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Advantage Solutions Inc (ADV)



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Upturn Advisory Summary
09/17/2025: ADV (1-star) is currently NOT-A-BUY. Pass it for now.
1 Year Target Price $2.83
1 Year Target Price $2.83
1 | Strong Buy |
0 | Buy |
2 | Hold |
0 | Sell |
0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -7.4% | Avg. Invested days 34 | Today’s Advisory PASS |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Small-Cap Stock | Market Capitalization 612.78M USD | Price to earnings Ratio - | 1Y Target Price 2.83 |
Price to earnings Ratio - | 1Y Target Price 2.83 | ||
Volume (30-day avg) 3 | Beta 2.21 | 52 Weeks Range 1.04 - 4.05 | Updated Date 09/17/2025 |
52 Weeks Range 1.04 - 4.05 | Updated Date 09/17/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.94 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -8.72% | Operating Margin (TTM) 0.85% |
Management Effectiveness
Return on Assets (TTM) 2.11% | Return on Equity (TTM) -36.42% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 2212936867 | Price to Sales(TTM) 0.17 |
Enterprise Value 2212936867 | Price to Sales(TTM) 0.17 | ||
Enterprise Value to Revenue 0.63 | Enterprise Value to EBITDA 84.07 | Shares Outstanding 325947008 | Shares Floating 124026044 |
Shares Outstanding 325947008 | Shares Floating 124026044 | ||
Percent Insiders 60.82 | Percent Institutions 31.55 |
Upturn AI SWOT
Advantage Solutions Inc

Company Overview
History and Background
Advantage Solutions Inc., previously known as Advantage Sales & Marketing LLC, was founded in 1987. It has grown through acquisitions and organic expansion to become a leading provider of outsourced sales and marketing solutions to consumer goods manufacturers and retailers.
Core Business Areas
- Sales: Provides sales support to manufacturers, including retail merchandising, in-store events, and category management.
- Marketing: Offers marketing services such as shopper marketing, digital marketing, and promotional events to connect brands with consumers.
- Digital Commerce: Focuses on e-commerce services, including content creation, product listing optimization, and advertising management.
Leadership and Structure
The leadership team includes the CEO, CFO, and other key executives who oversee various business units. The organizational structure is divided into business segments based on service offerings.
Top Products and Market Share
Key Offerings
- In-Store Merchandising: Provides in-store merchandising services, including shelf stocking, display setup, and promotional execution. Market share data is not publicly available for specific services, but Advantage is a major player in outsourced merchandising. Competitors include Acosta and CROSSMARK.
- Shopper Marketing: Develops and executes shopper marketing programs to influence purchasing decisions at the point of sale. Revenue from this is not publicly available. Competitors include Geometry Global and Integer Group.
- Digital Marketing Solutions: Offers digital marketing solutions like search engine optimization (SEO), social media marketing, and content creation. Revenue from this is not publicly available. Competitors include WPP and Publicis Groupe.
Market Dynamics
Industry Overview
The industry is characterized by increasing demand for outsourced sales and marketing services driven by the complexity of retail channels and the need for manufacturers to reach consumers effectively.
Positioning
Advantage Solutions Inc. is positioned as a leading provider of comprehensive sales and marketing solutions, offering a wide range of services and leveraging its extensive network of retail partners. The advantage is in scale and integration across multiple retail channels.
Total Addressable Market (TAM)
The estimated TAM for outsourced sales and marketing services is $200 billion+. Advantage Solutions captures a small portion of this TAM, indicating substantial growth potential.
Upturn SWOT Analysis
Strengths
- Extensive retail network
- Broad service portfolio
- Experienced management team
- Strong brand reputation
- Data-driven insights
Weaknesses
- High debt levels
- Dependence on key clients
- Integration risks from acquisitions
- Competition in fragmented market
Opportunities
- Expansion into new geographies
- Growth in e-commerce
- Increasing demand for outsourced services
- Adoption of new technologies
- Partnerships with retailers
Threats
- Economic downturn
- Changes in consumer behavior
- Increased competition
- Retailer consolidation
- Disruptive technologies
Competitors and Market Share
Key Competitors
- ACN
- G
- WPP
Competitive Landscape
Advantage Solutions Inc. faces competition from larger consulting firms and smaller specialized providers. Its advantage lies in its retail focus and extensive network.
Major Acquisitions
Daymon Worldwide
- Year: 2020
- Acquisition Price (USD millions): 400
- Strategic Rationale: Expanded Advantage's private brand capabilities and enhanced its reach within the retail sector.
Growth Trajectory and Initiatives
Historical Growth: Historical growth has been driven by acquisitions and organic expansion. The revenue stream is affected by retail sales.
Future Projections: Future growth projections vary based on analyst estimates. Recent initiatives focus on expanding digital capabilities.
Recent Initiatives: Recent strategic initiatives include investing in digital commerce solutions and expanding partnerships with key retailers.
Summary
Advantage Solutions is a significant player in the outsourced sales and marketing solutions industry, leveraging its retail network. High debt and competition are weaknesses while digital commerce and retail partnerships present opportunities. Investor relations and market research should be consulted.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Website
- SEC Filings
- Market Research Reports
- Financial News Outlets
Disclaimers:
The information provided is for informational purposes only and does not constitute investment advice. Financial data should be verified with current financial statements and reports.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Advantage Solutions Inc
Exchange NASDAQ | Headquaters Clayton, MO, United States | ||
IPO Launch date 2016-09-15 | CEO & Director Mr. David A. Peacock | ||
Sector Communication Services | Industry Advertising Agencies | Full time employees 17000 | Website https://www.youradv.com |
Full time employees 17000 | Website https://www.youradv.com |
Advantage Solutions Inc. provides business solutions to consumer packaged goods companies and retailers in North America, Asia Pacific, and Europe. It operates in three segments: Branded Services, Experiential Services, and Retailer Services. The company offers brokerage services to branded consumer goods manufacturers and retailers; and analytical services, such as retailer point-of-sale, primary market, and shopper research, as well as services, including selling to retailers, retail merchandising, and omni-channel marketing. It also provides supply chain and logistics services; retailers end-to-end solutions that includes private brand strategy, merchandising, retail media, and aisle/shelf optimization; in-store merchandising or reset services; and advisory and agency services. The company was formerly known as Karman Holding Corp. and changed its name to Advantage Solutions Inc. in March 2016. The company was founded in 1987 and is headquartered in Clayton, Missouri.

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