- Chart
- Upturn Summary
- Highlights
- Valuation
- About
American Rebel Holdings Inc (AREB)

- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- Pass (Skip investing)
Stock price based on last close (see disclosures)
- ALL
- 1Y
- 1M
- 1W
Upturn Advisory Summary
12/29/2025: AREB (1-star) is currently NOT-A-BUY. Pass it for now.
1 Year Target Price $2
1 Year Target Price $2
| 1 | Strong Buy |
| 0 | Buy |
| 0 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -58.31% | Avg. Invested days 36 | Today’s Advisory PASS |
Upturn Star Rating ![]() | Upturn Advisory Performance | Stock Returns Performance |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 5.91M USD | Price to earnings Ratio - | 1Y Target Price 2 |
Price to earnings Ratio - | 1Y Target Price 2 | ||
Volume (30-day avg) 1 | Beta 0.92 | 52 Weeks Range 0.65 - 1835.00 | Updated Date 12/27/2025 |
52 Weeks Range 0.65 - 1835.00 | Updated Date 12/27/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -193.6 |
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin - | Operating Margin (TTM) -196.01% |
Management Effectiveness
Return on Assets (TTM) -48.65% | Return on Equity (TTM) -371.97% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 27482492 | Price to Sales(TTM) 0.53 |
Enterprise Value 27482492 | Price to Sales(TTM) 0.53 | ||
Enterprise Value to Revenue 3.05 | Enterprise Value to EBITDA -0.44 | Shares Outstanding 5421049 | Shares Floating 6125617 |
Shares Outstanding 5421049 | Shares Floating 6125617 | ||
Percent Insiders 0.04 | Percent Institutions 0.58 |
Upturn AI SWOT
American Rebel Holdings Inc

