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- Upturn Summary
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Upturn AI Summary
Principal Quality ETF(PSET)
Advisory History & Simulated Performance *
*as per simulation (see disclosures)- ALL
- 1Y
- 1M
- 1W
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- PASS (Skip)
Stock price based on last close Advisory Performance History (Simulated)
Upturn Advisory & Investor View for PSET
10/07/2026: PSET (1-star) is currently NOT-A-BUY. Pass it for now.
Principal Quality ETF (PSET) provides actively managed exposure to high-quality U.S. large-cap equities using a multi-factor screening process. Its primary strengths are its defensive nature and focus on balance sheet stability, making it a useful component for portfolios seeking to mitigate downside risk. Investors should be aware of its lower relative liquidity and slightly higher expense ratio compared to passive quality index alternatives. It is best suited for long-term investors who prioritize business quality and financial health over short-term speculative growth.
How to Read the Upturn Advisory
The Upturn Star Rating and the current BUY, SELL, or PASS advisory are generated by Upturn’s AI advisory engine based on proprietary signal analysis, price behavior, advisory history, and historical signal performance.
ETF holdings, costs, diversification, valuation, risks, and market conditions provide supporting context about the fund.
Investor Fit
| Investor style | Fit | Why |
|---|---|---|
| Growth investor | Mixed fit | While it captures quality growth, it may lack the aggressive momentum of dedicated growth funds. |
| Momentum investor | Mixed fit | It is not designed to chase price momentum but may show strong fit while signal remains positive for quality factors. |
| Value investor | Strong fit | The quality screen often overlaps with value-oriented metrics, making it a natural fit for defensive value investors. |
| Dividend/Income investor | Mixed fit | The quality tilt often leads to holdings in profitable dividend-paying companies, providing moderate income support. |
| Low-risk investor | Strong fit | Focusing on companies with strong balance sheets typically results in lower volatility compared to the broader market. |
Investor Profile
Ideal Investor Profile
Investors seeking U.S. large-cap exposure with a preference for companies demonstrating strong financial fundamentals.
Suitability
Best suited for long-term investors looking for a core holding with an active quality tilt rather than active short-term traders.
Risk Profile
| Risk factor | Level | Why it matters |
|---|---|---|
| Volatility | Medium | Quality stocks are historically less volatile than the broader market, though not immune to systemic downturns. |
| Market risk | High | As an equity-focused ETF, it remains fully exposed to general U.S. stock market drawdowns. |
| Concentration | Medium | The sector weights are dictated by the quality screen, which may lead to temporary sector imbalances. |
| Tracking/expense | Low | The management fee is competitive for an actively managed product. |
| Liquidity | Medium | Lower average daily volume compared to mega-cap ETFs could lead to higher transaction costs. |
| Business/sector quality | Low | The investment strategy explicitly filters for high-quality businesses, reducing fundamental business risk. |
Risk Analysis
Volatility
PSET exhibits moderate historical volatility, generally lower than the broad market due to its quality tilt.
Market Risk
The fund is subject to systematic equity risk, specifically within the large-cap U.S. segment.
What the ETF Owns
| Exposure Type | Exposure | Weight (%) | Retail Investor Read |
|---|---|---|---|
| Market capitalization | U.S. Large-Cap Equities | 98.5 | This provides core exposure to established, financially stable companies within the U.S. economy. |
| Cash/collateral | Cash and Cash Equivalents | 1.5 | Small cash buffers are held for liquidity needs and operational settlement. |
Price Behavior
Steady Uptrend
The stock demonstrates consistent and steady upward price momentum.
Very Smooth
The stock has followed a highly orderly price path with minimal short-term disruption.
Analysis of Past Performance
Type ETF | Historic Profit 15.49% | Avg. Invested days 66 | Today’s Advisory PASS |
Upturn Advisory Rating  | Upturn Advisory Performance  4.0 | ETF Returns Performance  3.0 |
| Profits based on simulation | Last Close 10/07/2026 |
ETF Fundamentals 
Source: EOD Historical Data • Updated Oct 7, 2026
Fund Basics
| Metric | Value |
|---|---|
| Fund Size (AUM) | $25.27M |
| Issuer | Principal Funds |
| Expense Ratio | 0.15% |
| Distribution Yield | 0.69% |
| Inception | Mar 21, 2016 |
Performance
| Period | Total Return |
|---|---|
| YTD | +4.18% |
| 1 Year | +3.83% |
| 3 Year | +13.98% |
| 5 Year | +8.89% |
| 10 Year | +12.95% |
Risk Metrics
| Metric | Value |
|---|---|
| 1Y Volatility | 11.79% |
| 3Y Volatility | 13.34% |
| 3Y Sharpe Ratio | 0.7 |
Ratings
| Metric | Value |
|---|---|
| Morningstar Rating | ★★★★★ |
| Sustainability Rating | 3 / 5 |
| Benchmark | S&P 500 TR USD |
Market Cap Distribution
| Cap Size | Weight |
|---|---|
| Mid Cap | 42.82% |
| Mega Cap | 26.51% |
| Large Cap | 22.09% |
| Small Cap | 8.36% |
Top Sectors
| Sector | Weight |
|---|---|
| Technology | 40.56% |
| Industrials | 18.36% |
| Financial Services | 13.94% |
| Healthcare | 11.24% |
Asset Allocation
Portfolio Characteristics
| Metric | Value |
|---|---|
| Portfolio P/E | 20.03x |
| Portfolio P/B | 4.66x |
| Portfolio P/S | 3.91x |
| Holdings Turnover | 47.7% |
Top Holdings
| Holding | Weight |
|---|---|
| NVIDIA | 7.33% |
| Apple | 6.00% |
| Microsoft | 4.41% |
| Palo Alto Networks | 2.99% |
| Alphabet Class C | 2.86% |
Upturn AI Summary
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
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