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Upturn AI SWOT - About
Hartford Multifactor US Equity ETF (ROUS)

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Upturn Advisory Summary
10/24/2025: ROUS (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Analysis of Past Performance
Type ETF | Historic Profit 24.5% | Avg. Invested days 66 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating ![]() | Upturn Advisory Performance | ETF Returns Performance |
Key Highlights
Volume (30-day avg) - | Beta 0.86 | 52 Weeks Range 44.20 - 53.78 | Updated Date 06/29/2025 |
52 Weeks Range 44.20 - 53.78 | Updated Date 06/29/2025 |
Upturn AI SWOT
Hartford Multifactor US Equity ETF
ETF Overview
Overview
The Hartford Multifactor US Equity ETF (ROUS) aims to provide investment results that closely correspond, before fees and expenses, to the performance of the Russell RAFIu2122 US Index. It focuses on U.S. equities, using a rules-based approach to select and weight stocks based on fundamental factors like book value, cash flow, sales, and dividends.
Reputation and Reliability
Hartford Funds is a well-established asset manager with a long history in the financial services industry. They are known for their diverse range of investment products and commitment to delivering value to investors.
Management Expertise
Hartford Funds has a team of experienced investment professionals who specialize in quantitative and fundamental analysis. They have a proven track record of managing multifactor equity strategies.
Investment Objective
Goal
The ETF's goal is to track the Russell RAFIu2122 US Index, which selects and weights U.S. stocks based on fundamental factors.
Investment Approach and Strategy
Strategy: The ETF aims to track the Russell RAFIu2122 US Index, employing a multifactor strategy based on fundamental metrics.
Composition The ETF primarily holds U.S. equities selected and weighted based on factors like book value, cash flow, sales, and dividends.
Market Position
Market Share: ROUS's market share is relatively small compared to broader market ETFs.
Total Net Assets (AUM): 301997812
Competitors
Key Competitors
- iShares Russell Top 200 Value ETF (IWX)
- Invesco FTSE RAFI US 1000 ETF (PRF)
- Schwab Fundamental U.S. Large Company Index ETF (FNDX)
Competitive Landscape
The ETF industry is highly competitive, with numerous providers offering similar multifactor equity strategies. ROUS competes with other factor-based ETFs, particularly those focusing on value and fundamental weighting. ROUS's advantage lies in its specific index methodology and Hartford's brand, while disadvantages may include lower AUM compared to larger competitors.
Financial Performance
Historical Performance: Historical financial performance data is not available in this response, but should be sourced independently.
Benchmark Comparison: Benchmark comparison data is not available in this response, but should be sourced independently.
Expense Ratio: 0.29
Liquidity
Average Trading Volume
The average trading volume is moderate, indicating reasonable liquidity for most investors.
Bid-Ask Spread
The bid-ask spread is generally tight, suggesting relatively low transaction costs.
Market Dynamics
Market Environment Factors
Economic indicators, sector growth prospects, and overall market conditions significantly influence ROUS's performance. Factors like interest rates, inflation, and economic growth can impact the attractiveness of value stocks.
Growth Trajectory
Growth trends depend on the performance of the underlying index and the relative performance of value factors. Changes to the index methodology or holdings can impact future growth.
Moat and Competitive Advantages
Competitive Edge
ROUS benefits from Hartford Funds' established reputation and the Russell RAFIu2122 US Index's rules-based, fundamental weighting methodology. This methodology seeks to capture value by investing in companies with strong fundamentals relative to their size. The multifactor approach aims to diversify risk and enhance long-term returns. Hartford's distribution network and marketing efforts further support the ETF's competitiveness. The fund's focus on value can be a competitive advantage during periods of value outperformance.
Risk Analysis
Volatility
Volatility assessment requires historical price data and calculation. This should be sourced independently.
Market Risk
ROUS is subject to market risk, as its underlying assets are U.S. equities. Economic downturns, industry-specific challenges, and geopolitical events can all negatively impact performance. Value stocks may underperform growth stocks in certain market environments.
Investor Profile
Ideal Investor Profile
ROUS is suitable for investors seeking exposure to U.S. equities with a focus on value and fundamental factors. Investors who believe in the long-term outperformance of value stocks and are comfortable with moderate risk may find this ETF appealing.
Market Risk
ROUS is best suited for long-term investors seeking diversified exposure to U.S. equities with a value tilt. It may also be suitable for active traders seeking to express a view on value factors.
Summary
The Hartford Multifactor US Equity ETF (ROUS) offers exposure to U.S. equities using a multifactor strategy based on fundamental metrics. Its goal is to track the Russell RAFIu2122 US Index and seeks to capture value by investing in companies with strong fundamentals relative to their size. While its AUM is lower than some competitors, it benefits from Hartford's brand and the index's methodology. Investors should consider their risk tolerance and investment goals before investing, and be aware of the ETF's exposure to market risk and the potential for value stocks to underperform in certain market environments.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Hartford Funds Website
- ETF.com
- Morningstar
- Bloomberg
Disclaimers:
The data provided is for informational purposes only and should not be considered investment advice. Market conditions and investment strategies can change, so it is important to consult with a qualified financial advisor before making any investment decisions. Performance data is historical and does not guarantee future results.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Hartford Multifactor US Equity ETF
Exchange NYSE ARCA | Headquaters - | ||
IPO Launch date - | CEO - | ||
Sector - | Industry - | Full time employees - | Website |
Full time employees - | Website | ||
Under normal conditions, the fund will invest at least 80% of its assets in securities of the index and in depositary receipts representing securities of the index. The index methodology seeks to enhance return potential through multifactor stock selection while applying a comprehensive risk framework to overall index construction.

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