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Direxion Daily NFLX Bull 2X Shares (NFXL)

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Upturn Advisory Summary
12/24/2025: NFXL (1-star) is currently NOT-A-BUY. Pass it for now.
Analysis of Past Performance
Type ETF | Historic Profit 7.58% | Avg. Invested days 34 | Today’s Advisory PASS |
Upturn Star Rating ![]() | Upturn Advisory Performance | ETF Returns Performance |
Key Highlights
Volume (30-day avg) - | Beta - | 52 Weeks Range 22.50 - 72.63 | Updated Date 06/28/2025 |
52 Weeks Range 22.50 - 72.63 | Updated Date 06/28/2025 |
Upturn AI SWOT
Direxion Daily NFLX Bull 2X Shares
ETF Overview
Overview
The Direxion Daily NFLX Bull 2X Shares is a leveraged exchange-traded fund designed to provide 200% of the daily return of Netflix, Inc. (NFLX). It aims to magnify both the gains and losses of the underlying stock's daily performance. It is not designed for long-term buy-and-hold investors due to the effects of daily rebalancing and compounding.
Reputation and Reliability
Direxion Investments is a well-established ETF provider known for its suite of leveraged and inverse ETFs. They have a significant presence in the thematic and sector-specific ETF market.
Management Expertise
Direxion ETFs are managed by experienced professionals with a focus on delivering targeted daily investment results. The specific management team's details for this individual ETF are proprietary but are backed by the issuer's overall expertise in managing complex derivative-based strategies.
Investment Objective
Goal
To achieve a daily investment return that is 200% of the return of Netflix, Inc. (NFLX) before fees and expenses.
Investment Approach and Strategy
Strategy: This ETF does not track an index in the traditional sense. Instead, it uses derivatives, primarily swaps and futures contracts, to gain leveraged exposure to the daily price movements of Netflix stock.
Composition The ETF's holdings are primarily comprised of derivative instruments (swaps, futures) designed to replicate the 2x daily leveraged performance of Netflix. It does not hold a diversified portfolio of underlying stocks or bonds.
Market Position
Market Share: Market share data for individual leveraged ETFs like this is dynamic and often difficult to pinpoint precisely due to their niche nature. However, Direxion is a dominant player in the leveraged ETF space.
Total Net Assets (AUM): Approximately $65.7 million (as of recent available data, subject to change).
Competitors
Key Competitors
- ProShares Ultra Netflix (SFBN)
- ProShares UltraPro Netflix (SFBX)
Competitive Landscape
The competitive landscape for leveraged Netflix ETFs is relatively concentrated among a few issuers, primarily Direxion and ProShares. Direxion's advantage lies in its established brand and variety of leveraged products. However, competitors offer similar leveraged exposures, leading to intense competition based on expense ratios and liquidity. The primary disadvantage for any leveraged ETF is its inherent complexity and the risk of significant losses due to daily rebalancing and compounding, especially in volatile markets.
Financial Performance
Historical Performance: Past performance is highly volatile and not indicative of future results. Due to the leveraged nature and daily rebalancing, performance over longer periods can deviate significantly from 2x the underlying asset's performance. For specific numerical data, refer to real-time financial data sources.
Benchmark Comparison: This ETF's benchmark is essentially the daily performance of Netflix, Inc. (NFLX). The goal is to achieve 2x the daily return, not long-term index tracking. Therefore, a direct benchmark comparison over longer periods is misleading.
Expense Ratio: 1.06%
Liquidity
Average Trading Volume
The ETF typically exhibits moderate average daily trading volume, indicating reasonable liquidity for active traders.
Bid-Ask Spread
The bid-ask spread can vary but is generally acceptable for active trading, though wider spreads may occur during periods of high market volatility.
Market Dynamics
Market Environment Factors
The ETF's performance is highly sensitive to Netflix's stock price movements, industry trends in streaming services, competition, subscriber growth, content production costs, and overall market sentiment towards growth stocks. Economic downturns or increased interest rates can negatively impact Netflix and, consequently, this leveraged ETF.
Growth Trajectory
The growth trajectory of this ETF is directly tied to the performance of Netflix. As a leveraged product, its growth is magnified during upward price movements of NFLX, but it also faces significant downside risk and potential for rapid asset erosion.
Moat and Competitive Advantages
Competitive Edge
Direxion's established reputation in the leveraged ETF space provides a degree of trust. Its primary competitive edge is offering a direct, magnified daily exposure to a single, high-profile stock like Netflix, catering to traders seeking aggressive short-term gains. However, the leveraged nature itself is its core strategy, which is inherently volatile and not a traditional moat.
Risk Analysis
Volatility
The ETF is inherently very volatile due to its 2x leverage. Its daily price swings will be approximately double those of Netflix, leading to substantial price fluctuations.
Market Risk
The primary market risk is the unpredictable price movement of Netflix stock. Factors such as declining subscriber growth, increased competition, regulatory changes, or negative news surrounding the company can lead to sharp price drops, which are amplified by the ETF's leverage, potentially resulting in significant losses for investors.
Investor Profile
Ideal Investor Profile
This ETF is best suited for experienced traders and sophisticated investors with a high-risk tolerance who are actively seeking short-term, leveraged exposure to Netflix's daily price movements. It is not intended for novice investors or those with a long-term investment horizon.
Market Risk
This ETF is best suited for active traders who closely monitor market movements and are prepared to manage positions daily. It is not suitable for long-term investors or passive index followers due to the effects of daily rebalancing and compounding, which can lead to significant tracking error and capital erosion over time.
Summary
The Direxion Daily NFLX Bull 2X Shares (NFLX) is a highly specialized, leveraged ETF aiming for 200% of Netflix's daily returns. Its issuer, Direxion, is a prominent player in the leveraged ETF market. The ETF utilizes derivatives to achieve its objective, making it extremely volatile and unsuitable for long-term investment. Its performance is directly tied to Netflix's stock price, making it susceptible to significant losses in volatile or declining markets.
Similar ETFs
Sources and Disclaimers
Data Sources:
- Direxion Investments Official Website
- Financial Data Providers (e.g., Morningstar, Yahoo Finance)
Disclaimers:
This JSON output is for informational purposes only and should not be construed as investment advice. Leveraged and inverse ETFs are complex products and carry a high level of risk. Investors should consult with a qualified financial advisor before making any investment decisions. Past performance is not indicative of future results. Data is subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Direxion Daily NFLX Bull 2X Shares
Exchange NASDAQ | Headquaters - | ||
IPO Launch date - | CEO - | ||
Sector - | Industry - | Full time employees - | Website |
Full time employees - | Website | ||
The fund, under normal circumstances, invests at least 80% of its net assets (plus any borrowings for investment purposes) in the securities of NFLX and financial instruments, such as swap agreements and options, that, in combination, provide 2X daily leveraged exposure to NFLX, consistent with the fund"s investment objective. The fund is non-diversified.

Note: This website is maintained by Upturn Corporation, which is an investment adviser registered with the U.S. Securities and Exchange Commission. Such registration does not imply a certain level of skill or training. Investing in securities has risks. Past performance is no guarantee of future returns. No assurance is provided as to any particular investment return, and you may lose money using our services. You are strongly advised to consult appropriate counsel before making any investments in companies you learn about through our services. You should obtain appropriate legal, tax, investment, accounting, and other advice that takes into account your investment portfolio and overall financial situation. You are solely responsible for conducting due diligence on a potential investment. We do not affect trades for you. You will select your own broker through which to transact. Investments are not FDIC insured, they are not guaranteed, and they may lose value. Please see the Privacy Policy, Terms of Use, and Disclosure for more information.
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