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Innovator ETFs Trust (SPUT)



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Upturn Advisory Summary
08/14/2025: SPUT (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Analysis of Past Performance
Type ETF | Historic Profit 3.71% | Avg. Invested days 37 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | ETF Returns Performance ![]() |
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Key Highlights
Volume (30-day avg) - | Beta - | 52 Weeks Range 22.43 - 26.03 | Updated Date 06/6/2025 |
52 Weeks Range 22.43 - 26.03 | Updated Date 06/6/2025 |
Upturn AI SWOT
Innovator ETFs Trust
ETF Overview
Overview
Innovator ETFs Trust offers defined outcome ETFs that aim to provide specific downside protection or upside potential over a stated period. These ETFs are designed for investors seeking to manage risk and participate in market gains with a known range of outcomes. They primarily focus on equities and use options strategies to achieve their objectives. The asset allocation varies depending on the specific ETF within the trust and its target outcome. The investment strategy involves using derivatives, primarily options, to create a payoff profile linked to the performance of an underlying index, like the S&P 500, within a defined range.
Reputation and Reliability
Innovator Capital Management is known for its innovative approach to ETF creation, particularly its defined outcome ETFs. They are generally considered reliable within the industry, offering transparency regarding their strategies.
Management Expertise
Innovator Capital Management has a team with expertise in options trading and structured finance, which is essential for managing these complex ETFs.
Investment Objective
Goal
To provide investors with specific downside protection or upside potential tied to the performance of an underlying index over a defined period.
Investment Approach and Strategy
Strategy: Innovator ETFs aim to provide defined outcomes by using options contracts linked to the performance of an underlying index.
Composition The ETFs primarily hold options contracts and cash equivalents. The specific composition depends on the desired outcome (e.g., buffered downside, capped upside) and the ETF's term.
Market Position
Market Share: The market share of Innovator ETFs Trust varies widely depending on the specific defined outcome strategy segment. It is a major player in this specific segment, but a small player compared to broad market ETFs.
Total Net Assets (AUM): 15000000000
Competitors
Key Competitors
- FTCS
- BUZZ
- QQQ
- SPY
Competitive Landscape
The competitive landscape is moderately fragmented. Innovator ETFs Trust differentiates itself with defined outcome ETFs. Advantages include specific risk management tools. Disadvantages may include capped upside and complexity compared to traditional index ETFs.
Financial Performance
Historical Performance: Historical performance varies significantly across the different Innovator ETFs, depending on the target outcome and market conditions. Performance is usually compared to broad market indices, with some funds tracking the S&P 500.
Benchmark Comparison: The ETF's performance is best compared to the underlying index for the defined outcome, rather than broad market benchmarks, as the investment objective is to provide a specified range of returns.
Expense Ratio: 0.79
Liquidity
Average Trading Volume
The average trading volume can vary significantly depending on the ETF, but some funds have healthy liquidity allowing investors to buy or sell shares efficiently.
Bid-Ask Spread
The bid-ask spread varies across the Innovator ETFs, with more popular ones generally having tighter spreads.
Market Dynamics
Market Environment Factors
Economic conditions, volatility in the options market, and investor sentiment towards risk impact Innovator ETFs Trust. Periods of high volatility can increase the cost of options, affecting the ETF's ability to deliver its defined outcome.
Growth Trajectory
Innovator ETFs Trust experiences growth in assets under management and introduction of new strategies, adapting to changing investor demand for risk-managed investment products. Changes to strategy involve adjusting the options strategy based on market conditions to still achieve the defined outcome.
Moat and Competitive Advantages
Competitive Edge
Innovator ETFs Trust's primary competitive advantage is its focus on defined outcome investing, offering structured protection or performance profiles tied to the underlying index. Their investment strategies use options contracts to provide a specific range of potential outcomes, catering to investors who want to limit risk or achieve a specific performance target. The trust's management possesses expertise in structuring and managing option strategies within an ETF wrapper, giving it a specialized niche within the ETF market. This unique product offering and specialized expertise give Innovator ETFs Trust a competitive advantage within the defined outcome ETF space.
Risk Analysis
Volatility
Volatility varies based on the specific Innovator ETF. Defined outcome ETFs typically have lower volatility than the underlying asset during periods of market decline.
Market Risk
The primary market risk is the performance of the underlying index. The defined outcome strategy is designed to mitigate some of this risk, but the ETF's performance is still linked to the index's performance. Also, the options strategies can create unforeseen risk.
Investor Profile
Ideal Investor Profile
The ideal investor is one who seeks downside protection or a specific range of outcomes tied to the performance of an underlying index. It should be investors who understand the option strategies used.
Market Risk
Innovator ETFs Trust is suitable for both long-term investors seeking downside protection and active traders who use defined outcome ETFs for tactical asset allocation.
Summary
Innovator ETFs Trust offers defined outcome ETFs using options strategies, aiming to provide investors with specific downside protection or upside potential linked to an underlying index. The funds cater to investors seeking risk-managed exposure with a known range of potential outcomes. Their success hinges on market dynamics and skilled options management. While offering risk mitigation, they may cap potential gains. Investors should carefully consider their objectives and risk tolerance before investing.
Peer Comparison
Sources and Disclaimers
Data Sources:
- etf.com
- Morningstar
- Company SEC Filings
Disclaimers:
This analysis is for informational purposes only and does not constitute investment advice. Past performance is not indicative of future results. Investment involves risk, including the potential loss of principal.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Innovator ETFs Trust
Exchange NYSE ARCA | Headquaters - | ||
IPO Launch date - | CEO - | ||
Sector - | Industry - | Full time employees - | Website |
Full time employees - | Website |
The fund is an actively managed exchange-traded fund ("ETF") that, under normal market circumstances, seeks to provide current income while maintaining capital appreciation. It will invest at least 80% of its net assets (including borrowings for investment purposes) in equity securities and financial instruments that give economic exposure to equity securities through a daily put-write options strategy. It is non-diversified.

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