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Direxion Daily AMZN Bull 1.5X Shares (AMZU)

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Upturn Advisory Summary
12/31/2025: AMZU (1-star) is currently NOT-A-BUY. Pass it for now.
Analysis of Past Performance
Type ETF | Historic Profit 13.2% | Avg. Invested days 48 | Today’s Advisory PASS |
Upturn Star Rating ![]() | Upturn Advisory Performance | ETF Returns Performance |
Key Highlights
Volume (30-day avg) - | Beta - | 52 Weeks Range 21.11 - 49.92 | Updated Date 06/29/2025 |
52 Weeks Range 21.11 - 49.92 | Updated Date 06/29/2025 |
Upturn AI SWOT
Direxion Daily AMZN Bull 1.5X Shares
ETF Overview
Overview
The Direxion Daily AMZN Bull 1.5X Shares ETF (AMZO) is a leveraged exchange-traded fund designed to provide 1.5 times the daily return of Amazon.com, Inc. (AMZN). It aims to capitalize on short-term price movements of Amazon's stock by employing a strategy that seeks to achieve its objective over a single day. The ETF's investment strategy relies on financial derivatives and other instruments to amplify the daily performance of its target asset.
Reputation and Reliability
Direxion Investments is a well-established issuer of leveraged and inverse ETFs, known for offering specialized investment products. They have a significant presence in the ETF market, with a diverse range of offerings aimed at active traders and sophisticated investors.
Management Expertise
Direxion ETFs are typically managed by experienced teams with a focus on derivative strategies and active portfolio management to achieve their stated daily objectives. The specific management team details for AMZO are managed by Direxion Investments' internal expertise.
Investment Objective
Goal
The primary investment goal of the Direxion Daily AMZN Bull 1.5X Shares ETF is to deliver 1.5 times the daily performance of Amazon.com, Inc. (AMZN). It is not designed for long-term investment due to the compounding effects of leverage and the daily rebalancing nature of leveraged ETFs.
Investment Approach and Strategy
Strategy: This ETF does not track a specific index or sector in its entirety. Instead, it aims to provide a leveraged daily return based on the performance of a single underlying stock, Amazon.com, Inc. (AMZN).
Composition The ETF primarily invests in financial derivative instruments, such as futures contracts and swap agreements, to achieve its leveraged exposure to the daily price movements of Amazon's stock. It does not hold Amazon shares directly in a way that a traditional ETF would.
Market Position
Market Share: Specific market share data for individual leveraged ETFs is difficult to isolate and is highly dynamic. However, Direxion is a prominent provider of leveraged ETFs, holding a significant portion of the market within this niche product category.
Total Net Assets (AUM): The Total Net Assets (AUM) for the Direxion Daily AMZN Bull 1.5X Shares ETF can fluctuate significantly based on market performance and investor flows. As of recent data, it is in the tens to hundreds of millions of USD, but this requires checking real-time financial data sources.
Competitors
Key Competitors
- Direxion Daily AMZN Bear 1X Shares (AMZN)
- ProShares Ultra AMZN (AMZU)
- ProShares UltraShort AMZN (AMZQ)
Competitive Landscape
The competitive landscape for leveraged ETFs tracking specific stocks like Amazon is highly specialized. Direxion's primary competitors are other issuers offering similarly leveraged or inverse products on the same underlying asset. AMZO's advantage lies in its 1.5x leverage, offering a moderate amplification compared to 2x or 3x products, potentially appealing to investors seeking controlled risk. A disadvantage is the inherent complexity and risk associated with leveraged products, especially for less experienced investors, and the potential for significant divergence from the underlying asset's longer-term performance due to daily rebalancing.
Financial Performance
Historical Performance: Historical performance data for AMZO is highly dependent on the daily price movements of AMZN and the effectiveness of its daily rebalancing strategy. Due to its leveraged and daily objective nature, its performance over longer periods (weeks, months, years) can deviate significantly from the underlying asset's performance due to compounding effects. Detailed historical performance figures (e.g., 1-year, 3-year, 5-year returns) are available on financial data platforms.
Benchmark Comparison: This ETF does not have a traditional benchmark index. Its performance is measured against 1.5 times the daily return of Amazon.com, Inc. (AMZN). Over longer periods, its performance is expected to diverge from AMZN's performance due to the nature of leveraged ETFs.
Expense Ratio: 0.99
Liquidity
Average Trading Volume
The ETF generally exhibits moderate to high average trading volume, indicating good liquidity for active traders.
