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Direxion Daily NFLX Bull 2X Shares (NFXL)



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Upturn Advisory Summary
08/14/2025: NFXL (1-star) is currently NOT-A-BUY. Pass it for now.
Analysis of Past Performance
Type ETF | Historic Profit 7.56% | Avg. Invested days 34 | Today’s Advisory PASS |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | ETF Returns Performance ![]() |
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Key Highlights
Volume (30-day avg) - | Beta - | 52 Weeks Range 22.50 - 72.63 | Updated Date 06/28/2025 |
52 Weeks Range 22.50 - 72.63 | Updated Date 06/28/2025 |
Upturn AI SWOT
Direxion Daily NFLX Bull 2X Shares
ETF Overview
Overview
The Direxion Daily NFLX Bull 2X Shares (NFLX) is an exchange-traded fund seeking daily investment results, before fees and expenses, of 200% of the performance of the common stock of Netflix, Inc. It targets investors seeking amplified short-term exposure to Netflix's stock price movements. The ETF employs a leveraged strategy, making it suitable for short-term trading rather than long-term investment. It is designed for sophisticated investors who understand the risks of leveraged ETFs.
Reputation and Reliability
Direxion is a well-known issuer specializing in leveraged and inverse ETFs. Their reputation is built on providing targeted investment tools, but their complexity requires investor caution.
Management Expertise
Direxion's management team possesses expertise in creating and managing leveraged and inverse ETFs. They have a dedicated team focused on monitoring and adjusting the fund's exposure.
Investment Objective
Goal
To seek daily investment results, before fees and expenses, of 200% of the performance of the common stock of Netflix, Inc.
Investment Approach and Strategy
Strategy: This ETF aims to achieve a 2x leveraged return of the daily performance of Netflix stock. It uses financial instruments such as swap agreements to achieve its leverage.
Composition The ETF primarily holds financial instruments designed to provide leveraged exposure to the price movements of Netflix stock. It doesn't directly hold Netflix shares.
Market Position
Market Share: The market share for leveraged single-stock ETFs is relatively small but growing. NFLX is one of several single-stock ETFs available, but likely has a significant share of the leveraged NFLX market.
Total Net Assets (AUM): 61940000
Competitors
Key Competitors
- GraniteShares 1.5x Long NVDA Daily ETF (NVLU)
- GraniteShares 1.75x Long TSLA Daily ETF (TSLY)
- AXS 2X Innovation ETF (TARK)
Competitive Landscape
The competitive landscape consists of other leveraged ETFs, some targeting specific stocks, others targeting broad market sectors like innovation. NFLX is highly specialized and faces competition from other single-stock leveraged ETFs and potentially broader technology-focused leveraged funds. Advantages include its direct exposure to Netflix. Disadvantages include heightened risk and the potential for rapid value erosion due to the daily reset feature of leveraged ETFs.
Financial Performance
Historical Performance: Historical performance data is crucial for understanding the ETF's behavior, but past performance is not indicative of future results, especially given the leveraged nature. Performance is highly correlated with Netflix's daily stock fluctuations and will exhibit significant volatility.
Benchmark Comparison: The ETF's performance should be compared to 2x the daily performance of Netflix stock. Due to the effects of compounding, the ETF's performance will likely deviate significantly from 2x Netflix's cumulative performance over longer periods.
Expense Ratio: 1.15
Liquidity
Average Trading Volume
The average trading volume indicates the ease with which shares can be bought or sold without significantly impacting the price, with higher volume suggesting better liquidity and currently at 131600.
Bid-Ask Spread
The bid-ask spread reflects the difference between the highest price a buyer is willing to pay (bid) and the lowest price a seller is willing to accept (ask), providing insight into the cost of trading and sitting currently at 0.11%.
Market Dynamics
Market Environment Factors
Economic indicators, Netflix's growth prospects, subscriber numbers, competition in the streaming market, and overall market sentiment can significantly impact the ETF. Any news or events affecting Netflix's stock price will be amplified by the ETF's leverage.
Growth Trajectory
The growth trajectory depends heavily on the popularity and price performance of Netflix shares. Changes to strategy and holdings are unlikely, as the ETF aims to provide a consistent 2x daily leverage to Netflix.
Moat and Competitive Advantages
Competitive Edge
NFLX's primary advantage is its specific focus on providing leveraged exposure to a single, well-known stock, Netflix. This allows investors to express a highly targeted, short-term bullish view on the company. Direxion's experience in managing leveraged ETFs contributes to its reliability. However, the inherent risks of leveraged ETFs and the potential for value erosion due to compounding are significant factors to consider. Its niche focus makes it appealing to a certain subset of traders.
Risk Analysis
Volatility
Due to its leveraged nature, NFLX exhibits high volatility. Its price fluctuations are significantly greater than those of Netflix stock. Investors should be prepared for potentially large and rapid losses.
Market Risk
The primary market risk is the risk of a decline in Netflix's stock price. Because of the 2x leverage, the ETF will decline at twice the rate of Netflix on a daily basis. Compounding effects can also lead to significant deviations from the expected 2x return over longer periods.
Investor Profile
Ideal Investor Profile
The ideal investor is a sophisticated, short-term trader with a high-risk tolerance who understands the complexities and risks of leveraged ETFs. They should have a strong conviction about Netflix's short-term price movements.
Market Risk
NFLX is best suited for active traders with a short-term investment horizon. It is not appropriate for long-term investors or those seeking passive index exposure. It is designed for tactical trading and should not be considered a buy-and-hold investment.
Summary
Direxion Daily NFLX Bull 2X Shares is a leveraged ETF designed for short-term traders seeking amplified exposure to Netflix's daily stock price movements. It carries substantial risks due to its leveraged nature and is not suitable for long-term investors. The ETF's performance is highly volatile and can deviate significantly from 2x Netflix's cumulative return over time. Sophisticated investors who understand the risks of leveraged ETFs and have a strong, short-term bullish view on Netflix are its intended audience.
Peer Comparison
Sources and Disclaimers
Data Sources:
- DirexionShares.com
- SEC Filings
- Various Financial Data Providers (e.g., Bloomberg, Yahoo Finance)
- ETF.com
Disclaimers:
The information provided is for informational purposes only and does not constitute financial advice. Investing in leveraged ETFs involves significant risks, including the potential for rapid and substantial losses. Investors should carefully consider their investment objectives and risk tolerance before investing. Past performance is not indicative of future results.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Direxion Daily NFLX Bull 2X Shares
Exchange NASDAQ | Headquaters - | ||
IPO Launch date - | CEO - | ||
Sector - | Industry - | Full time employees - | Website |
Full time employees - | Website |
The fund, under normal circumstances, invests at least 80% of its net assets (plus any borrowings for investment purposes) in the securities of NFLX and financial instruments, such as swap agreements and options, that, in combination, provide 2X daily leveraged exposure to NFLX, consistent with the fund"s investment objective. The fund is non-diversified.

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