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Amplify Digital Payments ETF (IPAY)



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Upturn Advisory Summary
09/12/2025: IPAY (1-star) is currently NOT-A-BUY. Pass it for now.
Analysis of Past Performance
Type ETF | Historic Profit 15.36% | Avg. Invested days 44 | Today’s Advisory PASS |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | ETF Returns Performance ![]() |
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Key Highlights
Volume (30-day avg) - | Beta 1.5 | 52 Weeks Range 43.78 - 62.24 | Updated Date 06/29/2025 |
52 Weeks Range 43.78 - 62.24 | Updated Date 06/29/2025 |
Upturn AI SWOT
Amplify ETF Trust
ETF Overview
Overview
Amplify ETFs offer a range of thematic and strategic ETFs focused on innovative sectors and income generation. They target specific investment themes like online retail, cybersecurity, and high-yield income.
Reputation and Reliability
Amplify ETFs is known for its innovative and thematic investment products. They have built a reputation for providing access to niche and growth-oriented market segments.
Management Expertise
Amplify ETFs' management team has expertise in developing and managing specialized ETFs, with a focus on identifying emerging investment trends and structuring products to capitalize on these trends.
Investment Objective
Goal
The primary investment goal varies by ETF, ranging from capital appreciation in emerging sectors to high current income.
Investment Approach and Strategy
Strategy: Amplify ETFs typically employ a rules-based or actively managed approach to select and weight securities within their respective target sectors. Some track specific indices, while others use proprietary methodologies.
Composition The ETF composition varies depending on the specific fund. Holdings may include stocks, bonds, or other assets related to the targeted investment theme or strategy.
Market Position
Market Share: Varies widely by specific Amplify ETF, ranging from small to moderate market share depending on the popularity of the theme or strategy.
Total Net Assets (AUM): Varies widely by specific Amplify ETF, ranging from tens of millions to hundreds of millions of dollars.
Competitors
Key Competitors
- Global X US ETF Symbol
- ARK US ETF Symbol
- First Trust US ETF Symbol
- iShares US ETF Symbol
- Invesco US ETF Symbol
Competitive Landscape
The ETF market is highly competitive, with many issuers offering similar thematic and strategic products. Amplify ETFs differentiate themselves through their focus on niche and innovative sectors, as well as their marketing and distribution efforts. However, larger issuers with more established brands and broader product offerings have a significant advantage.
Financial Performance
Historical Performance: Historical performance varies widely across Amplify ETFs depending on the specific fund and its investment strategy. Performance is heavily influenced by the performance of the underlying sector or asset class.
Benchmark Comparison: The ETF's performance can be benchmarked against relevant market indices that track similar sectors or asset classes. This comparison reveals whether the ETF outperforms, matches, or underperforms its peers.
Expense Ratio: Expense ratios vary across Amplify ETFs, typically ranging from 0.50% to 0.95%, depending on the complexity and management style of the fund.
Liquidity
Average Trading Volume
Average trading volume varies depending on the specific Amplify ETF and its popularity, ranging from a few thousand shares to tens of thousands of shares daily.
Bid-Ask Spread
Bid-ask spreads are generally tight for more liquid Amplify ETFs and wider for less liquid or niche funds, impacting the cost of trading.
Market Dynamics
Market Environment Factors
Economic indicators, sector growth prospects, regulatory changes, and overall market sentiment affect Amplify ETFs' performance, particularly those focused on specific sectors.
Growth Trajectory
Growth trends depend on the specific fund and the attractiveness of its underlying investment theme. The online retail and cybersecurity themes have experienced strong growth but could be affected by market corrections.
Moat and Competitive Advantages
Competitive Edge
Amplify ETFs possess a competitive edge through their early adoption of thematic investing and their focus on niche sectors. This specialization enables them to offer unique investment opportunities not readily available through broad-market ETFs. Their actively managed strategies, where applicable, may allow for superior stock selection and risk management. However, the success of their niche focus also depends on the continued growth and popularity of the targeted sectors. This specialized approach can attract investors seeking targeted exposure.
Risk Analysis
Volatility
Volatility varies significantly depending on the specific Amplify ETF and its underlying assets. Thematic ETFs in growth sectors are generally more volatile than broad-market ETFs.
Market Risk
Amplify ETFs are exposed to market risk, which is the risk that the overall market declines, impacting the value of the ETF. Sector-specific ETFs also face the risk of adverse developments within their respective sectors.
Investor Profile
Ideal Investor Profile
The ideal investor profile is someone who seeks targeted exposure to specific sectors or investment themes and is comfortable with higher levels of volatility than broad-market ETFs.
Market Risk
Amplify ETFs may be suitable for long-term investors seeking thematic exposure or active traders looking to capitalize on short-term market trends within specific sectors.
Summary
Amplify ETFs offer a range of thematic and strategic ETFs targeting innovative sectors and income generation. Their performance depends heavily on the underlying sectors and market conditions. They offer specialized investment opportunities, but investors should carefully consider the risks and expense ratios before investing. Their success depends on the continued growth and popularity of the targeted sectors, coupled with effective management and marketing.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Amplify ETFs Official Website
- ETF Database
- Bloomberg
- Morningstar
Disclaimers:
The data provided is for informational purposes only and should not be considered investment advice. ETF performance is subject to market risk and can fluctuate. Past performance is not indicative of future results.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Amplify ETF Trust
Exchange NYSE ARCA | Headquaters - | ||
IPO Launch date - | CEO - | ||
Sector - | Industry - | Full time employees - | Website |
Full time employees - | Website |
The index tracks the performance of common stocks (or corresponding American Depositary Receipts ("ADRs") or Global Depositary Receipts ("GDRs")) of Mobile Payments Companies. Under normal circumstances, the fund invests at least 80% of its net assets (plus borrowings for investment purposes) in Mobile Payments Companies. The fund is non-diversified.

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