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Upturn AI SWOT - About
Innovator ETFs Trust (INOV)

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Upturn Advisory Summary
10/24/2025: INOV (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Analysis of Past Performance
Type ETF | Historic Profit -3.38% | Avg. Invested days 52 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating ![]() | Upturn Advisory Performance | ETF Returns Performance |
Key Highlights
Volume (30-day avg) - | Beta 0.53 | 52 Weeks Range 27.60 - 32.21 | Updated Date 06/29/2025 |
52 Weeks Range 27.60 - 32.21 | Updated Date 06/29/2025 |
Upturn AI SWOT
Innovator ETFs Trust
ETF Overview
Overview
Innovator ETFs Trust is a suite of ETFs known for its defined outcome and buffer strategies, aiming to provide investors with exposure to market gains while limiting potential losses over a specific period. These ETFs are designed to offer a level of downside protection while participating in market upside.
Reputation and Reliability
Innovator Capital Management is recognized for its innovative approach to structured investment products. The issuer has a good track record in providing defined outcome ETFs.
Management Expertise
The management team has extensive experience in designing and managing options-based investment strategies. They specialize in developing products that offer a blend of market participation and risk management.
Investment Objective
Goal
The primary investment goal of Innovator ETFs Trust is to provide investors with specific investment outcomes over a defined period, typically one year, by employing options strategies.
Investment Approach and Strategy
Strategy: Innovator ETFs Trust uses a defined outcome strategy that employs options on an underlying index, such as the S&P 500. The ETFs aim to provide a capped upside return and a defined level of downside protection.
Composition The ETFs primarily hold options contracts on the underlying index. The composition varies depending on the specific ETF and its defined outcome strategy.
Market Position
Market Share: Innovator ETFs Trust holds a notable market share in the defined outcome ETF segment.
Total Net Assets (AUM): Innovator ETFs Trust AUM value in USD is not available.
Competitors
Key Competitors
- FTCS
- FLDZ
- FZRO
- IVOL
Competitive Landscape
The defined outcome ETF market is moderately competitive. Innovator ETFs Trust benefits from its first-mover advantage and established brand. However, other issuers are launching similar products. A competitive advantage of Innovator ETFs Trust is their wide range of buffer and accelerator ETFs providing investors with more options. A disadvantage is the limited upside capture as it comes with defined outcome strategies.
Financial Performance
Historical Performance: Historical performance varies greatly depending on the specific Innovator ETF and the market conditions during its defined outcome period. Data unavailable.
Benchmark Comparison: Comparing Innovator ETFs Trust's performance to a simple benchmark is difficult due to their defined outcome nature. Performance depends on the strike prices selected and the buffer/cap levels implemented. Data unavailable.
Expense Ratio: Expense ratio varies by ETF, typically ranging from 0.49% to 0.79%.
Liquidity
Average Trading Volume
The average trading volume varies by ETF, but is generally moderate, providing sufficient liquidity for most investors.
Bid-Ask Spread
The bid-ask spread also varies, reflecting the fund's liquidity and market volatility.
Market Dynamics
Market Environment Factors
Economic indicators, interest rates, market volatility, and investor sentiment all affect Innovator ETFs Trust's performance. Options pricing models are particularly sensitive to these factors.
Growth Trajectory
Growth trends depend on investor demand for downside protection and defined outcomes. Changes may include new ETF launches with different buffer levels or market exposure.
Moat and Competitive Advantages
Competitive Edge
Innovator ETFs Trust's competitive edge lies in its pioneering position in the defined outcome ETF space and its established brand recognition. Their unique investment strategies, centered around options-based approaches, differentiate them from traditional index-tracking ETFs. By offering defined downside protection, they appeal to risk-averse investors seeking market participation with a controlled risk profile. Their diverse product line provides a wide range of options to suit different investor preferences and risk tolerance levels. The defined outcome strategy itself creates a moat by offering something difficult to replicate without similar options expertise.
Risk Analysis
Volatility
Volatility varies by ETF, but defined outcome ETFs generally exhibit lower volatility than the underlying index due to the downside protection component.
Market Risk
Specific risks include the possibility of missing out on substantial market gains above the defined cap and the risk of losses up to the defined buffer level if the market declines significantly.
Investor Profile
Ideal Investor Profile
The ideal investor profile is someone who wants exposure to the market but is risk-averse, seeking downside protection and a predictable range of returns. Investors seeking income and willing to trade upside capture for this income.
Market Risk
Innovator ETFs Trust is suitable for long-term investors seeking to manage risk, as well as tactical investors looking to position their portfolios for specific market scenarios.
Summary
Innovator ETFs Trust offers a unique approach to investing by providing defined outcome ETFs, using options strategies to limit downside risk while providing market participation up to a cap. These ETFs are suitable for risk-averse investors seeking a predictable range of returns, even with a limited upside. Despite the expense ratios, their brand recognition helps in maintaining its presence and attractiveness to investors. While they compete in a competitive environment with innovative strategies, Innovator ETFs maintain their leading position by offering a broader range of choices and strategies.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Innovator ETFs Website
- ETF.com
- Morningstar
Disclaimers:
The data provided is for informational purposes only and should not be considered investment advice. Past performance is not indicative of future results. Consult with a financial advisor before making any investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Innovator ETFs Trust
Exchange NYSE ARCA | Headquaters - | ||
IPO Launch date - | CEO - | ||
Sector - | Industry - | Full time employees - | Website |
Full time employees - | Website | ||
The fund invests at least 80% of its net assets in FLexible EXchange® Options that reference the iShares MSCI EAFE ETF. FLEX Options are exchange-traded option contracts with uniquely customizable terms. It's strategy has been specifically designed to produce the outcomes based upon the performance of the underlying ETF"s share price over the duration of the outcome period. The fund is non-diversified.

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