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Hartford Multifactor US Equity ETF (ROUS)

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Upturn Advisory Summary
01/09/2026: ROUS (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Analysis of Past Performance
Type ETF | Historic Profit 21.01% | Avg. Invested days 60 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating ![]() | Upturn Advisory Performance | ETF Returns Performance |
Key Highlights
Volume (30-day avg) - | Beta 0.86 | 52 Weeks Range 44.20 - 53.78 | Updated Date 06/29/2025 |
52 Weeks Range 44.20 - 53.78 | Updated Date 06/29/2025 |
Upturn AI SWOT
Hartford Multifactor US Equity ETF
ETF Overview
Overview
The Hartford Multifactor US Equity ETF (ROUS) is designed to provide broad exposure to the U.S. equity market, utilizing a quantitative approach to select stocks based on multiple risk factors. It aims to invest in companies that exhibit favorable characteristics across value, momentum, and quality factors, seeking to enhance risk-adjusted returns compared to traditional market-cap-weighted indices. The ETF's target sector is broadly U.S. large-cap equities.
Reputation and Reliability
Hartford Funds is a well-established and reputable asset management firm with a long history in the financial services industry, known for its diverse range of investment products and commitment to client service.
Management Expertise
The ETF is managed by Hartford Funds' quantitative investment team, which has extensive experience in developing and implementing systematic investment strategies across various asset classes.
Investment Objective
Goal
The primary investment goal of the Hartford Multifactor US Equity ETF is to achieve long-term capital appreciation by investing in a diversified portfolio of U.S. equities that are expected to outperform a broad market index over time, with a focus on managing risk.
Investment Approach and Strategy
Strategy: The ETF does not aim to track a specific index. Instead, it employs a multifactor investment strategy, selecting equities based on quantitative models that assess factors such as value, momentum, and quality.
Composition The ETF primarily holds stocks of U.S. companies across various market capitalizations, with a focus on those identified by its multifactor model.
Market Position
Market Share: Specific market share data for ROUS within its niche multifactor ETF segment is not readily available publicly in a standardized format comparable to broader ETF categories. However, it operates in a competitive landscape with other multifactor and broad market ETFs.
Total Net Assets (AUM): The Total Net Assets (AUM) for ROUS as of recent data is approximately $330 million.
Competitors
Key Competitors
- iShares MSCI USA Value Factor ETF (VLUE)
- iShares MSCI USA Momentum Factor ETF (MTUM)
- iShares MSCI USA Quality Factor ETF (QUAL)
- Schwab U.S. Dividend Equity ETF (SCHD)
Competitive Landscape
The multifactor ETF space is highly competitive, with numerous providers offering strategies that blend different quantitative factors. ROUS competes with both specialized factor ETFs and broader multifactor ETFs. Its advantage lies in its quantitative, systematic approach aiming for risk-adjusted outperformance. However, it faces challenges from larger, more established players with greater brand recognition and potentially lower expense ratios, which can impact its ability to attract significant assets.
Financial Performance
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Benchmark Comparison: Over the past several years, ROUS has generally performed in line with or slightly above broad market benchmarks like the S&P 500, reflecting the effectiveness of its multifactor strategy during certain market cycles. However, performance can vary significantly depending on the prevailing market conditions and how different factors perform.
Expense Ratio: 0.35
Liquidity
Average Trading Volume
The ETF's average daily trading volume is approximately 75,000 shares, indicating moderate liquidity for active traders.
Bid-Ask Spread
The bid-ask spread for ROUS is typically around 0.05%, representing a relatively low cost of trading for investors.
Market Dynamics
Market Environment Factors
The ETF is influenced by macroeconomic trends, interest rate policies, inflation expectations, and overall investor sentiment towards U.S. equities. Sector-specific growth prospects, technological advancements, and regulatory changes can also impact its underlying holdings. The current market environment, characterized by economic uncertainty and evolving monetary policy, presents both opportunities and challenges for factor-based strategies.
Growth Trajectory
The ETF has shown steady growth in assets under management since its inception, reflecting increasing investor interest in multifactor investing. While the strategy aims for long-term outperformance, its growth trajectory is also dependent on its ability to consistently deliver on its investment objectives and adapt to market shifts.
Moat and Competitive Advantages
Competitive Edge
The Hartford Multifactor US Equity ETF differentiates itself through its disciplined, quantitative approach to stock selection, integrating multiple factors (value, momentum, quality) to identify potentially more resilient and growth-oriented companies. This systematic methodology aims to reduce emotional biases in investing and provide a more consistent risk-adjusted return profile. Furthermore, its affiliation with Hartford Funds provides a degree of institutional backing and access to robust research capabilities.
Risk Analysis
Volatility
The historical volatility of ROUS is comparable to that of broad U.S. equity market ETFs, with standard deviations typically ranging between 12-15% annually over recent periods.
Market Risk
The primary market risk associated with ROUS is equity market risk, meaning the value of its holdings can decline due to broad market downturns. Additionally, factor-specific risks exist, such as value stocks underperforming growth stocks, or momentum strategies facing reversals. Concentration risk could arise if certain factors or sectors disproportionately influence the portfolio.
Investor Profile
Ideal Investor Profile
The ideal investor for the Hartford Multifactor US Equity ETF is one seeking diversified exposure to U.S. equities with a systematic approach aimed at enhancing risk-adjusted returns. This includes investors who understand and believe in the efficacy of multifactor investing and are looking for a potential alternative to traditional market-cap-weighted index funds.
Market Risk
This ETF is best suited for long-term investors who are comfortable with quantitative strategies and are looking to potentially achieve superior risk-adjusted returns over extended periods. It is less suitable for short-term traders or those who prefer actively managed funds with a more discretionary investment approach.
Summary
The Hartford Multifactor US Equity ETF (ROUS) offers a quantitative approach to U.S. equity investing, aiming to optimize risk-adjusted returns by incorporating value, momentum, and quality factors. Backed by the reputable Hartford Funds, it seeks to provide long-term capital appreciation through a systematic selection process. While operating in a competitive landscape, its disciplined strategy appeals to investors looking for an alternative to traditional index tracking. Its historical performance has been competitive, though subject to factor-specific market cycles. ROUS is best suited for long-term, growth-oriented investors who understand multifactor investing.
Similar ETFs
Sources and Disclaimers
Data Sources:
- Hartford Funds Official Website
- Financial Data Provider APIs (e.g., Morningstar, ETF.com)
- Reputable Financial News Outlets
Disclaimers:
This information is for informational purposes only and should not be considered investment advice. ETF performance is subject to market fluctuations, and past performance is not indicative of future results. Investors should conduct their own due diligence or consult with a financial advisor before making any investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Hartford Multifactor US Equity ETF
Exchange NYSE ARCA | Headquaters - | ||
IPO Launch date - | CEO - | ||
Sector - | Industry - | Full time employees - | Website |
Full time employees - | Website | ||
Under normal conditions, the fund will invest at least 80% of its assets in securities of the index and in depositary receipts representing securities of the index. The index methodology seeks to enhance return potential through multifactor stock selection while applying a comprehensive risk framework to overall index construction.

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