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Direxion Daily Cnsmr Discret Bull 3XShrs (WANT)

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Upturn Advisory Summary
12/11/2025: WANT (2-star) is currently NOT-A-BUY. Pass it for now.
Analysis of Past Performance
Type ETF | Historic Profit 74.79% | Avg. Invested days 46 | Today’s Advisory PASS |
Upturn Star Rating ![]() | Upturn Advisory Performance | ETF Returns Performance |
Key Highlights
Volume (30-day avg) - | Beta 3.95 | 52 Weeks Range 22.68 - 67.27 | Updated Date 06/30/2025 |
52 Weeks Range 22.68 - 67.27 | Updated Date 06/30/2025 |
Upturn AI SWOT
Direxion Daily Cnsmr Discret Bull 3XShrs
ETF Overview
Overview
The Direxion Daily Consumer Discretionary Bull 3X Shares ETF (VONG) seeks daily investment results, before fees and expenses, that are three times (3x) the daily performance of the Consumer Discretionary Select Sector Index. It offers leveraged exposure to the consumer discretionary sector, which includes companies involved in the manufacturing and sale of goods and services that are considered non-essential, such as automobiles, apparel, and leisure products.
Reputation and Reliability
Direxion Investments is a well-established provider of leveraged and inverse ETFs, known for its specialized product offerings in various market segments. They have a significant presence in the ETF market with a variety of strategies available.
Management Expertise
Direxion's management team comprises experienced professionals in quantitative finance, portfolio management, and risk management, crucial for managing complex leveraged and inverse ETF strategies.
Investment Objective
Goal
To provide three times the daily return of the Consumer Discretionary Select Sector Index.
Investment Approach and Strategy
Strategy: This ETF aims to achieve its objective through the use of financial derivatives, primarily swap agreements and futures contracts. It does not aim to track a specific index directly but rather to replicate a multiple of the index's daily performance.
Composition The ETF's holdings are not traditional stocks and bonds. Instead, it holds derivative instruments designed to deliver leveraged exposure to the performance of the Consumer Discretionary Select Sector Index. The underlying components of the index are companies within the consumer discretionary sector.
Market Position
Market Share: Specific market share data for this particular ETF within the broader ETF market is not readily available in a standardized format. However, within the leveraged consumer discretionary ETF space, Direxion is a prominent player.
Total Net Assets (AUM):
Competitors
Key Competitors
- ProShares Ultra Consumer Services ETF (UWW)
- GraniteShares 3x Long Tesla Short Daily ETF (TSLL)
Competitive Landscape
The leveraged consumer discretionary ETF landscape is characterized by a few key players, with Direxion often holding a significant position. Competitors offer similar leveraged products, sometimes focusing on specific sub-sectors or individual stocks within the consumer discretionary space. Direxion's advantage lies in its established brand and comprehensive suite of leveraged ETFs, but disadvantages include the inherent risks of leveraged products and potential tracking differences.
Financial Performance
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Benchmark Comparison: As a leveraged ETF, direct comparison to its underlying benchmark on a long-term basis is not appropriate due to the nature of daily rebalancing and compounding effects, which can lead to significant divergence from the benchmark's long-term performance.
Expense Ratio: 1.05
Liquidity
Average Trading Volume
The ETF exhibits moderate to high average daily trading volume, indicating good liquidity for active traders.
Bid-Ask Spread
The bid-ask spread is typically tight, reflecting efficient market-making and low transaction costs for most investors.
Market Dynamics
Market Environment Factors
The ETF is highly sensitive to consumer sentiment, interest rates, inflation, and economic growth. Strong consumer spending, low unemployment, and positive economic outlooks generally benefit the consumer discretionary sector. Conversely, economic downturns, rising inflation, and higher interest rates can negatively impact this sector and the ETF.
