AMZU
AMZU 1-star rating from Upturn Advisory

Direxion Daily AMZN Bull 1.5X Shares (AMZU)

Direxion Daily AMZN Bull 1.5X Shares (AMZU) 1-star rating from Upturn Advisory
$34.95
Last Close (24-hour delay)
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Upturn Advisory Summary

12/31/2025: AMZU (1-star) is currently NOT-A-BUY. Pass it for now.

Upturn Star Rating

Upturn 1 star rating for performance

Not Recommended Performance

These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.

Analysis of Past Performance

Type ETF
Historic Profit 13.2%
Avg. Invested days 48
Today’s Advisory PASS
Upturn Star Rating upturn star rating icon
Upturn Advisory Performance Upturn Advisory Performance icon 3.0
ETF Returns Performance Upturn Returns Performance icon 3.0
Upturn Profits based on simulation icon Profits based on simulation
Upturn last close icon Last Close 12/31/2025

Key Highlights

Volume (30-day avg) -
Beta -
52 Weeks Range 21.11 - 49.92
Updated Date 06/29/2025
52 Weeks Range 21.11 - 49.92
Updated Date 06/29/2025

Icon representing Upturn AI-generated SWOT analysis summary Upturn AI SWOT

Direxion Daily AMZN Bull 1.5X Shares

Direxion Daily AMZN Bull 1.5X Shares(AMZU) company logo displayed in Upturn AI summary

ETF Overview

overview logo Overview

The Direxion Daily AMZN Bull 1.5X Shares ETF (AMZO) is a leveraged exchange-traded fund designed to provide 1.5 times the daily return of Amazon.com, Inc. (AMZN). It aims to capitalize on short-term price movements of Amazon's stock by employing a strategy that seeks to achieve its objective over a single day. The ETF's investment strategy relies on financial derivatives and other instruments to amplify the daily performance of its target asset.

Reputation and Reliability logo Reputation and Reliability

Direxion Investments is a well-established issuer of leveraged and inverse ETFs, known for offering specialized investment products. They have a significant presence in the ETF market, with a diverse range of offerings aimed at active traders and sophisticated investors.

Leadership icon representing strong management expertise and executive team Management Expertise

Direxion ETFs are typically managed by experienced teams with a focus on derivative strategies and active portfolio management to achieve their stated daily objectives. The specific management team details for AMZO are managed by Direxion Investments' internal expertise.

Investment Objective

Icon representing investment goals and financial objectives Goal

The primary investment goal of the Direxion Daily AMZN Bull 1.5X Shares ETF is to deliver 1.5 times the daily performance of Amazon.com, Inc. (AMZN). It is not designed for long-term investment due to the compounding effects of leverage and the daily rebalancing nature of leveraged ETFs.

Investment Approach and Strategy

Strategy: This ETF does not track a specific index or sector in its entirety. Instead, it aims to provide a leveraged daily return based on the performance of a single underlying stock, Amazon.com, Inc. (AMZN).

Composition The ETF primarily invests in financial derivative instruments, such as futures contracts and swap agreements, to achieve its leveraged exposure to the daily price movements of Amazon's stock. It does not hold Amazon shares directly in a way that a traditional ETF would.

Market Position

Market Share: Specific market share data for individual leveraged ETFs is difficult to isolate and is highly dynamic. However, Direxion is a prominent provider of leveraged ETFs, holding a significant portion of the market within this niche product category.

Total Net Assets (AUM): The Total Net Assets (AUM) for the Direxion Daily AMZN Bull 1.5X Shares ETF can fluctuate significantly based on market performance and investor flows. As of recent data, it is in the tens to hundreds of millions of USD, but this requires checking real-time financial data sources.

Competitors

Key Competitors logo Key Competitors

  • Direxion Daily AMZN Bear 1X Shares (AMZN)
  • ProShares Ultra AMZN (AMZU)
  • ProShares UltraShort AMZN (AMZQ)

Competitive Landscape

The competitive landscape for leveraged ETFs tracking specific stocks like Amazon is highly specialized. Direxion's primary competitors are other issuers offering similarly leveraged or inverse products on the same underlying asset. AMZO's advantage lies in its 1.5x leverage, offering a moderate amplification compared to 2x or 3x products, potentially appealing to investors seeking controlled risk. A disadvantage is the inherent complexity and risk associated with leveraged products, especially for less experienced investors, and the potential for significant divergence from the underlying asset's longer-term performance due to daily rebalancing.

Financial Performance

Historical Performance: Historical performance data for AMZO is highly dependent on the daily price movements of AMZN and the effectiveness of its daily rebalancing strategy. Due to its leveraged and daily objective nature, its performance over longer periods (weeks, months, years) can deviate significantly from the underlying asset's performance due to compounding effects. Detailed historical performance figures (e.g., 1-year, 3-year, 5-year returns) are available on financial data platforms.

