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Upturn AI SWOT - About
AXON 
Axon Enterprise Inc. (AXON)
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Upturn Advisory Summary
07/11/2025: AXON (4-star) is a SELL. SELL since 1 days. Profits (19.39%). Updated daily EoD!
Upturn Star Rating
Above Average Performance
These Stocks/ETFs, based on Upturn Advisory, frequently surpass the market, reflecting reliable and trustworthy advice.
Number of Analysts
17 Analysts rated it
Moderately tracked stock, growing coverage, gaining market and investor attention.
1 Year Target Price $721.32
1 Year Target Price $721.32
| 7 | Strong Buy |
| 7 | Buy |
| 3 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 126.02% | Avg. Invested days 56 | Today’s Advisory SELL |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  5.0 |
| Profits based on simulation | Last Close 07/11/2025 |
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 56.80B USD | Price to earnings Ratio 175.39 | 1Y Target Price 721.32 |
Price to earnings Ratio 175.39 | 1Y Target Price 721.32 | ||
Volume (30-day avg) 17 | Beta 1.28 | 52 Weeks Range 279.02 - 830.21 | Updated Date 07/12/2025 |
52 Weeks Range 279.02 - 830.21 | Updated Date 07/12/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 4.16 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 14.9% | Operating Margin (TTM) -1.31% |
Management Effectiveness
Return on Assets (TTM) 0.68% | Return on Equity (TTM) 15.17% |
Valuation
Trailing PE 175.39 | Forward PE 107.53 | Enterprise Value 56481199451 | Price to Sales(TTM) 25.51 |
Enterprise Value 56481199451 | Price to Sales(TTM) 25.51 | ||
Enterprise Value to Revenue 25.37 | Enterprise Value to EBITDA 142.03 | Shares Outstanding 77850800 | Shares Floating 74151341 |
Shares Outstanding 77850800 | Shares Floating 74151341 | ||
Percent Insiders 4.3 | Percent Institutions 82.33 |
Upturn AI SWOT
Axon Enterprise Inc.
Company Overview
History and Background
Founded in 1993 as TASER International, Axon Enterprise Inc. initially focused on developing conducted electrical weapons. It later expanded into body-worn cameras, digital evidence management, and cloud-based solutions for law enforcement.
Core Business Areas
- TASER: Development and sale of conducted electrical weapons (CEWs) used by law enforcement and security personnel. Also providing training and support.
- Axon: Focuses on body-worn cameras, in-car video systems, digital evidence management software (Evidence.com), and cloud-based solutions for law enforcement and public safety agencies.
- Cloud: Providing SaaS subscription products centered around law enforcements and public saftey agencies Evidence.com software, records mangement and digital workflows.
Leadership and Structure
Rick Smith is the founder and CEO. The company has a traditional corporate structure with functional departments (e.g., Engineering, Sales, Marketing, Finance).
Top Products and Market Share
Key Offerings
- TASER 7: A CEW used by law enforcement. Axon holds a significant market share in the CEW market, facing competition from alternative non-lethal weapons. Estimated CEW Market share is 90%.
- Axon Body 3: Body-worn camera that integrates with Evidence.com. Axon is a market leader in body-worn cameras for law enforcement. Competitors include Motorola Solutions and Digital Ally. Estimated Camera market share is 70%.
- Evidence.com: Cloud-based digital evidence management system. Axon has a leading position in digital evidence management for law enforcement. Competitors include Motorola Solutions' CommandCentral Vault and other niche providers.
Market Dynamics
Industry Overview
The law enforcement technology market is growing, driven by increasing demand for transparency, accountability, and efficiency. Key trends include the adoption of body-worn cameras, cloud-based evidence management, and data analytics.
Positioning
Axon Enterprise Inc. is a leading provider of technology solutions for law enforcement, with a strong brand reputation and a comprehensive product portfolio. Its competitive advantages include its integrated ecosystem of hardware, software, and cloud services.
Total Addressable Market (TAM)
Analysts estimate the TAM for law enforcement technology to be several billion dollars annually. Axon is well-positioned to capture a significant share of this market due to its established presence and product offerings.
