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Upturn AI SWOT - About
Simplify Exchange Traded Funds (QIS)

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Upturn Advisory Summary
10/24/2025: QIS (1-star) is currently NOT-A-BUY. Pass it for now.
Analysis of Past Performance
Type ETF | Historic Profit -11.81% | Avg. Invested days 34 | Today’s Advisory PASS |
Upturn Star Rating ![]() | Upturn Advisory Performance | ETF Returns Performance |
Key Highlights
Volume (30-day avg) - | Beta - | 52 Weeks Range 18.75 - 25.51 | Updated Date 06/30/2025 |
52 Weeks Range 18.75 - 25.51 | Updated Date 06/30/2025 |
Upturn AI SWOT
Simplify Exchange Traded Funds
ETF Overview
Overview
Simplify Exchange Traded Funds offers a range of ETFs focused on providing innovative investment solutions using options strategies, downside protection, and enhanced income opportunities across various asset classes and sectors.
Reputation and Reliability
Simplify Asset Management is a relatively newer entrant in the ETF market, aiming to provide sophisticated investment strategies accessible to a broader range of investors. Their reputation is still developing.
Management Expertise
Simplify's management team consists of experienced professionals with expertise in options trading, portfolio management, and quantitative analysis.
Investment Objective
Goal
To provide investors with targeted exposure to specific market segments or investment strategies, often incorporating options overlays for risk management or yield enhancement.
Investment Approach and Strategy
Strategy: Simplify ETFs employ various strategies, including index tracking with options overlays, actively managed portfolios, and quantitative models to achieve their investment objectives.
Composition The assets held by Simplify ETFs can include stocks, bonds, commodities, derivatives (primarily options), and cash equivalents, depending on the specific ETF's strategy.
Market Position
Market Share: Varies widely across different Simplify ETFs depending on their specific niche or strategy.
Total Net Assets (AUM): Data unavailable. AUM varies greatly across individual Simplify ETFs.
Competitors
Key Competitors
- ProShares (UVXY)
- Global X (XYLD)
- Amplify ETFs (IYY)
Competitive Landscape
The ETF market is highly competitive. Simplify differentiates itself through its focus on options-based strategies and innovative investment solutions. Advantages include specialized expertise, but disadvantages might include higher complexity and potentially higher fees compared to traditional index ETFs.
Financial Performance
Historical Performance: Historical performance varies significantly among Simplify ETFs due to their diverse investment strategies. Data unavailable.
Benchmark Comparison: Benchmark comparison depends on the specific Simplify ETF and its underlying index or target market segment. Data unavailable.
Expense Ratio: Expense ratios vary among Simplify ETFs, typically ranging from 0.30% to 0.90% depending on the complexity of the strategy.
Liquidity
Average Trading Volume
Average trading volume varies greatly depending on the specific ETF, with some ETFs being more actively traded than others.
Bid-Ask Spread
Bid-ask spreads also vary, influenced by trading volume and market conditions; wider spreads can increase trading costs.
Market Dynamics
Market Environment Factors
Economic conditions, interest rates, volatility, and investor sentiment all influence the performance of Simplify ETFs, particularly those employing options strategies.
Growth Trajectory
Simplify is focused on expanding its product line and gaining market share by offering unique investment strategies and solutions.
Moat and Competitive Advantages
Competitive Edge
Simplify's competitive edge lies in its focus on providing innovative investment strategies utilizing options overlays. This expertise allows them to offer products with targeted risk management or yield enhancement features. Their ability to adapt to market conditions and develop novel investment solutions sets them apart. However, the complexity of their products might limit their appeal to some investors, as compared to broad market index funds.
Risk Analysis
Volatility
Volatility varies significantly across Simplify ETFs due to their diverse investment strategies. Some ETFs may exhibit higher volatility due to the use of options.
Market Risk
Market risk depends on the underlying assets held by each Simplify ETF. Equity-based ETFs are subject to market fluctuations, while bond-based ETFs are sensitive to interest rate changes.
Investor Profile
Ideal Investor Profile
Ideal investors for Simplify ETFs are those with a higher level of financial sophistication who understand options strategies and are seeking targeted exposure to specific market segments or investment objectives.
Market Risk
Simplify ETFs are generally more suitable for active traders or sophisticated investors seeking specific outcomes, such as downside protection or enhanced income, rather than passive index followers.
Summary
Simplify Exchange Traded Funds offer a range of innovative ETFs employing options strategies for risk management and yield enhancement. Their competitive edge lies in specialized expertise, however, the complexity of their products might limit their appeal to some investors. Financial performance is dependent on the specific ETF's strategy. Overall, these ETFs are more suitable for sophisticated investors seeking specific outcomes rather than passive index followers.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Simplify Asset Management Website
- ETF.com
- Morningstar
Disclaimers:
The data provided is for informational purposes only and should not be considered investment advice. Past performance is not indicative of future results. Consult with a qualified financial advisor before making any investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Simplify Exchange Traded Funds
Exchange NYSE ARCA | Headquaters - | ||
IPO Launch date - | CEO - | ||
Sector - | Industry - | Full time employees - | Website |
Full time employees - | Website | ||
The fund is an actively managed ETF that seeks to achieve its investment objective by investing, primarily through total return swaps, in a diversified portfolio of third-party quantitative investment strategies across equities, interest rates, commodities, and currencies. The swaps provide returns to the fund that are based on model portfolios generated by the quantitative investment strategies.

Note: This website is maintained by Upturn Corporation, which is an investment adviser registered with the U.S. Securities and Exchange Commission. Such registration does not imply a certain level of skill or training. Investing in securities has risks. Past performance is no guarantee of future returns. No assurance is provided as to any particular investment return, and you may lose money using our services. You are strongly advised to consult appropriate counsel before making any investments in companies you learn about through our services. You should obtain appropriate legal, tax, investment, accounting, and other advice that takes into account your investment portfolio and overall financial situation. You are solely responsible for conducting due diligence on a potential investment. We do not affect trades for you. You will select your own broker through which to transact. Investments are not FDIC insured, they are not guaranteed, and they may lose value. Please see the Privacy Policy, Terms of Use, and Disclosure for more information.
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