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ProShares Trust (SETH)



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Upturn Advisory Summary
08/14/2025: SETH (1-star) is currently NOT-A-BUY. Pass it for now.
Analysis of Past Performance
Type ETF | Historic Profit -21.05% | Avg. Invested days 23 | Today’s Advisory PASS |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | ETF Returns Performance ![]() |
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Key Highlights
Volume (30-day avg) - | Beta - | 52 Weeks Range 12.28 - 30.03 | Updated Date 06/30/2025 |
52 Weeks Range 12.28 - 30.03 | Updated Date 06/30/2025 |
Upturn AI SWOT
ProShares Trust
ETF Overview
Overview
ProShares Trust offers a wide range of ETFs, including leveraged, inverse, and volatility-based products, targeting specific sectors, indexes, and investment strategies for sophisticated investors.
Reputation and Reliability
ProShares is a well-known issuer with a solid track record in providing specialized ETFs, though its products are often considered higher risk.
Management Expertise
ProShares has a dedicated management team with expertise in structuring and managing complex ETFs.
Investment Objective
Goal
To provide investors with access to a variety of investment strategies, including leveraged and inverse exposure to specific indexes or sectors.
Investment Approach and Strategy
Strategy: ProShares ETFs employ various strategies, including leveraged and inverse strategies, to amplify or inversely correlate with the performance of underlying assets or indexes.
Composition The composition varies greatly depending on the specific ProShares ETF, ranging from stocks and bonds to derivatives and commodities. Many hold swap agreements.
Market Position
Market Share: ProShares Trust's market share varies widely depending on the specific ETF and sector. Some have significant market share in niche areas like leveraged and inverse ETFs.
Total Net Assets (AUM): Data is fund specific, and therefore cannot be provided here.
Competitors
Key Competitors
- Direxion Shares ETF Trust (DIRX)
- Invesco (IVZ)
- GraniteShares (GRAN)
Competitive Landscape
The competitive landscape is diverse, with many providers offering similar ETFs. ProShares often competes on product innovation, leverage factors, and niche market access. Advantages include established brand and diverse product line. Disadvantages include higher expense ratios and the complexity of their strategies.
Financial Performance
Historical Performance: Historical performance data is fund specific and cannot be provided here.
Benchmark Comparison: Benchmark comparison is fund specific, requiring analysis of the specific ETF against its relevant benchmark.
Expense Ratio: Expense ratios are fund specific and therefore cannot be provided here, but they are generally higher than traditional index ETFs.
Liquidity
Average Trading Volume
Average trading volume varies significantly across different ProShares ETFs, reflecting their distinct investment focuses and investor bases.
Bid-Ask Spread
Bid-ask spread also varies depending on the specific ETF, with some highly liquid ETFs having tighter spreads while less popular ones may have wider spreads.
Market Dynamics
Market Environment Factors
Economic indicators, sector performance, and volatility levels significantly impact ProShares ETFs, especially those with leveraged or inverse strategies.
Growth Trajectory
Growth trends depend on investor demand for specialized investment strategies, with innovation and responsiveness to market trends driving their expansion.
Moat and Competitive Advantages
Competitive Edge
ProShares' competitive edge lies in its specialization in leveraged, inverse, and volatility-based ETFs. They offer unique access to sophisticated trading strategies. The firm is well-regarded for its product innovation and ability to create ETFs that cater to specific market views. They have a relatively high AUM in the space, and have had a strong foothold for many years. Their extensive product suite differentiates them from competitors.
Risk Analysis
Volatility
ProShares ETFs, especially leveraged and inverse ones, often exhibit high volatility due to their investment strategies.
Market Risk
Market risk is tied to the underlying assets and indexes tracked by the ETFs, with potential for amplified gains and losses.
Investor Profile
Ideal Investor Profile
ProShares ETFs are best suited for experienced investors and active traders seeking to implement sophisticated investment strategies and manage risk in specific market scenarios.
Market Risk
ProShares Trust is suited for short-term active traders or those seeking tactical exposure, and it is generally not recommended for passive, long-term investors.
Summary
ProShares Trust provides a diverse suite of specialized ETFs, including leveraged and inverse products, catering to sophisticated investors and active traders. Their ETFs aim to amplify or inversely correlate with the performance of underlying assets or indexes. While offering unique investment opportunities, these ETFs are high-risk and require careful consideration due to their volatility and complexity. The suitability is generally for those seeking short-term or tactical exposure. They are not recommended for passive investors.
Peer Comparison
Sources and Disclaimers
Data Sources:
- ProShares Website
- SEC Filings
- ETF Database
- Morningstar
Disclaimers:
This analysis is for informational purposes only and does not constitute financial advice. Investment decisions should be based on individual circumstances and consultation with a qualified financial advisor. Data is sourced from public information and is subject to change. Market share is directional only based on aggregated ETF assets.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About ProShares Trust
Exchange NYSE ARCA | Headquaters - | ||
IPO Launch date - | CEO - | ||
Sector - | Industry - | Full time employees - | Website |
Full time employees - | Website |
The index is designed to measure the performance of a single ether traded in USD and seeks to provide a proxy for the ether market. The digital asset trading platforms included in the index are reevaluated quarterly. The fund is non-diversified.

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