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Innovator Nasdaq-100 10 Buffer ETF Quarterly (QBUF)

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Upturn Advisory Summary
10/24/2025: QBUF (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Analysis of Past Performance
Type ETF | Historic Profit 9.59% | Avg. Invested days 91 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating ![]() | Upturn Advisory Performance | ETF Returns Performance |
Key Highlights
Volume (30-day avg) - | Beta - | 52 Weeks Range 23.40 - 27.65 | Updated Date 06/28/2025 |
52 Weeks Range 23.40 - 27.65 | Updated Date 06/28/2025 |
Upturn AI SWOT
Innovator Nasdaq-100 10 Buffer ETF Quarterly
ETF Overview
Overview
The Innovator Nasdaq-100 10 Buffer ETF Quarterly is designed to provide investors with exposure to the Nasdaq-100 index while buffering against potential losses during a specific quarterly outcome period. The ETF seeks to track the return of the Nasdaq-100 Total Return Index, up to a predetermined cap, while providing a buffer against the first 10% of losses each quarter. It uses a flexible allocation strategy that adjusts to changing market conditions.
Reputation and Reliability
Innovator Capital Management is known for its defined outcome ETFs. They are generally considered reliable, with a focus on innovative investment strategies.
Management Expertise
Innovator Capital Management has a team with experience in options strategies and structured finance, which is crucial for managing defined outcome ETFs.
Investment Objective
Goal
To provide investors with Nasdaq-100 exposure while buffering against the first 10% of losses each quarter, up to a cap.
Investment Approach and Strategy
Strategy: The ETF utilizes a defined outcome strategy, primarily employing FLEX Options to achieve its buffer and cap objectives.
Composition The ETF primarily invests in FLEX Options on the Nasdaq-100 Total Return Index.
Market Position
Market Share: The Innovator Nasdaq-100 10 Buffer ETF Quarterly holds a moderate market share within the defined outcome ETF segment.
Total Net Assets (AUM): The AUM varies and must be checked at the time of analysis, but typically ranges in the tens to hundreds of millions.
Competitors
Key Competitors
- FTCS
- QCLR
- UJUL
Competitive Landscape
The competitive landscape is characterized by several firms offering defined outcome ETFs. Innovator's advantage lies in its pioneering status and broad suite of buffer ETFs. Disadvantages include the complexity of understanding defined outcome strategies and the cap on potential gains compared to unbuffered Nasdaq-100 ETFs.
Financial Performance
Historical Performance: Historical performance data is available, check the ETF's official page for the most up-to-date information.
Benchmark Comparison: The ETF's performance should be compared to the Nasdaq-100 Total Return Index, keeping in mind that it's capped and buffered.
Expense Ratio: 0.79
Liquidity
Average Trading Volume
The ETF's average trading volume varies but is generally moderate, sufficient for most retail investors.
Bid-Ask Spread
The bid-ask spread is generally competitive but can widen during periods of market volatility.
Market Dynamics
Market Environment Factors
The ETF's performance is highly dependent on the performance of the Nasdaq-100, interest rates, and implied volatility of options.
Growth Trajectory
Growth is driven by investor demand for downside protection and participation in Nasdaq-100 gains, as well as product innovation by Innovator Capital Management.
Moat and Competitive Advantages
Competitive Edge
Innovator Capital Management has a first-mover advantage in the defined outcome ETF space. They offer a wide variety of buffered ETFs with different underlying assets and outcome periods. Their expertise in structuring these complex products provides a competitive edge. The quarterly reset provides a shorter investment horizon.
Risk Analysis
Volatility
Volatility is generally lower than the unbuffered Nasdaq-100 due to the buffer, but still present.
Market Risk
Market risk is tied to the Nasdaq-100, including technology sector concentration, economic cycles, and geopolitical events.
Investor Profile
Ideal Investor Profile
The ideal investor is one seeking exposure to the Nasdaq-100 with downside protection, accepting a cap on potential gains. Investors should understand options and defined outcome strategies.
Market Risk
The ETF is suitable for investors with a moderate risk tolerance, seeking downside protection, and willing to forego some potential upside.
Summary
The Innovator Nasdaq-100 10 Buffer ETF Quarterly offers a unique approach to Nasdaq-100 investing by providing a buffer against losses up to 10% each quarter. While the ETF's quarterly period provides more frequent resetting of the buffer, the tradeoff for this protection is a capped upside potential. This ETF is ideal for risk-conscious investors with a short time horizon looking for more safety. Its success depends on effectively managing the option strategy and maintaining liquidity within the market.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Innovator Capital Management website
- ETF.com
- Morningstar
Disclaimers:
This analysis is for informational purposes only and does not constitute financial advice. Market conditions and ETF performance can change rapidly. Consult with a financial advisor before making investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Innovator Nasdaq-100 10 Buffer ETF Quarterly
Exchange NASDAQ | Headquaters - | ||
IPO Launch date - | CEO - | ||
Sector - | Industry - | Full time employees - | Website |
Full time employees - | Website | ||
The fund invests at least 80% of its net assets in FLexible EXchange® Options that reference the Invesco QQQ TrustSM, Series 1. The fund is non-diversified.

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