Home 
Today's Top Picks 
Top Performers 
Watchlist 
My Robo Portfolios 
ETF Zone 
Help & Tutorial 
Cancel anytime
- Chart
- Upturn Summary
- Highlights
- Revenue
- Valuation
Upturn AI SWOT - About
AXON 
Axon Enterprise Inc. (AXON)
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- Pass (Skip investing)
Stock price based on last close (see disclosures)
- ALL
- YEAR
- MONTH
- WEEK
Upturn Advisory Summary
08/28/2025: AXON (4-star) is a SELL. SELL since 3 days. Profits (-11.71%). Updated daily EoD!
Upturn Star Rating
Above Average Performance
These Stocks/ETFs, based on Upturn Advisory, frequently surpass the market, reflecting reliable and trustworthy advice.
Number of Analysts
17 Analysts rated it
Moderately tracked stock, growing coverage, gaining market and investor attention.
1 Year Target Price $868.94
1 Year Target Price $868.94
| 7 | Strong Buy |
| 7 | Buy |
| 3 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 99.57% | Avg. Invested days 51 | Today’s Advisory SELL |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  4.0 |
| Profits based on simulation | Last Close 08/28/2025 |
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 61.38B USD | Price to earnings Ratio 192.11 | 1Y Target Price 868.94 |
Price to earnings Ratio 192.11 | 1Y Target Price 868.94 | ||
Volume (30-day avg) 17 | Beta 1.36 | 52 Weeks Range 346.71 - 885.91 | Updated Date 08/29/2025 |
52 Weeks Range 346.71 - 885.91 | Updated Date 08/29/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 4.07 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-08-04 | When - | Estimate 1.46 | Actual 2.12 |
Profitability
Profit Margin 13.64% | Operating Margin (TTM) 0.03% |
Management Effectiveness
Return on Assets (TTM) 0.25% | Return on Equity (TTM) 14% |
Valuation
Trailing PE 192.11 | Forward PE 109.89 | Enterprise Value 61203281636 | Price to Sales(TTM) 25.67 |
Enterprise Value 61203281636 | Price to Sales(TTM) 25.67 | ||
Enterprise Value to Revenue 25.59 | Enterprise Value to EBITDA 179.53 | Shares Outstanding 78504400 | Shares Floating 74816301 |
Shares Outstanding 78504400 | Shares Floating 74816301 | ||
Percent Insiders 4.19 | Percent Institutions 83.31 |
Upturn AI SWOT
Axon Enterprise Inc.
Company Overview
History and Background
Founded in 1993 as TASER International, the company initially focused on developing conducted electrical weapons (CEWs). It rebranded to Axon Enterprise in 2017 to reflect its expansion into body-worn cameras, cloud-based software, and other public safety technology.
Core Business Areas
- TASER: Development and sale of CEWs, primarily the TASER 7. Includes cartridges, batteries, and training.
- Software & Sensors: Sale of body-worn cameras (Axon Body series), in-car video systems, and cloud-based digital evidence management software (Evidence.com). Includes data storage, analytics, and reporting.
- Other: Includes accessories, warranties, and professional services such as training and implementation.
Leadership and Structure
Rick Smith is the CEO and founder. The company has a typical corporate structure with departments for sales, marketing, engineering, finance, and operations. A board of directors oversees the company's strategy.
Top Products and Market Share
Key Offerings
- Market Share (%): 70
- TASER 7: Conducted electrical weapon used by law enforcement. Axon holds a significant market share in the CEW market. Competitors include Phazzer Electronics and Stinger Systems.
- Axon Body 3/4: Body-worn cameras that record interactions between law enforcement and the public. The cameras integrate with Evidence.com. Competitors include Motorola Solutions, Digital Ally, and Utility, Inc.
- Market Share (%): 65
- Evidence.com: Cloud-based digital evidence management system for storing, managing, and sharing video and other digital evidence. Competitors include Motorola Solutions' CommandCentral Vault, NICE Systems, and OpenText.
- Market Share (%): 55
Market Dynamics
Industry Overview
The public safety technology market is growing, driven by increasing demand for transparency, accountability, and efficiency in law enforcement. Factors such as government funding, social unrest, and technological advancements are shaping the industry.
Positioning
Axon Enterprise Inc. is a market leader in CEWs and body-worn cameras, with a strong brand reputation and a comprehensive suite of products and services. Its competitive advantages include its integrated ecosystem, its focus on innovation, and its strong customer relationships.
