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Innovator ETFs Trust (QFLR)



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Upturn Advisory Summary
08/14/2025: QFLR (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Analysis of Past Performance
Type ETF | Historic Profit 19.07% | Avg. Invested days 49 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | ETF Returns Performance ![]() |
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Key Highlights
Volume (30-day avg) - | Beta - | 52 Weeks Range 25.42 - 30.99 | Updated Date 06/30/2025 |
52 Weeks Range 25.42 - 30.99 | Updated Date 06/30/2025 |
Upturn AI SWOT
Innovator ETFs Trust
ETF Overview
Overview
Innovator ETFs Trust offers defined outcome ETFs, primarily focusing on mitigating downside risk or enhancing upside participation relative to a benchmark index over a specific outcome period, often one year. The Trust utilizes options strategies to achieve its objectives.
Reputation and Reliability
Innovator Capital Management is known for its innovative defined outcome ETFs, gaining recognition for its product offerings and consistent execution of strategies. Their reliability is assessed based on the tracking of their defined outcome targets.
Management Expertise
The management team comprises experienced professionals in options trading, portfolio management, and financial engineering, specializing in structured products.
Investment Objective
Goal
To provide specific defined outcomes, such as capped upside potential with downside buffers, over a set period, by using options strategies.
Investment Approach and Strategy
Strategy: The ETFs do not track specific indices in the traditional sense but use options to create a defined payoff profile based on the performance of an underlying index like the S&P 500.
Composition The primary assets are options contracts on the underlying index, along with cash or other short-term investments to collateralize the options positions.
Market Position
Market Share: Innovator ETFs Trust holds a significant market share in the defined outcome ETF category.
Total Net Assets (AUM): 6470000000
Competitors
Key Competitors
- FTXO
- PDO
- UJAN
Competitive Landscape
The defined outcome ETF market is becoming increasingly competitive. Innovator's advantage lies in its early mover status and breadth of product offerings. However, competitors offer similar strategies, so investors need to consider specific outcome objectives, expense ratios, and liquidity. A disadvantage is the complexity of understanding the options strategies involved.
Financial Performance
Historical Performance: Historical performance varies depending on the specific ETF and the outcome period. Performance is highly dependent on the underlying index performance and options pricing.
Benchmark Comparison: The ETFs are designed to perform differently than the benchmark index, either providing downside protection or limiting upside participation. The effectiveness is measured by how well the defined outcome is achieved.
Expense Ratio: 0.79
Liquidity
Average Trading Volume
The average trading volume varies widely depending on the specific ETF, with some funds exhibiting higher liquidity than others.
Bid-Ask Spread
The bid-ask spread also varies by ETF, with more popular funds generally having tighter spreads.
Market Dynamics
Market Environment Factors
Economic indicators, interest rate levels, market volatility, and investor sentiment all impact the pricing of options and therefore the performance of defined outcome ETFs.
Growth Trajectory
Growth is driven by increased investor awareness of defined outcome strategies, the desire for downside protection in volatile markets, and the expansion of product offerings to cater to various risk profiles. Changes include new outcome periods and leverage factors.
Moat and Competitive Advantages
Competitive Edge
Innovator ETFs Trustu2019s competitive advantage stems from its early entry into the defined outcome ETF market and its extensive range of products catering to different risk preferences. The company has a strong track record in managing options-based strategies. Their specialized product offerings and robust infrastructure contribute to a durable competitive edge. They also benefit from a high degree of brand recognition.
Risk Analysis
Volatility
Volatility depends on the specific ETF and the level of downside protection offered. Funds with higher buffers typically exhibit lower volatility.
Market Risk
Market risk is tied to the underlying index. However, the options strategy can mitigate some of this risk, depending on the defined outcome.
Investor Profile
Ideal Investor Profile
The ideal investor is one who seeks a specific risk/return profile, such as limiting potential losses or capping potential gains, and understands the complexities of options-based strategies.
Market Risk
Innovator ETFs Trust is suitable for both long-term investors seeking downside protection and active traders seeking defined outcome strategies.
Summary
Innovator ETFs Trust provides defined outcome ETFs that employ options strategies to achieve specific risk and return objectives over a set period. These funds are suitable for investors who understand options and seek to manage market risk in a defined manner. They have a strong market position and a range of products catering to different investor profiles. The success of these ETFs hinges on achieving the defined outcome, which depends on options pricing and market movements.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Innovator ETFs Trust Website
- ETF.com
- Morningstar
- Company Filings
Disclaimers:
The data provided is for informational purposes only and should not be considered investment advice. Investment decisions should be based on individual circumstances and consultation with a financial advisor. Market conditions can change rapidly, impacting ETF performance.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Innovator ETFs Trust
Exchange NYSE ARCA | Headquaters - | ||
IPO Launch date - | CEO - | ||
Sector - | Industry - | Full time employees - | Website |
Full time employees - | Website |
The fund is an actively managed exchange-traded fund ("ETF") that, under normal market circumstances, seeks to provide capital appreciation through participation in the large-capitalization U.S. equity securities of the Nasdaq-100® Index (the "Nasdaq-100") while limiting the potential for maximum losses. The fund is non-diversified.

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