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Direxion Daily NFLX Bull 2X Shares (NFXL)

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Upturn Advisory Summary
10/24/2025: NFXL (1-star) is currently NOT-A-BUY. Pass it for now.
Analysis of Past Performance
Type ETF | Historic Profit 7.56% | Avg. Invested days 34 | Today’s Advisory PASS |
Upturn Star Rating ![]() | Upturn Advisory Performance | ETF Returns Performance |
Key Highlights
Volume (30-day avg) - | Beta - | 52 Weeks Range 22.50 - 72.63 | Updated Date 06/28/2025 |
52 Weeks Range 22.50 - 72.63 | Updated Date 06/28/2025 |
Upturn AI SWOT
Direxion Daily NFLX Bull 2X Shares
ETF Overview
Overview
The Direxion Daily NFLX Bull 2X Shares (NFLX) seeks daily investment results, before fees and expenses, of 200% of the performance of the common stock of Netflix, Inc. It is designed for investors seeking leveraged exposure to Netflix stock.
Reputation and Reliability
Direxion is a well-known issuer of leveraged and inverse ETFs, generally considered reliable but focuses on short-term trading strategies.
Management Expertise
Direxion has extensive experience in managing leveraged and inverse ETFs, requiring specialized knowledge of derivatives and market timing.
Investment Objective
Goal
To seek daily investment results, before fees and expenses, of 200% of the performance of the common stock of Netflix, Inc.
Investment Approach and Strategy
Strategy: The ETF employs a leveraged strategy, aiming to double the daily performance of Netflix stock using derivatives.
Composition The ETF holds financial instruments, primarily swaps and other derivatives, designed to achieve the 2x leveraged return of Netflix (NFLX) stock.
Market Position
Market Share: NFLX's market share is small, as it is a niche leveraged product focused on a single stock.
Total Net Assets (AUM): 42920720.35
Competitors
Key Competitors
- ProShares Ultra Consumer Discretionary (UCD)
- MicroSectors FANG+ Index 3X Leveraged ETN (FNGU)
- Direxion Daily Consumer Discretionary Bull 3X Shares (WDPP)
Competitive Landscape
The competitive landscape includes leveraged ETFs focused on broader consumer discretionary or technology sectors. NFLX is differentiated by its singular focus on Netflix, offering high-risk, high-reward potential compared to diversified funds. However, its concentration makes it more vulnerable to Netflix-specific news and market sentiment.
Financial Performance
Historical Performance: Historical performance is highly volatile and dependent on Netflix's daily stock performance. Due to the leveraged nature, returns can significantly deviate from a simple 2x multiple over longer periods.
Benchmark Comparison: A direct benchmark comparison is challenging due to the daily leverage. However, one could compare its returns to 2x the daily returns of Netflix stock, noting that compounding and fees will create divergence over time.
Expense Ratio: 0.95
Liquidity
Average Trading Volume
The average trading volume is moderate, reflecting its niche appeal and leveraged nature.
Bid-Ask Spread
The bid-ask spread can be relatively wide, especially during periods of high volatility, reflecting the risks of leveraged single-stock ETFs.
Market Dynamics
Market Environment Factors
Economic indicators, consumer spending trends, and the overall performance of the streaming entertainment industry influence NFLX. Netflix-specific news, subscriber growth, and competition significantly impact its price.
Growth Trajectory
The growth trajectory depends entirely on Netflix's performance and investor appetite for leveraged single-stock exposure. Changes in derivative strategies may occur but are not publicly announced.
Moat and Competitive Advantages
Competitive Edge
NFLX's competitive advantage is its focused exposure to Netflix's stock performance with 2x leverage, offering investors a tool to amplify daily gains or losses. The ETF does not have any operational 'moat.' The leveraged nature is the main differentiator. There are very few direct competitors offering a leveraged ETF solely focused on Netflix, setting it apart in a niche market. The ETF's concentrated focus gives investors direct access to the short-term fortunes of the company.
Risk Analysis
Volatility
NFLX exhibits extremely high volatility due to its 2x leverage and concentration in a single stock. It is substantially more volatile than unleveraged Netflix stock or broader market ETFs.
Market Risk
Market risk is high due to the leveraged nature. Any negative news or downturn affecting Netflix will be magnified, potentially leading to significant losses. Compounding also erodes returns in choppy markets.
Investor Profile
Ideal Investor Profile
The ideal investor is a sophisticated, active trader with a high-risk tolerance and a short-term investment horizon. They understand the complexities of leveraged ETFs and are willing to closely monitor their investment daily.
Market Risk
NFLX is best suited for active traders seeking short-term gains based on their outlook for Netflix stock. It is not suitable for long-term investors or passive index followers due to the inherent risks of leveraged products and potential for value erosion over time.
Summary
The Direxion Daily NFLX Bull 2X Shares (NFLX) offers a leveraged approach to investing in Netflix, amplifying daily returns but also magnifying losses. Designed for short-term, active traders, it requires a high-risk tolerance and close monitoring. Due to the effects of compounding and expense ratio the returns can deviate from the 2x leverage ratio. It is not appropriate for long-term investment strategies.
Peer Comparison
Sources and Disclaimers
Data Sources:
- DirexionShares.com
- Yahoo Finance
- etf.com
Disclaimers:
This analysis is for informational purposes only and does not constitute financial advice. Leveraged ETFs are complex instruments and involve significant risks. Past performance is not indicative of future results. Consult with a qualified financial advisor before making any investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Direxion Daily NFLX Bull 2X Shares
Exchange NASDAQ | Headquaters - | ||
IPO Launch date - | CEO - | ||
Sector - | Industry - | Full time employees - | Website |
Full time employees - | Website | ||
The fund, under normal circumstances, invests at least 80% of its net assets (plus any borrowings for investment purposes) in the securities of NFLX and financial instruments, such as swap agreements and options, that, in combination, provide 2X daily leveraged exposure to NFLX, consistent with the fund"s investment objective. The fund is non-diversified.

Note: This website is maintained by Upturn Corporation, which is an investment adviser registered with the U.S. Securities and Exchange Commission. Such registration does not imply a certain level of skill or training. Investing in securities has risks. Past performance is no guarantee of future returns. No assurance is provided as to any particular investment return, and you may lose money using our services. You are strongly advised to consult appropriate counsel before making any investments in companies you learn about through our services. You should obtain appropriate legal, tax, investment, accounting, and other advice that takes into account your investment portfolio and overall financial situation. You are solely responsible for conducting due diligence on a potential investment. We do not affect trades for you. You will select your own broker through which to transact. Investments are not FDIC insured, they are not guaranteed, and they may lose value. Please see the Privacy Policy, Terms of Use, and Disclosure for more information.
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