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Innovator ETFs Trust (INOV)

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Upturn Advisory Summary
01/09/2026: INOV (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Analysis of Past Performance
Type ETF | Historic Profit -2.04% | Avg. Invested days 50 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating ![]() | Upturn Advisory Performance | ETF Returns Performance |
Key Highlights
Volume (30-day avg) - | Beta 0.53 | 52 Weeks Range 27.60 - 32.21 | Updated Date 06/29/2025 |
52 Weeks Range 27.60 - 32.21 | Updated Date 06/29/2025 |
Upturn AI SWOT
Innovator ETFs Trust
ETF Overview
Overview
The Innovator ETFs Trust is a family of actively managed ETFs that offer defined outcome strategies. Their primary focus is on providing investors with access to equity markets through structured products that offer participation in upside gains while capping downside risk. The target sector is broadly equity markets, with strategies tailored to specific market views (e.g., bullish, neutral, bearish). Investment strategies involve using options and other derivatives to create these defined outcomes.
Reputation and Reliability
Innovator Capital Management, the issuer, is known for its innovative approach to ETF product development, particularly in the defined outcome space. They have a track record of launching unique strategies that cater to specific investor needs and risk appetites. The firm has gained recognition for its specialized offerings.
Management Expertise
The management team at Innovator Capital Management comprises professionals with extensive experience in portfolio management, derivatives trading, and ETF product structuring. Their expertise is crucial in constructing and managing the complex strategies employed by the Trust.
Investment Objective
Goal
To provide investors with specific risk-return profiles that are not typically available through traditional ETFs, often focusing on capital preservation and defined upside potential within a set timeframe.
Investment Approach and Strategy
Strategy: Innovator ETFs employ structured strategies that aim to replicate specific market exposures with defined outcome characteristics. They do not primarily track a single index but rather build custom payoff profiles using options and other derivatives against underlying equity indices or sectors.
Composition The ETFs typically hold a portfolio of the underlying equity index or sector, combined with a series of equity options (calls and puts) and potentially other derivatives. The specific composition varies significantly based on the defined outcome strategy of each individual ETF.
Market Position
Market Share: As of recent data, Innovator ETFs Trust holds a significant market share within the defined outcome ETF niche, which is a specialized segment of the broader ETF market. Precise market share figures fluctuate but they are a leading provider in this specific category.
Total Net Assets (AUM): The total net assets under management for the Innovator ETFs Trust vary across its various offerings, but the firm as a whole manages billions of dollars in assets, with a substantial portion in its defined outcome products.
Competitors
Key Competitors
- BMO Capital Markets
- Citigroup
- Goldman Sachs
Competitive Landscape
The competitive landscape for defined outcome ETFs is growing but remains relatively concentrated. Innovator ETFs Trust is a pioneer and leader, often setting the standard for product innovation and strategy. Their advantage lies in their early mover status and specialized product suite. Disadvantages could include the complexity of their strategies, which may be less understood by some investors, and potentially higher fees compared to simpler index-tracking ETFs.
Financial Performance
Historical Performance: Historical performance for individual Innovator ETFs varies widely based on their specific defined outcome strategy and the market conditions during their inception and operation. Some ETFs have delivered strong results by capturing upside while limiting losses, while others may have underperformed due to market shifts or the structure of their option overlays. Detailed historical performance data requires analyzing specific ETF tickers within the trust.
Benchmark Comparison: Innovator ETFs are not designed to track a specific benchmark index in the traditional sense. Their performance is measured against their own defined outcome parameters (e.g., upside participation, downside buffer). When compared to traditional benchmarks, their performance can diverge significantly, especially during periods of high volatility.
Expense Ratio: Expense ratios for Innovator ETFs are generally higher than standard passive ETFs due to the active management and the cost of options and derivatives used in their strategies. They typically range from 0.75% to 1.50%, but can vary by individual ETF.
