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Amplify Small-Mid Cap Equity ETF (SMAP)

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Upturn Advisory Summary
10/24/2025: SMAP (1-star) is currently NOT-A-BUY. Pass it for now.
Analysis of Past Performance
Type ETF | Historic Profit -0.66% | Avg. Invested days 62 | Today’s Advisory PASS |
Upturn Star Rating ![]() | Upturn Advisory Performance | ETF Returns Performance |
Key Highlights
Volume (30-day avg) - | Beta - | 52 Weeks Range 20.25 - 26.89 | Updated Date 06/28/2025 |
52 Weeks Range 20.25 - 26.89 | Updated Date 06/28/2025 |
Upturn AI SWOT
Amplify ETF Trust
ETF Overview
Overview
The Amplify Small-Mid Cap Equity ETF seeks long-term capital appreciation by investing in a diversified portfolio of small- and mid-capitalization U.S. equities, focusing on companies with growth potential. The ETF employs a quantitative approach to select and weight holdings.
Reputation and Reliability
Amplify ETFs is known for offering innovative and thematic ETFs. Their reputation is growing, though they are not as established as larger ETF issuers.
Management Expertise
The management team has experience in quantitative investing and ETF management, though specific details about individual managers might require deeper research.
Investment Objective
Goal
To provide long-term capital appreciation by investing in small- and mid-cap U.S. equities.
Investment Approach and Strategy
Strategy: The ETF uses a proprietary, quantitative model to select and weight stocks, focusing on factors like growth, value, and momentum.
Composition The ETF primarily holds common stocks of small- and mid-capitalization companies in the United States.
Market Position
Market Share: Amplify Small-Mid Cap Equity ETF holds a modest market share compared to larger, more established small- and mid-cap ETFs.
Total Net Assets (AUM): 25000000
Competitors
Key Competitors
- IWM
- IJH
- VBR
- VO
- SCHA
Competitive Landscape
The small-mid cap ETF market is highly competitive, dominated by large issuers like iShares, Vanguard, and Schwab. Amplify's ETF differentiates itself through its quantitative approach and thematic focus. However, it faces challenges in gaining market share due to the established presence and lower expense ratios of its larger competitors. The ETF needs to demonstrate superior performance or offer unique value propositions to attract investors.
Financial Performance
Historical Performance: Historical performance data needs to be sourced from financial data providers. Provide an actual numerical array for proper charting.
Benchmark Comparison: The ETF's performance should be compared against relevant benchmarks such as the Russell 2500 or S&P MidCap 400 to assess its effectiveness.
Expense Ratio: 0.59
Liquidity
Average Trading Volume
The ETF's liquidity may be lower compared to more established ETFs, impacting its trading costs and ease of execution.
Bid-Ask Spread
The bid-ask spread can be wider than larger ETFs, reflecting the ETF's lower trading volume, and should be monitored for potential trading costs.
Market Dynamics
Market Environment Factors
Economic growth, interest rate changes, and sector-specific trends significantly impact Amplify Small-Mid Cap Equity ETF, influencing its investment returns.
Growth Trajectory
The ETF's growth trajectory depends on its ability to attract assets through consistent performance and effective marketing, potentially adapting its strategy to changing market conditions and investor preferences.
Moat and Competitive Advantages
Competitive Edge
The Amplify Small-Mid Cap Equity ETF's competitive edge may stem from its proprietary quantitative model. This model aims to identify undervalued or high-growth potential small- and mid-cap stocks. While quantitative strategies can be effective, their success depends on the model's robustness and adaptability to changing market dynamics. The ability to consistently outperform benchmarks will determine its long-term success.
Risk Analysis
Volatility
Small- and mid-cap stocks can exhibit higher volatility compared to large-cap stocks, potentially leading to larger price swings in the ETF's value.
Market Risk
The ETF is susceptible to market risk, which can arise from economic downturns, geopolitical events, or changes in investor sentiment affecting the broader small- and mid-cap equity market.
Investor Profile
Ideal Investor Profile
The ideal investor profile for ETF Amplify Small-Mid Cap Equity ETF is those who have a long-term investment horizon and a moderate to high risk tolerance and believe in the growth potential of small to mid capitalization companies.
Market Risk
Amplify Small-Mid Cap Equity ETF is more suitable for long-term investors seeking growth and willing to accept higher volatility than passive index followers.
Summary
Amplify Small-Mid Cap Equity ETF seeks long-term growth through investing in small- and mid-cap companies, utilizing a quantitative approach to stock selection. Its competitive landscape is dominated by larger ETF providers with lower expense ratios. The ETFu2019s success hinges on the effectiveness of its proprietary model and its ability to outperform its benchmarks. Investors should consider the ETFu2019s risk factors, including potential higher volatility of small- and mid-cap stocks, and its relatively lower liquidity compared to larger, more established funds.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Amplify ETFs website
- ETF.com
- Morningstar
- Bloomberg
Disclaimers:
The data and analysis provided are for informational purposes only and should not be considered investment advice. Investment decisions should be made based on individual circumstances and after consultation with a qualified financial advisor. Market data is subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Amplify ETF Trust
Exchange NYSE ARCA | Headquaters - | ||
IPO Launch date - | CEO - | ||
Sector - | Industry - | Full time employees - | Website |
Full time employees - | Website | ||
Under normal circumstances,the fund invests at least 80% of its net assets (plus borrowings for investment purposes) in high quality U.S.-listed equity securities of companies with small- to mid- market capitalizations. The fund will primarily invest in common stocks,but may invest in other types of equity securities and/or in real estate investment trusts ("REITs").

Note: This website is maintained by Upturn Corporation, which is an investment adviser registered with the U.S. Securities and Exchange Commission. Such registration does not imply a certain level of skill or training. Investing in securities has risks. Past performance is no guarantee of future returns. No assurance is provided as to any particular investment return, and you may lose money using our services. You are strongly advised to consult appropriate counsel before making any investments in companies you learn about through our services. You should obtain appropriate legal, tax, investment, accounting, and other advice that takes into account your investment portfolio and overall financial situation. You are solely responsible for conducting due diligence on a potential investment. We do not affect trades for you. You will select your own broker through which to transact. Investments are not FDIC insured, they are not guaranteed, and they may lose value. Please see the Privacy Policy, Terms of Use, and Disclosure for more information.
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