Company Overview
History and Background
American Rebel Holdings Inc. is a company focused on the American heritage and patriotic market. While specific founding year and detailed historical milestones are not widely published, the company's evolution appears to be centered around developing and marketing products that resonate with a patriotic consumer base. Its primary focus has been on apparel and accessories.
Core Business Areas
- Apparel and Accessories: American Rebel Holdings Inc. designs, markets, and sells apparel, including t-shirts, hats, and other accessories, often featuring patriotic themes and slogans. The company aims to capture the market for consumers who want to express their American pride through their clothing choices.
Leadership and Structure
Information regarding the specific leadership team and detailed organizational structure of American Rebel Holdings Inc. is not readily available in public disclosures. As a publicly traded company, it is expected to have a board of directors and executive management, but their names and roles are not consistently highlighted in general business profiles.
Top Products and Market Share
Key Offerings
- Patriotic Apparel: T-shirts, hoodies, hats, and other casual wear featuring American flag designs, patriotic slogans, and historical references. The market share for this specific niche is difficult to quantify precisely due to its fragmented nature and the presence of numerous smaller players. Key competitors include large apparel brands with patriotic lines, niche patriotic apparel e-commerce sites, and local screen printing businesses.
- Patriotic Accessories: Items such as flags, decals, and other merchandise designed to appeal to patriotic consumers. Similar to apparel, specific market share data is elusive, and competition comes from a broad range of general merchandise retailers and specialized patriotic product vendors.
Market Dynamics
Industry Overview
The market for patriotic-themed merchandise operates within the broader apparel and accessories industry, as well as the consumer goods sector. This market is driven by consumer sentiment, national holidays, and cultural events. It is characterized by a passionate but potentially fluctuating demand, influenced by socio-political climates.
Positioning
American Rebel Holdings Inc. positions itself as a brand dedicated to celebrating American heritage and patriotism. Its competitive advantage lies in its focused niche and its ability to tap into a segment of consumers actively seeking to express their national pride through their purchases. However, its size and brand recognition compared to larger, more diversified apparel companies may pose a challenge.
Total Addressable Market (TAM)
The Total Addressable Market for patriotic merchandise is substantial, encompassing a significant portion of the US consumer base. Quantifying an exact dollar value for TAM is challenging due to its nature as a sub-segment of broader retail categories. American Rebel Holdings Inc. aims to capture a share of this market by offering a distinct brand identity and product selection that resonates with its target demographic.
Upturn SWOT Analysis
Strengths
- Focused niche market appeal
- Brand identity centered on American patriotism
- Potential for strong customer loyalty within its target demographic
Weaknesses
- Limited brand recognition compared to larger competitors
- Dependence on consumer sentiment for sales
- Potentially narrow product diversification
- Challenges in scaling production and distribution
Opportunities
- Expansion into new patriotic product categories (e.g., home decor, gifts)
- Leveraging social media and influencer marketing to reach a wider audience
- Partnerships with patriotic organizations or events
- Growth in e-commerce channels
Threats
- Increased competition from established brands entering the niche
- Fluctuations in consumer spending and economic downturns
- Changes in political or social sentiment affecting demand
- Supply chain disruptions and rising manufacturing costs
Competitors and Market Share
Key Competitors
- Other niche patriotic apparel brands
- Larger apparel retailers with patriotic lines
- Online marketplaces offering patriotic merchandise
Competitive Landscape
American Rebel Holdings Inc. faces competition from both specialized players and larger, more established companies. Its advantage lies in its focused branding, while disadvantages may include smaller marketing budgets, limited distribution networks, and less brand recognition compared to giants in the apparel industry.
Growth Trajectory and Initiatives
Historical Growth: Information on the historical growth trends of American Rebel Holdings Inc. is not widely published. Understanding past growth would necessitate reviewing their financial performance over several years.
Future Projections: Specific future growth projections for American Rebel Holdings Inc. based on analyst estimates are not readily available in public profiles.
Recent Initiatives: Details on recent strategic initiatives undertaken by American Rebel Holdings Inc. are not consistently highlighted in general business overviews.
Summary
American Rebel Holdings Inc. operates within a niche market of patriotic apparel and accessories, leveraging a focused brand identity. While it has potential due to its dedicated customer base, it faces challenges from larger competitors and the inherent volatility of sentiment-driven markets. Strengthening brand recognition, expanding product lines, and optimizing distribution are key areas for its future success, as is navigating economic uncertainties.
Similar Stocks
Sources and Disclaimers
Data Sources:
- General business information databases
- Company profile aggregators
Disclaimers:
The information provided is based on publicly available data and general industry analysis. Specific financial data, leadership details, and precise market share figures for American Rebel Holdings Inc. may be limited or not publicly disclosed. This analysis is for informational purposes only and should not be considered investment advice. Investors should conduct their own due diligence.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About American Rebel Holdings Inc
Exchange NASDAQ | Headquaters Brentwood, TN, United States | ||
IPO Launch date 2018-01-23 | CEO, Treasurer, Secretary & Executive Chairman Mr. Charles A. Ross Jr. | ||
Sector Consumer Cyclical | Industry Footwear & Accessories | Full time employees - | |
Full time employees - | |||
American Rebel Holdings, Inc. designs, manufactures, and markets branded safes, and personal security and self-defense products under the American Rebel brand in the United States. The company also designs and produces branded apparel and accessories for men and women, including backpacks. In addition, it offers beer under the American Rebel Light Beer brand. The company markets its products through dealers; regional retailers; and specialty safe, sporting goods, hunting, and firearms stores, as well as online through its own website and e-commerce platforms. American Rebel Holdings, Inc. was incorporated in 2014 and is based in Brentwood, Tennessee.

Note: This website is maintained by Upturn Corporation, which is an investment adviser registered with the U.S. Securities and Exchange Commission. Such registration does not imply a certain level of skill or training. Investing in securities has risks. Past performance is no guarantee of future returns. No assurance is provided as to any particular investment return, and you may lose money using our services. You are strongly advised to consult appropriate counsel before making any investments in companies you learn about through our services. You should obtain appropriate legal, tax, investment, accounting, and other advice that takes into account your investment portfolio and overall financial situation. You are solely responsible for conducting due diligence on a potential investment. We do not affect trades for you. You will select your own broker through which to transact. Investments are not FDIC insured, they are not guaranteed, and they may lose value. Please see the Privacy Policy, Terms of Use, and Disclosure for more information.
Home 

