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Upturn AI SWOT - About
Direxion Shares ETF Trust (QQQU)

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Upturn Advisory Summary
10/24/2025: QQQU (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Analysis of Past Performance
Type ETF | Historic Profit 136.38% | Avg. Invested days 86 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating ![]() | Upturn Advisory Performance | ETF Returns Performance |
Key Highlights
Volume (30-day avg) - | Beta - | 52 Weeks Range 22.52 - 53.58 | Updated Date 06/28/2025 |
52 Weeks Range 22.52 - 53.58 | Updated Date 06/28/2025 |
Upturn AI SWOT
Direxion Shares ETF Trust
ETF Overview
Overview
Direxion Shares ETF Trust offers a range of leveraged and inverse ETFs, focusing on providing magnified daily investment results tied to various indices and sectors. These ETFs are designed for short-term trading and are not suitable for long-term investment.
Reputation and Reliability
Direxion is known for its specialized leveraged and inverse ETFs. While innovative, its products carry higher risk and require active management.
Management Expertise
Direxion's management team has experience in creating and managing complex ETF structures, particularly leveraged and inverse products.
Investment Objective
Goal
To deliver a multiple (e.g., 2x, -1x, -3x) of the daily performance of a specific index or sector.
Investment Approach and Strategy
Strategy: The ETFs track a variety of indices and sectors but employ leveraged or inverse strategies to amplify or invert daily returns.
Composition The assets held are derivatives and other financial instruments designed to provide the desired leveraged or inverse exposure, alongside the underlying index constituents or related securities.
Market Position
Market Share: Varies significantly depending on the specific fund within the Direxion Shares ETF Trust. Leveraged/Inverse ETFs represent a niche market.
Total Net Assets (AUM): Varies greatly among funds within the trust. Overall AUM for the Trust can fluctuate substantially with market conditions.
Competitors
Key Competitors
- ProShares UltraPro S&P500 (UPRO)
- ProShares UltraShort S&P500 (SDS)
- ProShares Short QQQ (PSQ)
- MicroSectors U.S. Big Oil Index 3X Leveraged ETN (NRGU)
Competitive Landscape
The leveraged/inverse ETF market is competitive. Direxion faces strong competition from ProShares and other providers. Direxion's advantages include a wide array of specialized leveraged and inverse products. Disadvantages arise from the higher risk and complexity associated with these types of ETFs, potentially deterring some investors. The overall market share is dictated by sector-specific ETFs within the Direxion Trust.
Financial Performance
Historical Performance: Highly variable and dependent on the specific leveraged or inverse fund and the performance of the underlying index. Data is not static and varies per fund.
Benchmark Comparison: Performance is designed to be a multiple or inverse of the benchmark's *daily* performance, not long-term, so direct comparison is misleading.
Expense Ratio: Ranges from 0.75% to 1.5% typically, depending on the fund within the Trust.
Liquidity
Average Trading Volume
Average trading volume varies significantly among funds within the Direxion Shares ETF Trust, with some funds exhibiting very high liquidity while others are more thinly traded.
Bid-Ask Spread
Bid-ask spreads also vary depending on the fund's popularity and trading volume, and may be wider for less liquid funds, increasing trading costs.
Market Dynamics
Market Environment Factors
Performance is significantly affected by economic indicators, sector-specific news, and overall market volatility. Leveraged and inverse ETFs amplify these effects.
Growth Trajectory
Growth trends depend on investor demand for short-term trading vehicles and the overall market outlook, with shifts towards more tactical or defensive strategies influencing demand.
Moat and Competitive Advantages
Competitive Edge
Direxion's competitive advantage lies in its extensive suite of leveraged and inverse ETFs targeting specific sectors and indices. This targeted approach allows traders to execute short-term strategies aligned with their specific market views. The company's deep understanding of derivative instruments enhances its ability to deliver leveraged or inverse exposure efficiently. However, these products come with inherent risks due to their daily reset mechanism and potential for amplified losses.
Risk Analysis
Volatility
These ETFs exhibit very high volatility due to their leveraged or inverse nature.
Market Risk
Specific risks include amplified market risk, compounding effects that erode returns over longer periods, and potential for significant losses if market movements are contrary to the fund's objective. The daily reset feature means that they are *not* intended for long-term holding.
Investor Profile
Ideal Investor Profile
Active traders with a high-risk tolerance, a thorough understanding of leveraged and inverse products, and a short-term investment horizon.
Market Risk
Best suited for active traders implementing short-term tactical strategies. Not appropriate for long-term investors or passive index followers.
Summary
Direxion Shares ETF Trust offers a range of leveraged and inverse ETFs designed for short-term trading. These funds amplify daily market movements, making them high-risk and unsuitable for long-term investment. They are best used by sophisticated traders with a clear understanding of market dynamics and risk management. While Direxion offers a diverse array of such instruments, investors should carefully assess their suitability before investing.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Direxion Shares ETF Trust Official Website
- Financial News Outlets (e.g., Bloomberg, Reuters)
- ETF Database
- SEC Filings
Disclaimers:
Data and analysis provided are for informational purposes only and should not be considered financial advice. Investment decisions should be based on individual risk tolerance and thorough research. Leveraged and inverse ETFs are inherently risky and may not be suitable for all investors. Past performance is not indicative of future results. Market share data is approximate and subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Direxion Shares ETF Trust
Exchange NYSE ARCA | Headquaters - | ||
IPO Launch date - | CEO - | ||
Sector - | Industry - | Full time employees - | Website |
Full time employees - | Website | ||
The index is designed to track the performance of the seven largest NASDAQ listed companies, as identified by Indxx. The fund, under normal circumstances, invests at least 80% of its net assets in financial instruments, such as swap agreements, securities of the index, and ETFs that track the index, that, in combination, provide 2X daily leveraged exposure to the index, consistent with the fund's investment objective. The fund is non-diversified.

Note: This website is maintained by Upturn Corporation, which is an investment adviser registered with the U.S. Securities and Exchange Commission. Such registration does not imply a certain level of skill or training. Investing in securities has risks. Past performance is no guarantee of future returns. No assurance is provided as to any particular investment return, and you may lose money using our services. You are strongly advised to consult appropriate counsel before making any investments in companies you learn about through our services. You should obtain appropriate legal, tax, investment, accounting, and other advice that takes into account your investment portfolio and overall financial situation. You are solely responsible for conducting due diligence on a potential investment. We do not affect trades for you. You will select your own broker through which to transact. Investments are not FDIC insured, they are not guaranteed, and they may lose value. Please see the Privacy Policy, Terms of Use, and Disclosure for more information.
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