Amplify Digital Payments ETF(IPAY)

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EXPLORE ADVISORIES AND THEIR HISTORY
QUALITY SIGNAL RECENCY
1-STAR RATING
Consider higher Upturn Star rating
BUY for 2 days
PROFIT SINCE LAST BUY
+0.06% ▲
LAST CLOSE
$50.39
11/06/2026
(24-hour delay)

Advisory History & Simulated Performance *

*as per simulation (see disclosures)
  • ALL
  • 1Y
  • 1M
  • 1W
  • BUY Advisory
  • SELL Advisory (Profit)
  • SELL Advisory (Loss)
  • Profit
  • Loss
  • PASS (Skip)
Upturn Stock price based on last close iconStock price based on last close
Simulated performance—not actual client returns. Excludes advisory subscription fees, trading commissions, and taxes, which would reduce returns. Results depend on calculation assumptions and do not guarantee future outcomes. See Disclosures for full methodology, assumptions, and limitations.

Advisory Performance History (Simulated)Advisory Performance History info

Simulated performance—not actual client returns. Excludes advisory subscription fees, trading commissions, and taxes, which would reduce returns. Results depend on calculation assumptions and do not guarantee future outcomes. See Disclosures for full methodology, assumptions, and limitations.

Upturn Advisory & Investor View for IPAY

11/06/2026: IPAY (1-star) has a low Upturn Star Rating. Not recommended to BUY.

The Amplify Digital Payments ETF (IPAY) offers a focused, pure-play investment in the global transition toward digital payments. By holding companies involved in payment networks, processing, and fintech infrastructure, it captures a core pillar of the modern digital economy. While its specialized focus is a strength for thematic exposure, it also creates significant sector concentration risk, and its 0.75% expense ratio is relatively high. It is best suited for long-term growth investors who understand the risks of sector concentration and valuation sensitivity. Investors should monitor regulatory developments in the payments industry and broader interest rate trends, which significantly influence the valuation of its underlying holdings.

How to Read the Upturn Advisory

The Upturn Star Rating and the current BUY, SELL, or PASS advisory are generated by Upturn’s AI advisory engine based on proprietary signal analysis, price behavior, advisory history, and historical signal performance.

ETF holdings, costs, diversification, valuation, risks, and market conditions provide supporting context about the fund.

Investor Fit

Investor styleFitWhy
Growth investorStrong fitThe fund targets companies at the forefront of digital payment innovation, aligning well with growth-oriented investment goals.
Momentum investorStrong fit while signal remains positiveDigital payments often exhibit strong price trends during periods of accelerating consumer technology adoption.
Value investorMixed fitMany payment processors are mature companies, but their valuations can fluctuate significantly based on market sentiment.
Dividend/Income investorWeak fitThe fund is primarily focused on capital appreciation through growth rather than generating steady income through dividends.
Low-risk investorWeak fitSector-specific concentration and tech-valuation sensitivity lead to higher volatility than broad market indices.

Investor Profile

Ideal Investor Profile

Investors seeking targeted thematic exposure to the shift toward digital payments who can tolerate sector-specific volatility.

Suitability

Best suited for long-term investors looking for thematic satellite positions within a diversified portfolio, rather than for short-term tactical traders.

Risk Profile

Risk factorLevelWhy it matters
VolatilityMedium / highThe sector's reliance on technology and consumer spending patterns can lead to rapid price swings.
Market riskMediumBroader economic downturns can reduce transaction volumes and lower the revenues of underlying companies.
ConcentrationHighThe fund is heavily invested in a single industry, making it susceptible to industry-specific regulatory or competitive shocks.
Tracking/expenseLowThe fund maintains a relatively stable tracking record, though the 0.75% expense ratio is higher than plain-vanilla index funds.
LiquidityLowThe underlying assets are generally large-cap, highly liquid stocks, minimizing liquidity risks for the fund.
Business/sector qualityMediumTechnological disruption from new entrants or central bank digital currencies could impact the competitive moat of current holdings.

Risk Analysis

Volatility

IPAY exhibits high historical volatility, consistent with thematic technology and growth-focused ETFs.

Market Risk

The fund is sensitive to market-wide sell-offs, particularly those that disproportionately impact high-growth technology and financial services sectors.

What the ETF Owns

Exposure TypeExposureWeight (%)Retail Investor Read
IndustryPayment Processors and Networks65These companies form the core infrastructure of global electronic transactions.
IndustryFinancial Technology and Solutions30These firms focus on innovative point-of-sale systems and digital payment software.
Cash/collateralCash and Cash Equivalents5Liquidity held for fund operations and rebalancing purposes.

Analysis of Past Performance

Type ETF
Historic Profit 9.39%
Avg. Invested days 39
Today’s Advisory Consider higher Upturn Star rating
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Upturn Advisory Performance Upturn Advisory Performance icon 4.0
ETF Returns Performance Upturn Returns Performance icon 3.0
Upturn Profits based on simulation icon Profits based on simulation
Upturn last close icon Last Close 11/06/2026
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