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Innovator ETFs Trust (INOV)



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Upturn Advisory Summary
08/14/2025: INOV (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Analysis of Past Performance
Type ETF | Historic Profit -5.63% | Avg. Invested days 42 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | ETF Returns Performance ![]() |
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Key Highlights
Volume (30-day avg) - | Beta 0.53 | 52 Weeks Range 27.60 - 32.21 | Updated Date 06/29/2025 |
52 Weeks Range 27.60 - 32.21 | Updated Date 06/29/2025 |
Upturn AI SWOT
Innovator ETFs Trust
ETF Overview
Overview
Innovator ETFs Trust offers Defined Outcome ETFs, which are designed to provide exposure to the returns of an equity index up to a cap, while buffering against a specified level of losses over a defined outcome period. These ETFs cater to investors seeking defined risk and return profiles.
Reputation and Reliability
Innovator Capital Management is known for its innovative Defined Outcome ETFs and has established a reputation for providing transparent and predictable investment solutions.
Management Expertise
The management team possesses experience in options strategies, quantitative finance, and ETF management, essential for executing Defined Outcome strategies.
Investment Objective
Goal
The primary goal is to provide investors with exposure to the returns of an equity index up to a pre-defined cap, while offering a buffer against a certain level of losses, over a specific outcome period, generally one year.
Investment Approach and Strategy
Strategy: The ETFs utilize options strategies to create a payoff profile that limits potential gains while also buffering against potential losses.
Composition The ETFs primarily hold FLex Options tied to various indexes like S&P 500, Nasdaq, and other indexes.
Market Position
Market Share: Innovator ETFs Trust holds a significant, yet fragmented, market share in the Defined Outcome ETF space, which itself is a niche within the broader ETF market.
Total Net Assets (AUM): 6300000000
Competitors
Key Competitors
- FTLS (FLexShares)
- AGZD (AGFiQ)
Competitive Landscape
The Defined Outcome ETF market is competitive, with multiple issuers offering similar products with varying buffer levels, caps, and underlying indexes. Innovator ETFs Trust's first-mover advantage and broad product suite are advantages, but competitors offer different levels of risk/reward, and lower fees.
Financial Performance
Historical Performance: Historical performance varies significantly depending on the underlying index, the defined outcome period, and the specific cap and buffer levels. Return distribution is asymmetrical.
Benchmark Comparison: The ETFs are not designed to track a benchmark but rather to provide a specific return profile relative to a benchmark. Comparisons are made to understand if the cap or buffer levels are met.
Expense Ratio: 0.79
Liquidity
Average Trading Volume
The average trading volume varies widely depending on the specific ETF within the Innovator ETFs Trust, but overall it has good to moderate trading volume.
Bid-Ask Spread
The bid-ask spread is usually a low percentage due to the ETF's innovative market makers.
Market Dynamics
Market Environment Factors
Market volatility, interest rates, and the performance of underlying equity indexes significantly impact the ETFs. Higher volatility can increase the cost of options, affecting the cap rates.
Growth Trajectory
Growth is driven by increasing investor awareness of Defined Outcome ETFs and demand for risk-managed investment solutions, however, growth may be limited by the complicated nature of defined outcome ETF.
Moat and Competitive Advantages
Competitive Edge
Innovator ETFs Trust's advantage lies in its first-mover status and a comprehensive suite of Defined Outcome ETFs. The firm has expertise in structuring complex options-based strategies. The trust offers a range of buffer levels and outcome periods to suit different risk tolerances and investment horizons. Furthermore, the issuer has built a strong brand recognition in the defined outcome space which is not matched by competitors.
Risk Analysis
Volatility
Volatility is lower than the underlying index due to the buffer but returns are also capped.
Market Risk
Market risk is tied to the performance of the underlying index. The capped upside and buffered downside mitigate some risk but do not eliminate it.
Investor Profile
Ideal Investor Profile
Ideal investors are those who understand options strategies and seek to manage risk while still participating in market upside, but it should be noted that any investor is able to buy this ETF. The investor is also willing to accept a capped return in exchange for downside protection.
Market Risk
The ETF is suitable for both long-term investors seeking downside protection and active traders who utilize the defined outcome strategies for tactical asset allocation.
Summary
Innovator ETFs Trust offers defined outcome ETFs that provide buffered downside protection and capped upside potential. These ETFs are designed for investors seeking to manage risk. The issuer has a first-mover advantage and offers a comprehensive product suite. However, the complex nature of the investment might make it hard to understand for new investors.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Innovator ETFs Trust Website
- ETF Database
- Morningstar
- Bloomberg
Disclaimers:
The data and analysis provided are for informational purposes only and should not be considered investment advice. Market conditions and fund performance are subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Innovator ETFs Trust
Exchange NYSE ARCA | Headquaters - | ||
IPO Launch date - | CEO - | ||
Sector - | Industry - | Full time employees - | Website |
Full time employees - | Website |
The fund invests at least 80% of its net assets in FLexible EXchange® Options that reference the iShares MSCI EAFE ETF. FLEX Options are exchange-traded option contracts with uniquely customizable terms. It's strategy has been specifically designed to produce the outcomes based upon the performance of the underlying ETF"s share price over the duration of the outcome period. The fund is non-diversified.

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