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Upturn AI SWOT - About
Harbor ETF Trust (MAPP)

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Upturn Advisory Summary
10/24/2025: MAPP (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Analysis of Past Performance
Type ETF | Historic Profit 12.16% | Avg. Invested days 61 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating ![]() | Upturn Advisory Performance | ETF Returns Performance |
Key Highlights
Volume (30-day avg) - | Beta - | 52 Weeks Range 20.91 - 24.45 | Updated Date 06/30/2025 |
52 Weeks Range 20.91 - 24.45 | Updated Date 06/30/2025 |
Upturn AI SWOT
Harbor ETF Trust
ETF Overview
Overview
Harbor ETF Trust is a US-based ETF issuer offering various thematic and strategy-focused ETFs. Their focus is on providing innovative investment solutions through actively managed and quantitatively driven strategies. Target sectors vary by fund, and asset allocation depends on each fund's specific investment strategy.
Reputation and Reliability
Harbor Capital Advisors is a reputable investment firm with a history of providing investment solutions to institutions and individuals.
Management Expertise
The management team at Harbor Capital Advisors has extensive experience in portfolio management, research, and trading, contributing to the ETF's performance.
Investment Objective
Goal
The primary investment goal varies depending on the specific Harbor ETF. Each fund aims to achieve specific outcomes, such as capital appreciation, income generation, or downside protection.
Investment Approach and Strategy
Strategy: Harbor ETFs often employ active management or follow a specific quantitative model. The strategy depends on the individual fund's mandate.
Composition The asset composition varies depending on the specific Harbor ETF. They hold stocks, bonds, or other asset classes.
Market Position
Market Share: Data varies substantially by individual fund within Harbor ETF Trust; overall market share is small.
Total Net Assets (AUM): Data varies substantially by individual fund within Harbor ETF Trust; some funds have very low AUM.
Competitors
Key Competitors
- IVV
- SPY
- QQQ
- VTI
Competitive Landscape
The ETF industry is highly competitive, with many established players. Harbor ETF Trust differentiates itself through unique investment strategies and thematic focus. However, their smaller size and AUM compared to larger competitors can be a disadvantage. Their actively managed strategies have the potential to outperform, but also carry higher risk and fees.
Financial Performance
Historical Performance: Historical performance varies significantly by individual Harbor ETF. Investors should review the fact sheet for each fund.
Benchmark Comparison: Benchmark comparisons depend on the individual fund and its investment strategy. Varies by Fund.
Expense Ratio: Expense ratios depend on the individual Harbor ETF. These fees vary.
Liquidity
Average Trading Volume
The average trading volume depends on the individual Harbor ETF. Varies by Fund and this affects ease of trading.
Bid-Ask Spread
The bid-ask spread depends on the individual Harbor ETF. A wider spread indicates lower liquidity.
Market Dynamics
Market Environment Factors
Economic indicators, sector growth, and market conditions all influence Harbor ETF Trust's performance. These factors impact the underlying assets held by the ETFs.
Growth Trajectory
Growth trends depend on the performance of individual Harbor ETFs and their ability to attract investors. Changes in strategy and holdings are fund-specific and are disclosed.
Moat and Competitive Advantages
Competitive Edge
Harbor ETF Trust's competitive edge comes from its specialized investment strategies, often focusing on specific themes or utilizing quantitative models. This allows them to target niche segments of the market and potentially deliver differentiated returns. Superior management of these unique strategies could set them apart. However, achieving consistent outperformance is critical for sustaining their competitive advantage.
Risk Analysis
Volatility
Volatility varies significantly depending on the individual Harbor ETF and its underlying assets. Highly Volatile.
Market Risk
Market risk depends on the specific assets held within each Harbor ETF. Risk factors include economic downturns and sector-specific challenges.
Investor Profile
Ideal Investor Profile
The ideal investor depends on the individual Harbor ETF. Investors seeking exposure to specific themes or strategies and willing to accept associated risks may find Harbor ETFs suitable.
Market Risk
Suitability depends on the individual Harbor ETF's investment strategy and risk profile. Some may be suitable for long-term investors, while others are better suited for active traders.
Summary
Harbor ETF Trust offers a range of ETFs with varying investment strategies and risk profiles. Their focus on thematic investing and quantitative strategies provides opportunities for investors seeking differentiated returns. However, their smaller size and actively managed approach require careful consideration. Investors should analyze the specific details of each fund before investing. Due diligence is key to ensure the ETF aligns with their investment goals and risk tolerance.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Harbor Capital Advisors Website
- ETF Fact Sheets
- Financial News Outlets
- SEC Filings
Disclaimers:
The data and analysis provided are for informational purposes only and should not be considered investment advice. Past performance is not indicative of future results. Investors should consult with a qualified financial advisor before making any investment decisions. Market data is delayed.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Harbor ETF Trust
Exchange NYSE ARCA | Headquaters - | ||
IPO Launch date - | CEO - | ||
Sector - | Industry - | Full time employees - | Website |
Full time employees - | Website | ||
To seek to achieve the fund"s investment objective, Harbor Capital Advisors Inc., the fund"s investment adviser (the "advisor"), allocates the fund"s assets among various asset classes and market sectors based on its assessment of global economic and market conditions, primarily through investments in a diversified portfolio of exchange-traded funds, including other funds managed by the advisor.

Note: This website is maintained by Upturn Corporation, which is an investment adviser registered with the U.S. Securities and Exchange Commission. Such registration does not imply a certain level of skill or training. Investing in securities has risks. Past performance is no guarantee of future returns. No assurance is provided as to any particular investment return, and you may lose money using our services. You are strongly advised to consult appropriate counsel before making any investments in companies you learn about through our services. You should obtain appropriate legal, tax, investment, accounting, and other advice that takes into account your investment portfolio and overall financial situation. You are solely responsible for conducting due diligence on a potential investment. We do not affect trades for you. You will select your own broker through which to transact. Investments are not FDIC insured, they are not guaranteed, and they may lose value. Please see the Privacy Policy, Terms of Use, and Disclosure for more information.
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