Liquidity
Average Trading Volume
Average trading volume for Innovator ETFs can vary significantly by individual ETF, with some experiencing robust trading activity while others are less liquid, reflecting their niche nature.
Bid-Ask Spread
The bid-ask spread for Innovator ETFs can be wider than highly liquid broad-market ETFs, particularly for less actively traded products, which represents an additional cost for active traders.
Market Dynamics
Market Environment Factors
Innovator ETFs are sensitive to equity market volatility, interest rate movements (affecting option pricing), and investor sentiment. Periods of high uncertainty or strong directional trends can create opportunities for their defined outcome strategies to perform as intended, while sideways or choppy markets might limit their effectiveness relative to simpler strategies.
Growth Trajectory
The defined outcome ETF market, and thus Innovator ETFs Trust, has seen significant growth as investors seek more sophisticated ways to manage risk and capture market upside. The firm continues to innovate by introducing new defined outcome strategies and expanding its product offerings to meet evolving investor demands.
Moat and Competitive Advantages
Competitive Edge
Innovator ETFs Trust's primary competitive edge lies in its pioneering role and deep expertise in the defined outcome ETF space. They offer a broad suite of sophisticated products with carefully structured payoff profiles, appealing to investors seeking controlled risk exposure. Their ability to continuously innovate and tailor strategies to different market outlooks further strengthens their position, attracting a discerning investor base looking for specialized solutions beyond traditional passive investing.
Risk Analysis
Volatility
While the strategies aim to manage downside volatility, the underlying equity exposure means that Innovator ETFs are still subject to market-wide volatility. The specific volatility profile will depend on the defined outcome parameters of each ETF.
Market Risk
The primary market risks include declines in the underlying equity markets, which can impact upside participation, and unforeseen movements in option premiums. Investors also face the risk that the defined outcome strategy may not perform as expected in certain market conditions, leading to potentially lower returns than a direct investment in the underlying index.
Investor Profile
Ideal Investor Profile
The ideal investor for Innovator ETFs Trust is one who understands structured products and options, seeks to manage downside risk while participating in market upside, and has a specific time horizon for their investment. They are likely looking for an alternative to traditional ETFs and mutual funds that can provide a more controlled investment experience.
Market Risk
Innovator ETFs are generally best suited for investors who have a moderate to high understanding of financial markets and investment strategies, and who are looking for more tailored solutions than passive index tracking. They can be used by both long-term investors seeking risk management and by more active traders looking to express specific market views with defined risk. They are not typically recommended for absolute beginners or those seeking pure passive index exposure.
Summary
The Innovator ETFs Trust specializes in defined outcome ETFs, offering investors structured strategies to manage risk and participate in market upside. These actively managed products utilize options and derivatives to create specific payoff profiles, distinct from traditional index-tracking ETFs. While the issuer is a recognized leader in this niche, their products come with higher expense ratios and require a solid understanding of their complex strategies. Innovator ETFs are best suited for investors seeking controlled market exposure and risk management.
Similar ETFs
Sources and Disclaimers
Data Sources:
- Innovator ETFs Trust Official Website
- Financial Data Providers (e.g., Morningstar, ETF.com)
- Industry Analysis Reports
Disclaimers:
This information is for informational purposes only and does not constitute investment advice. Past performance is not indicative of future results. Investors should consult with a qualified financial advisor before making any investment decisions. Data on market share and competitor analysis is based on general industry knowledge and may fluctuate.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Innovator ETFs Trust
Exchange NYSE ARCA | Headquaters - | ||
IPO Launch date - | CEO - | ||
Sector - | Industry - | Full time employees - | Website |
Full time employees - | Website | ||
The fund invests at least 80% of its net assets in FLexible EXchange® Options that reference the iShares MSCI EAFE ETF. FLEX Options are exchange-traded option contracts with uniquely customizable terms. It's strategy has been specifically designed to produce the outcomes based upon the performance of the underlying ETF"s share price over the duration of the outcome period. The fund is non-diversified.

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