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Upturn AI SWOT - About
Direxion Shares ETF Trust - Direxion Daily AAPL Bull 1.5X Shares (AAPU)
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Upturn Advisory Summary
08/29/2025: AAPU (2-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Below Average Performance
These Stocks/ETFs, based on Upturn Advisory, often underperform the market, warranting careful consideration before investing.
Analysis of Past Performance
Type ETF | Historic Profit 16.53% | Avg. Invested days 34 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  3.0 | ETF Returns Performance  3.0 |
| Profits based on simulation | Last Close 08/29/2025 |
Key Highlights
Volume (30-day avg) - | Beta - | 52 Weeks Range 15.83 - 40.21 | Updated Date 06/28/2025 |
52 Weeks Range 15.83 - 40.21 | Updated Date 06/28/2025 |
Upturn AI SWOT
Direxion Shares ETF Trust - Direxion Daily AAPL Bull 1.5X Shares
ETF Overview
Overview
The Direxion Daily AAPL Bull 1.5X Shares (AAPL) seeks daily investment results, before fees and expenses, of 150% of the performance of the common stock of Apple Inc. It provides leveraged exposure to a single stock.
Reputation and Reliability
Direxion is a well-known provider of leveraged and inverse ETFs, known for their expertise in creating specialized investment products.
Management Expertise
Direxion has a dedicated management team specializing in complex ETF structures and leveraged products.
Investment Objective
Goal
To seek daily investment results, before fees and expenses, of 150% of the performance of the common stock of Apple Inc.
Investment Approach and Strategy
Strategy: The ETF employs a leveraged strategy, aiming for 1.5 times the daily performance of Apple (AAPL) stock. It uses financial instruments like swaps to achieve this leverage.
Composition The ETF's primary holding is derivative contracts on Apple Inc. (AAPL) stock.
Market Position
Market Share: AAPL constitutes a niche market share compared to ETFs focused on the overall technology sector or broad market indices.
Total Net Assets (AUM): 144438640.16
Competitors
Key Competitors
- TQQQ
- FAS
- UPRO
- SOXL
Competitive Landscape
The leveraged ETF market is competitive. AAPL's advantage lies in its focused exposure to Apple, while competitors offer broader sector or market exposure. AAPL is more volatile and riskier than non-leveraged broad based index funds. Competitors have much larger AUM.
Financial Performance
Historical Performance: Past performance is not indicative of future results due to the leveraged nature of the ETF.
Benchmark Comparison: The ETF aims to deliver 1.5 times the daily performance of AAPL, so its performance is closely tied to AAPL's daily movements.
Expense Ratio: 0.95
Liquidity
Average Trading Volume
AAPL exhibits moderate trading volume, providing sufficient liquidity for most investors.
Bid-Ask Spread
The bid-ask spread can be wider than non-leveraged ETFs, impacting trading costs.
Market Dynamics
Market Environment Factors
AAPL's performance is directly tied to Apple's stock performance, influenced by factors like product launches, market sentiment, and overall economic conditions.
Growth Trajectory
The growth trajectory depends on Apple's stock performance and investor appetite for leveraged single-stock ETFs.
Moat and Competitive Advantages
Competitive Edge
AAPL offers a unique investment strategy by providing leveraged exposure specifically to Apple's stock. This allows investors to amplify their potential gains (and losses) based on Apple's daily performance. It caters to investors with a strong conviction about Apple's short-term prospects. However, its leveraged nature makes it significantly riskier than traditional Apple stock ownership or broader market ETFs. It's a tool for short-term tactical trading rather than long-term investing.
Risk Analysis
Volatility
AAPL exhibits high volatility due to its leveraged nature, making it suitable only for risk-tolerant investors.
Market Risk
The ETF is exposed to the specific risks associated with Apple, including company-specific news, competitive pressures, and market fluctuations.
Investor Profile
Ideal Investor Profile
The ideal investor is a sophisticated, active trader with a high-risk tolerance and a short-term outlook on Apple's stock.
Market Risk
AAPL is best suited for active traders seeking short-term gains and not for long-term investors or passive index followers.
Summary
The Direxion Daily AAPL Bull 1.5X Shares (AAPL) is a leveraged ETF designed for active traders seeking amplified daily returns based on the performance of Apple's stock. It carries substantial risk due to its leveraged structure, making it unsuitable for long-term investors. The ETF's success hinges entirely on Apple's short-term stock movements, making it a tactical trading tool. Investors should carefully consider their risk tolerance and investment horizon before considering AAPL.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Direxion Funds website
- ETF.com
- Yahoo Finance
Disclaimers:
This data is for informational purposes only and does not constitute investment advice. Leveraged ETFs are complex instruments and involve a high degree of risk. Investors should consult with a qualified financial advisor before making any investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Direxion Shares ETF Trust - Direxion Daily AAPL Bull 1.5X Shares
Exchange NASDAQ | Headquaters - | ||
IPO Launch date - | CEO - | ||
Sector - | Industry - | Full time employees - | Website |
Full time employees - | Website | ||
The fund, under normal circumstances, invests at least 80% of its net assets (plus any borrowings for investment purposes) in the securities of AAPL and financial instruments, such as swap agreements and options, that, in combination, provide 2X daily leveraged exposure to AAPL, consistent with the fund"s investment objective. The fund is non-diversified.
Note: This website is maintained by Upturn Corporation, which is an investment adviser registered with the U.S. Securities and Exchange Commission. Such registration does not imply a certain level of skill or training. Investing in securities has risks. Past performance is no guarantee of future returns. No assurance is provided as to any particular investment return, and you may lose money using our services. You are strongly advised to consult appropriate counsel before making any investments in companies you learn about through our services. You should obtain appropriate legal, tax, investment, accounting, and other advice that takes into account your investment portfolio and overall financial situation. You are solely responsible for conducting due diligence on a potential investment. We do not affect trades for you. You will select your own broker through which to transact. Investments are not FDIC insured, they are not guaranteed, and they may lose value. Please see the Privacy Policy, Terms of Use, and Disclosure for more information.