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Principal U.S. Small-Cap Multi-Factor ETF(PSC)
Advisory History & Simulated Performance *
*as per simulation (see disclosures)- ALL
- 1Y
- 1M
- 1W
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- PASS (Skip)
Advisory Performance History (Simulated)
Upturn Advisory & Investor View for PSC
10/28/2026: PSC (2-star) is currently NOT-A-BUY. Pass it for now.
Principal U.S. Small-Cap Multi-Factor ETF (PSC) provides exposure to small-cap US equities by applying a multi-factor model that filters for quality, value, and momentum. It is a solid choice for investors looking for a systematic approach to small-cap investing that attempts to capture market premiums beyond simple capitalization weighting. While it offers diversification and professional management, it carries the inherent risks of small-cap volatility and is more expensive than passive alternatives. Investors should monitor market cycles, as factor strategies can experience extended periods of underperformance relative to broad indices.
How to Read the Upturn Advisory
The Upturn Star Rating and the current BUY, SELL, or PASS advisory are generated by Upturn’s AI advisory engine based on proprietary signal analysis, price behavior, advisory history, and historical signal performance.
ETF holdings, costs, diversification, valuation, risks, and market conditions provide supporting context about the fund.
Investor Fit
| Investor style | Fit | Why |
|---|---|---|
| Growth investor | Mixed fit | While small-caps offer growth, the multi-factor tilt may prioritize value and quality metrics that occasionally dampen aggressive growth. |
| Momentum investor | Strong fit while signal remains positive | The fund incorporates a momentum factor, making it suitable when market conditions favor the continuation of small-cap price trends. |
| Value investor | Strong fit | The value factor screen intentionally seeks out undervalued small-cap names, appealing to those looking for a valuation edge. |
| Dividend/Income investor | Weak fit | The fund focuses on total return and capital appreciation rather than consistent or high dividend income generation. |
| Low-risk investor | Weak fit | Small-cap equities are inherently volatile, which contradicts the goals of a low-risk or capital-preservation strategy. |
Investor Profile
Ideal Investor Profile
The ideal investor is someone seeking exposure to the small-cap asset class with a preference for a rules-based, multi-factor strategy rather than pure passive indexing.
Suitability
It is best suited for long-term investors looking to add a factor-tilted, small-cap component to a diversified portfolio.
Risk Profile
| Risk factor | Level | Why it matters |
|---|---|---|
| Volatility | High | Small-cap stocks are historically more prone to wide price swings than large-cap equities. |
| Market risk | Medium / high | The fund is fully exposed to systemic market movements affecting the US equity market. |
| Concentration | Medium | The factor-based selection criteria may lead to temporary sector tilts compared to broad-market indices. |
| Tracking/expense | Medium | Management fees and the strategy's active tilt create the potential to deviate from index returns. |
| Liquidity | Medium | Underlying small-cap stocks can experience lower trading volume, potentially increasing transaction costs. |
| Business/sector quality | Medium | The quality screen aims to mitigate this, but smaller firms are still more susceptible to bankruptcy risks. |
Risk Analysis
Volatility
PSC exhibits typical small-cap volatility, often exceeding that of large-cap indices, which is a core risk for investors to consider.
Market Risk
The fund is highly susceptible to macro-economic shifts and market sentiment swings specifically impacting the small-cap asset class.
What the ETF Owns
| Exposure Type | Exposure | Weight (%) | Retail Investor Read |
|---|---|---|---|
| Market capitalization | US Small-Cap Equities | 98.5 | The fund focuses on smaller, domestic companies which historically offer higher growth potential but carry higher volatility than large-caps. |
| Cash/collateral | Cash and Cash Equivalents | 1.5 | A small portion of assets is held in cash to manage daily liquidity and portfolio rebalancing needs. |
Price Behavior

Strong Uptrend
The stock has maintained a strong upward price trend across the last three quarters.

Very Smooth
The stock has followed a highly orderly price path with minimal short-term disruption.
Analysis of Past Performance
Type ETF | Historic Profit 31.15% | Avg. Invested days 81 | Today’s Advisory PASS |
Upturn Advisory Rating ![]() | Upturn Advisory Performance | ETF Returns Performance |

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