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Simplify Exchange Traded Funds (QIS)

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Upturn Advisory Summary
01/09/2026: QIS (1-star) is currently NOT-A-BUY. Pass it for now.
Analysis of Past Performance
Type ETF | Historic Profit -11.81% | Avg. Invested days 34 | Today’s Advisory PASS |
Upturn Star Rating ![]() | Upturn Advisory Performance | ETF Returns Performance |
Key Highlights
Volume (30-day avg) - | Beta - | 52 Weeks Range 18.75 - 25.51 | Updated Date 06/30/2025 |
52 Weeks Range 18.75 - 25.51 | Updated Date 06/30/2025 |
Upturn AI SWOT
Simplify Exchange Traded Funds
ETF Overview
Overview
Simplify Exchange Traded Funds offers a range of ETFs with a focus on innovative strategies, often incorporating active management or unique exposure to specific market segments. Their offerings tend to target investors seeking alternative approaches to traditional index tracking, often with an emphasis on risk management or enhanced yield in dynamic market environments.
Reputation and Reliability
Simplify ETFs is a relatively newer entrant compared to established ETF providers but has gained traction for its distinct product suite. Their reliability is built on the operational framework of their fund administrator and custodian.
Management Expertise
The management team at Simplify brings experience from various financial sectors, focusing on developing ETFs that aim to address perceived gaps in the market or offer solutions to current investor challenges.
Investment Objective
Goal
Simplify Exchange Traded Funds aims to provide investors with access to diverse investment strategies, often with a goal of generating income, managing risk, or offering specific thematic exposure that may not be readily available through traditional passive ETFs.
Investment Approach and Strategy
Strategy: Simplify ETFs employs a variety of strategies. Some ETFs may track specialized indices, while others utilize active management or complex derivative structures to achieve their investment objectives. They often focus on areas like option writing, alternative income generation, or specific macroeconomic themes.
Composition The composition varies significantly by ETF. Holdings can include equities, fixed income securities, options, futures, and other derivatives, depending on the specific strategy of the fund.
Market Position
Market Share: As a niche provider, Simplify Exchange Traded Funds typically holds a smaller market share compared to large-cap ETF issuers. Their market share is concentrated within the specific segments their products target.
Total Net Assets (AUM): Total Net Assets (AUM) for Simplify Exchange Traded Funds varies by individual fund but collectively represents a smaller portion of the overall US ETF market. Specific AUM figures are dynamic and best obtained from real-time financial data providers.
Competitors
Key Competitors
- Global X Funds (GOXX)
- ProShares Trust (PPRO)
- WisdomTree Investments (WETF)
- Invesco Capital Management (IVZ)
Competitive Landscape
The US ETF market is highly competitive, dominated by large issuers. Simplify ETFs competes by offering differentiated products in niche areas, such as active option strategies or thematic investments. Their advantage lies in innovation and targeting specific investor needs, but they face challenges in brand recognition and scale compared to larger players.
Financial Performance
Historical Performance: Historical performance data is specific to each Simplify ETF and should be reviewed individually. Performance can vary significantly due to their often complex or active strategies.
Benchmark Comparison: Many Simplify ETFs do not track a single traditional benchmark in the same way as passive index ETFs. Performance is often assessed against the fund's stated objective or a custom benchmark reflecting its unique strategy.
Expense Ratio: Expense ratios for Simplify ETFs tend to be higher than broad-market passive ETFs due to the active management or complex strategies employed. Specific ratios vary by fund but can range from 0.50% to over 1.00%.
Liquidity
Average Trading Volume
Average trading volume for Simplify ETFs can vary significantly by product, with some niche funds experiencing lower liquidity compared to larger, more established ETFs.
Bid-Ask Spread
The bid-ask spread for Simplify ETFs is generally wider than for highly liquid ETFs, particularly for less frequently traded funds, impacting the cost of execution for traders.
Market Dynamics
Market Environment Factors
Simplify ETFs are influenced by broader market trends, interest rate environments, and investor sentiment towards specific sectors or investment styles they focus on. Their innovative strategies may be particularly sensitive to volatility in derivatives markets.
Growth Trajectory
Simplify ETFs has shown a growth trajectory by introducing new products that cater to evolving investor demands for alternative income, risk management, and thematic exposures. Strategic partnerships and product innovation are key drivers of their expansion.
Moat and Competitive Advantages
Competitive Edge
Simplify Exchange Traded Funds's competitive edge lies in its commitment to developing innovative and differentiated ETF strategies that cater to specific investor needs. They often leverage active management or complex derivative structures to provide unique income, risk-management, or thematic exposures not commonly found in passive offerings. This focus on niche markets and sophisticated strategies allows them to stand out in a crowded ETF landscape.
Risk Analysis
Volatility
Volatility of Simplify ETFs is highly dependent on their underlying strategy. ETFs employing options or active management may exhibit higher volatility than traditional index-tracking ETFs.
Market Risk
Market risk for Simplify ETFs is tied to the specific asset classes and strategies they employ. This can include equity market risk, interest rate risk, currency risk, and risks associated with derivative instruments or active trading.
Investor Profile
Ideal Investor Profile
The ideal investor for Simplify Exchange Traded Funds is an experienced investor seeking to diversify their portfolio with alternative strategies, enhance income generation, or gain exposure to specific market themes. They should understand the complexities and potential higher risks associated with active management or derivative-based strategies.
Market Risk
Simplify ETFs are generally more suitable for active traders or sophisticated long-term investors who are comfortable with potentially higher expense ratios and understand the intricacies of the specific strategies employed. They are less suited for novice investors seeking simple, low-cost index exposure.
Summary
Simplify Exchange Traded Funds offers a distinct suite of ETFs focused on innovative strategies, often incorporating active management or derivative exposures to achieve unique investment objectives. While not aiming for broad market tracking, they cater to investors seeking income enhancement, risk management, or specific thematic plays. Their higher expense ratios and potential for increased volatility are considerations for investors.
Similar ETFs
Sources and Disclaimers
Data Sources:
- Simplify Exchange Traded Funds Official Website
- Reputable Financial Data Providers (e.g., Bloomberg, Morningstar, ETFdb.com)
Disclaimers:
This information is for informational purposes only and does not constitute investment advice. ETF performance and characteristics can change rapidly. Investors should conduct their own due diligence and consult with a financial advisor before making investment decisions. Market share and competitor data are estimates and can fluctuate.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Simplify Exchange Traded Funds
Exchange NYSE ARCA | Headquaters - | ||
IPO Launch date - | CEO - | ||
Sector - | Industry - | Full time employees - | Website |
Full time employees - | Website | ||
The fund is an actively managed ETF that seeks to achieve its investment objective by investing, primarily through total return swaps, in a diversified portfolio of third-party quantitative investment strategies across equities, interest rates, commodities, and currencies. The swaps provide returns to the fund that are based on model portfolios generated by the quantitative investment strategies.

Note: This website is maintained by Upturn Corporation, which is an investment adviser registered with the U.S. Securities and Exchange Commission. Such registration does not imply a certain level of skill or training. Investing in securities has risks. Past performance is no guarantee of future returns. No assurance is provided as to any particular investment return, and you may lose money using our services. You are strongly advised to consult appropriate counsel before making any investments in companies you learn about through our services. You should obtain appropriate legal, tax, investment, accounting, and other advice that takes into account your investment portfolio and overall financial situation. You are solely responsible for conducting due diligence on a potential investment. We do not affect trades for you. You will select your own broker through which to transact. Investments are not FDIC insured, they are not guaranteed, and they may lose value. Please see the Privacy Policy, Terms of Use, and Disclosure for more information.
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