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Upturn AI SWOT - About
AXON 
Axon Enterprise Inc. (AXON)
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Upturn Advisory Summary
10/10/2025: AXON (4-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Above Average Performance
These Stocks/ETFs, based on Upturn Advisory, frequently surpass the market, reflecting reliable and trustworthy advice.
Number of Analysts
17 Analysts rated it
Moderately tracked stock, growing coverage, gaining market and investor attention.
1 Year Target Price $888.93
1 Year Target Price $888.93
| 7 | Strong Buy |
| 7 | Buy |
| 3 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 99.57% | Avg. Invested days 51 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  4.0 |
| Profits based on simulation | Last Close 10/10/2025 |
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 55.19B USD | Price to earnings Ratio 172.31 | 1Y Target Price 888.93 |
Price to earnings Ratio 172.31 | 1Y Target Price 888.93 | ||
Volume (30-day avg) 17 | Beta 1.42 | 52 Weeks Range 422.38 - 885.91 | Updated Date 10/12/2025 |
52 Weeks Range 422.38 - 885.91 | Updated Date 10/12/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 4.08 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 13.64% | Operating Margin (TTM) 0.03% |
Management Effectiveness
Return on Assets (TTM) 0.25% | Return on Equity (TTM) 14% |
Valuation
Trailing PE 172.31 | Forward PE 84.75 | Enterprise Value 56385464153 | Price to Sales(TTM) 23.08 |
Enterprise Value 56385464153 | Price to Sales(TTM) 23.08 | ||
Enterprise Value to Revenue 23.58 | Enterprise Value to EBITDA 165.4 | Shares Outstanding 78504440 | Shares Floating 74826507 |
Shares Outstanding 78504440 | Shares Floating 74826507 | ||
Percent Insiders 4.19 | Percent Institutions 83.45 |
Upturn AI SWOT
Axon Enterprise Inc.
Company Overview
History and Background
Founded in 1993 as TASER International, Axon Enterprise Inc. initially focused on developing non-lethal weapons. Over time, it expanded into body-worn cameras, digital evidence management, and cloud-based software solutions for law enforcement and public safety.
Core Business Areas
- TASER: Develops and sells conducted electrical weapons (CEWs), primarily the TASER 7 and TASER X2. Also offers related training and services.
- Axon: Provides body-worn cameras, in-car video systems, and digital evidence management solutions (Evidence.com) for law enforcement.
- Cloud: Provides cloud-based solutions for digital evidence management, record management, and real-time situational awareness.
Leadership and Structure
Rick Smith is the Founder and CEO. The company has a hierarchical structure with departments for sales, marketing, engineering, and finance.
Top Products and Market Share
Key Offerings
- TASER 7: A CEW used by law enforcement. Axon estimates it holds a significant market share (over 70%) in the CEW market. Competitors include Phazzer and Stinger Systems.
- Axon Body 3: A body-worn camera used by law enforcement. Axon estimates it holds a significant market share (over 60%) in the body-worn camera market. Competitors include Motorola Solutions and Digital Ally.
- Evidence.com: A cloud-based digital evidence management system. Evidence.com is a large percentage of Axon's recurring revenue. Competitors include Motorola Solutions and NICE Systems.
Market Dynamics
Industry Overview
The law enforcement technology market is growing due to increasing demand for transparency, accountability, and efficiency. The market is competitive with several players offering similar products and services.
Positioning
Axon is a leading provider of technology solutions for law enforcement and public safety. Its competitive advantages include a strong brand reputation, a comprehensive product portfolio, and a large installed base.
Total Addressable Market (TAM)
Axon estimates their TAM to be over $50 billion, encompassing both domestic and international markets. Axon is well positioned to capture a significant portion of this TAM with its comprehensive product suite and established customer relationships.
Upturn SWOT Analysis
Strengths
- Strong brand recognition
- Large installed base
- Comprehensive product portfolio
- Recurring revenue model
- High customer retention rate
Weaknesses
- Reliance on government contracts
- Potential for negative publicity related to TASER use
- High research and development costs
- Competition from larger companies
Opportunities
- Expansion into new markets (e.g., international)
- Development of new products and services (e.g., AI-powered analytics)
- Increased adoption of cloud-based solutions
- Partnerships with other technology companies
Threats
- Changes in government regulations
- Increased competition
- Economic downturn
- Product liability lawsuits
- Data security breaches
Competitors and Market Share
Key Competitors
- MSI
- DGLY
- NICE
Competitive Landscape
Axon has a competitive advantage over its competitors due to its strong brand reputation, comprehensive product portfolio, and large installed base. However, Motorola Solutions and NICE Systems are larger companies with more resources.
Major Acquisitions
VIEVU
- Year: 2018
- Acquisition Price (USD millions): 12.8
- Strategic Rationale: Acquisition of VIEVU expanded Axon's body-worn camera market share and customer base.
Growth Trajectory and Initiatives
Historical Growth: Axon has experienced strong revenue growth over the past several years, driven by increased adoption of its body-worn cameras, digital evidence management solutions, and cloud-based services.
Future Projections: Analysts project revenue growth of 20-25% per year over the next five years. EPS growth is projected to be even higher due to operating leverage.
Recent Initiatives: Recent initiatives include the launch of new products (e.g., Axon Body 4), expansion into new markets (e.g., Australia), and acquisitions of complementary businesses (e.g., Skydio Drone partnership).
Summary
Axon Enterprise Inc. is a strong company with a leading position in the law enforcement technology market. It is experiencing strong revenue growth and has a healthy financial profile. The company needs to be aware of competition, regulations, and potential negative publicity. Growth opportunities are abound, but they must be executed well to remain successful
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Filings (10-K, 10-Q)
- Investor Presentations
- Analyst Reports
- Market Research Reports
Disclaimers:
This analysis is based on publicly available information and is for informational purposes only. It is not financial advice. Past performance is not indicative of future results.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Axon Enterprise Inc.
Exchange NASDAQ | Headquaters Scottsdale, AZ, United States | ||
IPO Launch date 2001-06-07 | Founder, CEO & Director Mr. Patrick W. Smith | ||
Sector Industrials | Industry Aerospace & Defense | Full time employees 4100 | Website https://www.axon.com |
Full time employees 4100 | Website https://www.axon.com | ||
Axon Enterprise, Inc. develops, manufactures, and sells conducted energy devices (CEDs) under the TASER brand in the United States and internationally. It operates through two segments, Software and Sensors, and TASER. The company also offers hardware and cloud-based software solutions that enable law enforcement to capture, securely store, manage, share, and analyze video and other digital evidence. Its products include axon officer safety plan; taser 10, taser7, taser X26P, taser X2, taser 7 CQ, and civilian series; cameras, such as axon body, axon flex, axon fleet, axon air, axon signal sidearm, axon signal vehicle, axon interview, and axon interview portable kit; software, including axon records, evidence, standards, commander, performance, auto-transcribe, justice, investigate, respond, and justice, my90, and redaction assistant; mobile applications, and training services, as well as hardware extended warranties; and Axon docks, cartridges, and batteries. The company sells its products through its direct sales, distribution partners, online store, and third-party resellers. Axon Enterprise, Inc. has a strategic partnership with Fusus, Inc. to expand bility to aggregate live video, data, and sensor feeds. It serves law enforcement, federal, correction, fire, EMS, campus, justice healthcare, retail, private security, and personal safety industries. The company was formerly known as TASER International, Inc. and changed its name to Axon Enterprise, Inc. in April 2017. Axon Enterprise, Inc. was incorporated in 1993 and is headquartered in Scottsdale, Arizona.
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