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Upturn AI SWOT - About
Innovator ETFs Trust (QFLR)

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Upturn Advisory Summary
10/24/2025: QFLR (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Analysis of Past Performance
Type ETF | Historic Profit 25.97% | Avg. Invested days 61 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating ![]() | Upturn Advisory Performance | ETF Returns Performance |
Key Highlights
Volume (30-day avg) - | Beta - | 52 Weeks Range 25.42 - 30.99 | Updated Date 06/30/2025 |
52 Weeks Range 25.42 - 30.99 | Updated Date 06/30/2025 |
Upturn AI SWOT
Innovator ETFs Trust
ETF Overview
Overview
Innovator ETFs Trust offers defined outcome ETFs, primarily focusing on providing specific buffered or accelerated returns over a defined period, typically tied to an underlying index like the S&P 500. They employ options strategies to achieve their objectives, making them distinct from traditional index tracking ETFs. The strategy allocates assets based on these pre-defined outcomes.
Reputation and Reliability
Innovator Capital Management is known for pioneering defined outcome ETFs. They have built a reputation for innovation in structured investment products, but are considered a smaller issuer. Their reliability is generally good within the scope of defined outcome strategies.
Management Expertise
The management team specializes in derivatives and options strategies. They possess in-depth knowledge of market mechanics and quantitative analysis necessary for managing these complex ETF structures.
Investment Objective
Goal
The primary goal is to provide investors with defined downside protection, upside participation, or both, linked to the performance of an underlying asset within a specified time horizon.
Investment Approach and Strategy
Strategy: Innovator ETFs Trust does not simply track an index. They use flexible exchange (FLEX) options to create pre-defined return profiles. The strategy involves buying and selling options contracts to achieve specific risk/reward parameters.
Composition The ETFs mainly hold FLEX options contracts, cash, and occasionally, short-term U.S. Treasury securities to meet margin requirements and collateralize option positions.
Market Position
Market Share: Data not available.
Total Net Assets (AUM): Data not available.
Competitors
Key Competitors
- FTCS
- BUZZ
- IVOL
Competitive Landscape
The defined outcome ETF space is still relatively new but growing. Innovator ETFs Trust has an early mover advantage in this space. However, other issuers are launching similar products. Competitors offering different strategic factors may pull market share.
Financial Performance
Historical Performance: Historical performance varies widely depending on the specific defined outcome strategy and the underlying index performance during the defined period. Data is specific to individual funds within the trust.
Benchmark Comparison: Performance comparison against traditional benchmarks is not directly applicable due to the defined outcome nature of the ETFs. Benchmarking is against the underlying index within the defined period, considering the buffer or cap.
Expense Ratio: Varies by fund within the trust but typically ranges from 0.79% to 0.99%.
Liquidity
Average Trading Volume
Average trading volume varies significantly based on the specific fund and its popularity, but most funds exhibit adequate liquidity for retail investors.
Bid-Ask Spread
Bid-ask spreads can vary, but they are generally reasonable, especially for the more popular funds within the trust.
Market Dynamics
Market Environment Factors
Market volatility, interest rates, and the performance of the underlying indexes significantly impact the price and effectiveness of these ETFs. Increased volatility can impact options pricing and strategy execution.
Growth Trajectory
Growth trends are tied to investor demand for downside protection and defined risk/reward parameters. Changes to strategy involve launching new ETFs with different buffers, caps, and underlying indexes.
Moat and Competitive Advantages
Competitive Edge
Innovator ETFs Trust possesses a first-mover advantage and a recognized brand in the defined outcome ETF space. Their specialization in options-based strategies creates a degree of differentiation. The defined outcome approach resonates with investors seeking to manage risk and achieve specific investment objectives. The flexibility offered through defined parameters and underlying indexes allows investors to customize their portfolios. The complexity of the underlying strategies may deter some competitors.
Risk Analysis
Volatility
Volatility depends on the specific fund and its defined outcome strategy. Buffered ETFs will generally have lower volatility than unbuffered investments in the underlying index, while accelerated ETFs may exhibit higher volatility.
Market Risk
Market risk is tied to the performance of the underlying index. The options strategy mitigates downside risk (for buffered ETFs) but may also limit upside potential.
Investor Profile
Ideal Investor Profile
The ideal investor is one seeking defined risk/reward parameters, especially those concerned about downside risk and seeking to limit potential losses within a specified time frame.
Market Risk
These ETFs are suitable for investors with a moderate risk tolerance, and seeking defined levels of downside protection or upside participation. Not suited for passive index followers seeking broad market exposure.
Summary
Innovator ETFs Trust offers a range of defined outcome ETFs employing options strategies to provide buffered or accelerated returns. These ETFs are designed for investors seeking to manage risk and achieve specific investment objectives within a defined time horizon. They provide alternatives to traditional index tracking, but demand investors have a strong understanding of the financial markets. The performance of the ETFs is closely linked to the underlying index, but their defined risk/reward parameters offer a level of customization appealing to risk-aware investors.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Innovator ETFs Trust website
- SEC filings
- Various financial data providers
Disclaimers:
This analysis is for informational purposes only and does not constitute investment advice. Investors should conduct their own due diligence before making any investment decisions. Performance data is not indicative of future results.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Innovator ETFs Trust
Exchange NYSE ARCA | Headquaters - | ||
IPO Launch date - | CEO - | ||
Sector - | Industry - | Full time employees - | Website |
Full time employees - | Website | ||
The fund is an actively managed exchange-traded fund ("ETF") that, under normal market circumstances, seeks to provide capital appreciation through participation in the large-capitalization U.S. equity securities of the Nasdaq-100® Index (the "Nasdaq-100") while limiting the potential for maximum losses. The fund is non-diversified.

Note: This website is maintained by Upturn Corporation, which is an investment adviser registered with the U.S. Securities and Exchange Commission. Such registration does not imply a certain level of skill or training. Investing in securities has risks. Past performance is no guarantee of future returns. No assurance is provided as to any particular investment return, and you may lose money using our services. You are strongly advised to consult appropriate counsel before making any investments in companies you learn about through our services. You should obtain appropriate legal, tax, investment, accounting, and other advice that takes into account your investment portfolio and overall financial situation. You are solely responsible for conducting due diligence on a potential investment. We do not affect trades for you. You will select your own broker through which to transact. Investments are not FDIC insured, they are not guaranteed, and they may lose value. Please see the Privacy Policy, Terms of Use, and Disclosure for more information.
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