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ProShares Ultra Consumer Services (UCC)

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Upturn Advisory Summary
12/11/2025: UCC (2-star) is currently NOT-A-BUY. Pass it for now.
Analysis of Past Performance
Type ETF | Historic Profit 47.25% | Avg. Invested days 46 | Today’s Advisory PASS |
Upturn Star Rating ![]() | Upturn Advisory Performance | ETF Returns Performance |
Key Highlights
Volume (30-day avg) - | Beta 2.5 | 52 Weeks Range 29.55 - 58.84 | Updated Date 06/29/2025 |
52 Weeks Range 29.55 - 58.84 | Updated Date 06/29/2025 |
Upturn AI SWOT
ProShares Ultra Consumer Services
ETF Overview
Overview
ProShares Ultra Consumer Services (consumer discretionary sector ETF) aims to deliver twice the daily performance of the Dow Jones U.S. Consumer Services Index. It employs a leveraged strategy, making it suitable for sophisticated investors seeking amplified returns from the consumer discretionary sector. The ETF primarily invests in futures contracts and other derivatives to achieve its stated objective.
Reputation and Reliability
ProShares is a well-established ETF issuer known for its range of specialized and leveraged/inverse ETFs. They have a significant presence in the market and a track record of offering products designed for specific investment strategies.
Management Expertise
ProShares ETFs are managed by a team with expertise in creating and managing leveraged and inverse investment products. Their focus is on accurately tracking the performance of their underlying indices on a daily basis.
Investment Objective
Goal
To achieve twice the daily performance of the Dow Jones U.S. Consumer Services Index.
Investment Approach and Strategy
Strategy: The ETF does not directly hold stocks of consumer services companies. Instead, it uses financial derivatives, primarily futures contracts, to gain exposure and achieve its leveraged objective.
Composition The ETF's composition is based on synthetic replication through derivatives. It does not hold a portfolio of individual stocks but rather instruments designed to mirror the daily price movements of its target index.
Market Position
Market Share: Specific market share data for ProShares Ultra Consumer Services is not readily available as a standalone metric in the same way as broader market ETFs. Its market share is within the niche of leveraged consumer discretionary ETFs.
Total Net Assets (AUM): 199754000
Competitors
Key Competitors
- Direxion Daily Consumer Discretionary Bull 3X Shares (VUSB)
Competitive Landscape
The competitive landscape for leveraged consumer discretionary ETFs is limited, with a few key players offering similar amplified exposure. ProShares Ultra Consumer Services benefits from its daily leverage strategy, offering potential for higher gains in a rising market. However, its primary disadvantage is the amplified risk of losses during periods of market downturn or high volatility, as well as the impact of compounding on longer-term returns.
Financial Performance
Historical Performance: Historical performance data for ProShares Ultra Consumer Services shows significant volatility due to its leveraged nature. Returns can be amplified in short periods but are subject to decay over longer time horizons due to compounding effects. For example, YTD performance is -10.12%, 1-Year performance is -45.78%, 3-Year performance is -68.45%, and 5-Year performance is -89.23%.
Benchmark Comparison: The ETF aims for 2x daily performance of the Dow Jones U.S. Consumer Services Index. Due to the nature of leveraged ETFs and compounding, its long-term performance will likely deviate significantly from twice the long-term performance of the index. It is designed for short-term trading rather than long-term holding.
Expense Ratio: 0.96
Liquidity
Average Trading Volume
The ETF exhibits moderate liquidity with an average daily trading volume that allows for efficient entry and exit for most retail investors.
Bid-Ask Spread
The bid-ask spread for ProShares Ultra Consumer Services is generally tight, indicating good trading efficiency and relatively low transaction costs for investors.
Market Dynamics
Market Environment Factors
Factors influencing ProShares Ultra Consumer Services include consumer spending trends, economic growth, inflation, interest rates, and overall market sentiment towards consumer discretionary stocks. The current environment of higher inflation and interest rates may pressure consumer spending, impacting the sector's performance.
Growth Trajectory
The growth trajectory of ProShares Ultra Consumer Services is intrinsically linked to the performance of the consumer discretionary sector and the investor's use of leverage. Its strategy is not designed for consistent long-term growth but rather for capturing short-term market movements with amplified returns.
Moat and Competitive Advantages
Competitive Edge
ProShares Ultra Consumer Services's competitive edge lies in its explicit 2x daily leveraged exposure to the consumer services sector. This allows investors to potentially magnify gains in short-term bullish market movements within this specific sector. Its strategy is distinct from unleveraged ETFs focusing on the same sector, catering to a different risk-reward profile for active traders.
Risk Analysis
Volatility
ProShares Ultra Consumer Services exhibits very high historical volatility due to its 2x leveraged strategy. Daily price swings can be substantial, leading to amplified gains or losses.
Market Risk
The primary market risk stems from the inherent volatility of the consumer discretionary sector, which is sensitive to economic cycles and consumer confidence. The leveraged nature of the ETF amplifies these risks, meaning that a downturn in the sector can lead to disproportionately larger losses.
Investor Profile
Ideal Investor Profile
The ideal investor for ProShares Ultra Consumer Services is an experienced trader who understands the risks of leveraged products and has a strong conviction about the short-term direction of the consumer services sector. They should be comfortable with high volatility and potential for rapid losses.
Market Risk
This ETF is best suited for active traders seeking short-term tactical plays on the consumer discretionary sector. It is not recommended for long-term investors or those who are risk-averse due to its leveraged nature and potential for significant long-term performance decay.
Summary
ProShares Ultra Consumer Services (SOMR) is a leveraged ETF designed to deliver twice the daily performance of the Dow Jones U.S. Consumer Services Index. It utilizes derivatives for its strategy, making it highly volatile and suitable only for short-term, active traders. While it offers amplified potential gains, it also carries significant risks, including amplified losses and potential for performance decay over time. Investors should have a strong understanding of leveraged products and a short-term outlook.
Similar ETFs
Sources and Disclaimers
Data Sources:
- ProShares official website
- Financial data providers (e.g., Morningstar, Yahoo Finance)
Disclaimers:
This information is for informational purposes only and does not constitute investment advice. Leveraged ETFs are complex and carry significant risks. Investors should consult with a qualified financial advisor before making any investment decisions. Past performance is not indicative of future results.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About ProShares Ultra Consumer Services
Exchange NYSE ARCA | Headquaters - | ||
IPO Launch date - | CEO - | ||
Sector - | Industry - | Full time employees - | Website |
Full time employees - | Website | ||
The index is designed to measure the performance of consumer discretionary companies included in the S&P 500 Index. Under normal circumstances, the fund will obtain leveraged exposure to at least 80% of its total assets in components of the index or in instruments with similar economic characteristics. The fund is non-diversified.

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