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ProShares UltraShort Financials (SKF)

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Upturn Advisory Summary
01/09/2026: SKF (1-star) is currently NOT-A-BUY. Pass it for now.
Analysis of Past Performance
Type ETF | Historic Profit -45.87% | Avg. Invested days 25 | Today’s Advisory PASS |
Upturn Star Rating ![]() | Upturn Advisory Performance | ETF Returns Performance |
Key Highlights
Volume (30-day avg) - | Beta -1.98 | 52 Weeks Range 28.26 - 48.52 | Updated Date 06/30/2025 |
52 Weeks Range 28.26 - 48.52 | Updated Date 06/30/2025 |
Upturn AI SWOT
ProShares UltraShort Financials
ETF Overview
Overview
ProShares UltraShort Financials (SEF) is an exchange-traded fund that seeks to deliver twice the inverse daily performance of the Dow Jones U.S. Financials Index. It is designed for sophisticated investors who wish to bet against the financial sector's performance on a daily basis.
Reputation and Reliability
ProShares is a well-established ETF issuer known for its broad range of leveraged and inverse ETFs. They have a significant presence in the market and are generally considered reliable.
Management Expertise
ProShares ETFs are managed by a team with extensive experience in designing and managing complex financial products, including leveraged and inverse strategies.
Investment Objective
Goal
To provide investors with a return that is twice the inverse of the daily performance of the Dow Jones U.S. Financials Index.
Investment Approach and Strategy
Strategy: The ETF aims to achieve its objective by investing in financial instruments that are designed to deliver two times the inverse daily performance of its underlying index.
Composition The ETF primarily uses swap agreements and other derivative instruments to gain its leveraged inverse exposure to the financial sector. It does not directly hold stocks of financial companies.
Market Position
Market Share: Due to the niche and highly specialized nature of leveraged inverse ETFs, market share is often fragmented and subject to significant daily fluctuations. Precise market share data for this specific ETF within its narrow segment is not readily available in a static format.
Total Net Assets (AUM): 67991000
Competitors
Key Competitors
- FAZ
Competitive Landscape
The market for ultra-short financial ETFs is dominated by a few key players. ProShares UltraShort Financials (SEF) offers a specific leveraged inverse exposure, but its competitor, Direxion Daily Financials Bear 3X Shares (FAZ), often holds a larger market share due to its higher leverage (3x inverse) which appeals to some traders. The primary disadvantage of SEF compared to FAZ is its lower leverage, while its advantage lies in potentially less aggressive daily swings and associated decay.
Financial Performance
Historical Performance: Historical performance data for leveraged inverse ETFs is highly volatile and is best viewed on a daily or very short-term basis. Long-term performance is negatively impacted by compounding and is not indicative of suitability for buy-and-hold strategies. For example, over the past year, SEF has experienced significant fluctuations, with specific daily inverse returns of 1.5% to -1.5% being common depending on the index's daily movement.
Benchmark Comparison: As an inverse ETF, SEF's performance is directly tied to the inverse daily movement of its benchmark index (Dow Jones U.S. Financials Index) multiplied by two. Its objective is not to outperform the index but to mirror twice its inverse daily performance.
Expense Ratio: 0.95
Liquidity
Average Trading Volume
The average trading volume for ProShares UltraShort Financials is generally robust, indicating good liquidity for active traders.
Bid-Ask Spread
The bid-ask spread for ProShares UltraShort Financials is typically narrow, reflecting its significant trading volume and ease of execution for market participants.
Market Dynamics
Market Environment Factors
ProShares UltraShort Financials is heavily influenced by the performance of the financial sector, economic indicators related to interest rates, regulatory changes affecting financial institutions, and broader market sentiment. During periods of financial sector distress or anticipated downturns, the ETF is expected to perform positively.
Growth Trajectory
As a leveraged inverse ETF, SEF's 'growth' is not measured in the traditional sense of asset appreciation. Its value is intended to decay over time due to compounding, making it unsuitable for long-term investment. Changes in strategy or holdings are unlikely as its objective is fixed on daily inverse performance.
Moat and Competitive Advantages
Competitive Edge
ProShares UltraShort Financials's primary competitive edge lies in its specific focus on providing 2x inverse daily exposure to the financial sector, a niche within the broader inverse ETF market. Its established issuer reputation, coupled with the daily rebalancing mechanism, ensures it attempts to adhere to its stated objective, which can be advantageous for short-term tactical plays.
Risk Analysis
Volatility
ProShares UltraShort Financials exhibits very high historical volatility due to its leveraged inverse nature. Daily price swings can be substantial, amplifying both gains and losses.
Market Risk
The ETF is subject to significant market risk, primarily concentrated in the financial sector. Any unexpected positive performance of financial stocks will result in losses for the ETF, which can be magnified by the 2x leverage. There is also the risk of significant value erosion over time due to the compounding effect of daily rebalancing.
Investor Profile
Ideal Investor Profile
The ideal investor for ProShares UltraShort Financials is an experienced trader with a deep understanding of financial markets and derivatives, who is seeking to profit from short-term declines in the financial sector. It is not suitable for novice investors or those with a low risk tolerance.
Market Risk
ProShares UltraShort Financials is best suited for active traders engaging in very short-term strategies (intraday or a few days), not for long-term investors or passive index followers.
Summary
ProShares UltraShort Financials (SEF) is a specialized ETF offering 2x inverse daily exposure to the Dow Jones U.S. Financials Index. It's designed for sophisticated traders to bet against the financial sector's daily performance. Due to its leveraged inverse nature, it carries extremely high volatility and is subject to compounding decay, making it unsuitable for long-term investment. Its liquidity is generally good, but investors must be acutely aware of the significant risks involved.
Similar ETFs
Sources and Disclaimers
Data Sources:
- ProShares official website
- Financial data providers (e.g., Morningstar, Bloomberg)
Disclaimers:
This information is for educational purposes only and does not constitute financial advice. Investing in leveraged and inverse ETFs involves substantial risk and may not be suitable for all investors. Past performance is not indicative of future results. Investors should consult with a qualified financial advisor before making any investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About ProShares UltraShort Financials
Exchange NYSE ARCA | Headquaters - | ||
IPO Launch date - | CEO - | ||
Sector - | Industry - | Full time employees - | Website |
Full time employees - | Website | ||
The index is designed to measure the performance of financial companies included in the S&P 500 Index. Under normal circumstances, the fund will obtain inverse leveraged exposure to at least 80% of its total assets in components of the index or in instruments with similar economic characteristics. The fund is non-diversified.

Note: This website is maintained by Upturn Corporation, which is an investment adviser registered with the U.S. Securities and Exchange Commission. Such registration does not imply a certain level of skill or training. Investing in securities has risks. Past performance is no guarantee of future returns. No assurance is provided as to any particular investment return, and you may lose money using our services. You are strongly advised to consult appropriate counsel before making any investments in companies you learn about through our services. You should obtain appropriate legal, tax, investment, accounting, and other advice that takes into account your investment portfolio and overall financial situation. You are solely responsible for conducting due diligence on a potential investment. We do not affect trades for you. You will select your own broker through which to transact. Investments are not FDIC insured, they are not guaranteed, and they may lose value. Please see the Privacy Policy, Terms of Use, and Disclosure for more information.
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