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Upturn AI SWOT - About
Simplify Exchange Traded Funds (AGGH)

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Upturn Advisory Summary
10/22/2025: AGGH (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Analysis of Past Performance
Type ETF | Historic Profit 6.9% | Avg. Invested days 50 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating ![]() | Upturn Advisory Performance | ETF Returns Performance |
Key Highlights
Volume (30-day avg) - | Beta 0.21 | 52 Weeks Range 19.04 - 21.22 | Updated Date 06/29/2025 |
52 Weeks Range 19.04 - 21.22 | Updated Date 06/29/2025 |
Upturn AI SWOT
Simplify Exchange Traded Funds
ETF Overview
Overview
Simplify Exchange Traded Funds offers a range of ETFs primarily focused on innovative strategies including downside protection, yield enhancement, and alternative income generation. Their strategies utilize options and other derivatives to achieve specific investment outcomes.
Reputation and Reliability
Simplify Asset Management is a relatively newer player in the ETF market, but they are known for innovative strategies. Their reliability is still being established over time.
Management Expertise
The management team at Simplify Asset Management has experience in options trading, portfolio construction, and risk management.
Investment Objective
Goal
To provide investors with specific investment outcomes through innovative strategies and differentiated ETF products.
Investment Approach and Strategy
Strategy: Simplify ETFs employ strategies that combine equities with options overlays or other derivative instruments to achieve objectives like downside protection, enhanced yield, or volatility management.
Composition Simplify ETFs' composition varies significantly depending on the specific fund. They hold a mix of equities, fixed income, and derivatives, primarily options.
Market Position
Market Share: Simplify's market share is relatively small, focused on specialized ETF niches, not broad-market index funds.
Total Net Assets (AUM): Data is unavailable in this format
Competitors
Key Competitors
- ProShares (Various Symbols)
- Global X (Various Symbols)
- Innovator ETFs (Various Symbols)
Competitive Landscape
The ETF market is highly competitive. Simplify differentiates itself through innovative option-based strategies, which offer advantages like targeted downside protection and income generation. Disadvantages include higher complexity and potentially higher expense ratios compared to traditional index funds.
Financial Performance
Historical Performance: Varies significantly depending on the specific ETF; performance history may be limited due to their relatively new offerings.
Benchmark Comparison: Comparison depends on the fund's specific strategy; benchmarks may be customized to reflect options strategies.
Expense Ratio: Expense ratios are generally higher than traditional index funds, often ranging from 0.50% to 1.00% or higher, reflecting the complexity of the strategies.
Liquidity
Average Trading Volume
Average trading volume varies significantly depending on the specific Simplify ETF, with some funds exhibiting relatively low liquidity.
Bid-Ask Spread
Bid-ask spreads also vary, and some funds may have wider spreads due to lower trading volume.
Market Dynamics
Market Environment Factors
Market volatility, interest rate changes, and equity market performance significantly impact Simplify ETFs, especially those utilizing options strategies.
Growth Trajectory
Growth depends on investor demand for specialized strategies like downside protection and income generation; expansion depends on successful product development.
Moat and Competitive Advantages
Competitive Edge
Simplify's competitive edge lies in its focus on developing innovative, option-based ETF strategies. This allows them to target specific investment outcomes like downside protection and enhanced yield. They provide unique tools that are not widely available. Their targeted strategies allow them to have a competitive advantage. This is achieved through niche product design that caters to the growing demand of sophisticated investors.
Risk Analysis
Volatility
Volatility varies by fund; options-based strategies can potentially reduce or amplify volatility depending on the specific strategy.
Market Risk
Market risk depends on the underlying assets; options strategies introduce additional complexity and potential for loss if options are mispriced or market movements are adverse.
Investor Profile
Ideal Investor Profile
Investors seeking specific investment outcomes like downside protection, enhanced income, or volatility management are ideal investors. These investors need to understand options and derivatives.
Market Risk
Simplify ETFs are better suited for sophisticated investors or advisors who understand options strategies and can assess the risks and potential rewards.
Summary
Simplify Exchange Traded Funds offers a range of innovative ETFs that employ options and other derivatives to target specific investment outcomes. They are designed for sophisticated investors who seek specialized strategies like downside protection, enhanced yield, or volatility management. These funds can be used as portfolio building blocks but investors should proceed with caution given their strategy and relative high expense ratio. Simplify's competitive advantage lies in its innovative approach.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Simplify Asset Management Website
- ETF.com
- Morningstar
Disclaimers:
The data and analysis provided are for informational purposes only and should not be considered investment advice. Investors should conduct their own research and consult with a qualified financial advisor before making any investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Simplify Exchange Traded Funds
Exchange NYSE ARCA | Headquaters - | ||
IPO Launch date - | CEO - | ||
Sector - | Industry - | Full time employees - | Website |
Full time employees - | Website | ||
The adviser seeks to achieve the fund"s investment objective by investing in investment grade bonds primarily by purchasing exchange traded funds and applying derivative overlays intended to hedge risk or generate income. Under normal circumstances, the fund will invest at least 80% of its net assets (plus any borrowings for investment purposes) in U.S. investment grade bonds primarily by purchasing exchange traded funds ("ETFs").

Note: This website is maintained by Upturn Corporation, which is an investment adviser registered with the U.S. Securities and Exchange Commission. Such registration does not imply a certain level of skill or training. Investing in securities has risks. Past performance is no guarantee of future returns. No assurance is provided as to any particular investment return, and you may lose money using our services. You are strongly advised to consult appropriate counsel before making any investments in companies you learn about through our services. You should obtain appropriate legal, tax, investment, accounting, and other advice that takes into account your investment portfolio and overall financial situation. You are solely responsible for conducting due diligence on a potential investment. We do not affect trades for you. You will select your own broker through which to transact. Investments are not FDIC insured, they are not guaranteed, and they may lose value. Please see the Privacy Policy, Terms of Use, and Disclosure for more information.
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