Total Addressable Market (TAM)
The estimated TAM for Axon is $52 billion. Axon is positioned well to capture a significant portion of this TAM through its expanding product offerings and global reach.
Upturn SWOT Analysis
Strengths
- Market leadership in CEWs and body-worn cameras
- Strong brand reputation
- Integrated product ecosystem (hardware, software, and services)
- Recurring revenue model (SaaS)
- Strong R&D capabilities
Weaknesses
- Dependence on government contracts
- Controversies related to CEW use
- High valuation
- Data privacy and security concerns
Opportunities
- Expansion into new markets (international, corrections)
- Development of new products and services (AI, analytics)
- Increased adoption of body-worn cameras and digital evidence management systems
- Partnerships and acquisitions
Threats
- Competition from other technology providers
- Negative publicity related to CEW use or data breaches
- Changes in government regulations or funding
- Economic downturn
Competitors and Market Share
Key Competitors
- MSI
- DGLY
- UTLY
Competitive Landscape
Axon's advantages include its integrated ecosystem and brand reputation. Disadvantages include its higher price point and controversies surrounding CEW use.
Major Acquisitions
Vievu
- Year: 2018
- Acquisition Price (USD millions): 12.8
- Strategic Rationale: Expanded Axon's body-worn camera market share and customer base.
Growth Trajectory and Initiatives
Historical Growth: Axon has experienced strong revenue growth in recent years, driven by increased adoption of its products and services.
Future Projections: Analysts project continued revenue growth for Axon, driven by its expanding product offerings and market opportunities.
Recent Initiatives: Recent initiatives include the launch of new body-worn camera models, the expansion of Evidence.com capabilities, and strategic acquisitions.
Summary
Axon Enterprise Inc. is a strong company and a clear market leader. The companies integrated products and services continues to be well-received. The company needs to look out for new competitors entering the body-worn camera space and any potential negative impacts from CEW controversies.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Filings
- Analyst Reports
- Industry Publications
Disclaimers:
This analysis is for informational purposes only and does not constitute financial advice. Market share estimates are approximate and may vary. Financial data is subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Axon Enterprise Inc.
Exchange NASDAQ | Headquaters Scottsdale, AZ, United States | ||
IPO Launch date 2001-06-07 | Founder, CEO & Director Mr. Patrick W. Smith | ||
Sector Industrials | Industry Aerospace & Defense | Full time employees 4100 | Website https://www.axon.com |
Full time employees 4100 | Website https://www.axon.com | ||
Axon Enterprise, Inc. develops, manufactures, and sells conducted energy devices (CEDs) under the TASER brand in the United States and internationally. It operates through two segments, Software and Sensors, and TASER. The company also offers hardware and cloud-based software solutions that enable law enforcement to capture, securely store, manage, share, and analyze video and other digital evidence. Its products include axon officer safety plan; taser 10, taser7, taser X26P, taser X2, taser 7 CQ, and civilian series; cameras, such as axon body, axon flex, axon fleet, axon air, axon signal sidearm, axon signal vehicle, axon interview, and axon interview portable kit; software, including axon records, evidence, standards, commander, performance, auto-transcribe, justice, investigate, respond, and justice, my90, and redaction assistant; mobile applications, and training services, as well as hardware extended warranties; and Axon docks, cartridges, and batteries. The company sells its products through its direct sales, distribution partners, online store, and third-party resellers. Axon Enterprise, Inc. has a strategic partnership with Fusus, Inc. to expand bility to aggregate live video, data, and sensor feeds. It serves law enforcement, federal, correction, fire, EMS, campus, justice healthcare, retail, private security, and personal safety industries. The company was formerly known as TASER International, Inc. and changed its name to Axon Enterprise, Inc. in April 2017. Axon Enterprise, Inc. was incorporated in 1993 and is headquartered in Scottsdale, Arizona.
Note: This website is maintained by Upturn Corporation, which is an investment adviser registered with the U.S. Securities and Exchange Commission. Such registration does not imply a certain level of skill or training. Investing in securities has risks. Past performance is no guarantee of future returns. No assurance is provided as to any particular investment return, and you may lose money using our services. You are strongly advised to consult appropriate counsel before making any investments in companies you learn about through our services. You should obtain appropriate legal, tax, investment, accounting, and other advice that takes into account your investment portfolio and overall financial situation. You are solely responsible for conducting due diligence on a potential investment. We do not affect trades for you. You will select your own broker through which to transact. Investments are not FDIC insured, they are not guaranteed, and they may lose value. Please see the Privacy Policy, Terms of Use, and Disclosure for more information.