Upturn SWOT Analysis
Strengths
- Strong brand reputation
- Integrated product ecosystem
- High customer retention rates
- Recurring revenue model (SaaS)
- Large installed base
- Significant Market Share
Weaknesses
- Reliance on government contracts
- Potential for ethical concerns related to its products
- Relatively high product prices
- Competition from larger companies
Opportunities
- Expansion into new markets (e.g., international, commercial security)
- Development of new products and services (e.g., AI-powered analytics)
- Increased adoption of cloud-based solutions
- Partnerships and acquisitions
Threats
- Government budget cuts
- Increased competition
- Negative publicity related to product use
- Technological advancements that could disrupt its business model
- Data privacy concerns
Competitors and Market Share
Key Competitors
- Motorola Solutions (MSI)
- Digital Ally (DGLY)
- WRAP Technologies Inc. (WRTC)
Competitive Landscape
Axon's competitive advantages include its integrated product ecosystem, strong brand reputation, and large installed base. However, it faces competition from larger companies with broader product portfolios, such as Motorola Solutions. Digital Ally has limited market presence and WRAP Technologies Inc. is an emerging non-lethal weapon company
Major Acquisitions
Draeger Safety UK
- Year: 2022
- Acquisition Price (USD millions): 27
- Strategic Rationale: Acquisition of the Automated License Plate Recognition (ALPR) division expands Axon's capabilities in automated policing tools.
Sky-Hero
- Year: 2023
- Acquisition Price (USD millions): 15
- Strategic Rationale: Sky-Hero provides indoor tactical drone solutions that will compliment Axonu2019s existing drone systems and support Axonu2019s expansion into robotics.
Growth Trajectory and Initiatives
Historical Growth: Axon has experienced strong growth over the past decade, fueled by the increasing adoption of body-worn cameras and digital evidence management systems.
Future Projections: Analysts project continued revenue growth for Axon, driven by its expanding product portfolio and increasing market penetration. The company's cloud-based solutions are expected to be a key growth driver.
Recent Initiatives: Recent initiatives include the launch of new products (e.g., Axon Body 4), expansion into new markets, and strategic acquisitions.
Summary
Axon Enterprise Inc. is a strong company with a leading position in the law enforcement technology market. Its integrated product ecosystem and recurring revenue model provide a competitive advantage. However, the company faces challenges related to government budget cuts, increasing competition, and potential ethical concerns. Axon should focus on expanding into new markets and developing innovative solutions to maintain its growth trajectory.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Filings (10-K, 10-Q)
- Earnings Call Transcripts
- Industry Reports
- Analyst Reports
- Company Website
Disclaimers:
This analysis is for informational purposes only and should not be considered investment advice. Market share data is based on estimates and may vary. Financial data is based on publicly available information and may be subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Axon Enterprise Inc.
Exchange NASDAQ | Headquaters Scottsdale, AZ, United States | ||
IPO Launch date 2001-06-07 | Founder, CEO & Director Mr. Patrick W. Smith | ||
Sector Industrials | Industry Aerospace & Defense | Full time employees 4100 | Website https://www.axon.com |
Full time employees 4100 | Website https://www.axon.com | ||
Axon Enterprise, Inc. develops, manufactures, and sells conducted energy devices (CEDs) under the TASER brand in the United States and internationally. It operates through two segments, Software and Sensors, and TASER. The company also offers hardware and cloud-based software solutions that enable law enforcement to capture, securely store, manage, share, and analyze video and other digital evidence. Its products include axon officer safety plan; taser 10, taser7, taser X26P, taser X2, taser 7 CQ, and civilian series; cameras, such as axon body, axon flex, axon fleet, axon air, axon signal sidearm, axon signal vehicle, axon interview, and axon interview portable kit; software, including axon records, evidence, standards, commander, performance, auto-transcribe, justice, investigate, respond, and justice, my90, and redaction assistant; mobile applications, and training services, as well as hardware extended warranties; and Axon docks, cartridges, and batteries. The company sells its products through its direct sales, distribution partners, online store, and third-party resellers. Axon Enterprise, Inc. has a strategic partnership with Fusus, Inc. to expand bility to aggregate live video, data, and sensor feeds. It serves law enforcement, federal, correction, fire, EMS, campus, justice healthcare, retail, private security, and personal safety industries. The company was formerly known as TASER International, Inc. and changed its name to Axon Enterprise, Inc. in April 2017. Axon Enterprise, Inc. was incorporated in 1993 and is headquartered in Scottsdale, Arizona.
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