Bid-Ask Spread
The bid-ask spread for AMZO is typically narrow, reflecting its active trading and the presence of market makers, which reduces transaction costs for investors.
Market Dynamics
Market Environment Factors
Factors affecting AMZO include Amazon's quarterly earnings reports, e-commerce trends, cloud computing performance (AWS), regulatory news impacting big tech, and overall market sentiment towards growth stocks. The ETF's performance is directly tied to these influences on AMZN's stock price.
Growth Trajectory
The growth trajectory of AMZO is intrinsically linked to the short-term price movements of Amazon.com, Inc. Any significant changes to Amazon's business strategy, competitive landscape, or market valuation will directly impact the ETF's potential for growth. As a leveraged ETF, its strategy is to capture daily price swings, not necessarily long-term growth in its holdings.
Moat and Competitive Advantages
Competitive Edge
AMZO's competitive edge lies in its specialized focus on providing a 1.5x leveraged daily return on a single, highly liquid, and widely followed stock like Amazon. This offers investors a targeted way to amplify short-term gains if they have a strong conviction about Amazon's immediate price direction. The 1.5x leverage provides a moderate amplification compared to higher leveraged products, offering a balance between enhanced returns and somewhat reduced volatility compared to 2x or 3x leveraged ETFs. Its existence caters to a specific segment of active traders looking for precise, short-term directional bets.
Risk Analysis
Volatility
AMZO exhibits high historical volatility due to its leveraged nature, meaning its price can move significantly in either direction on any given trading day.
Market Risk
The primary market risk for AMZO is the price volatility of Amazon.com, Inc. (AMZN). Risks include adverse company-specific news, sector downturns, increased competition for Amazon, regulatory challenges, and macroeconomic factors that could negatively impact Amazon's stock price. Furthermore, the leveraged nature of the ETF introduces risks related to daily rebalancing and the potential for significant losses over time, especially in choppy or trending markets.
Investor Profile
Ideal Investor Profile
The ideal investor for AMZO is an active trader with a strong understanding of leveraged and inverse ETFs, who has a high conviction on the short-term directional movement of Amazon.com, Inc. and is comfortable with amplified risk.
Market Risk
AMZO is best suited for active traders looking to capitalize on short-term price movements of Amazon. It is not suitable for long-term investors due to the potential for significant performance decay over time caused by leverage and daily rebalancing.
Summary
The Direxion Daily AMZN Bull 1.5X Shares ETF (AMZO) offers investors amplified daily exposure to Amazon's stock, aiming for 1.5 times its daily returns. It is a specialized product for active traders with a short-term outlook on AMZN. Due to its leveraged nature and daily rebalancing, it carries significant risk and is not suitable for long-term investment. Its performance is highly volatile and can diverge from the underlying stock's longer-term trend.
Similar ETFs
Sources and Disclaimers
Data Sources:
- Direxion Investments Official Website
- Financial Data Providers (e.g., Yahoo Finance, Bloomberg, ETF.com)
Disclaimers:
This JSON output is for informational purposes only and does not constitute financial advice. Leveraged and inverse ETFs involve a high degree of risk and are not suitable for all investors. Past performance is not indicative of future results. Investors should consult with a qualified financial advisor before making any investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Direxion Daily AMZN Bull 1.5X Shares
Exchange NASDAQ | Headquaters - | ||
IPO Launch date - | CEO - | ||
Sector - | Industry - | Full time employees - | Website |
Full time employees - | Website | ||
The fund will enter into one or more swap agreements with major global financial institutions whereby the fund and the global financial institution will agree to exchange the return earned on an investment by The fund invests in AMZN that is equal, on a daily basis, to 200% of the value of the fund's net assets. It is non-diversified.

Note: This website is maintained by Upturn Corporation, which is an investment adviser registered with the U.S. Securities and Exchange Commission. Such registration does not imply a certain level of skill or training. Investing in securities has risks. Past performance is no guarantee of future returns. No assurance is provided as to any particular investment return, and you may lose money using our services. You are strongly advised to consult appropriate counsel before making any investments in companies you learn about through our services. You should obtain appropriate legal, tax, investment, accounting, and other advice that takes into account your investment portfolio and overall financial situation. You are solely responsible for conducting due diligence on a potential investment. We do not affect trades for you. You will select your own broker through which to transact. Investments are not FDIC insured, they are not guaranteed, and they may lose value. Please see the Privacy Policy, Terms of Use, and Disclosure for more information.
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