Innovator ETFs Trust(QFLR)

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EXPLORE ADVISORIES AND THEIR HISTORY
QUALITY SIGNAL RECENCY
2-STAR RATING
SELL
SELL for 4 days
PROFIT SINCE LAST BUY
-2.64% ▼
LAST CLOSE
$35.7
10/28/2026
(24-hour delay)

Advisory History & Simulated Performance *

*as per simulation (see disclosures)
  • ALL
  • 1Y
  • 1M
  • 1W
  • BUY Advisory
  • SELL Advisory (Profit)
  • SELL Advisory (Loss)
  • Profit
  • Loss
  • PASS (Skip)
Upturn Stock price based on last close iconStock price based on last close
Simulated performance—not actual client returns. Excludes advisory subscription fees, trading commissions, and taxes, which would reduce returns. Results depend on calculation assumptions and do not guarantee future outcomes. See Disclosures for full methodology, assumptions, and limitations.

Advisory Performance History (Simulated)Advisory Performance History info

Simulated performance—not actual client returns. Excludes advisory subscription fees, trading commissions, and taxes, which would reduce returns. Results depend on calculation assumptions and do not guarantee future outcomes. See Disclosures for full methodology, assumptions, and limitations.

Upturn Advisory & Investor View for QFLR

10/28/2026: QFLR (2-star) is a SELL. SELL for 4 days. Simulated Profits (-2.64%). Updated daily EoD!

QFLR is an actively managed ETF that seeks to capture large-cap US equity market returns while employing a derivative-based strategy to provide a 'floor' against significant downside losses. Its primary strength lies in its ability to offer risk-mitigated equity participation, making it a valuable tool for defensive-minded investors, though it carries a higher expense ratio and potentially capped upside. Investors should use this fund for capital preservation within an equity portfolio rather than for aggressive growth. The key risks include the cost of hedging during low-volatility periods and the potential for the strategy to underperform in strong bull markets. It is best suited for long-term investors who prioritize risk control over absolute maximum returns.

How to Read the Upturn Advisory

The Upturn Star Rating and the current BUY, SELL, or PASS advisory are generated by Upturn’s AI advisory engine based on proprietary signal analysis, price behavior, advisory history, and historical signal performance.

ETF holdings, costs, diversification, valuation, risks, and market conditions provide supporting context about the fund.

Investor Fit

Investor styleFitWhy
Growth investorMixed fitThe growth upside is capped by the costs of the hedging strategy and potential portfolio adjustments.
Momentum investorWeak fitThe strategy is designed for defense and risk control rather than capturing high-momentum moves.
Value investorStrong fitThe focus on risk mitigation aligns well with value investors who prioritize capital preservation.
Dividend/Income investorMixed fitThe fund focuses on capital appreciation and protection rather than high dividend yield generation.
Low-risk investorStrong fitThe managed floor mechanism makes this a strong fit for investors looking to participate in equity upside while limiting downside volatility.

Investor Profile

Ideal Investor Profile

Investors seeking equity market exposure but who have a low tolerance for significant drawdown risk.

Suitability

Best suited for long-term investors looking for a core-satellite defensive component in their portfolio.

Risk Profile

Risk factorLevelWhy it matters
VolatilityMediumThe hedging strategy is designed to dampen the impact of market volatility.
Market riskMedium / highThe fund remains subject to equity market movements even with the floor strategy in place.
ConcentrationMediumThe portfolio is generally diversified across large-cap stocks, limiting single-stock risk.
Tracking/expenseMediumThe high expense ratio and option costs can drag on net performance.
LiquidityMediumModerate trading volume may lead to wider spreads in certain market environments.
Business/sector qualityLowThe fund focuses on established large-cap issuers, reducing business-specific failure risk.

Risk Analysis

Volatility

QFLR generally exhibits lower historical volatility than the S&P 500 due to its protective hedging strategy.

Market Risk

The fund remains primarily exposed to equity market risk; if the market drops significantly, the floor may be tested, and the fund will still decline, albeit less than the unhedged index.

What the ETF Owns

Exposure TypeExposureWeight (%)Retail Investor Read
Market capitalizationLarge-Cap U.S. Equities95The core equity holdings provide market beta and potential for long-term capital growth.
DerivativesPut Option Hedging Strategy5The derivative overlay is used to mitigate significant downside risk during periods of market stress.

Price Behavior

Steady Uptrend
PRICE PATH

Steady Uptrend

The stock demonstrates consistent and steady upward price momentum.

Very Smooth
PRICE STABILITY

Very Smooth

The stock has followed a highly orderly price path with minimal short-term disruption.

Analysis of Past Performance

Type ETF
Historic Profit 23.64%
Avg. Invested days 53
Today’s Advisory SELL
Upturn Advisory Rating upturn star rating icon
Upturn Advisory Performance Upturn Advisory Performance icon 3.0
ETF Returns Performance Upturn Returns Performance icon 4.0
Upturn Profits based on simulation icon Profits based on simulation
Upturn last close icon Last Close 10/28/2026
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