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Advantage Solutions Inc (ADV)



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Upturn Advisory Summary
07/10/2025: ADV (1-star) has a low Upturn Star Rating. Not recommended to BUY.
1 Year Target Price $2.83
1 Year Target Price $2.83
1 | Strong Buy |
0 | Buy |
2 | Hold |
0 | Sell |
0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 23.97% | Avg. Invested days 34 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Small-Cap Stock | Market Capitalization 528.63M USD | Price to earnings Ratio - | 1Y Target Price 2.83 |
Price to earnings Ratio - | 1Y Target Price 2.83 | ||
Volume (30-day avg) 3 | Beta 2.08 | 52 Weeks Range 1.04 - 4.16 | Updated Date 07/11/2025 |
52 Weeks Range 1.04 - 4.16 | Updated Date 07/11/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -1.19 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -10.71% | Operating Margin (TTM) -1.97% |
Management Effectiveness
Return on Assets (TTM) 2.08% | Return on Equity (TTM) -43.2% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 2073037080 | Price to Sales(TTM) 0.15 |
Enterprise Value 2073037080 | Price to Sales(TTM) 0.15 | ||
Enterprise Value to Revenue 0.59 | Enterprise Value to EBITDA 18.51 | Shares Outstanding 324312000 | Shares Floating 106941882 |
Shares Outstanding 324312000 | Shares Floating 106941882 | ||
Percent Insiders 61.13 | Percent Institutions 31.99 |
Upturn AI SWOT
Advantage Solutions Inc

Company Overview
History and Background
Advantage Solutions Inc., formerly known as Conyers Park II Acquisition Corp, was founded in 1987. It went public through a SPAC merger in 2020. The company has grown through acquisitions and organic expansion, becoming a leading provider of sales and marketing solutions.
Core Business Areas
- Sales: Provides outsourced sales services to consumer goods manufacturers and retailers, including in-store selling, shelf stocking, and promotional activities.
- Marketing: Offers marketing solutions such as brand activation, shopper marketing, and digital marketing services to enhance brand awareness and drive sales.
- Digital Commerce: Provides e-commerce support services, including digital shelf management and online advertising optimization for brands selling on e-commerce platforms.
Leadership and Structure
The leadership team includes CEO Tanya Domier. The organizational structure is based on business segments, with executive leadership overseeing each segment.
Top Products and Market Share
Key Offerings
- In-Store Sales Services: Provides in-store sales and merchandising services. Market share data is proprietary, but it is a leading provider in the US and Canada. Competitors include Acosta, CROSSMARK (now part of Acosta), and Daymon Worldwide (now part of Smollan).
- Shopper Marketing: Offers shopper marketing solutions to influence consumer purchasing decisions at the point of sale. Competitors include Integer Group, Geometry Global, and Epsilon.
- Digital Commerce Services: Offers services to help brands optimize their presence and sales on e-commerce platforms. Competitors include Pacvue, Skai, and CommerceIQ.
Market Dynamics
Industry Overview
The sales and marketing solutions industry is fragmented and competitive, with increasing demand for outsourced services to improve sales and marketing efficiency.
Positioning
Advantage Solutions Inc. is a leading player in the industry due to its scale, comprehensive service offerings, and relationships with major consumer goods manufacturers and retailers.
Total Addressable Market (TAM)
The TAM for outsourced sales and marketing services is estimated to be in the tens of billions of dollars globally. Advantage Solutions is positioned to capture a significant portion of this market through its broad service offerings and established client relationships.
Upturn SWOT Analysis
Strengths
- Broad service offerings
- Strong relationships with consumer goods manufacturers and retailers
- Extensive geographic reach
- Experienced management team
- Scale and infrastructure
Weaknesses
- High debt levels
- Dependence on key clients
- Exposure to economic cycles
- Integration risks from acquisitions
- Commoditized service offerings in some areas
Opportunities
- Expanding into new geographies
- Developing new service offerings
- Leveraging data analytics to improve service delivery
- Acquiring smaller competitors
- Growing demand for e-commerce support services
Threats
- Increased competition
- Economic downturn
- Changes in consumer behavior
- Disruptive technologies
- Loss of key clients
Competitors and Market Share
Key Competitors
- Acosta
- Symphony RetailAI
- Smollan
Competitive Landscape
Advantage Solutions Inc. has the advantage of scale and a broad range of services. Competitors may have specialized expertise or stronger relationships with certain clients.
Major Acquisitions
Blacksmith Applications
- Year: 2020
- Acquisition Price (USD millions):
- Strategic Rationale: Expanded data analytics capabilities.
Growth Trajectory and Initiatives
Historical Growth: Historical growth has been a mix of organic growth and acquisitions. The exact percentage varies year to year.
Future Projections: Analyst estimates vary, but growth is expected to be driven by increasing demand for outsourced sales and marketing services and expansion into new markets. Analyst projections are available from financial data providers.
Recent Initiatives: Recent initiatives include investments in digital commerce capabilities and expansion into new geographic markets.
Summary
Advantage Solutions is a major player in outsourced sales and marketing, leveraging its scale and diverse service offerings. High debt and dependence on key clients pose risks. Continued growth hinges on strategic acquisitions, expanding digital capabilities, and navigating competitive pressures.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Website
- SEC Filings
- Analyst Reports
- Industry Reports
Disclaimers:
This analysis is based on publicly available information and is for informational purposes only. It does not constitute investment advice. Market share estimates may vary depending on the source.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Advantage Solutions Inc
Exchange NASDAQ | Headquaters Clayton, MO, United States | ||
IPO Launch date 2016-09-15 | CEO & Director Mr. David A. Peacock | ||
Sector Communication Services | Industry Advertising Agencies | Full time employees 17000 | Website https://www.youradv.com |
Full time employees 17000 | Website https://www.youradv.com |
Advantage Solutions Inc. provides business solutions to consumer packaged goods companies and retailers in North America, Asia Pacific, and Europe. It operates in three segments: Branded Services, Experiential Services, and Retailer Services. The company offers brokerage services to branded consumer goods manufacturers and retailers; and analytical services, such as retailer point-of-sale, primary market, and shopper research, as well as services, including selling to retailers, retail merchandising, and omni-channel marketing. It also provides supply chain and logistics services; retailers end-to-end solutions that includes private brand strategy, merchandising, retail media, and aisle/shelf optimization; in-store merchandising or reset services; and advisory and agency services. The company was formerly known as Karman Holding Corp. and changed its name to Advantage Solutions Inc. in March 2016. The company was founded in 1987 and is headquartered in Clayton, Missouri.

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