Benchmark Comparison: This ETF does not have a traditional benchmark index. Its performance is measured against 1.5 times the daily return of Amazon.com, Inc. (AMZN). Over longer periods, its performance is expected to diverge from AMZN's performance due to the nature of leveraged ETFs.

Expense Ratio: 0.99

Liquidity

Average Trading Volume

The ETF generally exhibits moderate to high average trading volume, indicating good liquidity for active traders.

Bid-Ask Spread

The bid-ask spread for AMZO is typically narrow, reflecting its active trading and the presence of market makers, which reduces transaction costs for investors.

Market Dynamics

Market Environment Factors

Factors affecting AMZO include Amazon's quarterly earnings reports, e-commerce trends, cloud computing performance (AWS), regulatory news impacting big tech, and overall market sentiment towards growth stocks. The ETF's performance is directly tied to these influences on AMZN's stock price.

Growth Trajectory

The growth trajectory of AMZO is intrinsically linked to the short-term price movements of Amazon.com, Inc. Any significant changes to Amazon's business strategy, competitive landscape, or market valuation will directly impact the ETF's potential for growth. As a leveraged ETF, its strategy is to capture daily price swings, not necessarily long-term growth in its holdings.

Moat and Competitive Advantages

Competitive Edge

AMZO's competitive edge lies in its specialized focus on providing a 1.5x leveraged daily return on a single, highly liquid, and widely followed stock like Amazon. This offers investors a targeted way to amplify short-term gains if they have a strong conviction about Amazon's immediate price direction. The 1.5x leverage provides a moderate amplification compared to higher leveraged products, offering a balance between enhanced returns and somewhat reduced volatility compared to 2x or 3x leveraged ETFs. Its existence caters to a specific segment of active traders looking for precise, short-term directional bets.

Risk Analysis

Volatility

AMZO exhibits high historical volatility due to its leveraged nature, meaning its price can move significantly in either direction on any given trading day.

Market Risk

The primary market risk for AMZO is the price volatility of Amazon.com, Inc. (AMZN). Risks include adverse company-specific news, sector downturns, increased competition for Amazon, regulatory challenges, and macroeconomic factors that could negatively impact Amazon's stock price. Furthermore, the leveraged nature of the ETF introduces risks related to daily rebalancing and the potential for significant losses over time, especially in choppy or trending markets.

Investor Profile

Ideal Investor Profile

The ideal investor for AMZO is an active trader with a strong understanding of leveraged and inverse ETFs, who has a high conviction on the short-term directional movement of Amazon.com, Inc. and is comfortable with amplified risk.

Market Risk

AMZO is best suited for active traders looking to capitalize on short-term price movements of Amazon. It is not suitable for long-term investors due to the potential for significant performance decay over time caused by leverage and daily rebalancing.

Summary

The Direxion Daily AMZN Bull 1.5X Shares ETF (AMZO) offers investors amplified daily exposure to Amazon's stock, aiming for 1.5 times its daily returns. It is a specialized product for active traders with a short-term outlook on AMZN. Due to its leveraged nature and daily rebalancing, it carries significant risk and is not suitable for long-term investment. Its performance is highly volatile and can diverge from the underlying stock's longer-term trend.

Similar ETFs

Sources and Disclaimers

Data Sources:

  • Direxion Investments Official Website
  • Financial Data Providers (e.g., Yahoo Finance, Bloomberg, ETF.com)

Disclaimers:

This JSON output is for informational purposes only and does not constitute financial advice. Leveraged and inverse ETFs involve a high degree of risk and are not suitable for all investors. Past performance is not indicative of future results. Investors should consult with a qualified financial advisor before making any investment decisions.

Information icon for Upturn AI Summarization accuracy disclaimer AI Summarization is directionally correct and might not be accurate.

Information icon for Upturn AI Summarization data freshness disclaimer Summarized information shown could be a few years old and not current.

Information icon warning about Upturn AI Fundamental Rating based on potentially old data Fundamental Rating based on AI could be based on old data.

Information icon warning about potential inaccuracies or hallucinations in Upturn AI-generated summaries AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.

About Direxion Daily AMZN Bull 1.5X Shares

Exchange NASDAQ
Headquaters -
IPO Launch date -
CEO -
Sector -
Industry -
Full time employees -
Website
Full time employees -
Website

The fund will enter into one or more swap agreements with major global financial institutions whereby the fund and the global financial institution will agree to exchange the return earned on an investment by The fund invests in AMZN that is equal, on a daily basis, to 200% of the value of the fund's net assets. It is non-diversified.