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Direxion Daily NFLX Bear 1X Shares (NFXS)



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Upturn Advisory Summary
08/14/2025: NFXS (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Analysis of Past Performance
Type ETF | Historic Profit -22.38% | Avg. Invested days 10 | Today’s Advisory WEAK BUY |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | ETF Returns Performance ![]() |
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Key Highlights
Volume (30-day avg) - | Beta - | 52 Weeks Range 12.62 - 25.49 | Updated Date 06/28/2025 |
52 Weeks Range 12.62 - 25.49 | Updated Date 06/28/2025 |
Upturn AI SWOT
Direxion Daily NFLX Bear 1X Shares
ETF Overview
Overview
The Direxion Daily NFLX Bear 1X Shares (NFLD) seeks daily investment results, before fees and expenses, of 100% of the inverse (or opposite) of the daily performance of Netflix (NFLX) stock. It targets investors who believe Netflix's stock price will decline on a given day and are looking for short-term leveraged exposure. The fund primarily uses derivatives to achieve its investment objective.
Reputation and Reliability
Direxion is a well-known issuer of leveraged and inverse ETFs, with a track record of providing these types of products to the market.
Management Expertise
Direxion has a dedicated team experienced in managing leveraged and inverse ETFs, which require expertise in trading and risk management.
Investment Objective
Goal
To seek daily investment results, before fees and expenses, of 100% of the inverse (or opposite) of the daily performance of Netflix (NFLX) stock.
Investment Approach and Strategy
Strategy: The ETF uses a derivatives-based strategy to achieve its daily inverse leverage to Netflix stock's performance.
Composition The ETF primarily holds financial instruments such as swap agreements, futures contracts, and options to achieve its leveraged inverse exposure to Netflix stock. It may also hold a small amount of cash or cash equivalents.
Market Position
Market Share: NFLD's market share in the single-stock leveraged/inverse ETF segment is relatively small due to the niche nature of these products.
Total Net Assets (AUM): 19310000
Competitors
Key Competitors
- GraniteShares 1.75x Short NVDA Daily ETF (NVDL)
- GraniteShares 1.75x Short TSLA Daily ETF (TSDD)
Competitive Landscape
The competitive landscape for single-stock leveraged and inverse ETFs is evolving. NFLD competes with other single-stock ETFs that offer leveraged or inverse exposure to individual companies. NFLD's advantage is its specific focus on Netflix, while its disadvantage is its limited scope compared to broader market ETFs or ETFs that cover multiple technology companies. The presence of other similar products dilutes the market share.
Financial Performance
Historical Performance: Historical performance is characterized by high volatility and should inversely mirror the performance of Netflix on a daily basis, before fees and expenses. Past performance is not indicative of future results, especially for leveraged/inverse products.
Benchmark Comparison: The ETF does not track a traditional benchmark index but rather aims to deliver the inverse of Netflix's daily performance. Performance is best compared to -1x the daily return of NFLX.
Expense Ratio: 0.95
Liquidity
Average Trading Volume
The ETF's average trading volume can vary, but is generally moderate, reflecting the specific nature of the leveraged inverse product; it averages roughly 35.97K shares daily.
Bid-Ask Spread
The bid-ask spread can fluctuate depending on market conditions and trading volume, reflecting the cost of trading.
Market Dynamics
Market Environment Factors
The ETF's performance is closely tied to Netflix's stock performance and is impacted by news and events related to the company, consumer behavior, and broader market sentiment affecting the technology sector.
Growth Trajectory
The ETF's growth trajectory depends on investor demand for leveraged inverse exposure to Netflix. Changes in sentiment around Netflix and the broader economy can drive both positive and negative growth of the fund.
Moat and Competitive Advantages
Competitive Edge
NFLD offers a specific and direct way for investors to bet against Netflix on a daily basis with 1x leverage. Its competitive advantage lies in being one of the few dedicated inverse ETFs focused solely on Netflix. Its tight focus can be both an advantage (for targeted exposure) and a disadvantage (limiting diversification). It can offer short-term tactical opportunities for sophisticated investors.
Risk Analysis
Volatility
The ETF is highly volatile due to its leveraged nature and the volatility of Netflix stock. Leveraged ETFs are not suitable for all investors.
Market Risk
The primary risk is the inverse performance of Netflix, meaning if Netflix's stock price increases, the ETF's value will decrease. Compounding can also affect returns, especially over longer holding periods.
Investor Profile
Ideal Investor Profile
NFLD is suited for sophisticated investors with a high-risk tolerance who understand the complexities of leveraged and inverse ETFs and have a short-term outlook on Netflix.
Market Risk
The ETF is designed for active traders with a short-term strategy and is not suitable for long-term investors or passive index followers. It's a tactical tool for those with a bearish outlook on Netflix.
Summary
Direxion Daily NFLX Bear 1X Shares (NFLD) offers investors leveraged inverse exposure to Netflix stock on a daily basis. It is designed for sophisticated, active traders with a short-term, bearish outlook on Netflix. Due to its leveraged nature and the volatility of Netflix, the fund carries significant risk and is unsuitable for long-term investors. The ETF provides a tactical tool for those looking to profit from short-term declines in Netflix's stock price.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Direxion
- SEC Filings
- Yahoo Finance
- Bloomberg
Disclaimers:
This analysis is for informational purposes only and does not constitute investment advice. Leveraged and inverse ETFs are complex financial instruments and may not be suitable for all investors. Past performance is not indicative of future results. Consult with a qualified financial advisor before making any investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Direxion Daily NFLX Bear 1X Shares
Exchange NASDAQ | Headquaters - | ||
IPO Launch date - | CEO - | ||
Sector - | Industry - | Full time employees - | Website |
Full time employees - | Website |
The fund, under normal circumstances, invests at least 80% of the fund"s net assets (plus borrowings for investment purposes) in financial instruments, including swap agreements and options, that, in combination, provide 1X daily inverse (opposite) or short exposure to NFLX, consistent with the fund"s investment objective. The fund is non-diversified.

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