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Upturn AI SWOT - About
Direxion Shares ETF Trust - Direxion Daily AAPL Bull 1.5X Shares (AAPU)
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Upturn Advisory Summary
08/13/2025: AAPU (2-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Below Average Performance
These Stocks/ETFs, based on Upturn Advisory, often underperform the market, warranting careful consideration before investing.
Analysis of Past Performance
Type ETF | Historic Profit 18.23% | Avg. Invested days 32 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  3.0 | ETF Returns Performance  3.0 |
| Profits based on simulation | Last Close 08/13/2025 |
Key Highlights
Volume (30-day avg) - | Beta - | 52 Weeks Range 15.83 - 40.21 | Updated Date 06/28/2025 |
52 Weeks Range 15.83 - 40.21 | Updated Date 06/28/2025 |
Upturn AI SWOT
Direxion Shares ETF Trust - Direxion Daily AAPL Bull 1.5X Shares
ETF Overview
Overview
The Direxion Daily AAPL Bull 1.5X Shares (AAPL) is an ETF that seeks daily investment results, before fees and expenses, of 150% of the daily performance of the common shares of Apple Inc.
Reputation and Reliability
Direxion is a well-known issuer of leveraged and inverse ETFs, with a focus on providing tactical investment tools. Their reputation is tied to the performance of these specialized products.
Management Expertise
Direxion's management team has experience in managing various types of ETFs, including those with complex leveraged strategies.
Investment Objective
Goal
To seek daily investment results, before fees and expenses, of 150% of the daily performance of Apple Inc. (AAPL) stock.
Investment Approach and Strategy
Strategy: The ETF uses a leveraged strategy to achieve 1.5 times the daily return of Apple Inc. This involves using financial instruments like swaps, futures contracts, and options.
Composition The ETF holds a combination of financial instruments designed to provide leveraged exposure to Apple stock. It does not directly hold Apple shares.
Market Position
Market Share: AAPL's market share in the leveraged single-stock ETF sector is relatively small as it is a niche product.
Total Net Assets (AUM): 45.04
Competitors
Key Competitors
- GraniteShares 1.75x Long Apple Daily ETF (AAPL)
- REX FANG & Innovation Equity Premium Income ETF (FEPI)
- YieldMax AAPL Option Income Strategy ETF (APLY)
Competitive Landscape
The leveraged single-stock ETF market is competitive. AAPL faces competition from other leveraged ETFs focusing on Apple, or broader technology indices. Advantages may include different leverage factors or expense ratios, while disadvantages stem from increased volatility and potential tracking errors associated with leveraged products.
Financial Performance
Historical Performance: Due to the leveraged nature, past performance is not indicative of future returns, particularly over longer periods. Daily performance can be amplified, but returns may erode over time due to compounding effects and volatility.
Benchmark Comparison: The ETF's performance is compared against 1.5 times the daily performance of Apple Inc. stock. Deviations can occur due to fees, expenses, and tracking errors.
Expense Ratio: 0.94
Liquidity
Average Trading Volume
The average trading volume of AAPL is moderate, indicating sufficient liquidity for most investors.
Bid-Ask Spread
The bid-ask spread is typically small, reflecting the ETF's trading volume and the underlying liquidity of Apple stock.
Market Dynamics
Market Environment Factors
AAPL is affected by factors impacting Apple Inc., such as company-specific news, product launches, technological advancements, and overall market sentiment towards the technology sector.
Growth Trajectory
AAPL's growth trajectory is highly dependent on Apple Inc.'s performance. Changes in the underlying stock's volatility and trading volume can impact the ETF's strategy and holdings.
Moat and Competitive Advantages
Competitive Edge
AAPL offers investors a way to gain leveraged exposure to the daily performance of Apple Inc. stock. Its advantages include the potential for amplified returns on a daily basis. However, it's crucial to understand that leveraged ETFs are designed for short-term tactical positions, not long-term investments. Its niche is catering to those seeking high-risk, high-reward opportunities tied to Apple's stock movements.
Risk Analysis
Volatility
AAPL is highly volatile due to its leveraged nature, making it unsuitable for risk-averse investors.
Market Risk
The primary market risk is the price fluctuation of Apple Inc. stock. The leveraged structure amplifies these risks, potentially leading to significant losses.
Investor Profile
Ideal Investor Profile
The ideal investor for AAPL is a sophisticated trader with a high-risk tolerance seeking short-term leveraged exposure to Apple Inc. stock.
Market Risk
AAPL is best suited for active traders with a short-term investment horizon. It is not appropriate for long-term investors or those seeking passive index tracking.
Summary
The Direxion Daily AAPL Bull 1.5X Shares (AAPL) is a leveraged ETF designed for short-term tactical positions on Apple Inc. stock. It aims to deliver 1.5 times the daily performance of Apple, amplifying both gains and losses. This ETF is highly volatile and suitable only for experienced traders with a high-risk tolerance. Due to the compounding effects of daily returns, it is not intended for long-term investment strategies.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Direxion Funds Website
- ETF.com
- Morningstar
Disclaimers:
The information provided is for informational purposes only and should not be considered financial advice. Investing in leveraged ETFs involves significant risks, including the potential for substantial losses. Consult with a financial advisor before making any investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Direxion Shares ETF Trust - Direxion Daily AAPL Bull 1.5X Shares
Exchange NASDAQ | Headquaters - | ||
IPO Launch date - | CEO - | ||
Sector - | Industry - | Full time employees - | Website |
Full time employees - | Website | ||
The fund, under normal circumstances, invests at least 80% of its net assets (plus any borrowings for investment purposes) in the securities of AAPL and financial instruments, such as swap agreements and options, that, in combination, provide 2X daily leveraged exposure to AAPL, consistent with the fund"s investment objective. The fund is non-diversified.
Note: This website is maintained by Upturn Corporation, which is an investment adviser registered with the U.S. Securities and Exchange Commission. Such registration does not imply a certain level of skill or training. Investing in securities has risks. Past performance is no guarantee of future returns. No assurance is provided as to any particular investment return, and you may lose money using our services. You are strongly advised to consult appropriate counsel before making any investments in companies you learn about through our services. You should obtain appropriate legal, tax, investment, accounting, and other advice that takes into account your investment portfolio and overall financial situation. You are solely responsible for conducting due diligence on a potential investment. We do not affect trades for you. You will select your own broker through which to transact. Investments are not FDIC insured, they are not guaranteed, and they may lose value. Please see the Privacy Policy, Terms of Use, and Disclosure for more information.