volume
Average trading volume varies significantly depending on the specific Innovator ETF, ranging from a few thousand to hundreds of thousands of shares per day.
Bid-Ask Spread
The bid-ask spread is typically wider than plain vanilla ETFs due to the complexity of the underlying options strategies.
Market Dynamics
Market Environment Factors
Market volatility, interest rates, and overall market direction significantly impact the performance of Innovator ETFs. Increased volatility can affect the pricing of options and the effectiveness of the defined outcome strategy.
Growth Trajectory
Growth depends on investor demand for defined outcome solutions. Expansion may include new benchmarks, outcome levels, and targeted markets.
Moat and Competitive Advantages
Competitive Edge
Innovator ETFs has a strong competitive edge due to its pioneer status in defined outcome ETFs and a broad range of product offerings. The issuer differentiates itself by providing diverse cap and buffer levels, suiting various investor risk appetites. The success of these ETFs depends heavily on their precise execution of option strategies. Its innovation and specialization in options-based defined outcome solutions enhance its attractiveness to investors seeking specific risk/reward profiles. The issuer also benefits from its expertise in managing complex options positions.
Risk Analysis
Volatility
Volatility is generally lower than the underlying index during periods of market decline due to the downside protection component, but upside is capped.
Market Risk
The main risk is that the defined outcome strategy may not perform as expected due to unforeseen market events or mispricing of options. Capped upside is also a risk.
Investor Profile
Ideal Investor Profile
Ideal investors are those seeking a defined level of downside protection or upside potential and are comfortable with the capped upside and the intricacies of options-based strategies. Investors seeking predictability are most suitable.
Market Risk
These ETFs are more suitable for investors with a shorter-term investment horizon (e.g., one year) and a specific risk tolerance profile, rather than long-term buy-and-hold investors.
Summary
Innovator ETFs Trust offers innovative defined outcome ETFs that use options strategies to provide specific downside protection or capped upside potential. These ETFs are designed for investors seeking defined risk-reward profiles over a set period, making them unique from traditional ETFs that track market indices. The success of these ETFs hinges on the precise execution of the options strategies and an investor's understanding of the potential trade-offs. While they provide predictability, they also require careful consideration of the target market and potential implications of a capped upside. Investors looking for innovative and potentially more secure investments may find these ETFs suitable for their portfolios.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Innovator ETFs website
- ETF.com
- Morningstar
- YCharts
Disclaimers:
This analysis is for informational purposes only and does not constitute financial advice. Investment decisions should be based on individual circumstances and consultation with a qualified financial advisor. Market data is subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Innovator ETFs Trust
Exchange NYSE ARCA | Headquaters - | ||
IPO Launch date - | CEO - | ||
Sector - | Industry - | Full time employees - | Website |
Full time employees - | Website | ||
The fund invests at least 80% of its net assets in FLexible EXchange® Options ("FLEX Options") that reference the iShares MSCI EAFE ETF (the "Underlying ETF"). FLEX Options are exchange-traded option contracts with uniquely customizable terms. The fund is non-diversified.

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