Growth Trajectory
The growth trajectory of this ETF is tied to the performance of the consumer discretionary sector and investor demand for leveraged exposure. Changes in strategy or holdings are unlikely as it is designed to track a specific multiple of its benchmark index's daily performance.
Moat and Competitive Advantages
Competitive Edge
Direxion's competitive edge lies in its specialization in leveraged and inverse ETFs, offering investors precise tools for short-term trading strategies. Their expertise in managing complex derivatives and maintaining daily performance targets is a key advantage. The ETF provides amplified exposure to a sector that can be cyclical and volatile, appealing to traders seeking to capitalize on short-term market movements within consumer discretionary companies.
Risk Analysis
Volatility
This ETF is designed to be highly volatile due to its 3x leveraged nature. Its daily price movements are expected to be significantly larger than those of the underlying index.
Market Risk
The primary market risks are those inherent in the consumer discretionary sector, including shifts in consumer spending habits, competitive pressures, and economic downturns. Additionally, leveraged ETFs are subject to 'path dependency' and compounding risk, meaning their long-term returns can significantly deviate from three times the long-term returns of the underlying index.
Investor Profile
Ideal Investor Profile
The ideal investor is an experienced trader or sophisticated investor who understands the risks of leveraged financial products and seeks to profit from short-term directional moves in the consumer discretionary sector. They should have a high-risk tolerance and a short-term investment horizon.
Market Risk
This ETF is best suited for active traders, not long-term investors or passive index followers. Its daily reset mechanism makes it unsuitable for holding over extended periods due to the potential for significant performance drift.
Summary
The Direxion Daily Consumer Discretionary Bull 3X Shares ETF (VONG) offers highly leveraged daily exposure to the Consumer Discretionary Select Sector Index. It is managed by Direxion Investments, a specialist in leveraged and inverse ETFs. While providing amplified returns, it carries significant volatility and compounding risk, making it suitable only for experienced traders with a short-term investment horizon and high-risk tolerance. Its performance is closely tied to consumer spending and economic conditions.
Similar ETFs
Sources and Disclaimers
Data Sources:
- Direxion Investments Official Website
- Financial Data Aggregators (e.g., Bloomberg, Refinitiv - data not directly scraped, but conceptual understanding of performance and volume)
- ETF Provider Websites for competitor analysis
Disclaimers:
This information is for illustrative purposes only and does not constitute investment advice. Leveraged and inverse ETFs are complex and carry a high level of risk. Investors should consult with a qualified financial advisor before making any investment decisions. Past performance is not indicative of future results. The data presented, especially for historical performance and market share, may vary depending on the source and time of retrieval.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Direxion Daily Cnsmr Discret Bull 3XShrs
Exchange NYSE ARCA | Headquaters - | ||
IPO Launch date - | CEO - | ||
Sector - | Industry - | Full time employees - | Website |
Full time employees - | Website | ||
The fund, under normal circumstances, invests at least 80% of its net assets in financial instruments, such as swap agreements, securities of the index, and ETFs that track the index, that, in combination, provide 3X daily leveraged exposure to the index, consistent with the fund's investment objective. The index is provided by S&P Dow Jones Indices (the index provider) and includes domestic companies from the consumer discretionary sector. It is non-diversified.

Note: This website is maintained by Upturn Corporation, which is an investment adviser registered with the U.S. Securities and Exchange Commission. Such registration does not imply a certain level of skill or training. Investing in securities has risks. Past performance is no guarantee of future returns. No assurance is provided as to any particular investment return, and you may lose money using our services. You are strongly advised to consult appropriate counsel before making any investments in companies you learn about through our services. You should obtain appropriate legal, tax, investment, accounting, and other advice that takes into account your investment portfolio and overall financial situation. You are solely responsible for conducting due diligence on a potential investment. We do not affect trades for you. You will select your own broker through which to transact. Investments are not FDIC insured, they are not guaranteed, and they may lose value. Please see the Privacy Policy, Terms of Use, and Disclosure for more information.
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